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Jan 2026
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Home/Insights/Retailers/hershesons.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for hershesons.comhershesons.com

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268.1K
Revenue
Jan 26
64K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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hershesons.com Annual Revenue and Growth

hershesons.com's annual sales on its online store amounted to $3.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hershesons.com revenue by year

hershesons.com's monthly revenueOVER TIME
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Over the past three months, hershesons.com revenue has experienced growth of 31%, compared to the preceding three months.

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hershesons.com revenue growth for last six months
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OVERVIEW
In January 2026, hershesons.com, operating in the BEAUTY AND COSMETICS sector, generated $268,069 in online sales, significantly surpassing the industry median of $51,477, though trailing far behind ulta.com’s $104,496,353. The site's conversion rate ranged from 2.50% to 3.00%, under the industry high of 4.7% but above the low of 1.19%. hershesons.com had an Average Order Value (AOV) between $125 and $150, below the high of $194 and above the low of $45. The site attracted 64,017 sessions, outpacing the median of 22,631 yet dwarfed by ulta.com's 47,691,438 sessions.
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hershesons.com competitors

In January 2026, hershesons.com reported a revenue of $268,069 with 1,906 transactions and 64,017 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 2.50-3.00%. Comparing these metrics to drybar.com, a competitor in the same market, reveals that drybar.com had a higher revenue of $340,765 but also significantly more transactions and sessions at 3,429 and 120,855 respectively. drybar.com's AOV was lower at $75-$100, but their conversion rate was the same as hershesons.com at 2.50-3.00%. This data suggests that while hershesons.com may have a higher AOV and more targeted traffic resulting in a similar conversion rate, drybar.com is generating higher overall revenue likely due to a larger volume of transactions and sessions.

drybar.com screenshot
#1 drybar.com
340.8K
Revenue
120.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
hershesons.com vs top market performers
hershesons.com
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conversion rate vs average order value for hershesons.com and its competitors
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Revenue share by device at hershesons.com

In January large majority of sales on hershesons.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In January large majority of sales on hershesons.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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hershesons.com channels

Identify top traffic channels that drive growth for hershesons.comand discover how performance of traffic channels has changed over time.

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hershesons.com Google Ads spend

Evaluate hershesons.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hershesons.com devices

Review hershesons.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hershesons.com top markets

Explore hershesons.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hershesons.com country & global rank

Assess the ranking of hershesons.com among other retailers within its primary country and worldwide.

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