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Oct 2025
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Home/Insights/Retailers/handful.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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4.5K
Revenue
Oct 25
6.6K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Handful.com is an online platform that offers an array of products for sale. Their inventory includes various items catering to fitness enthusiasts, such as activewear essentials, sports bras, and accessories. The website strives to provide a convenient and accessible shopping experience for customers seeking durable and stylish fitness-related products.

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handful.com Annual Revenue and Growth

handful.com's annual sales on its online store amounted to $246.8K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$246.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
handful.com revenue by year

handful.com's monthly revenueOVER TIME
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Over the past three months, handful.com revenue has experienced decline of 51%, compared to the preceding three months.

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handful.com revenue decline for last six months
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OVERVIEW
In October 2025, handful.com generated $4,515 in online sales, significantly lower than the FASHION AND APPAREL median of $80,524, with a conversion rate ranging from 0.50% to 1.00%, well below the industry's high of 3.36%. The average order value (AOV) stood at $75-100, which is on par with the low end of the market, while sessions totaled 6,554, far less than the median of 33,163 and the highest 321,650,758 from shein.com, the leading store in the category with a staggering $977,396,912 in revenue.
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handful.com competitors

In October 2025, handful.com generated $4,515 in revenue from 47 transactions and 6,554 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. In comparison, competitors like honeycloudz.com had a significantly higher revenue of $40,169 from 359 transactions and 27,308 sessions, with an AOV of $100-125 and a conversion rate of 1.00-1.50%. ironyokai.com had a revenue of $15,170 from 130 transactions and 5,072 sessions, with a higher AOV of $100-125 but a conversion rate of 2.50-3.00%. While handful.com performed similarly to bendactive.com in terms of revenue, it lagged behind in transactions and sessions. velorosacycling.com had a slightly higher revenue than handful.com with fewer transactions and sessions but a higher AOV and conversion rate. bornprimitive.com emerged as a standout competitor with significantly higher revenue, transactions, and sessions, showcasing a strong performance across all metrics.

honeycloudz.com screenshot
#1 honeycloudz.com
40.2K
Revenue
27.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
ironyokai.com screenshot
#2 ironyokai.com
15.2K
Revenue
5.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
bendactive.com screenshot
#3 bendactive.com
7.1K
Revenue
4.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
velorosacycling.com screenshot
#4 velorosacycling.com
4.6K
Revenue
1.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
bornprimitive.com screenshot
#5 bornprimitive.com
544.4K
Revenue
461.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
handful.com vs top market performers
handful.com
top retailers
conversion rate vs average order value for handful.com and its competitors
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Revenue share by device at handful.com

In October large majority of sales on handful.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on handful.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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handful.com channels

Identify top traffic channels that drive growth for handful.comand discover how performance of traffic channels has changed over time.

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handful.com Google Ads spend

Evaluate handful.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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handful.com devices

Review handful.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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handful.com top markets

Explore handful.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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handful.com country & global rank

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