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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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5M
Revenue
Nov 25
595.4K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$325-350
AOV
Nov 25
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Hawesko.de is an online platform an online platform that offers a range of alcoholic beverages, focusing mainly on wine. They provide a wide array of products including red, white, and sparkling wines, as well as spirits and champagne. The website also provides information on various wine regions, vintages, and food pairings.

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hawesko.de Annual Revenue and Growth

hawesko.de's annual sales on its online store amounted to $86.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$86.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hawesko.de revenue by year

hawesko.de's monthly revenueOVER TIME
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Over the past three months, hawesko.de revenue has experienced growth of 27%, compared to the preceding three months.

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hawesko.de revenue growth for last six months
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OVERVIEW
In November 2025, hawesko.de generated $4,997,481 in online sales, significantly higher than the FOOD AND DRINK median of $41,147, but trailing behind the largest competitor, totalwine.com, at $112,033,261. Its conversion rate ranged from 2.00-2.50%, falling short of the category high of 5.12% but above the low of 1.65%. The average order value (AOV) was between $325-350, notably higher than the category low of $60, while sessions reached 595,440, which is substantially below the leading store’s 12,159,791 but higher than the median of 9,805.
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hawesko.de competitors

When comparing hawesko.de to its competitors in the online wine retail industry as of November 2025, several key metrics stand out. While Hawesko's revenue of 4,997,481 euros falls behind Weinfreunde's 3,471,881 euros, it outperforms Vinello, Vicampo, Silkes-Weinkeller, and Vineshop24. Hawesko's transaction count of 14,886 is higher than Vinello and Vineshop24, but lower than Weinfreunde. In terms of sessions, Hawesko's 595,440 is significantly higher than Vinello and Vineshop24. The Average Order Value (AOV) for Hawesko ranges between 325-350 euros, which is higher than most competitors except Vicampo. Additionally, Hawesko's conversion rate falls within the average range compared to its competitors. Overall, while Hawesko may not lead in every metric, it remains a strong contender in the online wine retail market.

vinello.de screenshot
#1 vinello.de
303.2K
Revenue
76.4K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
weinfreunde.de screenshot
#2 weinfreunde.de
3.5M
Revenue
324.3K
Sessions
7.5-8.0%
Conv. rate
$125-150
AOV
vicampo.de screenshot
#3 vicampo.de
1.4M
Revenue
284.1K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
silkes-weinkeller.de screenshot
#4 silkes-weinkeller.de
814.3K
Revenue
121.8K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
vineshop24.de screenshot
#5 vineshop24.de
344.2K
Revenue
51.4K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
hawesko.de vs top market performers
hawesko.de
top retailers
conversion rate vs average order value for hawesko.de and its competitors
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Revenue share by device at hawesko.de

In November large majority of sales on hawesko.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on hawesko.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hawesko.de channels

Identify top traffic channels that drive growth for hawesko.deand discover how performance of traffic channels has changed over time.

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hawesko.de Google Ads spend

Evaluate hawesko.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hawesko.de devices

Review hawesko.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hawesko.de top markets

Explore hawesko.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hawesko.de country & global rank

Assess the ranking of hawesko.de among other retailers within its primary country and worldwide.

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