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Dec 2025
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Home/Insights/Retailers/gunfire.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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904K
Revenue
Dec 25
535.9K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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  • Main country of store: POLAND
  • Website category: SPORTS

Gunfire.com is an online retail platform that sells a wide range of firearms, focused on airsoft guns and accessories. The website offers an extensive selection of items, including rifles, pistols, protective gear, and other equipment. It serves as a platform for customers to purchase products related to the airsoft sport.

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gunfire.com Annual Revenue and Growth

gunfire.com's annual sales on its online store amounted to $11.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$11.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gunfire.com revenue by year

gunfire.com's monthly revenueOVER TIME
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Over the past three months, gunfire.com revenue has experienced growth of 2.6%, compared to the preceding three months.

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gunfire.com revenue growth for last six months
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OVERVIEW
In December 2025, gunfire.com generated $903,972 in online sales, significantly exceeding the SPORTS industry median of $90,105, but falling short of the category leader, garmin.com at $197,575,281. Its conversion rate ranged from 0.50-1.00%, below the industry high of 3.13% but above the low of 0.69%. The average order value (AOV) was between $175-200, well below the industry high of $535 and above the low of $72. With 535,931 sessions, gunfire.com outperformed the median of 34,350 but was far behind the 64,737,034 sessions of dickssportinggoods.com.
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gunfire.com competitors

gunfire.com falls behind its competitors in terms of revenue, with $903,972 in December 2025, while evike.com leads the pack with $13,162,716. In terms of transactions, gunfire.com had 4,580 compared to evike.com's 46,737 and patrolbase.co.uk's 7,248. The number of sessions for gunfire.com was 535,931, which is less than both evike.com's 1,928,487 and patrolbase.co.uk's 600,910. However, gunfire.com's Average Order Value (AOV) falls within the range of $175-$200, similar to patrolbase.co.uk but lower than evike.com's $275-$300. The conversion rate for gunfire.com was between 0.50% and 1.00%, lower than evike.com's 2.00%-2.50% but comparable to patrolbase.co.uk's 1.00%-1.50%. Overall, while gunfire.com may not be the top performer in terms of revenue and transactions, it remains competitive with its AOV and conversion rate in the online gun retail market.

evike.com screenshot
#1 evike.com
13.2M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
patrolbase.co.uk screenshot
#2 patrolbase.co.uk
1.2M
Revenue
600.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
gunfire.com vs top market performers
gunfire.com
top retailers
conversion rate vs average order value for gunfire.com and its competitors
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Revenue share by device at gunfire.com

In December large majority of sales on gunfire.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In December large majority of sales on gunfire.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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gunfire.com channels

Identify top traffic channels that drive growth for gunfire.comand discover how performance of traffic channels has changed over time.

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gunfire.com Google Ads spend

Evaluate gunfire.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunfire.com devices

Review gunfire.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunfire.com top markets

Explore gunfire.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunfire.com country & global rank

Assess the ranking of gunfire.com among other retailers within its primary country and worldwide.

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