harley-davidson.com
Shop the Official Harley-Davidson site for new & used motorcycles, genuine parts & apparel. Locate a dealer or sign up for a test ride. Free Shipping over $50.
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harley-davidson.com's monthly revenueOVER TIME
Over the past three months, harley-davidson.com revenue has experienced decline of 2.5%, compared to the preceding three months.
harley-davidson.com competitors
In November 2025, Harley-Davidson's website outperformed some of its competitors in key metrics. While harley-davidson.com generated a revenue of $11,923,596 from 58,924 transactions and 4,377,788 sessions, with an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50, its closest competitor in terms of revenue was revzilla.com with $18,772,645 revenue, 69,339 transactions, and 4,064,691 sessions, but with a higher AOV of $250-275 and a superior conversion rate of 1.50-2.00. Other competitors like Dennis Kirk, J&P Cycles, and Wisconsin Harley had lower revenues and transaction numbers compared to Harley-Davidson. However, some competitors had higher AOVs or conversion rates. Overall, while harley-davidson.com performed well in terms of revenue and transactions, it could consider strategies to improve its AOV and conversion rate to further compete with top performers like revzilla.com.
Revenue share by device at harley-davidson.com
In November large majority of sales on harley-davidson.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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harley-davidson.com channels
Identify top traffic channels that drive growth for harley-davidson.comand discover how performance of traffic channels has changed over time.
harley-davidson.com Google Ads spend
Evaluate harley-davidson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
harley-davidson.com devices
Review harley-davidson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
