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Dec 2025
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Home/Insights/Retailers/gaffatape.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for gaffatape.comgaffatape.com

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188.1K
Revenue
Dec 25
16.3K
Sessions
Dec 25
7.0-7.5%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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  • Main country of store: UNITED KINGDOM
  • Website category: BUSINESS SERVICES

gaffatape.com is a website that offers various types of adhesive tape products. They specialize in selling a wide range of gaffa tapes in different colors and sizes. Additionally, the website provides information on product specifications, pricing, and allows users to make online purchases.

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gaffatape.com Annual Revenue and Growth

gaffatape.com's annual sales on its online store amounted to $2.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gaffatape.com revenue by year

gaffatape.com's monthly revenueOVER TIME
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Over the past three months, gaffatape.com revenue has experienced decline of 14%, compared to the preceding three months.

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gaffatape.com revenue decline for last six months
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OVERVIEW
In December 2025, gaffatape.com generated $188,053 in online sales, significantly surpassing the median of $86,543 in the business services sector. With a conversion rate of 7.00-7.50%, gaffatape.com outperformed the high benchmark of 4.99%, while its average order value (AOV) ranged from $150-175, well above the low of $105. The website attracted 16,279 sessions, exceeding the sector median of 13,158 but far behind ridge.com's 4,257,949 sessions. Despite its achievements, gaffatape.com remains a small player compared to industry leader printful.com, which dominates with sales of $36,334,846.
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gaffatape.com competitors

In December 2025, gaffatape.com outperformed its competitors echotape.com and xfasten.com in terms of revenue, with a revenue of $188,053. echotape.com generated $78,912 in revenue, while xfasten.com had $74,871 in revenue. In terms of transactions, gaffatape.com had 1,189 transactions, echotape.com had 482 transactions, and xfasten.com had 374 transactions. gaffatape.com also had the highest conversion rate at 7.00-7.50%, compared to echotape.com at 1.50-2.00% and xfasten.com at 2.50-3.00%. However, gaffatape.com had the lowest number of sessions at 16,279, compared to echotape.com at 26,239 and xfasten.com at 14,814. Overall, gaffatape.com demonstrated strong performance in revenue and conversion rate, despite having fewer sessions compared to its competitors.

echotape.com screenshot
#1 echotape.com
78.9K
Revenue
26.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
xfasten.com screenshot
#2 xfasten.com
74.9K
Revenue
14.8K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
gaffatape.com vs top market performers
gaffatape.com
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conversion rate vs average order value for gaffatape.com and its competitors
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Revenue share by device at gaffatape.com

In December large majority of sales on gaffatape.com, 91% was finalized on desktop devices, with 9.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on gaffatape.com, 91% was finalized on desktop devices, with 9.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gaffatape.com channels

Identify top traffic channels that drive growth for gaffatape.comand discover how performance of traffic channels has changed over time.

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gaffatape.com Google Ads spend

Evaluate gaffatape.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gaffatape.com devices

Review gaffatape.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gaffatape.com top markets

Explore gaffatape.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gaffatape.com country & global rank

Assess the ranking of gaffatape.com among other retailers within its primary country and worldwide.

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