hanwag.com
The website hanwag.com primarily focuses on the sale of outdoor footwear. They offer a diverse range of products for various outdoor activities such as hiking, mountain climbing, and trekking. The website showcases different types of functional footwear, including boots and shoes, along with detailed specifications and features to assist customers in making informed purchase decisions.
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hanwag.com Annual Revenue and Growth
hanwag.com's annual sales on its online store amounted to $3.9M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
hanwag.com's monthly revenueOVER TIME
Over the past three months, hanwag.com revenue has experienced growth of 6%, compared to the preceding three months.
hanwag.com competitors
In March 2026, when comparing hanwag.com to its competitors, it is evident that krusche-outdoor.de outperforms in terms of revenue with $378,938, while hanwag.com stands at $262,386. In terms of transactions, krusche-outdoor.de leads with 1,691 transactions compared to hanwag.com's 861. However, hanwag.com attracts a higher number of sessions with 124,016, surpassing both krusche-outdoor.de with 78,746 sessions and naturzeit.com with 69,610 sessions. When looking at the Average Order Value (AOV), hanwag.com falls within the range of $300-$325, which is higher than both krusche-outdoor.de ($200-$225) and naturzeit.com ($150-$175). Despite this, hanwag.com lags behind in terms of conversion rate with 0.50%-1.00%, whereas krusche-outdoor.de leads with 2.00%-2.50% and naturzeit.com follows closely behind with 1.50%-2.00%.
Revenue share by device at hanwag.com
In March large majority of sales on hanwag.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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hanwag.com channels
Identify top traffic channels that drive growth for hanwag.comand discover how performance of traffic channels has changed over time.
hanwag.com Google Ads spend
Evaluate hanwag.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hanwag.com devices
Review hanwag.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
