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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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3.2M
Revenue
Aug 26
832.4K
Sessions
Aug 26
0.0-0.5%
Conv. rate
Aug 26
$1100-1200
AOV
Aug 26
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Holley is home to the top automotive performance brands including Flowmaster exhaust, MSD Ignition, Holley EFI, Hurst Shifters, Accel plug wires, Hooker Headers and many more.

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holley.com Annual Revenue and Growth

holley.com's annual sales on its online store amounted to $51.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$51.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
holley.com revenue by year

holley.com's monthly revenueOVER TIME
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Over the past three months, holley.com revenue has experienced decline of 26%, compared to the preceding three months.

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holley.com revenue decline for last six months
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OVERVIEW
holley.com outperforms a typical automotive industry store in several key metrics for August 2026. With $3.2 million in online sales, it significantly exceeds the $241,000 generated by a typical automotive industry store. Its conversion rate of 0.00-0.50% falls below the typical range of 0.53% to 2.94%, while its average order value of $1150-1175 is well above the typical range of $183 to $936. Additionally, holley.com attracts 832,000 sessions, far exceeding the 54,800 sessions seen by a typical automotive industry store.
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holley.com competitors

holley.com trails its competitors significantly in revenue, earning $3.2 million compared to summitracing.com’s leading $81.6 million. In August 2026, holley.com recorded 2,738 transactions, which is fewer than jegs.com’s 27,700 and summitracing.com’s 166,000. However, holley.com outperformed automotivestuff.com, which saw just 141 transactions. When it comes to sessions, holley.com attracted 832,000, surpassing texas-speed.com’s 467,000 but falling short of the 3.3 million sessions at jegs.com and 10.6 million at summitracing.com. The average order value for holley.com falls between $1,150 and $1,175, comparable to texas-speed.com’s range but well ahead of the lower figures at competitors like brothersperformance.com and automotivestuff.com.

jegs.com screenshot
#1 jegs.com
30.4M
Revenue
3.3M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
summitracing.com screenshot
#2 summitracing.com
81.6M
Revenue
10.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
brothersperformance.com screenshot
#3 brothersperformance.com
15.4K
Revenue
3.1K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
automotivestuff.com screenshot
#4 automotivestuff.com
79.8K
Revenue
28.8K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
texas-speed.com screenshot
#5 texas-speed.com
4M
Revenue
466.9K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
holley.com vs top market performers
holley.com
top retailers
conversion rate vs average order value for holley.com and its competitors
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Revenue share by device at holley.com

In August large majority of sales on holley.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on holley.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries holley.com operates in

holley.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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holley.com channels

Identify top traffic channels that drive growth for holley.comand discover how performance of traffic channels has changed over time.

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holley.com Google Ads spend

Evaluate holley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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holley.com devices

Review holley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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holley.com top markets

Explore holley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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holley.com country & global rank

Assess the ranking of holley.com among other retailers within its primary country and worldwide.

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