hanwag.com
The website hanwag.com primarily focuses on the sale of outdoor footwear. They offer a diverse range of products for various outdoor activities such as hiking, mountain climbing, and trekking. The website showcases different types of functional footwear, including boots and shoes, along with detailed specifications and features to assist customers in making informed purchase decisions.
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hanwag.com Annual Revenue and Growth
hanwag.com's annual sales on its online store amounted to $2.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.
hanwag.com's monthly revenueOVER TIME
Over the past three months, hanwag.com revenue has experienced growth of 4.6%, compared to the preceding three months.
hanwag.com competitors
In December 2025, hanwag.com reported a revenue of $335,550 with 1,063 transactions and 163,449 sessions, resulting in an average order value (AOV) range of $300-$325 and a conversion rate of 0.50-1.00%. Compared to its competitors, krusche-outdoor.de generated a higher revenue of $597,291 with 2,648 transactions and 129,091 sessions. Their AOV ranged from $225-$250, and their conversion rate was 2.00-2.50%. Meanwhile, naturzeit.com also outperformed hanwag.com with a revenue of $382,328, 2,412 transactions, and 120,143 sessions. Their AOV fell within the range of $150-$175, and their conversion rate matched that of krusche-outdoor.de at 2.00-2.50%. Despite hanwag.com's competitive conversion rate, both krusche-outdoor.de and naturzeit.com surpassed it in revenue and transactions, indicating a potential area for improvement.
Revenue share by device at hanwag.com
In December large majority of sales on hanwag.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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hanwag.com channels
Identify top traffic channels that drive growth for hanwag.comand discover how performance of traffic channels has changed over time.
hanwag.com Google Ads spend
Evaluate hanwag.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hanwag.com devices
Review hanwag.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
