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Aug 2025
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Home/Insights/Retailers/harley-davidson.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for harley-davidson.comharley-davidson.com

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11.1M
Revenue
Aug 25
5.4M
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$175-200
AOV
Aug 25
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Shop the Official Harley-Davidson site for new & used motorcycles, genuine parts & apparel. Locate a dealer or sign up for a test ride. Free Shipping over $50.

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harley-davidson.com's monthly revenueOVER TIME
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Over the past three months, harley-davidson.com revenue has experienced decline of 9.7%, compared to the preceding three months.

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harley-davidson.com revenue decline for last six months
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OVERVIEW
In August 2025, harley-davidson.com in the VEHICLES industry generated a revenue of $11,092,623 with a conversion rate of 1.00-1.50% and an average order value (AOV) of $175-200. The website had 5,430,852 sessions, the highest in its category. However, harley-davidson.com fell short compared to the largest online store, revzilla.com, which had a revenue of $20,951,774. Despite a lower AOV, harley-davidson.com maintained a steady conversion rate and high number of sessions, showcasing strong performance metrics within the industry.
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harley-davidson.com competitors

In August 2025, harley-davidson.com reported a revenue of $11,092,623 with 59,588 transactions and 5,430,852 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 1.00-1.50%. When compared to its competitors, harley-davidson.com falls behind in revenue to revzilla.com, which generated $20,951,774. However, harley-davidson.com surpasses competitors such as wisconsinharley.com, denniskirk.com, jpcycles.com, and vikingbags.com in terms of revenue. In transactions and sessions, harley-davidson.com outperforms wisconsinharley.com and vikingbags.com but is outmatched by denniskirk.com, jpcycles.com, and revzilla.com. In AOV, harley-davidson.com falls within the mid-range compared to its competitors. Overall, harley-davidson.com holds its ground in the competitive market, balancing its performance across various domains against its competitors in the motorcycle industry.

wisconsinharley.com screenshot
#1 wisconsinharley.com
114.7K
Revenue
65.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
denniskirk.com screenshot
#2 denniskirk.com
3M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
jpcycles.com screenshot
#3 jpcycles.com
5.8M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
revzilla.com screenshot
#4 revzilla.com
21M
Revenue
4.7M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
vikingbags.com screenshot
#5 vikingbags.com
331.9K
Revenue
424.4K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
harley-davidson.com vs top market performers
harley-davidson.com
top retailers
conversion rate vs average order value for harley-davidson.com and its competitors
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Revenue share by device at harley-davidson.com

In August large majority of sales on harley-davidson.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on harley-davidson.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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harley-davidson.com channels

Identify top traffic channels that drive growth for harley-davidson.comand discover how performance of traffic channels has changed over time.

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harley-davidson.com Google Ads spend

Evaluate harley-davidson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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harley-davidson.com devices

Review harley-davidson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harley-davidson.com top markets

Explore harley-davidson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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harley-davidson.com country & global rank

Assess the ranking of harley-davidson.com among other retailers within its primary country and worldwide.

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