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Oct 2025
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Home/Insights/Retailers/frostriver.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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360K
Revenue
Oct 25
67.2K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Frostriver.com is an online platform specialized in selling a variety of products. They offer a wide range of handcrafted bags, backpacks, and accessories. Additionally, the website provides an assortment of outdoor gear, including camping and hiking supplies. Customers can also find unique and durable items for work and everyday use.

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frostriver.com Annual Revenue and Growth

frostriver.com's annual sales on its online store amounted to $2.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
frostriver.com revenue by year

frostriver.com's monthly revenueOVER TIME
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Over the past three months, frostriver.com revenue has experienced decline of 32%, compared to the preceding three months.

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frostriver.com revenue decline for last six months
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OVERVIEW
In October 2025, frostriver.com generated $359,974 in online sales, significantly surpassing the e-commerce industry median of $93,795. With a conversion rate between 2.00-2.50%, it remains below the high benchmark of 3.89%. The average order value (AOV) ranged from $225 to $250, also lower than the e-commerce high of $350. frostriver.com had 67,218 sessions, which exceeds the median of 39,049 but is modest compared to the leading site, michaels.com, boasting over 32 million sessions. Overall, frostriver.com performs well in revenue and sessions while needing improvement in conversion rates and AOV to reach industry highs.
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frostriver.com competitors

In October 2025, frostriver.com outperformed its competitors in terms of revenue, with a total of $359,974 compared to toughtraveler.com ($79,875), sanborncanoe.com ($10,264), duluthpack.com ($45,841), missionmercantile.com ($34,386), and satchel-page.com ($745,138). Additionally, frostriver.com had the highest number of transactions at 1,580, followed by satchel-page.com with 1,859 transactions. In terms of sessions, frostriver.com also had a significant lead with 67,218 sessions, while toughtraveler.com had the second highest at 8,061 sessions. The Average Order Value (AOV) for frostriver.com ranged from $225 to $250, falling within the mid-range compared to its competitors. The conversion rate for frostriver.com was between 2.00% and 2.50%, placing it in the upper tier amongst its competitors.

toughtraveler.com screenshot
#1 toughtraveler.com
79.9K
Revenue
8.1K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
sanborncanoe.com screenshot
#2 sanborncanoe.com
10.3K
Revenue
3.8K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
duluthpack.com screenshot
#3 duluthpack.com
45.8K
Revenue
51.6K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
missionmercantile.com screenshot
#4 missionmercantile.com
34.4K
Revenue
16.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
satchel-page.com screenshot
#5 satchel-page.com
745.1K
Revenue
115.2K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
frostriver.com vs top market performers
frostriver.com
top retailers
conversion rate vs average order value for frostriver.com and its competitors
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Revenue share by device at frostriver.com

In October large majority of sales on frostriver.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In October large majority of sales on frostriver.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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frostriver.com channels

Identify top traffic channels that drive growth for frostriver.comand discover how performance of traffic channels has changed over time.

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frostriver.com Google Ads spend

Evaluate frostriver.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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frostriver.com devices

Review frostriver.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frostriver.com top markets

Explore frostriver.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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frostriver.com country & global rank

Assess the ranking of frostriver.com among other retailers within its primary country and worldwide.

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