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Sep 2025
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Home/Insights/Retailers/goatguns.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for goatguns.comgoatguns.com

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136.7K
Revenue
Sep 25
90.1K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Goatguns.com is an online retail platform that offers miniature collectible replicas of firearms. The website sells a wide variety of detailed scale models of guns, ranging from pistols to rifles. Goatguns.com does not promote the website, it solely provides factual information on the products available for purchase.

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goatguns.com Annual Revenue and Growth

goatguns.com's annual sales on its online store amounted to $4.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$4.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
goatguns.com revenue by year

goatguns.com's monthly revenueOVER TIME
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Over the past three months, goatguns.com revenue has experienced decline of 7.9%, compared to the preceding three months.

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goatguns.com revenue decline for last six months
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OVERVIEW
In September 2025, goatguns.com achieved online sales revenue of $136,731, significantly surpassing the GAMES median of $64,500, with a conversion rate between 1.50-2.00%, while the industry average peaks at 3.83%. Their average order value (AOV) ranged from $75-100, below the high of $447 in the category. With 90,070 sessions, goatguns.com outperformed the median sessions of 28,356, though far behind industry leader lego.com at 48,909,019 sessions. Overall, goatguns.com demonstrated robust revenue and session figures, but its conversion rate and AOV highlight potential areas for growth.
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goatguns.com competitors

In September 2025, goatguns.com outperformed its competitors in terms of revenue, with a total of $136,731. The closest competitor in terms of revenue was replicaweaponry.com with $102,478, followed by goatusa.com with $61,052. goatguns.com also had the highest number of transactions at 1,471, while replicaweaponry.com had 680 transactions and goatusa.com had 853. In terms of sessions, goatguns.com had 90,070, outperforming all of its competitors. The average order value (AOV) for goatguns.com ranged from $75 to $100, which was lower than ssairsoft.com with an AOV of $200 to $225, but higher than atlantacutlery.com with an AOV of $150 to $175. Despite the competition, goatguns.com maintained a healthy conversion rate of 1.50-2.00%.

goatusa.com screenshot
#1 goatusa.com
61.1K
Revenue
62.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
atlantacutlery.com screenshot
#2 atlantacutlery.com
16.5K
Revenue
43.2K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
replicaweaponry.com screenshot
#3 replicaweaponry.com
102.5K
Revenue
56.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
ssairsoft.com screenshot
#4 ssairsoft.com
21.7K
Revenue
24.7K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
goatguns.com vs top market performers
goatguns.com
top retailers
conversion rate vs average order value for goatguns.com and its competitors
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Revenue share by device at goatguns.com

In September large majority of sales on goatguns.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In September large majority of sales on goatguns.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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goatguns.com channels

Identify top traffic channels that drive growth for goatguns.comand discover how performance of traffic channels has changed over time.

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goatguns.com Google Ads spend

Evaluate goatguns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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goatguns.com devices

Review goatguns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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goatguns.com top markets

Explore goatguns.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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goatguns.com country & global rank

Assess the ranking of goatguns.com among other retailers within its primary country and worldwide.

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