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Apr 2026
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Home/Insights/Retailers/generalknot.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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2.6K
Revenue
Apr 26
1.8K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Generalknot.com is an online platform that offers a selection of handmade products. Their offerings prominently include a variety of well-crafted accessories, such as unique ties, bowties, pocket squares, and scarves. Additionally, the website provides customization options, allowing customers to personalize their orders, making it a convenient source for stylish and individualized accessories.

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generalknot.com Annual Revenue and Growth

generalknot.com's annual sales on its online store amounted to $87.7K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$87.7K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
generalknot.com revenue by year

generalknot.com's monthly revenueOVER TIME
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Over the past three months, generalknot.com revenue has experienced decline of 49%, compared to the preceding three months.

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generalknot.com revenue decline for last six months
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OVERVIEW
In April 2026, generalknot.com, a lifestyle and fashion apparel site, generated $2,630 in online sales, significantly below the median of $78,791 in its industry, with a conversion rate of 1.00-1.50%, lagging behind the high benchmark of 3.05%. The average order value (AOV) ranged between $100-125, notably lower than the industry's high of $389. The site recorded 1,780 sessions, far from the median of 35,276 and the highest at shein.com with an overwhelming 281,585,790 sessions, highlighting significant room for improvement across key performance metrics.
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generalknot.com competitors

In April 2026, generalknot.com generated a revenue of $2,630 with 24 transactions across 1,780 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. In comparison, countryclubprep.com vastly outperformed with $125,590 in revenue, 681 transactions, and a significantly higher conversion rate of 3.00-3.50%. Similarly, shinesty.com dominated the market with an impressive $1,003,870 in revenue and 9,335 transactions, despite a comparable AOV of $100-125. thehatgirls.com achieved $31,951 in revenue with a similar conversion rate to generalknot.com. Meanwhile, knotandbow.com, while having a lower revenue of $9,450, boasted a higher conversion rate of 4.00-4.50%, indicating effective engagement. Lastly, lastchancetextiles.com earned $16,512, with a conversion rate of 2.00-2.50%. Overall, generalknot.com lags behind its competitors in revenue and transactions, highlighting significant market challenges.

countryclubprep.com screenshot
#1 countryclubprep.com
125.6K
Revenue
20.8K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
thehatgirls.com screenshot
#2 thehatgirls.com
32K
Revenue
13.7K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
shinesty.com screenshot
#3 shinesty.com
1M
Revenue
641.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
knotandbow.com screenshot
#4 knotandbow.com
9.4K
Revenue
2.7K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
lastchancetextiles.com screenshot
#5 lastchancetextiles.com
16.5K
Revenue
8.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
generalknot.com vs top market performers
generalknot.com
top retailers
conversion rate vs average order value for generalknot.com and its competitors
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generalknot.com channels

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generalknot.com Google Ads spend

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generalknot.com devices

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generalknot.com top markets

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generalknot.com country & global rank

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