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Sep 2026
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Home/Insights/Retailers/handful.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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10.3K
Revenue
Sep 26
11.5K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Handful.com is an online platform that offers an array of products for sale. Their inventory includes various items catering to fitness enthusiasts, such as activewear essentials, sports bras, and accessories. The website strives to provide a convenient and accessible shopping experience for customers seeking durable and stylish fitness-related products.

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handful.com Annual Revenue and Growth

handful.com's annual sales on its online store amounted to $89.1K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$89.1K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
handful.com revenue by year

handful.com's monthly revenueOVER TIME
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Over the past three months, handful.com revenue has experienced growth of 100%, compared to the preceding three months.

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handful.com revenue growth for last six months
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OVERVIEW
handful.com recorded 11,500 sessions in September 2026, significantly lower than an average fashion and apparel store's 26,000 sessions. The site's revenue for online sales reached $10,300, which is also below the typical monthly figure of around $63,500 for the category. The conversion rate was between 0.50-1.00%, within the category's typical range of 0.67% to 3.16%. Additionally, handful.com’s average order value (AOV) of $100-125 falls within the typical range of $79 to $406.
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handful.com competitors

In September 2026, handful.com excels with a robust conversion rate of 0.50-1.00%, surpassing competitors like ironyokai.com, which ranges from 2.00-2.50%, honeycloudz.com at 1.00-1.50%, and bendactive.com at 1.50-2.00%. However, in revenue, handful.com ranks third among its peers, generating $10,300 from 97 transactions and 11,500 sessions. bornprimitive.com leads significantly with $717,000 in revenue, followed by honeycloudz.com with $61,700. handful.com’s average order value (AOV) of $100-125 matches that of honeycloudz.com, yet trails behind both ironyokai.com and velorosacycling.com, which range from $125-150. Overall, handful.com shows competitive strengths but is outperformed in revenue and transaction volume by several rivals.

honeycloudz.com screenshot
#1 honeycloudz.com
61.7K
Revenue
37.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
ironyokai.com screenshot
#2 ironyokai.com
2.1K
Revenue
588.6
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
bendactive.com screenshot
#3 bendactive.com
2.4K
Revenue
1.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
velorosacycling.com screenshot
#4 velorosacycling.com
4.5K
Revenue
1.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
bornprimitive.com screenshot
#5 bornprimitive.com
716.9K
Revenue
490.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
handful.com vs top market performers
handful.com
top retailers
conversion rate vs average order value for handful.com and its competitors
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Revenue share by device at handful.com

In September large majority of sales on handful.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on handful.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries handful.com operates in

handful.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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handful.com channels

Identify top traffic channels that drive growth for handful.comand discover how performance of traffic channels has changed over time.

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handful.com Google Ads spend

Evaluate handful.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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handful.com devices

Review handful.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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handful.com top markets

Explore handful.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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handful.com country & global rank

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