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Jan 2026
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Home/Insights/Retailers/goatguns.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for goatguns.comgoatguns.com

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220.9K
Revenue
Jan 26
230.2K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Goatguns.com is an online retail platform that offers miniature collectible replicas of firearms. The website sells a wide variety of detailed scale models of guns, ranging from pistols to rifles. Goatguns.com does not promote the website, it solely provides factual information on the products available for purchase.

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goatguns.com Annual Revenue and Growth

goatguns.com's annual sales on its online store amounted to $3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
goatguns.com revenue by year

goatguns.com's monthly revenueOVER TIME
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Over the past three months, goatguns.com revenue has experienced growth of 99%, compared to the preceding three months.

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goatguns.com revenue growth for last six months
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OVERVIEW
In January 2026, goatguns.com generated $220,862 in online sales, significantly exceeding the GAMES median of $97,679, while its conversion rate ranged from 1.00-1.50%, below the industry high of 3.81%. With an average order value (AOV) of $75-100, goatguns.com falls short of the high AOV benchmark of $407, and its 230,241 sessions far exceed the median of 29,991 but remain dwarfed by lego.com's leading 72,670,697 sessions, illustrating its strong revenue potential yet highlighting areas for improvement in customer conversion and engagement within the competitive gaming market.
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goatguns.com competitors

In January 2026, goatguns.com outperformed its competitors in terms of revenue, with $220,862. The closest competitor in revenue was replicaweaponry.com with $111,902, followed by goatusa.com with $55,402, and ssairsoft.com with $53,878. goatguns.com also had the highest number of transactions at 2,524, compared to replicaweaponry.com with 824, goatusa.com with 765, and ssairsoft.com with 231. In terms of sessions, goatguns.com had 230,241, outperforming all its competitors. Additionally, goatguns.com had a competitive average order value (AOV) ranging between $75-$100, similar to its competitors, except for atlantacutlery.com with a higher AOV of $150-$175. Despite the high AOV, atlantacutlery.com had the lowest conversion rate among the competitors at 0.00-0.50%, while goatguns.com maintained a steady conversion rate of 1.00-1.50%, similar to replicaweaponry.com. Overall, goatguns.com showcased strong performance across key metrics compared to its competitors in the industry.

goatusa.com screenshot
#1 goatusa.com
55.4K
Revenue
55K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
atlantacutlery.com screenshot
#2 atlantacutlery.com
23.9K
Revenue
56.7K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
replicaweaponry.com screenshot
#3 replicaweaponry.com
111.9K
Revenue
59.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
ssairsoft.com screenshot
#4 ssairsoft.com
53.9K
Revenue
29.5K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
goatguns.com vs top market performers
goatguns.com
top retailers
conversion rate vs average order value for goatguns.com and its competitors
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Revenue share by device at goatguns.com

In January large majority of sales on goatguns.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In January large majority of sales on goatguns.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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goatguns.com channels

Identify top traffic channels that drive growth for goatguns.comand discover how performance of traffic channels has changed over time.

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goatguns.com Google Ads spend

Evaluate goatguns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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goatguns.com devices

Review goatguns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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goatguns.com top markets

Explore goatguns.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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goatguns.com country & global rank

Assess the ranking of goatguns.com among other retailers within its primary country and worldwide.

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