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Sep 2025
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Home/Insights/Retailers/frostriver.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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434.3K
Revenue
Sep 25
90.6K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Frostriver.com is an online platform specialized in selling a variety of products. They offer a wide range of handcrafted bags, backpacks, and accessories. Additionally, the website provides an assortment of outdoor gear, including camping and hiking supplies. Customers can also find unique and durable items for work and everyday use.

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frostriver.com Annual Revenue and Growth

frostriver.com's annual sales on its online store amounted to $2.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
frostriver.com revenue by year

frostriver.com's monthly revenueOVER TIME
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Over the past three months, frostriver.com revenue has experienced decline of 5.2%, compared to the preceding three months.

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frostriver.com revenue decline for last six months
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OVERVIEW
In September 2025, frostriver.com generated $434,297 in online sales, significantly outperforming the e-commerce sector's median of $81,105, with a conversion rate between 2.00-2.50%, just shy of the industry's high of 3.72%. The average order value (AOV) ranged from $225-250, lower than the peak of $351 seen in the market, while the site recorded 90,552 sessions, surpassing the median of 37,786 but falling far behind industry leader michaels.com, which achieved 30,281,186 sessions, indicating strong engagement yet room for growth in reach.
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frostriver.com competitors

In September 2025, frostriver.com outperformed its competitors in terms of revenue with $434,297, whereas toughtraveler.com had $110,050, sanborncanoe.com had $15,578, duluthpack.com had $36,346, missionmercantile.com had $42,409, and satchel-page.com had $718,827. In terms of transactions, frostriver.com had 1,874, while toughtraveler.com had 156, sanborncanoe.com had 33, duluthpack.com had 175, missionmercantile.com had 201, and satchel-page.com had 1,698. Additionally, frostriver.com had the highest number of sessions with 90,552, compared to toughtraveler.com with 9,978, sanborncanoe.com with 5,221, duluthpack.com with 51,575, missionmercantile.com with 15,513, and satchel-page.com with 119,641. With an Average Order Value (AOV) ranging between $225-$250 and a conversion rate of 2.00-2.50%, frostriver.com also demonstrated strong performance compared to its competitors.

toughtraveler.com screenshot
#1 toughtraveler.com
110K
Revenue
10K
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
sanborncanoe.com screenshot
#2 sanborncanoe.com
15.6K
Revenue
5.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
duluthpack.com screenshot
#3 duluthpack.com
36.3K
Revenue
51.6K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
missionmercantile.com screenshot
#4 missionmercantile.com
42.4K
Revenue
15.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
satchel-page.com screenshot
#5 satchel-page.com
718.8K
Revenue
119.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
frostriver.com vs top market performers
frostriver.com
top retailers
conversion rate vs average order value for frostriver.com and its competitors
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Revenue share by device at frostriver.com

In September large majority of sales on frostriver.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In September large majority of sales on frostriver.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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frostriver.com channels

Identify top traffic channels that drive growth for frostriver.comand discover how performance of traffic channels has changed over time.

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frostriver.com Google Ads spend

Evaluate frostriver.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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frostriver.com devices

Review frostriver.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frostriver.com top markets

Explore frostriver.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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frostriver.com country & global rank

Assess the ranking of frostriver.com among other retailers within its primary country and worldwide.

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