harley-davidson.com
Shop the Official Harley-Davidson site for new & used motorcycles, genuine parts & apparel. Locate a dealer or sign up for a test ride. Free Shipping over $50.
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harley-davidson.com Annual Revenue and Growth
harley-davidson.com's annual sales on its online store amounted to $131M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
harley-davidson.com's monthly revenueOVER TIME
Over the past three months, harley-davidson.com revenue has experienced decline of 3.9%, compared to the preceding three months.
harley-davidson.com competitors
In March 2026, Harley-Davidson's website generated a revenue of $12,508,758 with 59,676 transactions and 4,444,386 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. When comparing harley-davidson.com to its competitors, we see a mix of performance metrics. wisconsinharley.com had significantly lower revenue at $96,549 with 662 transactions and 63,118 sessions, but a similar AOV and conversion rate as Harley-Davidson. On the other hand, jpcycles.com and revzilla.com outperformed Harley-Davidson in terms of revenue, transactions, and sessions, with AOVs ranging from $250-375 and conversion rates of 1.00-2.00%. denniskirk.com fell in between, while vikingbags.com had lower revenue, transactions, and sessions, with a lower AOV and conversion rate compared to Harley-Davidson. Overall, Harley-Davidson holds its own against its competitors, showcasing solid performance metrics across the board.
Revenue share by device at harley-davidson.com
In March large majority of sales on harley-davidson.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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harley-davidson.com channels
Identify top traffic channels that drive growth for harley-davidson.comand discover how performance of traffic channels has changed over time.
harley-davidson.com Google Ads spend
Evaluate harley-davidson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
harley-davidson.com devices
Review harley-davidson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
