goruck.com
goruck.com offers a range of durable and functional equipment designed for use in various outdoor activities. The website features items such as backpacks, apparel, footwear, and accessories. Additionally, it provides information about their events, challenges, and training programs aimed at enhancing physical strength and mental resilience.
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goruck.com Annual Revenue and Growth
goruck.com's annual sales on its online store amounted to $18.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
goruck.com's monthly revenueOVER TIME
Over the past three months, goruck.com revenue has experienced decline of 19%, compared to the preceding three months.
goruck.com competitors
In April 2026, goruck.com generated a revenue of $1,566,515 from 7,167 transactions, attracting 511,521 sessions, with an average order value (AOV) between $200 and $225 and a conversion rate of 1.00-1.50%. Competitor tacticaldistributors.com reported a significantly lower revenue of $354,832, but had a higher AOV of $250-275 and a comparable conversion rate of 1.00-1.50%, albeit with 1,354 transactions from 121,549 sessions. On the other hand, tacwrk.com had a revenue of $1,008,138 with 4,929 transactions from 376,569 sessions, maintaining the same AOV range and conversion rate as goruck.com. Meanwhile, 3vgear.com lagged considerably with only $12,584 in revenue from 152 transactions, showcasing an AOV of $75-100 and a conversion rate of 1.50-2.00%. Overall, goruck.com stands out among its competitors, leading in revenue while maintaining competitive AOVs and conversion rates.
Revenue share by device at goruck.com
In April large majority of sales on goruck.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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goruck.com channels
Identify top traffic channels that drive growth for goruck.comand discover how performance of traffic channels has changed over time.
goruck.com Google Ads spend
Evaluate goruck.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
goruck.com devices
Review goruck.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
