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Jan 2026
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Home/Insights/Retailers/girlfriend.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for girlfriend.comgirlfriend.com

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293.8K
Revenue
Jan 26
268.4K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Girlfriend.com is a platform showcasing a range of products for women. The website offers a variety of items, such as clothing, accessories, beauty products, and home goods. Users can browse and purchase from an assortment of high-quality merchandise specifically tailored for female customers.

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girlfriend.com Annual Revenue and Growth

girlfriend.com's annual sales on its online store amounted to $8.4M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$8.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
girlfriend.com revenue by year

girlfriend.com's monthly revenueOVER TIME
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Over the past three months, girlfriend.com revenue has experienced decline of 7.4%, compared to the preceding three months.

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girlfriend.com revenue decline for last six months
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OVERVIEW
In January 2026, girlfriend.com achieved online sales revenue of $293,790, significantly surpassing the BEAUTY AND COSMETICS median of $51,477, while also outperforming the sector's highest conversion rate of 4.7% with a rate between 1.00-1.50%. The site's average order value (AOV) ranged from $100 to $125, compared to the sector's high of $194 and low of $45. With 268,360 sessions, girlfriend.com also outpaced the median sessions of 22,631 in its industry, although it remains distant from ulta.com's impressive 47,691,438 sessions, highlighting both strengths and areas for potential growth.
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girlfriend.com competitors

In January 2026, girlfriend.com outperformed its competitors in terms of revenue, with $293,790 in comparison to barrecore.com at $71,453, nectarclothing.com at $12,127, earthhero.com at $193,890, and fitnesshubshop.com at $6,860. girlfriend.com also had the highest number of transactions with 2,733, followed by earthhero.com with 2,200, barrecore.com with 670, nectarclothing.com with 108, and fitnesshubshop.com with 51. However, girlfriend.com had the highest number of sessions with 268,360, while barrecore.com had 11,945, earthhero.com had 103,206, nectarclothing.com had 9,530, and fitnesshubshop.com had 5,917. girlfriend.com's conversion rate was competitive at 1.00-1.50%, similar to nectarclothing.com, while barrecore.com had the highest conversion rate at 5.50-6.00% and fitnesshubshop.com had the lowest at 0.50-1.00%. Overall, girlfriend.com showcased strong performance across multiple metrics compared to its competitors.

barrecore.com screenshot
#1 barrecore.com
71.5K
Revenue
11.9K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
nectarclothing.com screenshot
#2 nectarclothing.com
12.1K
Revenue
9.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
earthhero.com screenshot
#3 earthhero.com
193.9K
Revenue
103.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fitnesshubshop.com screenshot
#4 fitnesshubshop.com
6.9K
Revenue
5.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
outerknown.com screenshot
#5 outerknown.com
1M
Revenue
232.2K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
girlfriend.com vs top market performers
girlfriend.com
top retailers
conversion rate vs average order value for girlfriend.com and its competitors
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Revenue share by device at girlfriend.com

In January large majority of sales on girlfriend.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on girlfriend.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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girlfriend.com channels

Identify top traffic channels that drive growth for girlfriend.comand discover how performance of traffic channels has changed over time.

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girlfriend.com Google Ads spend

Evaluate girlfriend.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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girlfriend.com devices

Review girlfriend.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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girlfriend.com top markets

Explore girlfriend.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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girlfriend.com country & global rank

Assess the ranking of girlfriend.com among other retailers within its primary country and worldwide.

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