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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for hanwag.comhanwag.com

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264.1K
Revenue
133.9K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

The website hanwag.com primarily focuses on the sale of outdoor footwear. They offer a diverse range of products for various outdoor activities such as hiking, mountain climbing, and trekking. The website showcases different types of functional footwear, including boots and shoes, along with detailed specifications and features to assist customers in making informed purchase decisions.

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hanwag.com's revenueOVER TIME
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Over the past three months, hanwag.com revenue has experienced decline of 17%, compared to the preceding three months.

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hanwag.com revenue decline for last six months
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OVERVIEW
hanwag.com's online sales revenue in May 2025 was $264,075, with a median revenue of $83,973 in the e-commerce_and_shopping category, while the largest store qvc.com generated $120,848,035. The conversion rate for hanwag.com was 0.50-1.00%, with a high of 3.75% and a low of 0.79% in the category. The AOV for hanwag.com was $300-325, compared to a high of $349 and a low of $57 in the category. The site had 133,882 sessions, with the highest being 27,739,926 from boots.com and a median of 37,355 in the e-commerce_and_shopping category.
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hanwag.com competitors

In May 2025, hanwag.com generated a revenue of $264,075 from 879 transactions and 133,882 sessions, with an average order value (AOV) ranging between $300-$325 and a conversion rate of 0.50-1.00%. In comparison, naturzeit.com achieved a higher revenue of $386,740 from 2,511 transactions and 127,674 sessions, with a lower AOV of $150-$175 but a higher conversion rate of 1.50-2.00%. On the other hand, krusche-outdoor.de outperformed hanwag.com and its competitors with a revenue of $432,420 from 1,885 transactions and 71,634 sessions, boasting a higher AOV of $225-$250 and a remarkable conversion rate of 2.50-3.00%. While hanwag.com holds its own in terms of revenue and transactions, it could potentially improve its AOV and conversion rate to better compete with krusche-outdoor.de in the outdoor retail market.

krusche-outdoor.de screenshot
#1 krusche-outdoor.de
432.4K
Revenue
71.6K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
naturzeit.com screenshot
#2 naturzeit.com
386.7K
Revenue
127.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
hanwag.com vs top market performers
hanwag.com
top retailers
conversion rate vs average order value for hanwag.com and its competitors
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Revenue share by device at hanwag.com

In May large majority of sales on hanwag.com, 50% was finalized on mobile devices, with 50% of sales coming from desktop devices.

In May large majority of sales on hanwag.com, 50% was finalized on mobile devices, with 50% of sales coming from desktop devices.
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hanwag.com channels

Identify top traffic channels that drive growth for hanwag.comand discover how performance of traffic channels has changed over time.

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hanwag.com Google Ads spend

Evaluate hanwag.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hanwag.com devices

Review hanwag.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hanwag.com top markets

Explore hanwag.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hanwag.com country & global rank

Assess the ranking of hanwag.com among other retailers within its primary country and worldwide.

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