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Jan 2026
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Home/Insights/Retailers/herbancowboy.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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13.3K
Revenue
Jan 26
5.5K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Herbancowboy.com is an online platform providing an assortment of natural, organic, and eco-friendly products. Their inventory includes a diverse range of items, such as personal care products, clothing, accessories, and home goods. The website offers a convenient and sustainable shopping experience, promoting an environmentally conscious lifestyle.

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herbancowboy.com Annual Revenue and Growth

herbancowboy.com's annual sales on its online store amounted to $160.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$160.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
herbancowboy.com revenue by year

herbancowboy.com's monthly revenueOVER TIME
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Over the past three months, herbancowboy.com revenue has experienced decline of 41%, compared to the preceding three months.

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herbancowboy.com revenue decline for last six months
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OVERVIEW
In January 2026, herbancowboy.com generated $13,304 in online sales, significantly below the BEAUTY AND COSMETICS median of $51,477, with sessions totaling 5,456, far less than the median of 22,631; their conversion rate of 3.00-3.50% is competitive, though shy of the high benchmark of 4.7%, while their average order value (AOV) ranged between $75-100, notably lower than the category's high of $194 and above the low of $45, highlighting potential growth opportunities in revenue and engagement compared to market leaders like ulta.com, which achieved over $104 million in sales.
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herbancowboy.com competitors

In January 2026, herbancowboy.com generated a revenue of $13,304 with 175 transactions and 5,456 sessions, boasting a conversion rate of 3.00-3.50%. Compared to its competitors, auricblends.com outperformed herbancowboy.com with a revenue of $19,176, 251 transactions, and 7,434 sessions, while maintaining a similar AOV and conversion rate. artofsport.com also had higher revenue at $16,651, with 162 transactions and 4,131 sessions, but a slightly higher AOV and conversion rate range. In contrast, craftsmansoapco.com lagged behind with a revenue of $6,796, 89 transactions, and 1,616 sessions, but had a notably higher conversion rate of 5.50-6.00%. Overall, herbancowboy.com falls in the middle of the pack among its competitors in terms of revenue and key performance metrics.

auricblends.com screenshot
#1 auricblends.com
19.2K
Revenue
7.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
artofsport.com screenshot
#2 artofsport.com
16.7K
Revenue
4.1K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
craftsmansoapco.com screenshot
#3 craftsmansoapco.com
6.8K
Revenue
1.6K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
herbancowboy.com vs top market performers
herbancowboy.com
top retailers
conversion rate vs average order value for herbancowboy.com and its competitors
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Revenue share by device at herbancowboy.com

In January large majority of sales on herbancowboy.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on herbancowboy.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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herbancowboy.com channels

Identify top traffic channels that drive growth for herbancowboy.comand discover how performance of traffic channels has changed over time.

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herbancowboy.com Google Ads spend

Evaluate herbancowboy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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herbancowboy.com devices

Review herbancowboy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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herbancowboy.com top markets

Explore herbancowboy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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herbancowboy.com country & global rank

Assess the ranking of herbancowboy.com among other retailers within its primary country and worldwide.

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