Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Jul 2026

All countries

Home/Insights/Retailers/harley-davidson.com

TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

harley-davidson.com

Start benchmarking for free

10M

Revenue

Jul 26

4.2M

Sessions

Jul 26

1.0-1.5%

Conv. rate

Jul 26

$175-200

AOV

Jul 26

Main country of store: UNITED STATES
Website category: VEHICLES

Shop the Official Harley-Davidson site for new & used motorcycles, genuine parts & apparel. Locate a dealer or sign up for a test ride. Free Shipping over $50.

GRIPS CUSTOMERS & RESEARCH PARTNERS

harley-davidson.com Annual Revenue and Growth

harley-davidson.com's annual sales on its online store amounted to $131M in 2025, broadly flat year over year. For 2026, revenue is expected to decline by 0-5%.

Annual Revenue (GMV)2025

$131M

Annual growth forecast2025/2026

<0%

Benchmark against your competitors for free

Continue with Google

eCommerce Revenue

harley-davidson.com's monthly revenueOVER TIME
View real-time data

Over the past three months, harley-davidson.com revenue has experienced decline of 9.2%, compared to the preceding three months.

View real-time data

harley-davidson.com revenue decline for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

harley-davidson.com attracted 4.2 million sessions in July 2026, significantly outpacing the average store in the motorcycles category, which sees around 36,400 sessions monthly. The site generated $10 million in online sales revenue, compared to the average store in the motorcycles category, which earns approximately $113,000. Its conversion rate ranged from 1.00-1.50%, while the average store in the motorcycles category typically has rates from 0.42% to 2.42%. The average order value was $175-200, within the category's typical range of $142 to $930.

harley-davidson.com competitors

In July 2026, harley-davidson.com excels with a revenue of $10 million, ranking second among competitors. It significantly trails revzilla.com by $15 million in revenue and by 34,200 transactions, having recorded 52,100. While harley-davidson.com boasts sessions of 4.2 million, it still lags behind revzilla.com by 3.1 million. Its average order value (AOV) ranges from $175-200, which is lower than jpcycles.com and denniskirk.com, yet its conversion rate of 1.00-1.50% is on par with several competitors, including wisconsinharley.com and revzilla.com. Overall, while harley-davidson.com performs well, it still has room to improve compared to its rivals.

#1 wisconsinharley.com

121.4K

Revenue

63.9K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#2 denniskirk.com

4.1M

Revenue

1.2M

Sessions

0.5-1.0%

Conv. rate

$375-400

AOV

#3 jpcycles.com

7.5M

Revenue

1.6M

Sessions

1.0-1.5%

Conv. rate

$350-375

AOV

#4 revzilla.com

25M

Revenue

7.3M

Sessions

1.0-1.5%

Conv. rate

$275-300

AOV

#5 vikingbags.com

672.5K

Revenue

528.6K

Sessions

0.5-1.0%

Conv. rate

$225-250

AOV

harley-davidson.com vs top market performers

harley-davidson.com

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at harley-davidson.com

In July large majority of sales on harley-davidson.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries harley-davidson.com operates in

harley-davidson.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Motorcycle Gear and Apparel Motorcycle Gear and Accessories Motorcycle Parts and Accessories

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

harley-davidson.com channels

Identify top traffic channels that drive growth for harley-davidson.comand discover how performance of traffic channels has changed over time.

harley-davidson.com Google Ads spend

Evaluate harley-davidson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

harley-davidson.com devices

Review harley-davidson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

harley-davidson.com top markets

Explore harley-davidson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.