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Nov 2025
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Home/Insights/Retailers/gaffatape.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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216.9K
Revenue
Nov 25
12.2K
Sessions
Nov 25
7.0-7.5%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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  • Main country of store: UNITED KINGDOM
  • Website category: BUSINESS SERVICES

gaffatape.com is a website that offers various types of adhesive tape products. They specialize in selling a wide range of gaffa tapes in different colors and sizes. Additionally, the website provides information on product specifications, pricing, and allows users to make online purchases.

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gaffatape.com Annual Revenue and Growth

gaffatape.com's annual sales on its online store amounted to $2.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gaffatape.com revenue by year

gaffatape.com's monthly revenueOVER TIME
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Over the past three months, gaffatape.com revenue has experienced decline of 12%, compared to the preceding three months.

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gaffatape.com revenue decline for last six months
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OVERVIEW
In November 2025, gaffatape.com generated $216,855 in online sales, significantly surpassing the median of $79,498 in its business services category, while also achieving an impressive conversion rate of 7.00-7.50%, well above the high industry standard of 5.36%. Its average order value (AOV) ranged from $225 to $250, although below the very high benchmark of $630. With 12,175 sessions, gaffatape.com is close to the median of 12,267, yet far from industry leader everydaydose.com, which had 5,176,725 sessions, illustrating room for growth in web traffic despite strong revenue performance.
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gaffatape.com competitors

In November 2025, gaffatape.com outperformed its competitors echotape.com and xfasten.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. gaffatape.com generated the highest revenue at $216,855, compared to echotape.com's $103,387 and xfasten.com's $61,183. It also had more transactions with 896, compared to echotape.com's 630 and xfasten.com's 288. gaffatape.com had a higher conversion rate of 7.00-7.50%, while echotape.com had 2.00-2.50% and xfasten.com had 2.50-3.00%. Additionally, gaffatape.com had a comparable number of sessions with 12,175, despite echotape.com having 30,267 and xfasten.com having 11,152. With a higher AOV range of $225-$250, gaffatape.com demonstrates strong performance against its competitors.

echotape.com screenshot
#1 echotape.com
103.4K
Revenue
30.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
xfasten.com screenshot
#2 xfasten.com
61.2K
Revenue
11.2K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
gaffatape.com vs top market performers
gaffatape.com
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conversion rate vs average order value for gaffatape.com and its competitors
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Revenue share by device at gaffatape.com

In November large majority of sales on gaffatape.com, 91% was finalized on desktop devices, with 9.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on gaffatape.com, 91% was finalized on desktop devices, with 9.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gaffatape.com channels

Identify top traffic channels that drive growth for gaffatape.comand discover how performance of traffic channels has changed over time.

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gaffatape.com Google Ads spend

Evaluate gaffatape.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gaffatape.com devices

Review gaffatape.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gaffatape.com top markets

Explore gaffatape.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gaffatape.com country & global rank

Assess the ranking of gaffatape.com among other retailers within its primary country and worldwide.

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