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Jan 2026
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Home/Insights/Retailers/hatclub.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.3M
Revenue
Jan 26
662.3K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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HatClub.com is a comprehensive website offering hat enthusiasts a wide variety of headwear options. They sell an extensive collection of hats from popular sports teams, brands, and iconic designs. The site provides a seamless shopping experience, showcasing different hat styles, fits, and materials to cater to diverse customer preferences.

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hatclub.com Annual Revenue and Growth

hatclub.com's annual sales on its online store amounted to $19.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$19.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hatclub.com revenue by year

hatclub.com's monthly revenueOVER TIME
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Over the past three months, hatclub.com revenue has experienced growth of 6.4%, compared to the preceding three months.

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hatclub.com revenue growth for last six months
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OVERVIEW
In January 2026, hatclub.com, operating in the FASHION AND APPAREL sector, generated $1,269,983 in online sales, significantly outperforming the median revenue of $91,806. With a conversion rate between 1.50-2.00%, it lags behind the high benchmark of 3.1%, while its average order value (AOV) ranges from $100-125, below the sector’s high of $390. The site attracted 662,319 sessions, far exceeding the median of 38,909 but dwarfed by shein.com's massive 279,580,739 sessions, underscoring the competitive landscape in the industry.
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hatclub.com competitors

In January 2026, hatclub.com reported a revenue of $1,269,983 from 12,401 transactions and 662,319 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 1.50-2.00%. When comparing hatclub.com to its competitors, we see that neweracap.com leads the pack with a revenue of $14,374,348, 105,134 transactions, and 4,913,862 sessions, boasting a higher AOV of $125-$150 and a conversion rate of 2.00-2.50%. Other competitors like 47brand.com also outperform hatclub.com with $3,973,873 in revenue, 61,661 transactions, and 1,418,040 sessions, displaying a lower AOV of $50-$75 but a higher conversion rate of 4.00-4.50%. While hatclub.com falls behind in revenue compared to some competitors, it remains competitive with its conversion rate and AOV.

neweracap.com screenshot
#1 neweracap.com
14.4M
Revenue
4.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
hatheaven.com screenshot
#2 hatheaven.com
167.9K
Revenue
151.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
ecapcity.com screenshot
#3 ecapcity.com
33.3K
Revenue
39.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
proimageamerica.com screenshot
#4 proimageamerica.com
86.9K
Revenue
22.1K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
47brand.com screenshot
#5 47brand.com
4M
Revenue
1.4M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
hatclub.com vs top market performers
hatclub.com
top retailers
conversion rate vs average order value for hatclub.com and its competitors
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Revenue share by device at hatclub.com

In January large majority of sales on hatclub.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In January large majority of sales on hatclub.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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hatclub.com channels

Identify top traffic channels that drive growth for hatclub.comand discover how performance of traffic channels has changed over time.

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hatclub.com Google Ads spend

Evaluate hatclub.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hatclub.com devices

Review hatclub.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatclub.com top markets

Explore hatclub.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatclub.com country & global rank

Assess the ranking of hatclub.com among other retailers within its primary country and worldwide.

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