Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/handful.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for handful.comhandful.com

Start benchmarking for free
Sign in with GoogleSign up with Google
4.9K
Revenue
Jan 26
6.9K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
Loading...

Handful.com is an online platform that offers an array of products for sale. Their inventory includes various items catering to fitness enthusiasts, such as activewear essentials, sports bras, and accessories. The website strives to provide a convenient and accessible shopping experience for customers seeking durable and stylish fitness-related products.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

handful.com Annual Revenue and Growth

handful.com's annual sales on its online store amounted to $89.1K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$89.1K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
handful.com revenue by year

handful.com's monthly revenueOVER TIME
View real-time data

Over the past three months, handful.com revenue has experienced decline of 11%, compared to the preceding three months.

View real-time data
handful.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, handful.com reported online sales revenue of $4,928, significantly below the FASHION AND APPAREL median of $91,806, with a conversion rate ranging from 0.50-1.00%, falling short of the category's high of 3.1% but above the low of 0.69%. The Average Order Value (AOV) was between $75-100, close to the low benchmark of $76 but far from the high of $390. The site recorded 6,936 sessions, substantially less than the median of 38,909 and a stark contrast to the leader shein.com, which had 279,580,739 sessions, highlighting the need for improvement.
Read more

handful.com competitors

In January 2026, handful.com reported a revenue of $4,928 with 52 transactions and 6,936 sessions, resulting in an average order value (AOV) range of $75-$100 and a conversion rate of 0.50-1.00%. Compared to its competitors, handful.com falls behind in revenue as bornprimitive.com leads the pack with an impressive revenue of $1,065,517. However, handful.com outperforms some competitors in terms of conversion rate, with honeycloudz.com having a similar conversion rate of 1.00-1.50%. ironyokai.com stands out with a high conversion rate of 2.00-2.50%, while bendactive.com and velorosacycling.com also show strong numbers in both revenue and conversion rate. Overall, handful.com may need to focus on increasing revenue and sessions to compete effectively in the market.

honeycloudz.com screenshot
#1 honeycloudz.com
23.1K
Revenue
15.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
ironyokai.com screenshot
#2 ironyokai.com
4K
Revenue
1.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
bendactive.com screenshot
#3 bendactive.com
16.4K
Revenue
7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
velorosacycling.com screenshot
#4 velorosacycling.com
6.8K
Revenue
2.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
bornprimitive.com screenshot
#5 bornprimitive.com
1.1M
Revenue
393.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
handful.com vs top market performers
handful.com
top retailers
conversion rate vs average order value for handful.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at handful.com

In January large majority of sales on handful.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on handful.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

handful.com channels

Identify top traffic channels that drive growth for handful.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

handful.com Google Ads spend

Evaluate handful.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

handful.com devices

Review handful.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

handful.com top markets

Explore handful.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

handful.com country & global rank

Assess the ranking of handful.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard