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Sep 2026
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Home/Insights/Retailers/harley-davidson.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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8.2M
Revenue
Sep 26
4.1M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$175-200
AOV
Sep 26
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Shop the Official Harley-Davidson site for new & used motorcycles, genuine parts & apparel. Locate a dealer or sign up for a test ride. Free Shipping over $50.

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harley-davidson.com Annual Revenue and Growth

harley-davidson.com's annual sales on its online store amounted to $131M in 2025, broadly flat year over year. For 2026, revenue is expected to decline by 5-10%.

Annual Revenue (GMV)2025
$131M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
harley-davidson.com revenue by year

harley-davidson.com's monthly revenueOVER TIME
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Over the past three months, harley-davidson.com revenue has experienced decline of 21%, compared to the preceding three months.

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harley-davidson.com revenue decline for last six months
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OVERVIEW
In September 2026, harley-davidson.com recorded 4.1 million sessions, significantly above the average store in the motorcycles category, which sees around 31,100 sessions monthly. The website generated $8.2 million in revenue from online sales, compared to the average store's $78,500. Its conversion rate of 1.00-1.50% falls within the typical range for the motorcycles category, which spans from 0.39% to 2.48%. Additionally, harley-davidson.com's average order value (AOV) of $175-200 is also within the category's typical range of $131 to $858.
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harley-davidson.com competitors

In September 2026, harley-davidson.com excels with an impressive revenue of $8.2 million, ranking second among its competitors. It trails revzilla.com, which leads with $29.5 million. harley-davidson.com also outperforms in transactions, achieving 44,900, while revzilla.com leads at 104,000. In sessions, harley-davidson.com ranks second with 4.1 million, again behind revzilla.com’s 5.6 million. The average order value (AOV) for harley-davidson.com ranges between $175-200, which is competitive, but lower than the AOV of denniskirk.com and jpcycles.com, both of which are higher at $375-400 and $325-350 respectively. Overall, while harley-davidson.com shows strong performance, it still trails behind revzilla.com in key metrics.

wisconsinharley.com screenshot
#1 wisconsinharley.com
95K
Revenue
54.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
denniskirk.com screenshot
#2 denniskirk.com
3.6M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
jpcycles.com screenshot
#3 jpcycles.com
5.6M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
revzilla.com screenshot
#4 revzilla.com
29.5M
Revenue
5.6M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
vikingbags.com screenshot
#5 vikingbags.com
264.3K
Revenue
389.7K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
harley-davidson.com vs top market performers
harley-davidson.com
top retailers
conversion rate vs average order value for harley-davidson.com and its competitors
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Revenue share by device at harley-davidson.com

In September large majority of sales on harley-davidson.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on harley-davidson.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries harley-davidson.com operates in

harley-davidson.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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harley-davidson.com channels

Identify top traffic channels that drive growth for harley-davidson.comand discover how performance of traffic channels has changed over time.

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harley-davidson.com Google Ads spend

Evaluate harley-davidson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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harley-davidson.com devices

Review harley-davidson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harley-davidson.com top markets

Explore harley-davidson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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harley-davidson.com country & global rank

Assess the ranking of harley-davidson.com among other retailers within its primary country and worldwide.

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