hanwag.com
The website hanwag.com primarily focuses on the sale of outdoor footwear. They offer a diverse range of products for various outdoor activities such as hiking, mountain climbing, and trekking. The website showcases different types of functional footwear, including boots and shoes, along with detailed specifications and features to assist customers in making informed purchase decisions.
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hanwag.com Annual Revenue and Growth
hanwag.com's annual sales on its online store amounted to $2.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.
hanwag.com's monthly revenueOVER TIME
Over the past three months, hanwag.com revenue has experienced decline of 7.3%, compared to the preceding three months.
hanwag.com competitors
In August 2025, hanwag.com recorded a revenue of $307,197 with 954 transactions and 148,156 sessions, boasting an average order value (AOV) of $300-325 and a conversion rate of 0.50-1.00%. In comparison, its competitor naturzeit.com generated a higher revenue of $346,833 from 2,265 transactions and 120,242 sessions. Despite the higher revenue, naturzeit.com had a lower AOV of $150-175, indicating potentially lower-value transactions. However, naturzeit.com excelled in terms of conversion rate with a range of 1.50-2.00%, showing a higher efficiency in turning sessions into transactions compared to hanwag.com. Overall, while hanwag.com may have a slightly higher AOV, naturzeit.com appears to have a stronger conversion rate, indicating different strengths in their respective e-commerce strategies.
Revenue share by device at hanwag.com
In August large majority of sales on hanwag.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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hanwag.com channels
Identify top traffic channels that drive growth for hanwag.comand discover how performance of traffic channels has changed over time.
hanwag.com Google Ads spend
Evaluate hanwag.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hanwag.com devices
Review hanwag.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
