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Jun 2025
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Home/Insights/Retailers/harley-davidson.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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11.4M
Revenue
5.4M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
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Shop the Official Harley-Davidson site for new & used motorcycles, genuine parts & apparel. Locate a dealer or sign up for a test ride. Free Shipping over $50.

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harley-davidson.com's revenueOVER TIME
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Over the past three months, harley-davidson.com revenue has experienced growth of 17%, compared to the preceding three months.

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harley-davidson.com revenue growth for last six months
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OVERVIEW
In June 2025, harley-davidson.com in the VEHICLES industry had a revenue of $11,352,706, a conversion rate of 1.00-1.50%, and an average order value (AOV) of $175-200. The highest sessions recorded were 5,395,893, matching the median sessions in the category. The top online store in the VEHICLES industry was revzilla.com with a revenue of $13,770,282. Very high conversion rate and AOV in the industry were 2.46% and $892, while very low were 0.4% and $133 respectively.
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harley-davidson.com competitors

In June 2025, harley-davidson.com generated a revenue of $11,352,706 from 58,813 transactions and 5,395,893 sessions, with an average order value (AOV) of $175-200 and a conversion rate of 1.00-1.50%. Compared to its competitors, revzilla.com had higher revenue at $13,770,282 from 54,786 transactions and 4,774,551 sessions, with a higher AOV of $250-275 but a similar conversion rate. jpcycles.com, on the other hand, had lower revenue at $5,818,019 with 16,908 transactions and 1,525,325 sessions, but a higher AOV of $325-350 and a comparable conversion rate. The performance of denniskirk.com and wisconsinharley.com fell below harley-davidson.com, while vikingbags.com lagged behind significantly in terms of revenue, transactions, and sessions. Overall, harley-davidson.com held its ground among its competitors in revenue and conversion rate, showcasing a strong online presence in the motorcycle industry.

wisconsinharley.com screenshot
#1 wisconsinharley.com
93.7K
Revenue
47.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
denniskirk.com screenshot
#2 denniskirk.com
2.6M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
jpcycles.com screenshot
#3 jpcycles.com
5.8M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
revzilla.com screenshot
#4 revzilla.com
13.8M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
vikingbags.com screenshot
#5 vikingbags.com
345.4K
Revenue
333.5K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
harley-davidson.com vs top market performers
harley-davidson.com
top retailers
conversion rate vs average order value for harley-davidson.com and its competitors
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Revenue share by device at harley-davidson.com

In June large majority of sales on harley-davidson.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on harley-davidson.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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harley-davidson.com channels

Identify top traffic channels that drive growth for harley-davidson.comand discover how performance of traffic channels has changed over time.

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harley-davidson.com Google Ads spend

Evaluate harley-davidson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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harley-davidson.com devices

Review harley-davidson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harley-davidson.com top markets

Explore harley-davidson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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harley-davidson.com country & global rank

Assess the ranking of harley-davidson.com among other retailers within its primary country and worldwide.

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