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Nov 2025
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Home/Insights/Retailers/higherground.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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55.4K
Revenue
Nov 25
12.8K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$350-375
AOV
Nov 25
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Higher Ground is a UK-based website that offers an assortment of products for sale. Their product selection includes a wide variety of items, from clothing and accessories to homeware and electronic gadgets. The website aims to provide customers with diverse options to cater to their needs and interests.

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higherground.co.uk Annual Revenue and Growth

higherground.co.uk's annual sales on its online store amounted to $570.6K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$570.6K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
higherground.co.uk revenue by year

higherground.co.uk's monthly revenueOVER TIME
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Over the past three months, higherground.co.uk revenue has experienced decline of 28%, compared to the preceding three months.

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higherground.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, higherground.co.uk, operating in the home and garden furniture industry, generated $55,436 in online sales, significantly below the median of $161,311; its conversion rate ranged between 1.00-1.50%, trailing the high benchmark of 2.15%, while its average order value (AOV) was $350-375, compared to the high of $1,216; the site attracted 12,823 sessions, far less than the median of 35,904, showcasing a need for growth amidst stiff competition from industry leader ikea.com, which boasts revenue exceeding $813 million and over 239 million sessions.
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higherground.co.uk competitors

In November 2025, higherground.co.uk, with a revenue of $55,436 from 152 transactions and 12,823 sessions, boasted an average order value (AOV) of $350-375 and a conversion rate of 1.00-1.50%. In comparison, storiesflooring.co.uk outperformed higherground.co.uk with a revenue of $385,502 from 2,055 transactions and 67,420 sessions, showing a lower AOV of $175-200 but a higher conversion rate of 3.00-3.50%. On the other hand, unitedcarpetsandbeds.com, with a revenue of $106,355 from 568 transactions and 48,877 sessions, had similar metrics to higherground.co.uk, with an AOV of $175-200 and a conversion rate of 1.00-1.50%. Overall, higherground.co.uk falls behind storiesflooring.co.uk in terms of revenue and conversion rate, while its metrics are more in line with unitedcarpetsandbeds.com.

storiesflooring.co.uk screenshot
#1 storiesflooring.co.uk
385.5K
Revenue
67.4K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
unitedcarpetsandbeds.com screenshot
#2 unitedcarpetsandbeds.com
106.4K
Revenue
48.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
higherground.co.uk vs top market performers
higherground.co.uk
top retailers
conversion rate vs average order value for higherground.co.uk and its competitors
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Revenue share by device at higherground.co.uk

In November large majority of sales on higherground.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on higherground.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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higherground.co.uk channels

Identify top traffic channels that drive growth for higherground.co.ukand discover how performance of traffic channels has changed over time.

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higherground.co.uk Google Ads spend

Evaluate higherground.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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higherground.co.uk devices

Review higherground.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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higherground.co.uk top markets

Explore higherground.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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higherground.co.uk country & global rank

Assess the ranking of higherground.co.uk among other retailers within its primary country and worldwide.

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