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Dec 2025
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Home/Insights/Retailers/handful.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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3.4K
Revenue
Dec 25
4.3K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Handful.com is an online platform that offers an array of products for sale. Their inventory includes various items catering to fitness enthusiasts, such as activewear essentials, sports bras, and accessories. The website strives to provide a convenient and accessible shopping experience for customers seeking durable and stylish fitness-related products.

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handful.com Annual Revenue and Growth

handful.com's annual sales on its online store amounted to $246.8K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$246.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
handful.com revenue by year

handful.com's monthly revenueOVER TIME
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Over the past three months, handful.com revenue has experienced decline of 31%, compared to the preceding three months.

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handful.com revenue decline for last six months
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OVERVIEW
In December 2025, handful.com, operating in the lifestyle/fashion and apparel sector, generated $3,418 in online sales, significantly below the industry median of $92,600, with sessions totaling 4,287 compared to the median of 39,789; its conversion rate ranged from 0.50-1.00%, underperforming against the high of 3.17%, while the average order value (AOV) stood at $75-100, aligning with the lower threshold of the sector's AOV, which peaks at $389, indicating challenges in traffic and sales performance compared to leaders like macys.com and shein.com.
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handful.com competitors

In December 2025, handful.com generated a revenue of $3,418 from 35 transactions and 4,287 sessions with an Average Order Value (AOV) of $75-$100 and a conversion rate of 0.50-1.00%. When compared to its competitors, handful.com falls behind in terms of revenue. For example, honeycloudz.com had a revenue of $38,805 with 298 transactions and 23,046 sessions, while bornprimitive.com outperformed all competitors with a revenue of $1,572,896 from 17,950 transactions and 652,525 sessions. However, handful.com had a similar AOV and conversion rate to bendactive.com and velorosacycling.com. Overall, in terms of revenue, handful.com may need to strategize and increase its transactions and sessions to compete effectively with its rivals in the market.

honeycloudz.com screenshot
#1 honeycloudz.com
38.8K
Revenue
23K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
ironyokai.com screenshot
#2 ironyokai.com
4.8K
Revenue
1.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
bendactive.com screenshot
#3 bendactive.com
6.6K
Revenue
4.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
velorosacycling.com screenshot
#4 velorosacycling.com
5K
Revenue
1.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
bornprimitive.com screenshot
#5 bornprimitive.com
1.6M
Revenue
652.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
handful.com vs top market performers
handful.com
top retailers
conversion rate vs average order value for handful.com and its competitors
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Revenue share by device at handful.com

In December large majority of sales on handful.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on handful.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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handful.com channels

Identify top traffic channels that drive growth for handful.comand discover how performance of traffic channels has changed over time.

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handful.com Google Ads spend

Evaluate handful.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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handful.com devices

Review handful.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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handful.com top markets

Explore handful.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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handful.com country & global rank

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