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Nov 2025
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Home/Insights/Retailers/fultonandroark.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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247.8K
Revenue
Nov 25
136.6K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Fulton & Roark is a website that offers a variety of grooming and personal care products for men. They sell items such as solid colognes, bar soaps, shave products, and hair care essentials. Their products are known for their quality, convenience, and thoughtful formulation, designed to enhance the grooming experience.

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fultonandroark.com Annual Revenue and Growth

fultonandroark.com's annual sales on its online store amounted to $1.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
fultonandroark.com revenue by year

fultonandroark.com's monthly revenueOVER TIME
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Over the past three months, fultonandroark.com revenue has experienced growth of 95%, compared to the preceding three months.

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fultonandroark.com revenue growth for last six months
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Top products on fultonandroark.comby revenue

#1 Personalized Discovery Set
$35
Price
$770.4K
Revenue
#2 Extrait Ensemble
$280
Price
$458.6K
Revenue
#3 The Premier
$340
Price
$433.2K
Revenue
#4 Custom Discovery Set
$35
Price
Revenue
#5 Home + Away
$250
Price
Revenue
#6 Solid Ensemble
$155
Price
Revenue
#7 Solid Fragrance Refill
$60
Price
Revenue
#8 The Essentials
$105
Price
Revenue
#9 The Upgrade
$95
Price
Revenue
#10 Perpetua Solid Fragrance
$65
Price
Revenue
#1 Personalized Discovery Set
$35
Price
$770.4K
Revenue
#2 Extrait Ensemble
$280
Price
$458.6K
Revenue
#3 The Premier
$340
Price
$433.2K
Revenue
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OVERVIEW
In November 2025, fultonandroark.com generated $247,842 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, although it remains far below the industry leader, ulta.com, at $145,643,880. The site achieved a conversion rate of 2.00-2.50%, higher than the low end of the industry range (1.38%) but well below the top rate of 5.32%. With an average order value (AOV) of $75-100, fultonandroark.com also fell short of the high AOV benchmark of $204 while outpacing the low at $48. It recorded 136,619 sessions, compared to the median of 19,748.
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fultonandroark.com competitors

In November 2025, fultonandroark.com outperformed its competitors in terms of revenue, with $247,842 compared to Mystery Made's $2,322, Brands Walk's $11,526, Aromi Beauty's $910, Shop-TRC Style's $46,933, and Milworks Co's $192,165. Fulton & Roark also had a higher number of transactions at 2,999, compared to Mystery Made's 30, Brands Walk's 95, Aromi Beauty's 65, Shop-TRC Style's 110, and Milworks Co's 913. The website also had the highest number of sessions at 136,619, compared to Mystery Made's 1,573, Brands Walk's 4,859, Aromi Beauty's 1,675, Shop-TRC Style's 4,705, and Milworks Co's 69,365. While the average order value (AOV) and conversion rates were comparable among the competitors, fultonandroark.com stood out in terms of overall performance and revenue generation.

mysterymade.com screenshot
#1 mysterymade.com
2.3K
Revenue
1.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
brandswalk.com screenshot
#2 brandswalk.com
11.5K
Revenue
4.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
aromibeauty.com screenshot
#3 aromibeauty.com
910.1
Revenue
1.7K
Sessions
3.5-4.0%
Conv. rate
$0-25
AOV
shop-trcstyle.com screenshot
#4 shop-trcstyle.com
46.9K
Revenue
4.7K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
milworks.co screenshot
#5 milworks.co
192.2K
Revenue
69.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
fultonandroark.com vs top market performers
fultonandroark.com
top retailers
conversion rate vs average order value for fultonandroark.com and its competitors
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Revenue share by device at fultonandroark.com

In November large majority of sales on fultonandroark.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In November large majority of sales on fultonandroark.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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fultonandroark.com channels

Identify top traffic channels that drive growth for fultonandroark.comand discover how performance of traffic channels has changed over time.

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fultonandroark.com Google Ads spend

Evaluate fultonandroark.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fultonandroark.com devices

Review fultonandroark.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fultonandroark.com top markets

Explore fultonandroark.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fultonandroark.com country & global rank

Assess the ranking of fultonandroark.com among other retailers within its primary country and worldwide.

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