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Sep 2025
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Home/Insights/Retailers/fridgefreezerdirect.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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242.7K
Revenue
Sep 25
17.7K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$1100-1200
AOV
Sep 25
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Fridge Freezer Direct is a website based in the UK that offers a wide range of refrigeration equipment. They sell various types of commercial freezers, refrigerators, cold rooms, and other cooling systems. They cater to businesses in various sectors, providing them with quality refrigeration solutions to meet their needs.

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fridgefreezerdirect.co.uk Annual Revenue and Growth

fridgefreezerdirect.co.uk's annual sales on its online store amounted to $4.3M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fridgefreezerdirect.co.uk revenue by year

fridgefreezerdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, fridgefreezerdirect.co.uk revenue has experienced growth of 11%, compared to the preceding three months.

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fridgefreezerdirect.co.uk revenue growth for last six months
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OVERVIEW
In September 2025, fridgefreezerdirect.co.uk generated $242,718 in online sales, significantly surpassing the median revenue of $50,437 in the food and drink sector, while its conversion rate of 1.00-1.50% aligns with the lower end of the industry spectrum. The average order value (AOV) ranged between $1,125 and $1,150, substantially exceeding the low average of $54. The website attracted 17,654 sessions, just below the median of 16,302, but far behind nespresso.com’s dominant 15,599,588 sessions, highlighting a strong performance amidst a competitive landscape.
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fridgefreezerdirect.co.uk competitors

In September 2025, Fridge Freezer Direct (fridgefreezerdirect.co.uk) reported a revenue of £242,718 with 212 transactions from 17,654 sessions, boasting an average order value (AOV) of £1125-1150 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, CaterKwik (caterkwik.co.uk) outperformed Fridge Freezer Direct with a revenue of £695,660, 2,107 transactions, and 66,596 sessions, indicating a higher AOV of £325-350 and a conversion rate of 3.00-3.50%. On the other hand, Easy Equipment (easyequipment.com), Eco Catering (ecatering.co.uk), and Secondhand Catering Equipment (secondhand-catering-equipment.co.uk) reported revenues of £97,354, £278,444, and £76,951 respectively, with varying transaction numbers, sessions, AOVs, and conversion rates. Overall, while Fridge Freezer Direct performed well, it fell short in terms of revenue and transactions compared to CaterKwik but remained competitive in the market with its AOV and conversion rate.

caterkwik.co.uk screenshot
#1 caterkwik.co.uk
695.7K
Revenue
66.6K
Sessions
3.0-3.5%
Conv. rate
$325-350
AOV
easyequipment.com screenshot
#2 easyequipment.com
97.4K
Revenue
12.3K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
ecatering.co.uk screenshot
#3 ecatering.co.uk
278.4K
Revenue
33.3K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
secondhand-catering-equipment.co.uk screenshot
#4 secondhand-catering-equipment.co.uk
77K
Revenue
22.7K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
fridgefreezerdirect.co.uk vs top market performers
fridgefreezerdirect.co.uk
top retailers
conversion rate vs average order value for fridgefreezerdirect.co.uk and its competitors
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Revenue share by device at fridgefreezerdirect.co.uk

In September large majority of sales on fridgefreezerdirect.co.uk, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on fridgefreezerdirect.co.uk, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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fridgefreezerdirect.co.uk channels

Identify top traffic channels that drive growth for fridgefreezerdirect.co.ukand discover how performance of traffic channels has changed over time.

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fridgefreezerdirect.co.uk Google Ads spend

Evaluate fridgefreezerdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fridgefreezerdirect.co.uk devices

Review fridgefreezerdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fridgefreezerdirect.co.uk top markets

Explore fridgefreezerdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fridgefreezerdirect.co.uk country & global rank

Assess the ranking of fridgefreezerdirect.co.uk among other retailers within its primary country and worldwide.

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