harley-davidson.com
Shop the Official Harley-Davidson site for new & used motorcycles, genuine parts & apparel. Locate a dealer or sign up for a test ride. Free Shipping over $50.
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harley-davidson.com Annual Revenue and Growth
harley-davidson.com's annual sales on its online store amounted to $131M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
harley-davidson.com's monthly revenueOVER TIME
Over the past three months, harley-davidson.com revenue has experienced growth of 2.6%, compared to the preceding three months.
harley-davidson.com competitors
In January 2026, Harley-Davidson's website saw a revenue of $9,432,393 from 50,579 transactions and 4,384,156 sessions, with an average order value (AOV) ranging from $175 to $200 and a conversion rate of 1.00-1.50%. Compared to its competitors, wisconsinharley.com had a revenue of $107,601 from 807 transactions and 65,307 sessions, with an AOV of $125-150 and a conversion rate of 1.00-1.50%. denniskirk.com generated $4,250,522 in revenue from 13,266 transactions and 936,230 sessions, boasting a higher AOV of $300-325 and a similar conversion rate. jpcycles.com and vikingbags.com also had lower revenues and sessions compared to Harley-Davidson, with varying AOVs and conversion rates. However, revzilla.com stood out with a revenue of $15,152,562 from 57,617 transactions and 3,600,113 sessions, featuring a higher AOV of $250-275 and an impressive conversion rate of 1.50-2.00%.
Revenue share by device at harley-davidson.com
In January large majority of sales on harley-davidson.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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harley-davidson.com channels
Identify top traffic channels that drive growth for harley-davidson.comand discover how performance of traffic channels has changed over time.
harley-davidson.com Google Ads spend
Evaluate harley-davidson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
harley-davidson.com devices
Review harley-davidson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
