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Dec 2025
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Home/Insights/Retailers/girlboss.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for girlboss.comgirlboss.com

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154.6K
Revenue
Dec 25
87.4K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Girlboss.com is a website catering to ambitious women in various fields. It features articles, tools, resources, and a supportive community to help women succeed professionally. The platform offers career-related insights, business advice, and empowering stories. It provides guidance on entrepreneurship, career development, and navigating the modern work environment.

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girlboss.com Annual Revenue and Growth

girlboss.com's annual sales on its online store amounted to $3.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
girlboss.com revenue by year

girlboss.com's monthly revenueOVER TIME
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Over the past three months, girlboss.com revenue has experienced growth of 1.9%, compared to the preceding three months.

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girlboss.com revenue growth for last six months
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OVERVIEW
In December 2025, girlboss.com generated $154,585 in online sales, significantly above the FASHION AND APPAREL median of $92,600, with a conversion rate of 1.00-1.50%, lower than the industry high of 3.17%. The site's average order value (AOV) ranged from $125-150, well below the high of $389, and it attracted 87,376 sessions, far exceeding the median of 39,789 but minuscule compared to shein.com’s 304,519,814 sessions, indicating potential growth opportunities in traffic and conversion.
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girlboss.com competitors

In December 2025, girlboss.com generated $154,585 in revenue from 1,124 transactions and 87,376 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. Compared to its competitors, Energy Muse had revenue of $128,555 from 1,240 transactions and 129,156 sessions, with an AOV of $100-125 and a conversion rate of 0.50-1.00%. Conscious Items outperformed girlboss.com and Energy Muse with $360,380 in revenue from 6,292 transactions and 236,294 sessions, boasting a low AOV of $50-75 but a high conversion rate of 2.50-3.00%. Tiny Rituals fell short of girlboss.com, with revenue of $146,463 from 1,915 transactions and 589,428 sessions, an AOV of $75-100, and a conversion rate of 0.00-0.50%. Overall, girlboss.com held its ground against its competitors in terms of revenue and conversion rates, with room for potential growth in sessions and transactions.

energymuse.com screenshot
#1 energymuse.com
128.6K
Revenue
129.2K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
consciousitems.com screenshot
#2 consciousitems.com
360.4K
Revenue
236.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
tinyrituals.co screenshot
#3 tinyrituals.co
146.5K
Revenue
589.4K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
girlboss.com vs top market performers
girlboss.com
top retailers
conversion rate vs average order value for girlboss.com and its competitors
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Revenue share by device at girlboss.com

In December large majority of sales on girlboss.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on girlboss.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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girlboss.com channels

Identify top traffic channels that drive growth for girlboss.comand discover how performance of traffic channels has changed over time.

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girlboss.com Google Ads spend

Evaluate girlboss.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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girlboss.com devices

Review girlboss.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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girlboss.com top markets

Explore girlboss.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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girlboss.com country & global rank

Assess the ranking of girlboss.com among other retailers within its primary country and worldwide.

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