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Jan 2026
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Home/Insights/Retailers/gaffatape.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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221K
Revenue
Jan 26
15.1K
Sessions
Jan 26
7.0-7.5%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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  • Main country of store: UNITED KINGDOM
  • Website category: BUSINESS SERVICES

gaffatape.com is a website that offers various types of adhesive tape products. They specialize in selling a wide range of gaffa tapes in different colors and sizes. Additionally, the website provides information on product specifications, pricing, and allows users to make online purchases.

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gaffatape.com Annual Revenue and Growth

gaffatape.com's annual sales on its online store amounted to $2.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.5M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
gaffatape.com revenue by year

gaffatape.com's monthly revenueOVER TIME
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Over the past three months, gaffatape.com revenue has experienced decline of 4.6%, compared to the preceding three months.

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gaffatape.com revenue decline for last six months
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OVERVIEW
In January 2026, gaffatape.com generated $221,023 in online sales, significantly exceeding the industry median of $110,714. Its conversion rate ranged from 7.00-7.50%, well above the business average of 4.91%. The average order value (AOV) was $175-200, positioned between the high and low AOV benchmarks of $628 and $112, respectively. gaffatape.com had 15,081 sessions, surpassing the median of 13,572, yet significantly trailing behind printful.com, which dominated the category with $33,893,380 in revenue and 3,502,580 sessions. Overall, gaffatape.com demonstrated strong performance within its competitive landscape.
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gaffatape.com competitors

In January 2026, gaffatape.com outperformed its competitors echotape.com and xfasten.com in terms of revenue, with $221,023 compared to $10,113 and $74,889 respectively. However, gaffatape.com had fewer transactions at 1,130, while xfasten.com had 354 and echotape.com had 60. gaffatape.com also had the highest conversion rate at 7.00-7.50%, compared to xfasten.com at 2.50-3.00% and echotape.com at 0.00-0.50%. In terms of average order value (AOV), gaffatape.com fell in between its competitors at $175-200, with xfasten.com having the highest AOV at $200-225 and echotape.com having the lowest at $150-175. Despite gaffatape.com's lower number of transactions, its higher revenue and conversion rate indicate stronger performance in converting sessions into sales compared to its competitors.

echotape.com screenshot
#1 echotape.com
10.1K
Revenue
20.9K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
xfasten.com screenshot
#2 xfasten.com
74.9K
Revenue
13.6K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
gaffatape.com vs top market performers
gaffatape.com
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conversion rate vs average order value for gaffatape.com and its competitors
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Revenue share by device at gaffatape.com

In January large majority of sales on gaffatape.com, 91% was finalized on desktop devices, with 9.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on gaffatape.com, 91% was finalized on desktop devices, with 9.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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gaffatape.com channels

Identify top traffic channels that drive growth for gaffatape.comand discover how performance of traffic channels has changed over time.

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gaffatape.com Google Ads spend

Evaluate gaffatape.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gaffatape.com devices

Review gaffatape.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gaffatape.com top markets

Explore gaffatape.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gaffatape.com country & global rank

Assess the ranking of gaffatape.com among other retailers within its primary country and worldwide.

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