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Oct 2025
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Home/Insights/Retailers/harley-davidson.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for harley-davidson.comharley-davidson.com

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10.4M
Revenue
Oct 25
4.3M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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Shop the Official Harley-Davidson site for new & used motorcycles, genuine parts & apparel. Locate a dealer or sign up for a test ride. Free Shipping over $50.

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harley-davidson.com's monthly revenueOVER TIME
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Over the past three months, harley-davidson.com revenue has experienced decline of 9.2%, compared to the preceding three months.

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harley-davidson.com revenue decline for last six months
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OVERVIEW
In October 2025, harley-davidson.com generated $10,390,444 in online sales, significantly outperforming the vehicle/motorcycle category median of $91,370, while achieving the highest sessions at 4,317,530. Its conversion rate ranged between 1.00-1.50%, below the high of 2.41% but above the low of 0.41%. The average order value (AOV) fell between $175-200, notably lower than the industry high of $904 but above the low of $128. Competing against revzilla.com, the largest player with $17,391,896 in sales, Harley remains a dominant force in the online motorcycle retail landscape.
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harley-davidson.com competitors

In October 2025, Harley-Davidson's website generated $10,390,444 in revenue from 55,117 transactions and 4,317,530 sessions, with an average order value (AOV) of $175-$200 and a conversion rate of 1.00-1.50%. Compared to its competitors, wisconsinharley.com had lower revenue at $106,881 but a similar conversion rate. denniskirk.com had higher revenue at $3,519,733 with a higher AOV of $300-$325, while jpcycles.com generated $4,236,231 in revenue with an even higher AOV of $350-$375. revzilla.com outperformed them all with $17,391,896 in revenue from 67,757 transactions and a higher conversion rate of 1.50-2.00%. vikingbags.com had lower revenue at $370,220 and a lower conversion rate of 0.00-0.50%. Overall, harley-davidson.com falls in the middle in terms of revenue and performance metrics among its competitors in the motorcycle accessories industry.

wisconsinharley.com screenshot
#1 wisconsinharley.com
106.9K
Revenue
65.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
denniskirk.com screenshot
#2 denniskirk.com
3.5M
Revenue
935.4K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
jpcycles.com screenshot
#3 jpcycles.com
4.2M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
revzilla.com screenshot
#4 revzilla.com
17.4M
Revenue
3.9M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
vikingbags.com screenshot
#5 vikingbags.com
370.2K
Revenue
380.1K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
harley-davidson.com vs top market performers
harley-davidson.com
top retailers
conversion rate vs average order value for harley-davidson.com and its competitors
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Revenue share by device at harley-davidson.com

In October large majority of sales on harley-davidson.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on harley-davidson.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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harley-davidson.com channels

Identify top traffic channels that drive growth for harley-davidson.comand discover how performance of traffic channels has changed over time.

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harley-davidson.com Google Ads spend

Evaluate harley-davidson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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harley-davidson.com devices

Review harley-davidson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harley-davidson.com top markets

Explore harley-davidson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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harley-davidson.com country & global rank

Assess the ranking of harley-davidson.com among other retailers within its primary country and worldwide.

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