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Oct 2025
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Home/Insights/Retailers/gunfire.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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618.8K
Revenue
Oct 25
381.3K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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  • Main country of store: POLAND
  • Website category: SPORTS

Gunfire.com is an online retail platform that sells a wide range of firearms, focused on airsoft guns and accessories. The website offers an extensive selection of items, including rifles, pistols, protective gear, and other equipment. It serves as a platform for customers to purchase products related to the airsoft sport.

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gunfire.com Annual Revenue and Growth

gunfire.com's annual sales on its online store amounted to $11.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$11.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gunfire.com revenue by year

gunfire.com's monthly revenueOVER TIME
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Over the past three months, gunfire.com revenue has experienced decline of 24%, compared to the preceding three months.

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gunfire.com revenue decline for last six months
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OVERVIEW
In October 2025, gunfire.com generated $618,834 in online sales, significantly outperforming the sports industry median of $84,340, though far behind the category leader, garmin.com, at $185,372,405. The site recorded a conversion rate of 0.50-1.00%, lower than the sports industry's high of 3.14%, with sessions totaling 381,254, far surpassing the median of 29,455 but dwarfed by dickssportinggoods.com at 38,669,098. gunfire.com's average order value (AOV) ranged from $175-200, compared to the industry's high of $550 and a low of $75, reflecting a competitive yet challenging market position.
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gunfire.com competitors

In October 2025, gunfire.com lagged behind its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. gunfire.com generated a revenue of $618,834 from 3,185 transactions and 381,254 sessions with an AOV ranging from $175 to $200 and a conversion rate between 0.50% and 1.00%. In comparison, evike.com outperformed gunfire.com with a revenue of $10,943,399 from 42,199 transactions and 1,622,968 sessions, boasting an AOV of $250 to $275 and a conversion rate between 2.50% and 3.00%. Similarly, patrolbase.co.uk also surpassed gunfire.com with a revenue of $1,060,906 from 6,732 transactions and 537,092 sessions, an AOV ranging from $150 to $175, and a conversion rate between 1.00% and 1.50%. gunfire.com has room for improvement to catch up to its competitors in the firearms industry.

evike.com screenshot
#1 evike.com
10.9M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
patrolbase.co.uk screenshot
#2 patrolbase.co.uk
1.1M
Revenue
537.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
gunfire.com vs top market performers
gunfire.com
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conversion rate vs average order value for gunfire.com and its competitors
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Revenue share by device at gunfire.com

In October large majority of sales on gunfire.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In October large majority of sales on gunfire.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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gunfire.com channels

Identify top traffic channels that drive growth for gunfire.comand discover how performance of traffic channels has changed over time.

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gunfire.com Google Ads spend

Evaluate gunfire.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunfire.com devices

Review gunfire.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunfire.com top markets

Explore gunfire.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunfire.com country & global rank

Assess the ranking of gunfire.com among other retailers within its primary country and worldwide.

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