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May 2026
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Home/Insights/Retailers/happylittlesoles.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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284K
Revenue
May 26
90.8K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$150-175
AOV
May 26
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happylittlesoles.co.uk Annual Revenue and Growth

happylittlesoles.co.uk's annual sales on its online store amounted to $6.4M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$6.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
happylittlesoles.co.uk revenue by year

happylittlesoles.co.uk's monthly revenueOVER TIME
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Over the past three months, happylittlesoles.co.uk revenue has experienced decline of 51%, compared to the preceding three months.

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happylittlesoles.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, happylittlesoles.co.uk achieved impressive performance metrics within the FASHION AND APPAREL sector, generating online sales of $284,037, significantly surpassing the industry median of $74,720, while maintaining a conversion rate between 1.50-2.00%, close to the high of 3.18%; its average order value ranged from $150-175, above the low end of $80 but below the high of $405; with a total of 90,841 sessions, this positioned the site well against the median of 29,212, though still far behind market leader shein.com’s overwhelming figures.
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happylittlesoles.co.uk competitors

In May 2026, happylittlesoles.co.uk generated a revenue of $284,037 from 1,810 transactions and 90,841 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate between 1.50-2.00%. In contrast, vivobarefoot.com outperformed significantly with a revenue of $5,981,667, driven by 42,376 transactions and 3,024,894 sessions, showcasing an AOV of $125-150 and a conversion rate of 1.00-1.50%. grivetoutdoors.com also surpassed happylittlesoles.co.uk with $362,928 in revenue from 2,696 transactions, indicating a more modest AOV of $125-150 and a low conversion rate of 0.50-1.00%. Meanwhile, jaybutler.com, despite a higher AOV of $175-200, reported only $117,693 in revenue from 668 transactions. chineselaundry.com lagged behind with $50,095 in revenue and an AOV of $100-125. Overall, happylittlesoles.co.uk remains competitive within a diverse market.

vivobarefoot.com screenshot
#1 vivobarefoot.com
6M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
jaybutler.com screenshot
#2 jaybutler.com
117.7K
Revenue
77.8K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
grivetoutdoors.com screenshot
#3 grivetoutdoors.com
362.9K
Revenue
290.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
chineselaundry.com screenshot
#4 chineselaundry.com
50.1K
Revenue
43.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
merrell.com screenshot
#5 merrell.com
12.5M
Revenue
3.6M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
happylittlesoles.co.uk vs top market performers
happylittlesoles.co.uk
top retailers
conversion rate vs average order value for happylittlesoles.co.uk and its competitors
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Revenue share by device at happylittlesoles.co.uk

In May large majority of sales on happylittlesoles.co.uk, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In May large majority of sales on happylittlesoles.co.uk, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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happylittlesoles.co.uk channels

Identify top traffic channels that drive growth for happylittlesoles.co.ukand discover how performance of traffic channels has changed over time.

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happylittlesoles.co.uk Google Ads spend

Evaluate happylittlesoles.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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happylittlesoles.co.uk devices

Review happylittlesoles.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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happylittlesoles.co.uk top markets

Explore happylittlesoles.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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happylittlesoles.co.uk country & global rank

Assess the ranking of happylittlesoles.co.uk among other retailers within its primary country and worldwide.

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