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Sep 2025
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Home/Insights/Retailers/giftcards.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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17.4M
Revenue
Sep 25
2.1M
Sessions
Sep 25
6.5-7.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Giftcards.com is an online platform that offers a wide range of gift cards for purchase. Whether its for popular retailers, restaurants, or online services, customers can find various gift card options. The site provides a convenient destination to choose and buy gift cards for multiple occasions.

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giftcards.com Annual Revenue and Growth

giftcards.com's annual sales on its online store amounted to $272.4M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$272.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
giftcards.com revenue by year

giftcards.com's monthly revenueOVER TIME
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Over the past three months, giftcards.com revenue has experienced decline of 15%, compared to the preceding three months.

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giftcards.com revenue decline for last six months
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OVERVIEW
In September 2025, giftcards.com achieved online sales of $17,449,060, with a conversion rate between 6.50-7.00%, significantly above the industry's low of 1.55% and surpassing the high of 5.54%. Their average order value (AOV) ranged from $100-125, well below the high of $235 in the GIFTS sector. The site recorded 2,129,610 sessions, a notable figure yet far behind the leading store, paperlesspost.com, which garnered 12,757,809 sessions and $41,349,964 in revenue. Despite these metrics, giftcards.com remains competitive in a robust market with a median GIFTS revenue of $37,404.
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giftcards.com competitors

In September 2025, giftcards.com outperformed its competitor dundle.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. giftcards.com generated a revenue of $17,449,060 from 144,506 transactions and 2,129,610 sessions, with an AOV ranging between $100-$125 and a conversion rate of 6.50-7.00%. On the other hand, dundle.com recorded a revenue of $2,349,489 from 29,157 transactions and 843,928 sessions, with an AOV of $75-$100 and a conversion rate of 3.00-3.50%. Overall, giftcards.com demonstrated stronger performance across all key metrics compared to dundle.com, showcasing its competitive edge in the gift card industry in September 2025.

dundle.com screenshot
#1 dundle.com
2.3M
Revenue
843.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
giftcards.com vs top market performers
giftcards.com
top retailers
conversion rate vs average order value for giftcards.com and its competitors
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Revenue share by device at giftcards.com

In September large majority of sales on giftcards.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on giftcards.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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giftcards.com channels

Identify top traffic channels that drive growth for giftcards.comand discover how performance of traffic channels has changed over time.

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giftcards.com Google Ads spend

Evaluate giftcards.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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giftcards.com devices

Review giftcards.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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giftcards.com top markets

Explore giftcards.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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giftcards.com country & global rank

Assess the ranking of giftcards.com among other retailers within its primary country and worldwide.

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