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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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2.9M
Revenue
Sep 26
853.7K
Sessions
Sep 26
0.0-0.5%
Conv. rate
Sep 26
$1100-1200
AOV
Sep 26
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Holley is home to the top automotive performance brands including Flowmaster exhaust, MSD Ignition, Holley EFI, Hurst Shifters, Accel plug wires, Hooker Headers and many more.

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holley.com Annual Revenue and Growth

holley.com's annual sales on its online store amounted to $51.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$51.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
holley.com revenue by year

holley.com's monthly revenueOVER TIME
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Over the past three months, holley.com revenue has experienced decline of 19%, compared to the preceding three months.

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holley.com revenue decline for last six months
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OVERVIEW
Compared to a typical automotive industry store, holley.com performs exceptionally well in several areas for September 2026. Its revenue from online sales reaches $2.9 million, vastly outpacing the typical $186,000. With 854,000 sessions, holley.com greatly exceeds the typical automotive industry store's 41,700 sessions. However, its conversion rate of 0.00-0.50% is below the typical range of 0.52% to 2.92%. Meanwhile, holley.com’s average order value (AOV) of $1150-1175 is significantly higher than the typical range of $171 to $920.
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holley.com competitors

In September 2026, holley.com trails significantly in revenue, earning $2.9 million compared to summitracing.com, which leads with $76.5 million. In terms of transactions, holley.com recorded 2,553, while summitracing.com again surpasses with 155,000 transactions. Although holley.com ranks third in sessions with 854,000, it still falls behind summitracing.com’s impressive 10.1 million sessions. In contrast, holley.com has an average order value (AOV) between $1,150 and $1,175, which is comparable to texas-speed.com's $1,175 to $1,200 range. holley.com’s conversion rate ranges from 0.00% to 0.50%, trailing the 0.50% to 1.00% of competitors like jegs.com and texas-speed.com.

jegs.com screenshot
#1 jegs.com
17.8M
Revenue
3.3M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
summitracing.com screenshot
#2 summitracing.com
76.5M
Revenue
10.1M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
brothersperformance.com screenshot
#3 brothersperformance.com
18K
Revenue
3.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
automotivestuff.com screenshot
#4 automotivestuff.com
67K
Revenue
21.7K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
texas-speed.com screenshot
#5 texas-speed.com
4M
Revenue
467.7K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
holley.com vs top market performers
holley.com
top retailers
conversion rate vs average order value for holley.com and its competitors
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Revenue share by device at holley.com

In September large majority of sales on holley.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on holley.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries holley.com operates in

holley.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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holley.com channels

Identify top traffic channels that drive growth for holley.comand discover how performance of traffic channels has changed over time.

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holley.com Google Ads spend

Evaluate holley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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holley.com devices

Review holley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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holley.com top markets

Explore holley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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holley.com country & global rank

Assess the ranking of holley.com among other retailers within its primary country and worldwide.

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