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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.3M
Revenue
Sep 25
497.1K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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goruck.com offers a range of durable and functional equipment designed for use in various outdoor activities. The website features items such as backpacks, apparel, footwear, and accessories. Additionally, it provides information about their events, challenges, and training programs aimed at enhancing physical strength and mental resilience.

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goruck.com Annual Revenue and Growth

goruck.com's annual sales on its online store amounted to $23.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$23.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
goruck.com revenue by year

goruck.com's monthly revenueOVER TIME
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Over the past three months, goruck.com revenue has experienced decline of 5.2%, compared to the preceding three months.

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goruck.com revenue decline for last six months
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OVERVIEW
In September 2025, goruck.com generated $1,288,282 in online sales, significantly exceeding the sports industry median of $77,565, but far below the top performer, garmin.com, at $183,476,907. Its conversion rate ranged between 1.00-1.50%, lower than the industry high of 3.05% but above the low of 0.59%. The average order value (AOV) was $200-225, well below the sports industry's high of $539, and its sessions totaled 497,054, substantially outpacing the median of 30,275, yet dwarfed by garmin.com's 47,231,640 sessions, highlighting goruck.com’s niche performance in the sports market.
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goruck.com competitors

In September 2025, goruck.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. goruck.com generated a revenue of $1,288,282 from 6,132 transactions and 497,054 sessions, with an AOV of $200-$225 and a conversion rate of 1.00-1.50. In comparison, 3vgear.com had a revenue of $13,261 from 200 transactions and 12,250 sessions, with an AOV of $50-$75 and a conversion rate of 1.50-2.00. tacticaldistributors.com generated $418,034 revenue from 1,588 transactions and 164,332 sessions, with an AOV of $250-$275 and a conversion rate of 0.50-1.00. tacwrk.com had a revenue of $784,948 from 3,349 transactions and 405,871 sessions, with an AOV of $225-$250 and a conversion rate of 0.50-1.00. Overall, goruck.com performed exceptionally well across all metrics compared to its competitors.

3vgear.com screenshot
#1 3vgear.com
13.3K
Revenue
12.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
tacticaldistributors.com screenshot
#2 tacticaldistributors.com
418K
Revenue
164.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
tacwrk.com screenshot
#3 tacwrk.com
784.9K
Revenue
405.9K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
goruck.com vs top market performers
goruck.com
top retailers
conversion rate vs average order value for goruck.com and its competitors
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Revenue share by device at goruck.com

In September large majority of sales on goruck.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on goruck.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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goruck.com channels

Identify top traffic channels that drive growth for goruck.comand discover how performance of traffic channels has changed over time.

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goruck.com Google Ads spend

Evaluate goruck.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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goruck.com devices

Review goruck.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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goruck.com top markets

Explore goruck.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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goruck.com country & global rank

Assess the ranking of goruck.com among other retailers within its primary country and worldwide.

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