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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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64K
Revenue
May 26
54.6K
Sessions
May 26
0.0-0.5%
Conv. rate
May 26
$225-250
AOV
May 26
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graef.de Annual Revenue and Growth

graef.de's annual sales on its online store amounted to $1.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
graef.de revenue by year

graef.de's monthly revenueOVER TIME
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Over the past three months, graef.de revenue has experienced decline of 43%, compared to the preceding three months.

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graef.de revenue decline for last six months
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OVERVIEW
In May 2026, graef.de, operating in the food and drink industry, generated $63,955 in online sales, surpassing the sector median of $45,489, but significantly trailing behind the leader, nespresso.com, with $127,574,381. The site's conversion rate ranged from 0.00-0.50%, well below the healthy benchmark of 1.0-5.0%, while the average order value (AOV) was $225-250, underperforming compared to the high of $347. Additionally, graef.de recorded 54,570 sessions, exceeding the median of 14,668, but far from nespresso.com's dominance with 16,708,877 sessions, indicating room for improvement in both conversion and AOV metrics.
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graef.de competitors

In May 2026, graef.de generated $63,955 in revenue with 263 transactions and approximately 54,570 sessions, resulting in an AOV of $225-250 and a conversion rate of 0.00-0.50%. In comparison, coffeecircle.com significantly outperformed graef.de with $338,502 in revenue and a conversion rate of 0.50-1.00%, reflecting a more effective sales strategy. Similarly, kaffeemacher.ch achieved $555,753 in revenue with a higher AOV of $700-725 and a robust conversion rate of 1.00-1.50%. ramershoven.com also surpassed graef.de, with revenue at $486,902 and a conversion rate of 1.00-1.50%, while kaffeemacher.de posted $582,454, further emphasizing its competitive edge. espressoperfetto.de was closer to graef.de with $93,961 in revenue but had a higher AOV of $600-625, indicating differing target markets. Overall, graef.de lags behind in revenue and conversion efficiency compared to its competitors.

coffeecircle.com screenshot
#1 coffeecircle.com
338.5K
Revenue
188.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
kaffeemacher.ch screenshot
#2 kaffeemacher.ch
555.8K
Revenue
65.7K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
ramershoven.com screenshot
#3 ramershoven.com
486.9K
Revenue
143.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
kaffeemacher.de screenshot
#4 kaffeemacher.de
582.5K
Revenue
171.9K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
espressoperfetto.de screenshot
#5 espressoperfetto.de
94K
Revenue
37.5K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
graef.de vs top market performers
graef.de
top retailers
conversion rate vs average order value for graef.de and its competitors
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Revenue share by device at graef.de

In May large majority of sales on graef.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on graef.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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graef.de channels

Identify top traffic channels that drive growth for graef.deand discover how performance of traffic channels has changed over time.

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graef.de Google Ads spend

Evaluate graef.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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graef.de devices

Review graef.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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graef.de top markets

Explore graef.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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graef.de country & global rank

Assess the ranking of graef.de among other retailers within its primary country and worldwide.

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