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Nov 2025
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Home/Insights/Retailers/gunfire.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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715K
Revenue
Nov 25
451K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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  • Main country of store: POLAND
  • Website category: SPORTS

Gunfire.com is an online retail platform that sells a wide range of firearms, focused on airsoft guns and accessories. The website offers an extensive selection of items, including rifles, pistols, protective gear, and other equipment. It serves as a platform for customers to purchase products related to the airsoft sport.

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gunfire.com Annual Revenue and Growth

gunfire.com's annual sales on its online store amounted to $11.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$11.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gunfire.com revenue by year

gunfire.com's monthly revenueOVER TIME
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Over the past three months, gunfire.com revenue has experienced decline of 18%, compared to the preceding three months.

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gunfire.com revenue decline for last six months
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OVERVIEW
In November 2025, gunfire.com, operating in the sports industry, achieved online sales revenue of $715,004, significantly surpassing the median of $89,556, yet far behind the category leader, garmin.com, at $203,335,992; its conversion rate ranged from 0.50-1.00%, below the very high benchmark of 3.31% but above the low of 0.69%; the average order value (AOV) stood between $175-200, well below the high of $552; with 450,965 sessions, gunfire.com outperformed the median of 31,405 but lagged dramatically behind the top performer, dickssportinggoods.com, which recorded 57,640,222 sessions.
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gunfire.com competitors

In November 2025, when comparing gunfire.com to its competitors, gunfire.com falls behind in revenue with $715,004 compared to evike.com's $12,011,060 and patrolbase.co.uk's $1,087,499. gunfire.com also has fewer transactions at 3,726, while evike.com has 44,837 and patrolbase.co.uk has 6,712. In terms of sessions, gunfire.com has 450,965, whereas evike.com has 1,923,882 and patrolbase.co.uk has 537,003. However, gunfire.com does have a competitive Average Order Value (AOV) range of $175-200, which is similar to patrolbase.co.uk's $150-175 but lower than evike.com's $250-275. When looking at conversion rates, gunfire.com ranges from 0.50-1.00, falling below evike.com's 2.00-2.50 and on par with patrolbase.co.uk's 1.00-1.50. Despite its lower revenue and transaction numbers, gunfire.com remains competitive in AOV and conversion rates within the industry.

evike.com screenshot
#1 evike.com
12M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
patrolbase.co.uk screenshot
#2 patrolbase.co.uk
1.1M
Revenue
537K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
gunfire.com vs top market performers
gunfire.com
top retailers
conversion rate vs average order value for gunfire.com and its competitors
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Revenue share by device at gunfire.com

In November large majority of sales on gunfire.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In November large majority of sales on gunfire.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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gunfire.com channels

Identify top traffic channels that drive growth for gunfire.comand discover how performance of traffic channels has changed over time.

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gunfire.com Google Ads spend

Evaluate gunfire.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunfire.com devices

Review gunfire.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunfire.com top markets

Explore gunfire.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunfire.com country & global rank

Assess the ranking of gunfire.com among other retailers within its primary country and worldwide.

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