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May 2026
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Home/Insights/Retailers/giftcards.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for giftcards.comgiftcards.com

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26.3M
Revenue
May 26
3.4M
Sessions
May 26
6.0-6.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Giftcards.com is an online platform that offers a wide range of gift cards for purchase. Whether its for popular retailers, restaurants, or online services, customers can find various gift card options. The site provides a convenient destination to choose and buy gift cards for multiple occasions.

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giftcards.com Annual Revenue and Growth

giftcards.com's annual sales on its online store amounted to $271.2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$271.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
giftcards.com revenue by year

giftcards.com's monthly revenueOVER TIME
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Over the past three months, giftcards.com revenue has experienced decline of 38%, compared to the preceding three months.

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giftcards.com revenue decline for last six months
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OVERVIEW
In May 2026, giftcards.com generated online sales revenue of $26,303,638, significantly lower than the $39,224 median in the GIFTS industry, with a conversion rate of 6.00-6.50%, surpassing the high industry average of 5.67%. The average order value (AOV) ranged from $100-125, notably below the high of $233, while total sessions reached 3,411,229, well below the leading store, paperlesspost.com, which attracted 17,911,576 sessions. Overall, giftcards.com performed admirably in conversion metrics but lagged behind industry leaders in revenue, AOV, and total sessions.
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giftcards.com competitors

In May 2026, giftcards.com significantly outperformed its competitor, dundle.com, in key metrics. giftcards.com generated a revenue of $26,303,638 from 211,086 transactions, achieving an average order value (AOV) between $100 and $125 and a conversion rate of 6.00-6.50%. In contrast, dundle.com recorded a revenue of $2,590,502 with only 32,503 transactions, resulting in a lower AOV of $75-100 and a conversion rate of 4.00-4.50%. While dundle.com attracted 798,681 sessions, giftcards.com garnered 3,411,229 sessions, showcasing its greater market reach and customer engagement. This disparity in performance metrics illustrates giftcards.com’s stronger foothold in the gift card industry compared to dundle.com.

dundle.com screenshot
#1 dundle.com
2.6M
Revenue
798.7K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
giftcards.com vs top market performers
giftcards.com
top retailers
conversion rate vs average order value for giftcards.com and its competitors
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Revenue share by device at giftcards.com

In May large majority of sales on giftcards.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on giftcards.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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giftcards.com channels

Identify top traffic channels that drive growth for giftcards.comand discover how performance of traffic channels has changed over time.

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giftcards.com Google Ads spend

Evaluate giftcards.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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giftcards.com devices

Review giftcards.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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giftcards.com top markets

Explore giftcards.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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giftcards.com country & global rank

Assess the ranking of giftcards.com among other retailers within its primary country and worldwide.

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