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Apr 2026
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Home/Insights/Retailers/girlfriend.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for girlfriend.comgirlfriend.com

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561.2K
Revenue
Apr 26
240K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Girlfriend.com is a platform showcasing a range of products for women. The website offers a variety of items, such as clothing, accessories, beauty products, and home goods. Users can browse and purchase from an assortment of high-quality merchandise specifically tailored for female customers.

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girlfriend.com Annual Revenue and Growth

girlfriend.com's annual sales on its online store amounted to $8.4M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$8.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
girlfriend.com revenue by year

girlfriend.com's monthly revenueOVER TIME
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Over the past three months, girlfriend.com revenue has experienced growth of 60%, compared to the preceding three months.

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girlfriend.com revenue growth for last six months
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OVERVIEW
In April 2026, girlfriend.com generated $561,195 in revenue, significantly outperforming the BEAUTY AND COSMETICS median of $40,161, though still far behind Sephora's $117,760,640. The site achieved a conversion rate of 2.00-2.50%, below the industry high of 4.38% but above the low of 1.08%. Its average order value (AOV) ranged from $100 to $125, well below the industry high of $195 and above the low of $45. With 240,012 sessions, girlfriend.com exceeded the median of 20,819, yet remained a fraction of Sephora's impressive 84,653,344 sessions.
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girlfriend.com competitors

As of April 2026, girlfriend.com significantly outperforms its competitors in revenue and transaction volume. It generated $561,195 from 5,295 transactions across 240,012 sessions, with a conversion rate between 2.00-2.50%. In contrast, barrecore.com reported revenue of $61,170 with 594 transactions from 10,688 sessions and a higher conversion rate of 5.50-6.00%. nectarclothing.com, while having a lower conversion rate of 1.50-2.00%, achieved $21,647 in revenue with 191 transactions from 11,198 sessions. earthhero.com fared better in revenue with $164,262 but had fewer transactions at 1,889 from 75,880 sessions and the same conversion rate as girlfriend.com. fitnesshubshop.com lagged considerably with only $4,405 in revenue and a conversion rate of 0.50-1.00%. Overall, girlfriend.com dominates with its high transaction numbers and revenue despite having a slightly lower conversion rate compared to some competitors.

barrecore.com screenshot
#1 barrecore.com
61.2K
Revenue
10.7K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
nectarclothing.com screenshot
#2 nectarclothing.com
21.6K
Revenue
11.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
earthhero.com screenshot
#3 earthhero.com
164.3K
Revenue
75.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fitnesshubshop.com screenshot
#4 fitnesshubshop.com
4.4K
Revenue
3.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
outerknown.com screenshot
#5 outerknown.com
1.1M
Revenue
303.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
girlfriend.com vs top market performers
girlfriend.com
top retailers
conversion rate vs average order value for girlfriend.com and its competitors
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Revenue share by device at girlfriend.com

In April large majority of sales on girlfriend.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on girlfriend.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries girlfriend.com operates in

girlfriend.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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girlfriend.com channels

Identify top traffic channels that drive growth for girlfriend.comand discover how performance of traffic channels has changed over time.

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girlfriend.com Google Ads spend

Evaluate girlfriend.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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girlfriend.com devices

Review girlfriend.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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girlfriend.com top markets

Explore girlfriend.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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girlfriend.com country & global rank

Assess the ranking of girlfriend.com among other retailers within its primary country and worldwide.

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