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Sep 2025
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Home/Insights/Retailers/girlboss.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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175.8K
Revenue
Sep 25
87.1K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Girlboss.com is a website catering to ambitious women in various fields. It features articles, tools, resources, and a supportive community to help women succeed professionally. The platform offers career-related insights, business advice, and empowering stories. It provides guidance on entrepreneurship, career development, and navigating the modern work environment.

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girlboss.com Annual Revenue and Growth

girlboss.com's annual sales on its online store amounted to $3.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
girlboss.com revenue by year

girlboss.com's monthly revenueOVER TIME
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Over the past three months, girlboss.com revenue has experienced growth of 5.1%, compared to the preceding three months.

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girlboss.com revenue growth for last six months
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OVERVIEW
In September 2025, girlboss.com generated $175,773 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,931, with a conversion rate of 1.00-1.50%, below the industry high of 3.2% but above the low of 0.68%. Their average order value (AOV) ranged from $125-150, well above the category's low of $73 yet below the high of $382. With 87,061 sessions, girlboss.com performed favorably against the lifestyle median of 34,221, although far behind industry leader shein.com, which boasts 297,137,690 sessions and a staggering revenue of $819,580,923.
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girlboss.com competitors

In September 2025, girlboss.com outperformed its competitors in terms of revenue with $175,773. While Energy Muse had a revenue of $102,960 and Tiny Rituals had $115,858, Conscious Items was the closest competitor with $269,882. However, in terms of transactions, girlboss.com had 1,288 compared to Conscious Items with 4,534, Energy Muse with 975, and Tiny Rituals with 1,261. girlboss.com had 87,061 sessions, falling behind Conscious Items with 225,664 but surpassing Energy Muse with 129,782 and Tiny Rituals with 496,063. The average order value (AOV) for girlboss.com was in the range of $125-$150, higher than Energy Muse's $100-$125, Conscious Items' $50-$75, and Tiny Rituals' $75-$100. girlboss.com also had a conversion rate of 1.00-1.50%, falling behind Conscious Items' 2.00-2.50% but outperforming Energy Muse's 0.50-1.00% and Tiny Rituals' 0.00-0.50%.

energymuse.com screenshot
#1 energymuse.com
103K
Revenue
129.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
consciousitems.com screenshot
#2 consciousitems.com
269.9K
Revenue
225.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
tinyrituals.co screenshot
#3 tinyrituals.co
115.9K
Revenue
496.1K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
girlboss.com vs top market performers
girlboss.com
top retailers
conversion rate vs average order value for girlboss.com and its competitors
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Revenue share by device at girlboss.com

In September large majority of sales on girlboss.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on girlboss.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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girlboss.com channels

Identify top traffic channels that drive growth for girlboss.comand discover how performance of traffic channels has changed over time.

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girlboss.com Google Ads spend

Evaluate girlboss.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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girlboss.com devices

Review girlboss.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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girlboss.com top markets

Explore girlboss.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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girlboss.com country & global rank

Assess the ranking of girlboss.com among other retailers within its primary country and worldwide.

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