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Oct 2025
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Home/Insights/Retailers/hatclub.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.8M
Revenue
Oct 25
644.5K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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HatClub.com is a comprehensive website offering hat enthusiasts a wide variety of headwear options. They sell an extensive collection of hats from popular sports teams, brands, and iconic designs. The site provides a seamless shopping experience, showcasing different hat styles, fits, and materials to cater to diverse customer preferences.

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hatclub.com Annual Revenue and Growth

hatclub.com's annual sales on its online store amounted to $21.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$21.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hatclub.com revenue by year

hatclub.com's monthly revenueOVER TIME
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Over the past three months, hatclub.com revenue has experienced decline of 5.7%, compared to the preceding three months.

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hatclub.com revenue decline for last six months
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OVERVIEW
In October 2025, hatclub.com, a lifestyle and fashion apparel retailer, achieved online sales of $1,763,806, significantly surpassing the median of $80,524 for its industry, yet far behind shein.com's $977,396,912. The site maintained a conversion rate of 2.50-3.00%, slightly below the industry's high of 3.36%, with an average order value (AOV) ranging from $100-125, also lower than the industry peak of $378. hatclub.com attracted 644,453 sessions, greatly exceeding the lifestyle median of 33,163, though still a fraction of shein.com's staggering 321,650,758 sessions, highlighting its strong performance relative to industry standards.
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hatclub.com competitors

In October 2025, hatclub.com generated a revenue of $1,763,806 with 16,760 transactions and 644,453 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. Comparing hatclub.com to its competitors, neweracap.com leads the pack with a revenue of $15,982,487 from 123,642 transactions and 4,937,270 sessions, with an AOV of $125-150 and a conversion rate of 2.00-2.50%. hatheaven.com falls behind with $161,966 revenue from 2,224 transactions and 159,915 sessions, an AOV of $50-75, and a conversion rate of 1.00-1.50%. ecapcity.com and 47brand.com have similar revenue numbers, while proimageamerica.com shows a higher AOV and conversion rate compared to the others. Overall, hatclub.com remains competitive in terms of revenue and transactions but may benefit from increasing its AOV and conversion rate to match its top competitors.

neweracap.com screenshot
#1 neweracap.com
16M
Revenue
4.9M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
hatheaven.com screenshot
#2 hatheaven.com
162K
Revenue
159.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
ecapcity.com screenshot
#3 ecapcity.com
77.7K
Revenue
39.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
proimageamerica.com screenshot
#4 proimageamerica.com
154K
Revenue
29.4K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
47brand.com screenshot
#5 47brand.com
2.1M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hatclub.com vs top market performers
hatclub.com
top retailers
conversion rate vs average order value for hatclub.com and its competitors
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Revenue share by device at hatclub.com

In October large majority of sales on hatclub.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In October large majority of sales on hatclub.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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hatclub.com channels

Identify top traffic channels that drive growth for hatclub.comand discover how performance of traffic channels has changed over time.

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hatclub.com Google Ads spend

Evaluate hatclub.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hatclub.com devices

Review hatclub.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatclub.com top markets

Explore hatclub.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatclub.com country & global rank

Assess the ranking of hatclub.com among other retailers within its primary country and worldwide.

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