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Nov 2025
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Home/Insights/Retailers/grams28.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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141.5K
Revenue
Nov 25
225.4K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Grams28.com is a website that offers various products for sale online. Their selection includes high-quality backpacks, laptop sleeves, camera straps, wallets, and bags. These products are known for their minimalistic design, durable materials, and functionality. The website provides a secure platform for customers to conveniently purchase these items.

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grams28.com Annual Revenue and Growth

grams28.com's annual sales on its online store amounted to $2.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
grams28.com revenue by year

grams28.com's monthly revenueOVER TIME
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Over the past three months, grams28.com revenue has experienced decline of 0.26%, compared to the preceding three months.

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grams28.com revenue decline for last six months
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Top products on grams28.comby revenue

#1 157 Essential Sling
$258.4
Price
$68.2K
Revenue
#2 154 City Pack
$337.4
Price
$54.3K
Revenue
#3 152 Transit Backpack
$923.5
Price
$50.8K
Revenue
#4 173 Vertical Sling
$279.9
Price
Revenue
#5 171 Laptop Sling
$415.2
Price
Revenue
#6 158 Travel Wallet Sling
$404.5
Price
Revenue
#7 151 Stealth Backpack
$817.4
Price
Revenue
#8 118 Leather Folio
$269.6
Price
Revenue
#9 126 Passport Wallet
$469.2
Price
Revenue
#10 104 Fold-Out Wallet
$83.9
Price
Revenue
#1 157 Essential Sling
$258.4
Price
$68.2K
Revenue
#2 154 City Pack
$337.4
Price
$54.3K
Revenue
#3 152 Transit Backpack
$923.5
Price
$50.8K
Revenue
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OVERVIEW
In November 2025, grams28.com generated $141,453 in online sales, significantly exceeding the LUXURY median of $89,238, despite a low conversion rate ranging from 0.00-0.50% against a high of 2.95%. The Average Order Value (AOV) stood between $175-200, below the sector's high of $975. The site attracted 225,358 sessions, far from the leading competitor's 26,095,375 sessions, and lower than the median of 27,171 for its category. Overall, while outperforming some metrics, grams28.com still faces challenges in conversion efficiency and traffic compared to top competitors.
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grams28.com competitors

In November 2025, grams28.com had a revenue of $141,453 from 801 transactions and 225,358 sessions, with an average order value (AOV) ranging between $175-200 and a conversion rate of 0.00-0.50%. In comparison, Popov Leather had a higher revenue of $231,807 from 2,549 transactions and 164,235 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. Bull Sheath Leather, on the other hand, had lower revenue at $17,518 from 153 transactions and 10,029 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. Saddleback Leather performed well with a revenue of $243,799 from 1,410 transactions and 187,904 sessions, an AOV of $150-175, and a conversion rate of 0.50-1.00%. Will Leather Goods had a revenue of $133,423 from 702 transactions and 16,616 sessions, with an AOV of $175-200 and a high conversion rate of 4.00-4.50%. Mission Mercantile fell behind with a revenue of $47,558 from 239 transactions and 18,383 sessions, an AOV of $175-200, and a conversion rate of 1.00-1.50%.

popovleather.com screenshot
#1 popovleather.com
231.8K
Revenue
164.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bullsheathleather.com screenshot
#2 bullsheathleather.com
17.5K
Revenue
10K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
saddlebackleather.com screenshot
#3 saddlebackleather.com
243.8K
Revenue
187.9K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
willleathergoods.com screenshot
#4 willleathergoods.com
133.4K
Revenue
16.6K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
missionmercantile.com screenshot
#5 missionmercantile.com
47.6K
Revenue
18.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
grams28.com vs top market performers
grams28.com
top retailers
conversion rate vs average order value for grams28.com and its competitors
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Revenue share by device at grams28.com

In November large majority of sales on grams28.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on grams28.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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grams28.com channels

Identify top traffic channels that drive growth for grams28.comand discover how performance of traffic channels has changed over time.

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grams28.com Google Ads spend

Evaluate grams28.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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grams28.com devices

Review grams28.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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grams28.com top markets

Explore grams28.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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grams28.com country & global rank

Assess the ranking of grams28.com among other retailers within its primary country and worldwide.

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