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Sep 2025
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Home/Insights/Retailers/hatclub.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.4M
Revenue
Sep 25
644.5K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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HatClub.com is a comprehensive website offering hat enthusiasts a wide variety of headwear options. They sell an extensive collection of hats from popular sports teams, brands, and iconic designs. The site provides a seamless shopping experience, showcasing different hat styles, fits, and materials to cater to diverse customer preferences.

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hatclub.com Annual Revenue and Growth

hatclub.com's annual sales on its online store amounted to $21.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$21.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hatclub.com revenue by year

hatclub.com's monthly revenueOVER TIME
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Over the past three months, hatclub.com revenue has experienced decline of 7.8%, compared to the preceding three months.

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hatclub.com revenue decline for last six months
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OVERVIEW
In September 2025, hatclub.com achieved impressive online sales of $1,444,863, significantly surpassing the FASHION AND APPAREL median of $74,931, though it remains dwarfed by shein.com’s $819,580,923. With a conversion rate between 2.00-2.50%, hatclub.com is close to the high industry average of 3.2%. The average order value (AOV) ranges from $100-125, below the high of $382. The site garnered 644,453 sessions, well above the median of 34,221 but still far from shein.com’s 297,137,690, highlighting both its strong performance and the competitive landscape in the FASHION AND APPAREL sector.
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hatclub.com competitors

In September 2025, hatclub.com generated a revenue of $1,444,863 from 13,965 transactions and 644,453 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. Compared to its competitors, neweracap.com outperformed hatclub.com with a revenue of $13,030,889 from 96,003 transactions and 4,300,259 sessions, offering a higher AOV of $125-150 while maintaining a similar conversion rate. hatheaven.com had a lower revenue of $139,705 from 1,940 transactions and 152,115 sessions, with a lower AOV of $50-75 and a conversion rate of 1.00-1.50%. proimageamerica.com and 47brand.com also had different performances compared to hatclub.com, with varying revenue, transactions, sessions, AOV, and conversion rates. Overall, hatclub.com falls in the middle in terms of revenue and performance metrics among its competitors in the hat industry in September 2025.

neweracap.com screenshot
#1 neweracap.com
13M
Revenue
4.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
hatheaven.com screenshot
#2 hatheaven.com
139.7K
Revenue
152.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
proimageamerica.com screenshot
#3 proimageamerica.com
190K
Revenue
37.2K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
47brand.com screenshot
#4 47brand.com
1.9M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hatstoreworld.com screenshot
#5 hatstoreworld.com
141.2K
Revenue
85.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
hatclub.com vs top market performers
hatclub.com
top retailers
conversion rate vs average order value for hatclub.com and its competitors
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Revenue share by device at hatclub.com

In September large majority of sales on hatclub.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In September large majority of sales on hatclub.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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hatclub.com channels

Identify top traffic channels that drive growth for hatclub.comand discover how performance of traffic channels has changed over time.

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hatclub.com Google Ads spend

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hatclub.com devices

Review hatclub.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatclub.com top markets

Explore hatclub.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatclub.com country & global rank

Assess the ranking of hatclub.com among other retailers within its primary country and worldwide.

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