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Jul 2026
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Home/Insights/Retailers/handful.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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19.8K
Revenue
Jul 26
28.3K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Handful.com is an online platform that offers an array of products for sale. Their inventory includes various items catering to fitness enthusiasts, such as activewear essentials, sports bras, and accessories. The website strives to provide a convenient and accessible shopping experience for customers seeking durable and stylish fitness-related products.

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handful.com Annual Revenue and Growth

handful.com's annual sales on its online store amounted to $89.1K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$89.1K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
handful.com revenue by year

handful.com's monthly revenueOVER TIME
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Over the past three months, handful.com revenue has experienced growth of 49%, compared to the preceding three months.

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handful.com revenue growth for last six months
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OVERVIEW
In July 2026, handful.com attracted 28,300 sessions, which is within the range for an average fashion and apparel store at 28,400 sessions. The site's revenue for online sales reached $19,800, notably lower than the average of $71,300. With a conversion rate of 0.50-1.00%, handful.com falls slightly below the typical range of 0.66% to 3.1%. Additionally, its average order value (AOV) of $100-125 is within the typical range of $84 to $403 for the category.
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handful.com competitors

In July 2026, handful.com achieved a conversion rate of 0.50-1.00%, which positions it competitively among its peers, particularly against ironyokai.com, which has a conversion rate of 2.00-2.50%. However, handful.com trails significantly in revenue, generating $19,800 compared to the $907,000 from bornprimitive.com, marking a gap of $887,000. In terms of transactions, handful.com processed 179, significantly fewer than bornprimitive.com’s 10,900, falling short by 10,721. Similarly, with 28,300 sessions, handful.com is behind bornprimitive.com’s impressive 486,000 sessions, trailing by 457,700. While handful.com maintains a competitive AOV of $100-125, its overall performance lags in the face of stronger competitors.

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30.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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#2 ironyokai.com
5.5K
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2.4K
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2.0-2.5%
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$100-125
AOV
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velorosacycling.com screenshot
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5.7K
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Sessions
1.5-2.0%
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AOV
bornprimitive.com screenshot
#5 bornprimitive.com
907.2K
Revenue
485.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
handful.com vs top market performers
handful.com
top retailers
conversion rate vs average order value for handful.com and its competitors
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Revenue share by device at handful.com

In July large majority of sales on handful.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on handful.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries handful.com operates in

handful.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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handful.com channels

Identify top traffic channels that drive growth for handful.comand discover how performance of traffic channels has changed over time.

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handful.com Google Ads spend

Evaluate handful.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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handful.com devices

Review handful.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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handful.com top markets

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handful.com country & global rank

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