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Aug 2025
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Home/Insights/Retailers/hatclub.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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1.4M
Revenue
Aug 25
649.4K
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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HatClub.com is a comprehensive website offering hat enthusiasts a wide variety of headwear options. They sell an extensive collection of hats from popular sports teams, brands, and iconic designs. The site provides a seamless shopping experience, showcasing different hat styles, fits, and materials to cater to diverse customer preferences.

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hatclub.com Annual Revenue and Growth

hatclub.com's annual sales on its online store amounted to $21.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$21.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hatclub.com revenue by year

hatclub.com's monthly revenueOVER TIME
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Over the past three months, hatclub.com revenue has experienced decline of 8.7%, compared to the preceding three months.

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hatclub.com revenue decline for last six months
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OVERVIEW
hatclub.com's August 2025 performance metrics in the FASHION AND APPAREL industry include revenue of $1,413,975, a conversion rate of 2.00-2.50%, an AOV of $100-125, and 649,386 sessions. The highest revenue in the category is $865,065,186 from shein.com, the highest conversion rate is 3.01%, the highest AOV is $393, and the highest sessions are 323,426,413 from shein.com, with a median revenue of $77,469 and a median sessions of 36,717.
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hatclub.com competitors

In August 2025, hatclub.com reported a revenue of $1,413,975 with 13,879 transactions and 649,386 sessions. The average order value (AOV) for hatclub.com falls within the range of $100-125, and their conversion rate is between 2.00-2.50%. Compared to its competitors, hatclub.com is outperformed by neweracap.com, which generated $10,842,399 in revenue from 82,449 transactions and 4,034,965 sessions. The AOV for neweracap.com is higher at $125-150, while their conversion rate matches that of hatclub.com. On the other hand, hatclub.com outperforms hatheaven.com, ecapcity.com, proimageamerica.com, and 47brand.com in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, while hatclub.com may not be the top performer in every domain, it maintains a strong presence in the competitive market of online hat retailers.

neweracap.com screenshot
#1 neweracap.com
10.8M
Revenue
4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
hatheaven.com screenshot
#2 hatheaven.com
147.8K
Revenue
153.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
ecapcity.com screenshot
#3 ecapcity.com
37.3K
Revenue
37.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
proimageamerica.com screenshot
#4 proimageamerica.com
285.4K
Revenue
55.4K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
47brand.com screenshot
#5 47brand.com
1.8M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hatclub.com vs top market performers
hatclub.com
top retailers
conversion rate vs average order value for hatclub.com and its competitors
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Revenue share by device at hatclub.com

In August large majority of sales on hatclub.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In August large majority of sales on hatclub.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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hatclub.com channels

Identify top traffic channels that drive growth for hatclub.comand discover how performance of traffic channels has changed over time.

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hatclub.com Google Ads spend

Evaluate hatclub.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hatclub.com devices

Review hatclub.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatclub.com top markets

Explore hatclub.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatclub.com country & global rank

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