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Oct 2025
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Home/Insights/Retailers/hobbymodels.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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107.9
Revenue
Oct 25
55.2
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Hobbymodels.com is an e-commerce platform offering a wide variety of hobby models for enthusiasts. The website sells scale model kits, die-cast collectibles, remote-controlled vehicles, and other related products. They provide a comprehensive selection to accommodate various preferences and skill levels in the hobby modeling community.

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hobbymodels.com Annual Revenue and Growth

hobbymodels.com's annual sales on its online store amounted to $233K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$233K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hobbymodels.com revenue by year

hobbymodels.com's monthly revenueOVER TIME
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Over the past three months, hobbymodels.com revenue has experienced decline of 93%, compared to the preceding three months.

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hobbymodels.com revenue decline for last six months
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OVERVIEW
In October 2025, hobbymodels.com generated $108 in online sales, significantly below the e-commerce industry median of $93,795, with sessions totaling 55, far fewer than the median of 39,049. The site's conversion rate ranged from 2.50-3.00%, trailing the industry high of 3.89% but surpassing the low of 0.74%. Additionally, hobbymodels.com had an average order value (AOV) between $50-75, which is within range of the industry low of $56 but substantially less than the high of $350, highlighting its struggle against leading competitors like michaels.com, which dominates the category.
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hobbymodels.com competitors

In October 2025, hobbymodels.com generated a revenue of 108 with 1 transaction and 55 sessions, boasting an average order value (AOV) between 50-75 and a conversion rate of 2.50-3.00. In comparison, its competitor 1001hobbies.com performed significantly better with a revenue of 104,503, 713 transactions, and 56,250 sessions. Although 1001hobbies.com had a higher AOV of 125-150, its conversion rate was lower at 1.00-1.50. It is clear that hobbymodels.com has potential for growth in terms of revenue, transactions, and sessions compared to 1001hobbies.com, but could focus on improving their AOV to better compete in the market.

1001hobbies.com screenshot
#1 1001hobbies.com
104.5K
Revenue
56.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
hobbymodels.com vs top market performers
hobbymodels.com
top retailers
conversion rate vs average order value for hobbymodels.com and its competitors
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Revenue share by device at hobbymodels.com

In October large majority of sales on hobbymodels.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on hobbymodels.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hobbymodels.com channels

Identify top traffic channels that drive growth for hobbymodels.comand discover how performance of traffic channels has changed over time.

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hobbymodels.com Google Ads spend

Evaluate hobbymodels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbymodels.com devices

Review hobbymodels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbymodels.com top markets

Explore hobbymodels.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbymodels.com country & global rank

Assess the ranking of hobbymodels.com among other retailers within its primary country and worldwide.

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