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Nov 2025
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Home/Insights/Retailers/hatclub.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.9M
Revenue
Nov 25
723K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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HatClub.com is a comprehensive website offering hat enthusiasts a wide variety of headwear options. They sell an extensive collection of hats from popular sports teams, brands, and iconic designs. The site provides a seamless shopping experience, showcasing different hat styles, fits, and materials to cater to diverse customer preferences.

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hatclub.com Annual Revenue and Growth

hatclub.com's annual sales on its online store amounted to $21.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$21.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hatclub.com revenue by year

hatclub.com's monthly revenueOVER TIME
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Over the past three months, hatclub.com revenue has experienced growth of 11%, compared to the preceding three months.

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hatclub.com revenue growth for last six months
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OVERVIEW
In November 2025, hatclub.com achieved $1,858,758 in online sales, significantly outperforming the FASHION AND APPAREL median of $93,064, though far below industry leader shein.com's $916,157,774. The site recorded a conversion rate of 2.00-2.50%, below the sector high of 3.37% and above the low of 0.73%. Hatclub's average order value (AOV) ranged from $100-125, well below the high of $375, but above the low of $76. The site garnered 723,009 sessions, markedly exceeding the median of 36,492, yet dwarfed by shein.com’s impressive 342,497,064 sessions.
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hatclub.com competitors

In November 2025, when comparing hatclub.com to its competitors, it is evident that hatclub.com falls behind in terms of revenue and sessions. hatclub.com generated a revenue of $1,858,758 from 17,759 transactions and 723,009 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 2.00-2.50%. In contrast, neweracap.com outperformed hatclub.com with a revenue of $20,380,591 from 151,590 transactions and 7,155,930 sessions, maintaining a similar AOV and conversion rate. hatheaven.com, ecapcity.com, proimageamerica.com, and 47brand.com also surpassed hatclub.com in revenue and sessions, with varying AOVs and conversion rates. hatclub.com may need to focus on increasing its sessions and revenue to compete effectively in the market.

neweracap.com screenshot
#1 neweracap.com
20.4M
Revenue
7.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
hatheaven.com screenshot
#2 hatheaven.com
147.5K
Revenue
177.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
ecapcity.com screenshot
#3 ecapcity.com
90.8K
Revenue
38.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
proimageamerica.com screenshot
#4 proimageamerica.com
102.7K
Revenue
20.9K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
47brand.com screenshot
#5 47brand.com
5.8M
Revenue
2.1M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
hatclub.com vs top market performers
hatclub.com
top retailers
conversion rate vs average order value for hatclub.com and its competitors
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Revenue share by device at hatclub.com

In November large majority of sales on hatclub.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In November large majority of sales on hatclub.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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hatclub.com channels

Identify top traffic channels that drive growth for hatclub.comand discover how performance of traffic channels has changed over time.

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hatclub.com Google Ads spend

Evaluate hatclub.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hatclub.com devices

Review hatclub.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatclub.com top markets

Explore hatclub.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatclub.com country & global rank

Assess the ranking of hatclub.com among other retailers within its primary country and worldwide.

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