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Oct 2025
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Home/Insights/Retailers/girlguidingshop.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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228.3K
Revenue
Oct 25
70.7K
Sessions
Oct 25
5.5-6.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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The girlguidingshop.co.uk website offers a variety of products catering to the needs of Girlguiding members. Their range includes uniform badges, clothing, resources for badges, books, gifts, and accessories. The site is a one-stop shop for all your Girlguiding-related purchases, providing convenient access to essential merchandise.

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girlguidingshop.co.uk Annual Revenue and Growth

girlguidingshop.co.uk's annual sales on its online store amounted to $3.2M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
girlguidingshop.co.uk revenue by year

girlguidingshop.co.uk's monthly revenueOVER TIME
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Over the past three months, girlguidingshop.co.uk revenue has experienced growth of 0.92%, compared to the preceding three months.

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girlguidingshop.co.uk revenue growth for last six months
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OVERVIEW
In October 2025, girlguidingshop.co.uk achieved online sales of $228,300, significantly outperforming the GIFTS median of $38,970, with a robust conversion rate of 5.50-6.00%, surpassing the industry low of 1.79% and nearing the high of 5.82%. The Average Order Value (AOV) ranged between $50-75, aligned with the lower end of the industry spectrum. With 70,714 sessions, girlguidingshop.co.uk demonstrates strong engagement compared to the median of 11,510 sessions, although it remains far behind the leading site, paperlesspost.com, which recorded an impressive 12,757,147 sessions.
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girlguidingshop.co.uk competitors

In October 2025, girlguidingshop.co.uk reported a revenue of £228,300 from 4,022 transactions and 70,714 sessions, with an average order value (AOV) ranging from £50-75 and a conversion rate of 5.50-6.00%. In comparison, its competitor girlscoutshop.com generated a higher revenue of £360,917 from fewer transactions (3,601) but significantly more sessions (315,308). girlscoutshop.com also had a higher AOV of £100-125, but a lower conversion rate of 1.00-1.50%. While girlguidingshop.co.uk excelled in conversion rate and AOV, girlscoutshop.com attracted more sessions and ultimately generated more revenue. Overall, girlguidingshop.co.uk could focus on increasing its session numbers and AOV to compete more effectively with girlscoutshop.com in the market.

girlscoutshop.com screenshot
#1 girlscoutshop.com
360.9K
Revenue
315.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
girlguidingshop.co.uk vs top market performers
girlguidingshop.co.uk
top retailers
conversion rate vs average order value for girlguidingshop.co.uk and its competitors
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Revenue share by device at girlguidingshop.co.uk

In October large majority of sales on girlguidingshop.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on girlguidingshop.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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girlguidingshop.co.uk channels

Identify top traffic channels that drive growth for girlguidingshop.co.ukand discover how performance of traffic channels has changed over time.

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girlguidingshop.co.uk Google Ads spend

Evaluate girlguidingshop.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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girlguidingshop.co.uk devices

Review girlguidingshop.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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girlguidingshop.co.uk top markets

Explore girlguidingshop.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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girlguidingshop.co.uk country & global rank

Assess the ranking of girlguidingshop.co.uk among other retailers within its primary country and worldwide.

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