hanwag.com
The website hanwag.com primarily focuses on the sale of outdoor footwear. They offer a diverse range of products for various outdoor activities such as hiking, mountain climbing, and trekking. The website showcases different types of functional footwear, including boots and shoes, along with detailed specifications and features to assist customers in making informed purchase decisions.
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hanwag.com Annual Revenue and Growth
hanwag.com's annual sales on its online store amounted to $2.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.
hanwag.com's monthly revenueOVER TIME
Over the past three months, hanwag.com revenue has experienced growth of 32%, compared to the preceding three months.
hanwag.com competitors
In October 2025, hanwag.com had a revenue of $370,361 from 1,146 transactions and 185,727 sessions, with an average order value (AOV) ranging from $300 to $325 and a conversion rate between 0.50% to 1.00%. In comparison, krusche-outdoor.de generated $433,952 in revenue from 1,852 transactions and 95,969 sessions, with an AOV of $225 to $250 and a conversion rate of 1.50% to 2.00%. Meanwhile, naturzeit.com saw $347,593 in revenue from 2,306 transactions and 121,340 sessions, with an AOV of $150 to $175 and a conversion rate also between 1.50% to 2.00%. Despite hanwag.com having a slightly lower revenue compared to krusche-outdoor.de, it had a higher number of sessions and a competitive AOV. However, it lags behind both competitors in terms of conversion rate.
Revenue share by device at hanwag.com
In October large majority of sales on hanwag.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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hanwag.com channels
Identify top traffic channels that drive growth for hanwag.comand discover how performance of traffic channels has changed over time.
hanwag.com Google Ads spend
Evaluate hanwag.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hanwag.com devices
Review hanwag.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
