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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

harum.io

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182.2K

Revenue

286.8K

Sessions

0.0-0.5%

Conv. rate

$225-250

AOV

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

Harum.io is a website offering a range of products for online shoppers. The website sells various items across different categories such as fashion, electronics, home decor, and more. Visitors can explore and purchase a diverse selection of products conveniently. Note: This description does not promote the website.

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harum.io's revenueOVER TIME
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Over the past three months, harum.io revenue has experienced decline of 40%, compared to the preceding three months.

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harum.io revenue decline for last six months

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OVERVIEW

In May 2025, harum.io in the FASHION AND APPAREL industry had online sales revenue of $182,197 with a median of $81,783. The conversion rate ranged from 0.00-0.50% compared to a very high of 3.09% and a low of 0.67%. The average order value (AOV) was between $225-250, with a high of $415 and a low of $82. The number of sessions for harum.io was 286,846, while the highest was 224,142,058 for shein.com, and the median was 33,223 in the FASHION AND APPAREL category.

harum.io competitors

In May 2025, harum.io reported revenue of $182,197 from 771 transactions and 286,846 sessions, with an Average Order Value (AOV) ranging between $225-250 and a conversion rate of 0.00-0.50%. In comparison, kpoptown.com generated $366,845 from 2,248 transactions and 119,270 sessions, with an AOV of $150-175 and a conversion rate of 1.50-2.00%. Meanwhile, linefriends.com recorded revenue of $83,764 from 730 transactions and 39,461 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. Overall, harum.io falls behind kpoptown.com in terms of revenue, transactions, and sessions, but boasts a higher AOV. Additionally, harum.io lags behind both competitors in terms of conversion rate. This data highlights harum.io's strengths and weaknesses when compared to kpoptown.com and linefriends.com in the online retail space in May 2025.

#1 kpoptown.com

366.8K

Revenue

119.3K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#2 linefriends.com

83.8K

Revenue

39.5K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

harum.io vs top market performers

harum.io

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Revenue share by device at harum.io

In May large majority of sales on harum.io, 80% was finalized on mobile devices, with 20% of sales coming from desktop devices.

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harum.io channels

Identify top traffic channels that drive growth for harum.ioand discover how performance of traffic channels has changed over time.

harum.io Google Ads spend

Evaluate harum.io's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

harum.io devices

Review harum.io's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

harum.io top markets

Explore harum.io's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.