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Jul 2025
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Home/Insights/Retailers/goatguns.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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234K
Revenue
226K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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Goatguns.com is an online retail platform that offers miniature collectible replicas of firearms. The website sells a wide variety of detailed scale models of guns, ranging from pistols to rifles. Goatguns.com does not promote the website, it solely provides factual information on the products available for purchase.

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goatguns.com's revenueOVER TIME
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Over the past three months, goatguns.com revenue has experienced decline of 2.8%, compared to the preceding three months.

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goatguns.com revenue decline for last six months
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OVERVIEW
In July 2025, goatguns.com in the GAMES industry had online sales revenue of $234,048, a conversion rate of 1.00-1.50%, and an average order value (AOV) of $75-100. The website had 225,978 sessions, while the highest sessions were from lego.com at 44,379,856. The median revenue in the category was $65,146, with tcgplayer.com leading at $68,011,359. The highest conversion rate was 3.81% and the lowest was 0.52%. A very high AOV in the category was $432 and a low AOV was $68.
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goatguns.com competitors

In July 2025, goatguns.com stands out among its competitors in the replica firearms niche. Compared to similar_domain 'goatusa.com', goatguns.com boasts significantly higher revenue at $234,048, generated from 2,536 transactions and 225,978 sessions. Despite goatusa.com having a slightly lower average order value (AOV) of $50-75 compared to goatguns.com's $75-100, both companies share a similar conversion rate of 1.00-1.50. On the other hand, 'atlantacutlery.com' and 'replicaweaponry.com' show lower revenue figures at $19,995 and $102,507 respectively, with 'atlantacutlery.com' having the highest AOV at $150-175. 'ssairsoft.com' lags behind with only $23,583 in revenue, 104 transactions, and 25,698 sessions, featuring a high AOV of $225-250 but a lower conversion rate of 0.00-0.50. Overall, goatguns.com emerges as a top performer in terms of revenue, transactions, and sessions within the niche in July 2025.

goatusa.com screenshot
#1 goatusa.com
65.8K
Revenue
64.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
atlantacutlery.com screenshot
#2 atlantacutlery.com
20K
Revenue
61.8K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
replicaweaponry.com screenshot
#3 replicaweaponry.com
102.5K
Revenue
52.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
ssairsoft.com screenshot
#4 ssairsoft.com
23.6K
Revenue
25.7K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
goatguns.com vs top market performers
goatguns.com
top retailers
conversion rate vs average order value for goatguns.com and its competitors
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Revenue share by device at goatguns.com

In July large majority of sales on goatguns.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In July large majority of sales on goatguns.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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goatguns.com channels

Identify top traffic channels that drive growth for goatguns.comand discover how performance of traffic channels has changed over time.

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goatguns.com Google Ads spend

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goatguns.com devices

Review goatguns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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goatguns.com top markets

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goatguns.com country & global rank

Assess the ranking of goatguns.com among other retailers within its primary country and worldwide.

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