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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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4.2M
Revenue
Dec 25
920.3K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$1000-1100
AOV
Dec 25
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Holley is home to the top automotive performance brands including Flowmaster exhaust, MSD Ignition, Holley EFI, Hurst Shifters, Accel plug wires, Hooker Headers and many more.

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holley.com's monthly revenueOVER TIME
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Over the past three months, holley.com revenue has experienced growth of 11%, compared to the preceding three months.

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holley.com revenue growth for last six months
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OVERVIEW
In December 2025, holley.com achieved online sales revenue of $4,244,695, significantly surpassing the vehicles/automotive industry's median of $212,605, though still far behind the industry leader, discounttire.com, at $102,026,235. Holley's conversion rate ranged from 0.00-0.50%, underperforming compared to the industry's high of 2.96% and low of 0.55%. Its average order value (AOV) stood between $1,050-1,075, exceeding the high industry benchmark of $854. With 920,300 sessions, holley.com lagged substantially behind autozone.com’s 36,128,342 sessions, while also outperforming the median industry sessions of 50,255.
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holley.com competitors

When comparing holley.com to its competitors in the automotive aftermarket industry in December 2025, holley.com falls behind in terms of revenue. holley.com generated $4,244,695 in revenue with 4,023 transactions and 920,300 sessions. The average order value (AOV) ranged from $1,050 to $1,075, and the conversion rate was between 0.00% and 0.50%. In contrast, jegs.com outperformed holley.com with $20,631,235 in revenue, 24,072 transactions, and 3,299,674 sessions. summitracing.com also excelled with $68,955,939 in revenue, 152,787 transactions, and 8,781,374 sessions. brothersperformance.com, automotivestuff.com, and texas-speed.com all had higher revenue numbers compared to holley.com as well. Despite holley.com's competitive AOV and conversion rates, its revenue and transaction numbers indicate room for improvement to catch up to its industry rivals.

jegs.com screenshot
#1 jegs.com
20.6M
Revenue
3.3M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
summitracing.com screenshot
#2 summitracing.com
69M
Revenue
8.8M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
brothersperformance.com screenshot
#3 brothersperformance.com
27.3K
Revenue
5.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
automotivestuff.com screenshot
#4 automotivestuff.com
93.5K
Revenue
26K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
texas-speed.com screenshot
#5 texas-speed.com
6M
Revenue
452.8K
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
holley.com vs top market performers
holley.com
top retailers
conversion rate vs average order value for holley.com and its competitors
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Revenue share by device at holley.com

In December large majority of sales on holley.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on holley.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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holley.com channels

Identify top traffic channels that drive growth for holley.comand discover how performance of traffic channels has changed over time.

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holley.com Google Ads spend

Evaluate holley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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holley.com devices

Review holley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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holley.com top markets

Explore holley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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holley.com country & global rank

Assess the ranking of holley.com among other retailers within its primary country and worldwide.

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