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Nov 2025
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Home/Insights/Retailers/glowsource.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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5.2K
Revenue
Nov 25
1.6K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Glowsource.com offers a wide range of glow products for various events and parties. Their inventory includes glow sticks, necklaces, bracelets, LED accessories, light-up toys, and party supplies. The website provides an extensive selection of products to enhance the vibrant and illuminated atmosphere at gatherings, celebrations, and festivities.

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glowsource.com Annual Revenue and Growth

glowsource.com's annual sales on its online store amounted to $186.3K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$186.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
glowsource.com revenue by year

glowsource.com's monthly revenueOVER TIME
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Over the past three months, glowsource.com revenue has experienced growth of 50%, compared to the preceding three months.

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glowsource.com revenue growth for last six months
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OVERVIEW
In November 2025, glowsource.com generated $5,158 in online sales, significantly lower than the e-commerce industry median of $264,255, while its conversion rate ranged from 1.50% to 2.00%, falling short of the industry high of 4.36%. The site's average order value (AOV) was between $175 and $200, below the industry average of $311. With only 1,551 sessions, glowsource.com lagged behind the e-commerce median of 87,745 and the leading site, keurig.com, which achieved impressive revenue of $40,493,173. These metrics highlight the challenges glowsource.com faces in a competitive e-commerce landscape.
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glowsource.com competitors

In November 2025, glowsource.com reported a revenue of $5,158 with 28 transactions and 1,551 sessions, boasting an average order value (AOV) of $175-$200 and a conversion rate of 1.50-2.00%. In comparison, its competitor neoncowboys.com outperformed with a revenue of $105,544 from 364 transactions and 25,657 sessions, showcasing a higher AOV of $275-$300. However, glowsource.com had a slightly higher conversion rate than neoncowboys.com, indicating a more efficient use of website traffic for generating sales. Despite lower revenue and transaction numbers, glowsource.com excelled in converting sessions into transactions. Moving forward, glowsource.com could focus on increasing its AOV to further compete with neoncowboys.com in the market.

neoncowboys.com screenshot
#1 neoncowboys.com
105.5K
Revenue
25.7K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
glowsource.com vs top market performers
glowsource.com
top retailers
conversion rate vs average order value for glowsource.com and its competitors
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glowsource.com channels

Identify top traffic channels that drive growth for glowsource.comand discover how performance of traffic channels has changed over time.

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glowsource.com Google Ads spend

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glowsource.com devices

Review glowsource.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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glowsource.com top markets

Explore glowsource.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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glowsource.com country & global rank

Assess the ranking of glowsource.com among other retailers within its primary country and worldwide.

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