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Nov 2025
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Home/Insights/Retailers/heartloom.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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35K
Revenue
Nov 25
9.1K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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Heartloom.com is a website that offers a diverse range of clothing items for women. It features a wide selection of trendy and stylish clothing pieces, such as dresses, tops, sweaters, and outerwear. The website aims to provide customers with fashionable and high-quality garments to cater to different personal styles and preferences.

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heartloom.com Annual Revenue and Growth

heartloom.com's annual sales on its online store amounted to $1.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
heartloom.com revenue by year

heartloom.com's monthly revenueOVER TIME
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Over the past three months, heartloom.com revenue has experienced decline of 3.1%, compared to the preceding three months.

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heartloom.com revenue decline for last six months
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OVERVIEW
In November 2025, heartloom.com generated $35,011 in online sales with a conversion rate of 1.00-1.50%, below the FASHION AND APPAREL median of 3.37%. Their average order value (AOV) ranged from $250-275, while the sector's high AOV is $375. With 9,130 sessions, heartloom.com significantly trails the median of 36,492 sessions in the industry, and far behind market leader shein.com, which boasts $916,157,774 in revenue and 342,497,064 sessions. Overall, heartloom.com is performing below industry standards, suggesting potential areas for growth and optimization in a competitive market.
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heartloom.com competitors

When comparing heartloom.com to its competitors in November 2025, it is evident that Heartloom falls in the middle of the pack in terms of revenue. Heartloom generated $35,011 in revenue from 133 transactions and 9,130 sessions, with an average order value (AOV) ranging from $250 to $275 and a conversion rate between 1.00-1.50%. In comparison, socaclothing.com leads the pack with $57,540 in revenue from 258 transactions and 6,127 sessions, boasting a higher AOV of $200-$225 and a conversion rate of 4.00-4.50%. On the other end, urbanminx.com trails behind with only $2,084 in revenue from 15 transactions and 1,193 sessions, with an AOV of $125-$150 and a similar conversion rate to Heartloom. Overall, Heartloom competes well in terms of revenue and conversion rate but has room for growth in sessions and AOV compared to some competitors.

urbanminx.com screenshot
#1 urbanminx.com
2.1K
Revenue
1.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
halfandhalfboutique.com screenshot
#2 halfandhalfboutique.com
5.8K
Revenue
1.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
shopwilddove.com screenshot
#3 shopwilddove.com
11.6K
Revenue
4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
socaclothing.com screenshot
#4 socaclothing.com
57.5K
Revenue
6.1K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
autumnadeigbo.com screenshot
#5 autumnadeigbo.com
4.5K
Revenue
2.6K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
heartloom.com vs top market performers
heartloom.com
top retailers
conversion rate vs average order value for heartloom.com and its competitors
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Revenue share by device at heartloom.com

In November large majority of sales on heartloom.com, 94% was finalized on desktop devices, with 6.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on heartloom.com, 94% was finalized on desktop devices, with 6.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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heartloom.com channels

Identify top traffic channels that drive growth for heartloom.comand discover how performance of traffic channels has changed over time.

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heartloom.com Google Ads spend

Evaluate heartloom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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heartloom.com devices

Review heartloom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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heartloom.com top markets

Explore heartloom.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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heartloom.com country & global rank

Assess the ranking of heartloom.com among other retailers within its primary country and worldwide.

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