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Grips
Dec 2025
All countries
Home/Insights/Retailers/girlfriend.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for girlfriend.comgirlfriend.com

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383.4K
Revenue
Dec 25
310K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Girlfriend.com is a platform showcasing a range of products for women. The website offers a variety of items, such as clothing, accessories, beauty products, and home goods. Users can browse and purchase from an assortment of high-quality merchandise specifically tailored for female customers.

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girlfriend.com Annual Revenue and Growth

girlfriend.com's annual sales on its online store amounted to $19.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$19.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
girlfriend.com revenue by year

girlfriend.com's monthly revenueOVER TIME
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Over the past three months, girlfriend.com revenue has experienced decline of 31%, compared to the preceding three months.

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girlfriend.com revenue decline for last six months
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OVERVIEW
In December 2025, girlfriend.com generated $383,443 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, but still far behind ulta.com’s $152,769,917. The site recorded a conversion rate of 1.00-1.50%, below the high benchmark of 4.87%, and its average order value (AOV) ranged from $100-125, compared to a high of $191 in the industry. With 309,981 sessions, girlfriend.com also outperformed the median of 23,270 sessions, though it lags far behind the 76,213,109 sessions achieved by sephora.com, indicating strong revenue but potential for increased engagement and conversion optimization.
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girlfriend.com competitors

When comparing girlfriend.com to its competitors in December 2025, girlfriend.com stands out in terms of revenue with $383,443. However, in terms of transactions, sessions, and conversion rate, girlfriend.com falls behind. barrecore.com has a lower revenue of $78,602 but a significantly higher conversion rate of 5.00-5.50%. earthhero.com surpasses girlfriend.com in revenue with $406,699 and has a higher conversion rate of 3.00-3.50%. nectarclothing.com and fitnesshubshop.com also have lower revenues than girlfriend.com, but their conversion rates are higher at 1.50-2.00% and 0.50-1.00% respectively. Overall, girlfriend.com may have a higher revenue, but its competitors have stronger performance in terms of transactions, sessions, and conversion rates.

barrecore.com screenshot
#1 barrecore.com
78.6K
Revenue
14.7K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
nectarclothing.com screenshot
#2 nectarclothing.com
18.7K
Revenue
10.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
earthhero.com screenshot
#3 earthhero.com
406.7K
Revenue
131.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
fitnesshubshop.com screenshot
#4 fitnesshubshop.com
4.2K
Revenue
3.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
outerknown.com screenshot
#5 outerknown.com
1.8M
Revenue
329.8K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
girlfriend.com vs top market performers
girlfriend.com
top retailers
conversion rate vs average order value for girlfriend.com and its competitors
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Revenue share by device at girlfriend.com

In December large majority of sales on girlfriend.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on girlfriend.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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girlfriend.com channels

Identify top traffic channels that drive growth for girlfriend.comand discover how performance of traffic channels has changed over time.

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girlfriend.com Google Ads spend

Evaluate girlfriend.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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girlfriend.com devices

Review girlfriend.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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girlfriend.com top markets

Explore girlfriend.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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girlfriend.com country & global rank

Assess the ranking of girlfriend.com among other retailers within its primary country and worldwide.

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