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Sep 2025
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Home/Insights/Retailers/gunfire.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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647.7K
Revenue
Sep 25
379.7K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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  • Main country of store: POLAND
  • Website category: SPORTS

Gunfire.com is an online retail platform that sells a wide range of firearms, focused on airsoft guns and accessories. The website offers an extensive selection of items, including rifles, pistols, protective gear, and other equipment. It serves as a platform for customers to purchase products related to the airsoft sport.

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gunfire.com Annual Revenue and Growth

gunfire.com's annual sales on its online store amounted to $11.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$11.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gunfire.com revenue by year

gunfire.com's monthly revenueOVER TIME
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Over the past three months, gunfire.com revenue has experienced decline of 19%, compared to the preceding three months.

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gunfire.com revenue decline for last six months
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OVERVIEW
In September 2025, gunfire.com generated $647,727 in online sales, significantly surpassing the sports industry median of $77,565, yet far behind industry leader garmin.com at $183,476,907; the site's conversion rate ranged from 0.50-1.00%, below the high of 3.05%, with an average order value (AOV) of $200-225, compared to the sector's high of $539; with 379,735 sessions, gunfire.com performed well above the median of 30,275 sessions, yet still distant from garmin.com’s 47,231,640 sessions, highlighting opportunities for growth in both conversion efficiency and customer engagement.
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gunfire.com competitors

In September 2025, gunfire.com generated $647,727 in revenue from 3,217 transactions with 379,735 sessions, boasting an average order value (AOV) of $200-$225 and a conversion rate of 0.50-1.00. In comparison, its competitor patrolbase.co.uk outperformed with $1,070,923 in revenue from 6,703 transactions and 537,003 sessions. Although patrolbase.co.uk had a lower AOV of $150-$175, they had a higher conversion rate of 1.00-1.50. Overall, while gunfire.com had a higher AOV, patrolbase.co.uk had a higher conversion rate and generated more revenue, transactions, and sessions, showcasing a more successful performance in key metrics in the same industry sector.

patrolbase.co.uk screenshot
#1 patrolbase.co.uk
1.1M
Revenue
537K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
gunfire.com vs top market performers
gunfire.com
top retailers
conversion rate vs average order value for gunfire.com and its competitors
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Revenue share by device at gunfire.com

In September large majority of sales on gunfire.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on gunfire.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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gunfire.com channels

Identify top traffic channels that drive growth for gunfire.comand discover how performance of traffic channels has changed over time.

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gunfire.com Google Ads spend

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gunfire.com devices

Review gunfire.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunfire.com top markets

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gunfire.com country & global rank

Assess the ranking of gunfire.com among other retailers within its primary country and worldwide.

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