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Jul 2025
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Home/Insights/Retailers/harley-davidson.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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10.5M
Revenue
5.2M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
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Shop the Official Harley-Davidson site for new & used motorcycles, genuine parts & apparel. Locate a dealer or sign up for a test ride. Free Shipping over $50.

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harley-davidson.com's revenueOVER TIME
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Over the past three months, harley-davidson.com revenue has experienced growth of 6.1%, compared to the preceding three months.

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harley-davidson.com revenue growth for last six months
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OVERVIEW
In July 2025, harley-davidson.com in the VEHICLES industry had a revenue of $10,486,507, conversion rate of 1.00-1.50%, AOV of $175-200, and 5,180,495 sessions. The median revenue in the category is $102,747, highest revenue from revzilla.com at $13,408,999, very high conversion rate at 2.52%, very low conversion rate at 0.37%, very high AOV at $880, very low AOV at $134, and median sessions at 37,286.
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harley-davidson.com competitors

In July 2025, harley-davidson.com reported a revenue of $10,486,507 with 54,008 transactions and 5,180,495 sessions, resulting in an average order value (AOV) of $175-200 and a conversion rate of 1.00-1.50%. Compared to its competitors, wisconsinharley.com had lower revenue of $136,212 but a similar conversion rate. denniskirk.com generated $2,499,235 in revenue with a higher AOV of $300-325 but a lower conversion rate. jpcycles.com outperformed with $5,964,611 in revenue, 17,090 transactions, and a higher AOV of $325-350, matching harley-davidson.com's conversion rate. revzilla.com led the pack with $13,408,999 in revenue, 52,259 transactions, and a slightly higher AOV of $250-275, with a comparable conversion rate. vikingbags.com had a revenue of $370,213, 1,586 transactions, and a lower AOV of $225-250, with the lowest conversion rate among the competitors.

wisconsinharley.com screenshot
#1 wisconsinharley.com
136.2K
Revenue
71.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
denniskirk.com screenshot
#2 denniskirk.com
2.5M
Revenue
991.6K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
jpcycles.com screenshot
#3 jpcycles.com
6M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
revzilla.com screenshot
#4 revzilla.com
13.4M
Revenue
4.7M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
vikingbags.com screenshot
#5 vikingbags.com
370.2K
Revenue
447.1K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
harley-davidson.com vs top market performers
harley-davidson.com
top retailers
conversion rate vs average order value for harley-davidson.com and its competitors
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Revenue share by device at harley-davidson.com

In July large majority of sales on harley-davidson.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on harley-davidson.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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harley-davidson.com channels

Identify top traffic channels that drive growth for harley-davidson.comand discover how performance of traffic channels has changed over time.

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harley-davidson.com Google Ads spend

Evaluate harley-davidson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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harley-davidson.com devices

Review harley-davidson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harley-davidson.com top markets

Explore harley-davidson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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harley-davidson.com country & global rank

Assess the ranking of harley-davidson.com among other retailers within its primary country and worldwide.

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