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Sep 2025
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Home/Insights/Retailers/happytailpuppies.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for happytailpuppies.comhappytailpuppies.com

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1.1M
Revenue
Sep 25
50.4K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$600-700
AOV
Sep 25
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HappyTailPuppies.com is a website that offers a wide variety of puppies for sale. They provide a platform for customers to browse and purchase puppies of different breeds. The website serves as a marketplace for individuals seeking to buy adorable and healthy puppies from reputable breeders.

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happytailpuppies.com Annual Revenue and Growth

happytailpuppies.com's annual sales on its online store amounted to $14.2M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$14.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
happytailpuppies.com revenue by year

happytailpuppies.com's monthly revenueOVER TIME
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Over the past three months, happytailpuppies.com revenue has experienced growth of 22%, compared to the preceding three months.

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happytailpuppies.com revenue growth for last six months
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Top products on happytailpuppies.comby revenue

#1 Puppy Protection Program
$200
Price
$3M
Revenue
#2 3 Week: Puppy Basics
$1.7K
Price
$98.7K
Revenue
#3 4 Week: Pet-tential Unleashed
$4.2K
Price
$49.9K
Revenue
#4 Kylie - Available now
$200
Price
Revenue
#5 Rocky - Available Now
$475
Price
Revenue
#6 Sadie **PRE-TRAINED** Available Now
$659.5
Price
Revenue
#7 The Happily Ever After Puppy Starter Kit
$495
Price
Revenue
#8 Lorenzo - Available Now
$200
Price
Revenue
#9 Emerson - Available Now
$1.9K
Price
Revenue
#10 Lucy - Available Now
$995
Price
Revenue
#1 Puppy Protection Program
$200
Price
$3M
Revenue
#2 3 Week: Puppy Basics
$1.7K
Price
$98.7K
Revenue
#3 4 Week: Pet-tential Unleashed
$4.2K
Price
$49.9K
Revenue
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OVERVIEW
In September 2025, happytailpuppies.com achieved remarkable performance metrics, generating $1,065,847 in online sales, far exceeding the industry median of $76,605, and solidifying its position as the largest store in the PETS category. The site recorded a conversion rate of 3.00-3.50%, close to the high end of the sector's range, and an impressive average order value (AOV) of $600-625, significantly surpassing the median AOV of $343. Additionally, the site attracted 50,412 sessions, well above the industry median of 11,910, underscoring its strong market presence and customer engagement.
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happytailpuppies.com competitors

In September 2025, happytailpuppies.com outperformed its competitor teacupspuppies.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. happytailpuppies.com generated $1,065,847 in revenue from 1,746 transactions and 50,412 sessions, with an AOV ranging from $600-625 and a conversion rate of 3.00-3.50%. In contrast, teacupspuppies.com only made $84,059 in revenue from 247 transactions and 17,759 sessions, with an AOV between $325-350 and a conversion rate of 1.00-1.50%. The data clearly indicates that happytailpuppies.com is the stronger performer among the two competitors in the online puppy sales market.

teacupspuppies.com screenshot
#1 teacupspuppies.com
84.1K
Revenue
17.8K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
happytailpuppies.com vs top market performers
happytailpuppies.com
top retailers
conversion rate vs average order value for happytailpuppies.com and its competitors
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Revenue share by device at happytailpuppies.com

In September large majority of sales on happytailpuppies.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In September large majority of sales on happytailpuppies.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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happytailpuppies.com channels

Identify top traffic channels that drive growth for happytailpuppies.comand discover how performance of traffic channels has changed over time.

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happytailpuppies.com Google Ads spend

Evaluate happytailpuppies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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happytailpuppies.com devices

Review happytailpuppies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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happytailpuppies.com top markets

Explore happytailpuppies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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happytailpuppies.com country & global rank

Assess the ranking of happytailpuppies.com among other retailers within its primary country and worldwide.

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