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Sep 2025
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Home/Insights/Retailers/graceandlace.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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49.4K
Revenue
Sep 25
41.1K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Graceandlace.com is a website that offers a variety of clothing products for women, including tops, bottoms, dresses, and accessories. Their inventory consists of fashionable and unique pieces made with quality materials. The site provides a convenient platform for customers to browse and purchase their clothing essentials and enhance their personal style.

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graceandlace.com Annual Revenue and Growth

graceandlace.com's annual sales on its online store amounted to $1.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
graceandlace.com revenue by year

graceandlace.com's monthly revenueOVER TIME
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Over the past three months, graceandlace.com revenue has experienced decline of 38%, compared to the preceding three months.

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graceandlace.com revenue decline for last six months
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OVERVIEW
In September 2025, graceandlace.com generated $49,416 in online sales, below the FASHION AND APPAREL median of $74,931, with a conversion rate of 0.50-1.00%, which falls short of the high benchmark of 3.2%. The site's average order value (AOV) ranged between $100-125, while the industry AOV peaks at $382. Grace and Lace recorded 41,131 sessions, surpassing the median of 34,221 but far from shein.com's staggering 297,137,690 sessions. Overall, the site's metrics indicate room for improvement in sales, conversion efficiency, and customer engagement within a highly competitive market.
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graceandlace.com competitors

In September 2025, Grace and Lace's revenue of $49,416 from 405 transactions and 41,131 sessions with an AOV of $100-$125 and a conversion rate of 0.50-1.00% is outperformed by graceloveslace.com, which generated $487,409 in revenue from 524 transactions and 214,763 sessions, with an AOV of $925-$950 and a conversion rate of 0.00-0.50%. However, Grace and Lace surpasses willowstores.com and apollaperformance.com in revenue and transactions, with willowstores.com earning $2,873 from 21 transactions and 674 sessions, and apollaperformance.com earning $47,647 from 402 transactions and 23,437 sessions. willowstores.com has a higher AOV of $125-$150, but a lower conversion rate of 3.00-3.50%, while apollaperformance.com has a similar AOV and a higher conversion rate of 1.50-2.00%. Overall, Grace and Lace falls in the middle compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

graceloveslace.com screenshot
#1 graceloveslace.com
487.4K
Revenue
214.8K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
willowstores.com screenshot
#2 willowstores.com
2.9K
Revenue
674
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
apollaperformance.com screenshot
#3 apollaperformance.com
47.6K
Revenue
23.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
graceandlace.com vs top market performers
graceandlace.com
top retailers
conversion rate vs average order value for graceandlace.com and its competitors
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Revenue share by device at graceandlace.com

In September large majority of sales on graceandlace.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on graceandlace.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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graceandlace.com channels

Identify top traffic channels that drive growth for graceandlace.comand discover how performance of traffic channels has changed over time.

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graceandlace.com Google Ads spend

Evaluate graceandlace.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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graceandlace.com devices

Review graceandlace.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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graceandlace.com top markets

Explore graceandlace.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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graceandlace.com country & global rank

Assess the ranking of graceandlace.com among other retailers within its primary country and worldwide.

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