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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for herpa.deherpa.de

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522.1K
Revenue
Jan 26
130.6K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$225-250
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

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herpa.de Annual Revenue and Growth

herpa.de's annual sales on its online store amounted to $5.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$5.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
herpa.de revenue by year

herpa.de's monthly revenueOVER TIME
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Over the past three months, herpa.de revenue has experienced growth of 9.9%, compared to the preceding three months.

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herpa.de revenue growth for last six months
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OVERVIEW
In January 2026, herpa.de generated $522,101 in online sales, significantly surpassing the e-commerce industry's median revenue of $104,613, while its conversion rate ranged from 1.50% to 2.00%, below the high benchmark of 3.81%. The average order value (AOV) stood between $225 and $250, below the industry high of $348, and herpa.de attracted 130,608 sessions, notably higher than the median of 44,933 but far from the leader, boots.com, with 35,443,340 sessions. Despite its successes, herpa.de remains in a competitive landscape dominated by much larger players.
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herpa.de competitors

In January 2026, herpa.de outperformed its competitors in terms of revenue, with a total of $522,101. menzels-lokschuppen.de followed with $219,750, schmidt-wissen.de with $61,499, and haertle.de with $144,183. In transactions, herpa.de also had the highest number at 2,280, compared to menzels-lokschuppen.de with 1,218, schmidt-wissen.de with 411, and haertle.de with 864. The sessions for herpa.de stood at 130,608, while menzels-lokschuppen.de had 76,235, schmidt-wissen.de had 24,830, and haertle.de had 175,905. With an Average Order Value (AOV) ranging between $225-250, herpa.de was at the top end compared to menzels-lokschuppen.de ($175-200), schmidt-wissen.de ($125-150), and haertle.de ($150-175). Additionally, herpa.de had a conversion rate of 1.50-2.00%, similar to its competitors in that aspect.

menzels-lokschuppen.de screenshot
#1 menzels-lokschuppen.de
219.8K
Revenue
76.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
schmidt-wissen.de screenshot
#2 schmidt-wissen.de
61.5K
Revenue
24.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
haertle.de screenshot
#3 haertle.de
144.2K
Revenue
175.9K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
herpa.de vs top market performers
herpa.de
top retailers
conversion rate vs average order value for herpa.de and its competitors
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Revenue share by device at herpa.de

In January large majority of sales on herpa.de, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on herpa.de, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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herpa.de channels

Identify top traffic channels that drive growth for herpa.deand discover how performance of traffic channels has changed over time.

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herpa.de Google Ads spend

Evaluate herpa.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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herpa.de devices

Review herpa.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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herpa.de top markets

Explore herpa.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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herpa.de country & global rank

Assess the ranking of herpa.de among other retailers within its primary country and worldwide.

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