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May 2025
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Home/Insights/Retailers/harley-davidson.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for harley-davidson.comharley-davidson.com

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12.6M
Revenue
6.3M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
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Shop the Official Harley-Davidson site for new & used motorcycles, genuine parts & apparel. Locate a dealer or sign up for a test ride. Free Shipping over $50.

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harley-davidson.com's revenueOVER TIME
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Over the past three months, harley-davidson.com revenue has experienced growth of 29%, compared to the preceding three months.

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harley-davidson.com revenue growth for last six months
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OVERVIEW
In May 2025, harley-davidson.com's revenue for online sales in the VEHICLES industry was $12,591,325, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $175-200. The website had a total of 6,338,181 sessions, making it the top performer in the VEHICLES category. The highest conversion rate in the industry was 2.55%, while the highest AOV was $867 and the lowest was $136. The largest online store in the category was revzilla.com with revenue of $16,815,951.
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harley-davidson.com competitors

In May 2025, Harley-Davidson's website, harley-davidson.com, generated a revenue of $12,591,325 with 63,941 transactions and 6,338,181 sessions. The average order value (AOV) ranged between $175-200, and the conversion rate was between 1.00-1.50%. Comparing this data to its competitors, revzilla.com outperformed Harley-Davidson with a revenue of $16,815,951, 64,225 transactions, and 5,577,166 sessions. Their AOV was higher at $250-275, but the conversion rate was similar. On the other hand, jpcycles.com had lower revenue at $7,117,293, with 19,696 transactions and 1,538,509 sessions, but a higher AOV of $350-375. Harley-Davidson excelled in comparison to competitors such as denniskirk.com, wisconsinharley.com, and vikingbags.com in terms of revenue, transactions, sessions, AOV, and conversion rate.

wisconsinharley.com screenshot
#1 wisconsinharley.com
111.2K
Revenue
56K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
denniskirk.com screenshot
#2 denniskirk.com
2.9M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
jpcycles.com screenshot
#3 jpcycles.com
7.1M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
revzilla.com screenshot
#4 revzilla.com
16.8M
Revenue
5.6M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
vikingbags.com screenshot
#5 vikingbags.com
382.9K
Revenue
446.5K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
harley-davidson.com vs top market performers
harley-davidson.com
top retailers
conversion rate vs average order value for harley-davidson.com and its competitors
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Revenue share by device at harley-davidson.com

In May large majority of sales on harley-davidson.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.

In May large majority of sales on harley-davidson.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.
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harley-davidson.com channels

Identify top traffic channels that drive growth for harley-davidson.comand discover how performance of traffic channels has changed over time.

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harley-davidson.com Google Ads spend

Evaluate harley-davidson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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harley-davidson.com devices

Review harley-davidson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harley-davidson.com top markets

Explore harley-davidson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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harley-davidson.com country & global rank

Assess the ranking of harley-davidson.com among other retailers within its primary country and worldwide.

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