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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.6M
Revenue
Oct 25
539.1K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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goruck.com offers a range of durable and functional equipment designed for use in various outdoor activities. The website features items such as backpacks, apparel, footwear, and accessories. Additionally, it provides information about their events, challenges, and training programs aimed at enhancing physical strength and mental resilience.

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goruck.com Annual Revenue and Growth

goruck.com's annual sales on its online store amounted to $23.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$23.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
goruck.com revenue by year

goruck.com's monthly revenueOVER TIME
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Over the past three months, goruck.com revenue has experienced decline of 4.9%, compared to the preceding three months.

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goruck.com revenue decline for last six months
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OVERVIEW
In October 2025, goruck.com generated $1,635,680 in online sales, significantly exceeding the sports industry's median of $84,340, though far below the leader, garmin.com. Its conversion rate ranged from 1.00% to 1.50%, below the industry's high of 3.14%, with an average order value (AOV) between $200 and $225, lower than the $550 peak in the category. The site attracted 539,129 sessions, substantially higher than the median of 29,455 but minuscule compared to the leader, dickssportinggoods.com, with 38,669,098 sessions. Overall, goruck.com shows strong revenue performance amidst varied metrics compared to industry standards.
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goruck.com competitors

When comparing goruck.com to its competitors in October 2025, it is clear that goruck.com is performing well in terms of revenue and transactions. goruck.com has a revenue of $1,635,680 with 7,857 transactions and 539,129 sessions. Its average order value (AOV) falls within the range of $200-$225, and it has a conversion rate of 1.00-1.50%. In comparison, 3vgear.com has a revenue of $9,955 with 148 transactions and 8,965 sessions, a lower AOV of $50-$75, and a slightly higher conversion rate of 1.50-2.00%. tacticaldistributors.com has a revenue of $548,264 with 2,113 transactions and 159,519 sessions, a higher AOV of $250-$275, and a similar conversion rate to goruck.com. tacwrk.com falls in between with a revenue of $1,088,027, 4,579 transactions, 409,861 sessions, an AOV of $225-$250, and a conversion rate identical to goruck.com. Overall, goruck.com's performance is solid when compared to its competitors in key metrics.

3vgear.com screenshot
#1 3vgear.com
10K
Revenue
9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
tacticaldistributors.com screenshot
#2 tacticaldistributors.com
548.3K
Revenue
159.5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
tacwrk.com screenshot
#3 tacwrk.com
1.1M
Revenue
409.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
goruck.com vs top market performers
goruck.com
top retailers
conversion rate vs average order value for goruck.com and its competitors
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Revenue share by device at goruck.com

In October large majority of sales on goruck.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on goruck.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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goruck.com channels

Identify top traffic channels that drive growth for goruck.comand discover how performance of traffic channels has changed over time.

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goruck.com Google Ads spend

Evaluate goruck.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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goruck.com devices

Review goruck.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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goruck.com top markets

Explore goruck.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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goruck.com country & global rank

Assess the ranking of goruck.com among other retailers within its primary country and worldwide.

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