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Sep 2025
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Home/Insights/Retailers/girlfriend.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for girlfriend.comgirlfriend.com

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293.8K
Revenue
Sep 25
268.5K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Girlfriend.com is a platform showcasing a range of products for women. The website offers a variety of items, such as clothing, accessories, beauty products, and home goods. Users can browse and purchase from an assortment of high-quality merchandise specifically tailored for female customers.

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girlfriend.com Annual Revenue and Growth

girlfriend.com's annual sales on its online store amounted to $19.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$19.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
girlfriend.com revenue by year

girlfriend.com's monthly revenueOVER TIME
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Over the past three months, girlfriend.com revenue has experienced decline of 32%, compared to the preceding three months.

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girlfriend.com revenue decline for last six months
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OVERVIEW
In September 2025, girlfriend.com generated $293,782 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 1.00-1.50%, below the industry high of 4.54%. Their average order value (AOV) ranged from $100-125, well below the high of $203. The site attracted 268,514 sessions, considerably higher than the median of 18,928, yet far from the industry leader Sephora's 45,764,193 sessions, indicating solid performance in a competitive landscape. Overall, girlfriend.com demonstrates strong sales but has room to improve in conversion rate and AOV to better align with industry leaders.
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girlfriend.com competitors

In September 2025, girlfriend.com outperformed its competitors in terms of revenue, with $293,782 compared to barrecore.com's $42,592, nectarclothing.com's $23,013, earthhero.com's $225,488, and fitnesshubshop.com's $5,538. However, girlfriend.com had fewer sessions at 268,514 compared to barrecore.com's 9,571, nectarclothing.com's 12,651, earthhero.com's 103,270, and fitnesshubshop.com's 4,683. The average order value (AOV) for girlfriend.com fell within the range of $100-125, similar to nectarclothing.com, while barrecore.com and earthhero.com had AOVs between $75-100, and fitnesshubshop.com had an AOV of $125-150. The conversion rate for girlfriend.com ranged from 1.00-1.50%, while barrecore.com had the highest conversion rate at 4.50-5.00%, followed by earthhero.com at 2.00-2.50%, nectarclothing.com at 1.50-2.00%, and fitnesshubshop.com at 0.50-1.00%.

barrecore.com screenshot
#1 barrecore.com
42.6K
Revenue
9.6K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
nectarclothing.com screenshot
#2 nectarclothing.com
23K
Revenue
12.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
earthhero.com screenshot
#3 earthhero.com
225.5K
Revenue
103.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fitnesshubshop.com screenshot
#4 fitnesshubshop.com
5.5K
Revenue
4.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
outerknown.com screenshot
#5 outerknown.com
992.4K
Revenue
237.6K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
girlfriend.com vs top market performers
girlfriend.com
top retailers
conversion rate vs average order value for girlfriend.com and its competitors
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Revenue share by device at girlfriend.com

In September large majority of sales on girlfriend.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on girlfriend.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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girlfriend.com channels

Identify top traffic channels that drive growth for girlfriend.comand discover how performance of traffic channels has changed over time.

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girlfriend.com Google Ads spend

Evaluate girlfriend.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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girlfriend.com devices

Review girlfriend.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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girlfriend.com top markets

Explore girlfriend.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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girlfriend.com country & global rank

Assess the ranking of girlfriend.com among other retailers within its primary country and worldwide.

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