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Sep 2025
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Home/Insights/Retailers/handful.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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4.6K
Revenue
Sep 25
5.8K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Handful.com is an online platform that offers an array of products for sale. Their inventory includes various items catering to fitness enthusiasts, such as activewear essentials, sports bras, and accessories. The website strives to provide a convenient and accessible shopping experience for customers seeking durable and stylish fitness-related products.

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handful.com Annual Revenue and Growth

handful.com's annual sales on its online store amounted to $246.8K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$246.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
handful.com revenue by year

handful.com's monthly revenueOVER TIME
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Over the past three months, handful.com revenue has experienced decline of 43%, compared to the preceding three months.

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handful.com revenue decline for last six months
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OVERVIEW
In September 2025, handful.com, operating in the lifestyle/fashion and apparel industry, generated $4,583 in online sales, significantly below the median of $74,931, while the top competitor, shein.com, amassed a staggering $819,580,923. The website's conversion rate ranged from 0.50% to 1.00%, underperforming against the industry average of 3.2% and the lower threshold of 0.68%. With an Average Order Value (AOV) between $75 and $100, handful.com also lags behind the high AOV of $382 in its category. The site attracted 5,768 sessions, far from the median of 34,221 and a fraction of shein.com's impressive 297,137,690 sessions.
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handful.com competitors

In September 2025, handful.com generated a revenue of $4,583 from 49 transactions and 5,768 sessions with an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, honeycloudz.com outperformed handful.com with a revenue of $38,219 from 349 transactions and 25,088 sessions, with an AOV of $100-125 and a conversion rate of 1.00-1.50%. Similarly, bendactive.com had higher revenue of $11,094 from 125 transactions and 6,817 sessions, with a conversion rate of 1.50-2.00%. velorosacycling.com and bornprimitive.com also outperformed handful.com in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, handful.com lags behind its competitors in revenue generation and transaction volume, but remains competitive in AOV and conversion rates within its market segment.

honeycloudz.com screenshot
#1 honeycloudz.com
38.2K
Revenue
25.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
bendactive.com screenshot
#2 bendactive.com
11.1K
Revenue
6.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
velorosacycling.com screenshot
#3 velorosacycling.com
4.9K
Revenue
1.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
bornprimitive.com screenshot
#4 bornprimitive.com
466.1K
Revenue
339.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
kinflyte.com screenshot
#5 kinflyte.com
4.4K
Revenue
1.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
handful.com vs top market performers
handful.com
top retailers
conversion rate vs average order value for handful.com and its competitors
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Revenue share by device at handful.com

In September large majority of sales on handful.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on handful.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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handful.com channels

Identify top traffic channels that drive growth for handful.comand discover how performance of traffic channels has changed over time.

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handful.com Google Ads spend

Evaluate handful.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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handful.com devices

Review handful.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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handful.com top markets

Explore handful.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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handful.com country & global rank

Assess the ranking of handful.com among other retailers within its primary country and worldwide.

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