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Nov 2025
All countries
Home/Insights/Retailers/girlfriend.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for girlfriend.comgirlfriend.com

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424.2K
Revenue
Nov 25
295.8K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Girlfriend.com is a platform showcasing a range of products for women. The website offers a variety of items, such as clothing, accessories, beauty products, and home goods. Users can browse and purchase from an assortment of high-quality merchandise specifically tailored for female customers.

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girlfriend.com Annual Revenue and Growth

girlfriend.com's annual sales on its online store amounted to $19.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$19.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
girlfriend.com revenue by year

girlfriend.com's monthly revenueOVER TIME
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Over the past three months, girlfriend.com revenue has experienced decline of 53%, compared to the preceding three months.

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girlfriend.com revenue decline for last six months
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OVERVIEW
In November 2025, girlfriend.com generated $424,184 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $52,547, yet still trailing ulta.com, the largest competitor at $145,643,880. The site's conversion rate ranged from 1.00% to 1.50%, below the industry high of 5.32% and slightly above the low of 1.38%. With an average order value (AOV) between $100 and $125, girlfriend.com sits below the high of $204 and above the low of $48. The site attracted 295,760 sessions, substantially higher than the median of 19,748, but dwarfed by sephora.com's 76,114,809 sessions.
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girlfriend.com competitors

In November 2025, girlfriend.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. girlfriend.com generated a revenue of $424,184 with 3,989 transactions and 295,760 sessions, while maintaining an AOV of $100-125 and a conversion rate of 1.00-1.50. In comparison, barrecore.com had a revenue of $100,027 with 896 transactions and 15,977 sessions, nectarclothing.com generated $23,168 in revenue with 206 transactions and 11,312 sessions, earthhero.com had a revenue of $395,104 with 4,354 transactions and 125,287 sessions, and fitnesshubshop.com generated $2,570 in revenue with 18 transactions and 2,269 sessions. Overall, girlfriend.com demonstrated superior performance across all metrics when compared to its competitors in the online retail space.

barrecore.com screenshot
#1 barrecore.com
100K
Revenue
16K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
nectarclothing.com screenshot
#2 nectarclothing.com
23.2K
Revenue
11.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
earthhero.com screenshot
#3 earthhero.com
395.1K
Revenue
125.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
fitnesshubshop.com screenshot
#4 fitnesshubshop.com
2.6K
Revenue
2.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
outerknown.com screenshot
#5 outerknown.com
1.9M
Revenue
455.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
girlfriend.com vs top market performers
girlfriend.com
top retailers
conversion rate vs average order value for girlfriend.com and its competitors
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Revenue share by device at girlfriend.com

In November large majority of sales on girlfriend.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on girlfriend.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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girlfriend.com channels

Identify top traffic channels that drive growth for girlfriend.comand discover how performance of traffic channels has changed over time.

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girlfriend.com Google Ads spend

Evaluate girlfriend.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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girlfriend.com devices

Review girlfriend.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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girlfriend.com top markets

Explore girlfriend.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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girlfriend.com country & global rank

Assess the ranking of girlfriend.com among other retailers within its primary country and worldwide.

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