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Aug 2025
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Home/Insights/Retailers/heartloom.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for heartloom.comheartloom.com

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35K
Revenue
Aug 25
10.7K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$275-300
AOV
Aug 25
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Heartloom.com is a website that offers a diverse range of clothing items for women. It features a wide selection of trendy and stylish clothing pieces, such as dresses, tops, sweaters, and outerwear. The website aims to provide customers with fashionable and high-quality garments to cater to different personal styles and preferences.

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heartloom.com Annual Revenue and Growth

heartloom.com's annual sales on its online store amounted to $1.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
heartloom.com revenue by year

heartloom.com's monthly revenueOVER TIME
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Over the past three months, heartloom.com revenue has experienced decline of 27%, compared to the preceding three months.

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heartloom.com revenue decline for last six months
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OVERVIEW
In August 2025, heartloom.com in the FASHION AND APPAREL industry had online sales revenue of $35,039, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $275-300. The store had 10,728 sessions during the month. Compared to shein.com, the largest online store in the category with revenue of $865,065,186 and 323,426,413 sessions, heartloom.com's metrics were lower. However, heartloom.com's performance fell within the industry norms with a median revenue of $77,469, a median session count of 36,717, a high conversion rate of 3.01%, and a high AOV of $393.
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heartloom.com competitors

In August 2025, heartloom.com outperformed its competitors in terms of revenue, with a total of $35,039, surpassing urbanminx.com, halfandhalfboutique.com, shopwilddove.com, socaclothing.com, and autumnadeigbo.com. However, in terms of transactions, heartloom.com had 124 transactions, falling behind socaclothing.com with 195 transactions. The website also had 10,728 sessions, which was more than urbanminx.com and autumnadeigbo.com but less than socaclothing.com. heartloom.com had an Average Order Value (AOV) ranging from $275-$300, tying with autumnadeigbo.com and outperforming the rest of the competitors. Additionally, heartloom.com had a conversion rate of 1.00-1.50%, similar to urbanminx.com and shopwilddove.com but lower than halfandhalfboutique.com and socaclothing.com. Overall, while heartloom.com excelled in revenue and AOV, it fell slightly short in transactions and sessions compared to socaclothing.com.

urbanminx.com screenshot
#1 urbanminx.com
1.7K
Revenue
1.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
halfandhalfboutique.com screenshot
#2 halfandhalfboutique.com
8.8K
Revenue
2.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
shopwilddove.com screenshot
#3 shopwilddove.com
11.9K
Revenue
4.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
socaclothing.com screenshot
#4 socaclothing.com
43.7K
Revenue
4.6K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
autumnadeigbo.com screenshot
#5 autumnadeigbo.com
1.5K
Revenue
804.2
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
heartloom.com vs top market performers
heartloom.com
top retailers
conversion rate vs average order value for heartloom.com and its competitors
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Revenue share by device at heartloom.com

In August large majority of sales on heartloom.com, 94% was finalized on desktop devices, with 6.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on heartloom.com, 94% was finalized on desktop devices, with 6.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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heartloom.com channels

Identify top traffic channels that drive growth for heartloom.comand discover how performance of traffic channels has changed over time.

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heartloom.com Google Ads spend

Evaluate heartloom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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heartloom.com devices

Review heartloom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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heartloom.com top markets

Explore heartloom.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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heartloom.com country & global rank

Assess the ranking of heartloom.com among other retailers within its primary country and worldwide.

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