hanwag.com
The website hanwag.com primarily focuses on the sale of outdoor footwear. They offer a diverse range of products for various outdoor activities such as hiking, mountain climbing, and trekking. The website showcases different types of functional footwear, including boots and shoes, along with detailed specifications and features to assist customers in making informed purchase decisions.
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hanwag.com Annual Revenue and Growth
hanwag.com's annual sales on its online store amounted to $3.9M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.
hanwag.com's monthly revenueOVER TIME
Over the past three months, hanwag.com revenue has experienced decline of 6.2%, compared to the preceding three months.
hanwag.com competitors
In June 2026, hanwag.com generated a revenue of $391,484 with 1,368 transactions from 163,302 sessions, yielding an average order value (AOV) of $275-300 and a conversion rate of 0.50-1.00%. In contrast, krusche-outdoor.de outperformed hanwag.com, achieving $447,228 in revenue with 2,133 transactions over 97,362 sessions. Despite a lower AOV of $200-225, krusche-outdoor.de boasted a significantly higher conversion rate of 2.00-2.50%. Another competitor, naturzeit.com, reported $245,034 in revenue from 1,511 transactions across 74,750 sessions, with an AOV of $150-175 and a similar conversion rate to krusche-outdoor.de. Overall, while hanwag.com maintains a strong AOV, it faces competitive pressures from krusche-outdoor.de and naturzeit.com, particularly regarding conversion rates and transaction volumes.
Revenue share by device at hanwag.com
In June large majority of sales on hanwag.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
Industries hanwag.com operates in
hanwag.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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hanwag.com channels
Identify top traffic channels that drive growth for hanwag.comand discover how performance of traffic channels has changed over time.
hanwag.com Google Ads spend
Evaluate hanwag.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hanwag.com devices
Review hanwag.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
