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Sep 2025
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Home/Insights/Retailers/hershesons.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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200.9K
Revenue
Sep 25
35.9K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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hershesons.com Annual Revenue and Growth

hershesons.com's annual sales on its online store amounted to $3.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hershesons.com revenue by year

hershesons.com's monthly revenueOVER TIME
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Over the past three months, hershesons.com revenue has experienced decline of 18%, compared to the preceding three months.

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hershesons.com revenue decline for last six months
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OVERVIEW
In September 2025, hershesons.com achieved online sales revenue of $200,923, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 3.50-4.00%, just below the high of 4.54%. Their average order value (AOV) ranged from $125-150, also lower than the sector's high of $203. With 35,940 sessions, hershesons.com outperformed the median of 18,928 but fell short of sephora.com's impressive 45,764,193 sessions, highlighting both competitive strengths and areas for improvement in this dynamic industry.
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hershesons.com competitors

In September 2025, hershesons.com recorded a revenue of $200,923 with 1,351 transactions and 35,940 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 3.50-4.00%. In comparison, drybar.com, a competitor in the same industry, generated a higher revenue of $391,526 from 3,490 transactions and 95,550 sessions. drybar.com had a slightly lower AOV range of $100-125 but shared a similar conversion rate of 3.50-4.00%. While hershesons.com has a strong conversion rate and AOV, drybar.com outperformed in terms of revenue and number of transactions and sessions. Both websites seem to have a solid conversion rate, indicating effective marketing strategies and user experience.

drybar.com screenshot
#1 drybar.com
391.5K
Revenue
95.6K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
hershesons.com vs top market performers
hershesons.com
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conversion rate vs average order value for hershesons.com and its competitors
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Revenue share by device at hershesons.com

In September large majority of sales on hershesons.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In September large majority of sales on hershesons.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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hershesons.com channels

Identify top traffic channels that drive growth for hershesons.comand discover how performance of traffic channels has changed over time.

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hershesons.com Google Ads spend

Evaluate hershesons.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hershesons.com devices

Review hershesons.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hershesons.com top markets

Explore hershesons.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hershesons.com country & global rank

Assess the ranking of hershesons.com among other retailers within its primary country and worldwide.

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