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Apr 2026
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Home/Insights/Retailers/handful.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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15K
Revenue
Apr 26
20.2K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Handful.com is an online platform that offers an array of products for sale. Their inventory includes various items catering to fitness enthusiasts, such as activewear essentials, sports bras, and accessories. The website strives to provide a convenient and accessible shopping experience for customers seeking durable and stylish fitness-related products.

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handful.com Annual Revenue and Growth

handful.com's annual sales on its online store amounted to $89.1K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$89.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
handful.com revenue by year

handful.com's monthly revenueOVER TIME
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Over the past three months, handful.com revenue has experienced growth of 119%, compared to the preceding three months.

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handful.com revenue growth for last six months
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OVERVIEW
In April 2026, handful.com generated $14,968 in online sales, significantly below the FASHION AND APPAREL median of $78,791, with a conversion rate of 0.50-1.00%, trailing behind the high benchmark of 3.05%. Its average order value (AOV) ranged from $100-125, less than the high of $389, and with 20,190 sessions, it fell short of the median of 35,276 in the industry, starkly contrasted by shein.com’s dominance, boasting revenues of $860,961,522 and sessions at 281,585,790, indicating substantial room for growth in both customer engagement and sales performance.
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handful.com competitors

In April 2026, handful.com reported revenue of $14,968 from 143 transactions, with a conversion rate of 0.50-1.00%. In contrast, its competitor honeycloudz.com achieved significantly higher revenue of $47,042 through 445 transactions and a conversion rate of 1.50-2.00%, indicating stronger customer engagement. ironyokai.com surpassed both, with $54,609 in revenue and a higher conversion rate of 2.00-2.50% from 426 transactions, capitalizing on its elevated Average Order Value (AOV) of $125-150. On the lower end, bendactive.com generated $3,695 from 33 transactions with a similar AOV, while velorosacycling.com achieved $4,273 with 34 transactions. The standout performer, bornprimitive.com, dwarfed the others with $706,787 in revenue, driven by an extensive 9,117 transactions, albeit with a lower AOV of $75-100. Overall, handful.com lags significantly behind its more successful competitors in revenue and conversion metrics.

honeycloudz.com screenshot
#1 honeycloudz.com
47K
Revenue
28.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
ironyokai.com screenshot
#2 ironyokai.com
54.6K
Revenue
18.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
bendactive.com screenshot
#3 bendactive.com
3.7K
Revenue
2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
velorosacycling.com screenshot
#4 velorosacycling.com
4.3K
Revenue
1.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
bornprimitive.com screenshot
#5 bornprimitive.com
706.8K
Revenue
575.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
handful.com vs top market performers
handful.com
top retailers
conversion rate vs average order value for handful.com and its competitors
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Revenue share by device at handful.com

In April large majority of sales on handful.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on handful.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries handful.com operates in

handful.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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handful.com channels

Identify top traffic channels that drive growth for handful.comand discover how performance of traffic channels has changed over time.

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handful.com Google Ads spend

Evaluate handful.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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handful.com devices

Review handful.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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handful.com top markets

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handful.com country & global rank

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