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Dec 2025
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Home/Insights/Retailers/heartloom.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for heartloom.comheartloom.com

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60.9K
Revenue
Dec 25
10.1K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$250-275
AOV
Dec 25
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Heartloom.com is a website that offers a diverse range of clothing items for women. It features a wide selection of trendy and stylish clothing pieces, such as dresses, tops, sweaters, and outerwear. The website aims to provide customers with fashionable and high-quality garments to cater to different personal styles and preferences.

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heartloom.com Annual Revenue and Growth

heartloom.com's annual sales on its online store amounted to $1.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
heartloom.com revenue by year

heartloom.com's monthly revenueOVER TIME
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Over the past three months, heartloom.com revenue has experienced growth of 33%, compared to the preceding three months.

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heartloom.com revenue growth for last six months
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OVERVIEW
In December 2025, heartloom.com generated online sales revenue of $60,869, below the FASHION AND APPAREL median of $92,600, with a conversion rate between 2.00-2.50%, slightly under the high industry rate of 3.17%. The average order value (AOV) ranged from $250-275, compared to a high of $389, and the site recorded 10,133 sessions, significantly lower than the median of 39,789 in the category. While heartloom.com performs reasonably well, it faces challenges compared to larger competitors like macys.com and shein.com, highlighting areas for improvement in revenue and traffic generation.
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heartloom.com competitors

In December 2025, heartloom.com generated a revenue of $60,869 with 239 transactions from 10,133 sessions, resulting in an average order value (AOV) of $250-275 and a conversion rate of 2.00-2.50%. When comparing these metrics to its competitors, urbanminx.com had a revenue of $3,119 with 22 transactions from 1,743 sessions, AOV of $125-150, and a conversion rate of 1.00-1.50%. halfandhalfboutique.com had a revenue of $8,499 with 48 transactions from 2,264 sessions, AOV of $175-200, and a conversion rate of 2.00-2.50%. shopwilddove.com generated $15,873 in revenue with 113 transactions from 6,484 sessions, AOV of $125-150, and a conversion rate of 1.50-2.00%. socaclothing.com had a revenue of $36,896 with 172 transactions from 4,286 sessions, AOV of $200-225, and a conversion rate of 4.00-4.50%. autumnadeigbo.com generated $3,333 in revenue with 11 transactions from 1,638 sessions, AOV of $275-300, and a conversion rate of 0.50-1.00%. Overall, heartloom.com stands out with higher revenue and conversion rates compared to most of its competitors.

urbanminx.com screenshot
#1 urbanminx.com
3.1K
Revenue
1.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
halfandhalfboutique.com screenshot
#2 halfandhalfboutique.com
8.5K
Revenue
2.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
shopwilddove.com screenshot
#3 shopwilddove.com
15.9K
Revenue
6.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
socaclothing.com screenshot
#4 socaclothing.com
36.9K
Revenue
4.3K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
autumnadeigbo.com screenshot
#5 autumnadeigbo.com
3.3K
Revenue
1.6K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
heartloom.com vs top market performers
heartloom.com
top retailers
conversion rate vs average order value for heartloom.com and its competitors
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Revenue share by device at heartloom.com

In December large majority of sales on heartloom.com, 94% was finalized on desktop devices, with 6.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on heartloom.com, 94% was finalized on desktop devices, with 6.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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heartloom.com channels

Identify top traffic channels that drive growth for heartloom.comand discover how performance of traffic channels has changed over time.

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heartloom.com Google Ads spend

Evaluate heartloom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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heartloom.com devices

Review heartloom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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heartloom.com top markets

Explore heartloom.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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heartloom.com country & global rank

Assess the ranking of heartloom.com among other retailers within its primary country and worldwide.

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