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May 2025
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Home/Insights/Retailers/higherground.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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45.8K
Revenue
11K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
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Higher Ground is a UK-based website that offers an assortment of products for sale. Their product selection includes a wide variety of items, from clothing and accessories to homeware and electronic gadgets. The website aims to provide customers with diverse options to cater to their needs and interests.

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higherground.co.uk's revenueOVER TIME
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Over the past three months, higherground.co.uk revenue has experienced decline of 32%, compared to the preceding three months.

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higherground.co.uk revenue decline for last six months
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OVERVIEW
In May 2025, higherground.co.uk, a FURNITURE retailer, generated $45,775 in online sales, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $350-375. The highest conversion rate in the industry is 2.04%, while the lowest is 0.25%. AOV ranges from $278 to $1,216. With 11,039 sessions, higherground.co.uk falls below the median of 33,241, compared to the leading store ikea.com with 212,449,318 sessions. Despite the moderate performance metrics, there is potential for growth and improvement in the competitive FURNITURE sector.
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higherground.co.uk competitors

In May 2025, higherground.co.uk generated £45,775 in revenue from 126 transactions and 11,039 sessions, with an average order value (AOV) ranging from £350 to £375 and a conversion rate between 1.00% and 1.50%. In comparison, storiesflooring.co.uk outperformed higherground.co.uk with revenue of £423,303 from 2,166 transactions and 68,578 sessions. storiesflooring.co.uk had a lower AOV of £175 to £200 but a higher conversion rate of 3.00% to 3.50%. On the other hand, unitedcarpetsandbeds.com had revenue of £84,019 from 472 transactions and 39,624 sessions, with similar AOV and conversion rate ranges as higherground.co.uk. Despite having a competitive conversion rate, higherground.co.uk could focus on increasing revenue through either boosting AOV or driving more sessions to the website to align with its high-performing competitor, storiesflooring.co.uk.

storiesflooring.co.uk screenshot
#1 storiesflooring.co.uk
423.3K
Revenue
68.6K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
unitedcarpetsandbeds.com screenshot
#2 unitedcarpetsandbeds.com
84K
Revenue
39.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
higherground.co.uk vs top market performers
higherground.co.uk
top retailers
conversion rate vs average order value for higherground.co.uk and its competitors
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Revenue share by device at higherground.co.uk

In May large majority of sales on higherground.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

In May large majority of sales on higherground.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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higherground.co.uk channels

Identify top traffic channels that drive growth for higherground.co.ukand discover how performance of traffic channels has changed over time.

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higherground.co.uk Google Ads spend

Evaluate higherground.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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higherground.co.uk devices

Review higherground.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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higherground.co.uk top markets

Explore higherground.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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higherground.co.uk country & global rank

Assess the ranking of higherground.co.uk among other retailers within its primary country and worldwide.

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