hanwag.com
The website hanwag.com primarily focuses on the sale of outdoor footwear. They offer a diverse range of products for various outdoor activities such as hiking, mountain climbing, and trekking. The website showcases different types of functional footwear, including boots and shoes, along with detailed specifications and features to assist customers in making informed purchase decisions.
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hanwag.com Annual Revenue and Growth
hanwag.com's annual sales on its online store amounted to $3.9M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
hanwag.com's monthly revenueOVER TIME
Over the past three months, hanwag.com revenue has experienced growth of 9.5%, compared to the preceding three months.
hanwag.com competitors
In January 2026, when comparing hanwag.com to its competitors, it is clear that hanwag.com falls behind in revenue with $492,450. In contrast, krusche-outdoor.de leads with $638,699 and naturzeit.com follows closely with $422,924. hanwag.com also lags behind in the number of transactions with 1,604, while krusche-outdoor.de and naturzeit.com have 2,763 and 2,592 transactions respectively. However, hanwag.com excels in the number of sessions with 224,655, surpassing both krusche-outdoor.de and naturzeit.com. Additionally, hanwag.com boasts a competitive average order value (AOV) range of $300-$325. However, krusche-outdoor.de has a slightly lower AOV range of $225-$250, while naturzeit.com has the lowest AOV range of $150-$175. When it comes to conversion rates, krusche-outdoor.de leads with 2.00-2.50%, followed by naturzeit.com with 1.50-2.00%, and hanwag.com with 0.50-1.00%.
Revenue share by device at hanwag.com
In January large majority of sales on hanwag.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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hanwag.com channels
Identify top traffic channels that drive growth for hanwag.comand discover how performance of traffic channels has changed over time.
hanwag.com Google Ads spend
Evaluate hanwag.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hanwag.com devices
Review hanwag.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
