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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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4.2M
Revenue
Jan 26
915.5K
Sessions
Jan 26
0.0-0.5%
Conv. rate
Jan 26
$1000-1100
AOV
Jan 26
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Holley is home to the top automotive performance brands including Flowmaster exhaust, MSD Ignition, Holley EFI, Hurst Shifters, Accel plug wires, Hooker Headers and many more.

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holley.com Annual Revenue and Growth

holley.com's annual sales on its online store amounted to $51.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$51.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
holley.com revenue by year

holley.com's monthly revenueOVER TIME
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Over the past three months, holley.com revenue has experienced growth of 5.9%, compared to the preceding three months.

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holley.com revenue growth for last six months
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OVERVIEW
In January 2026, holley.com generated online sales revenue of $4,214,132, significantly exceeding the industry median of $230,740, though it trails the leader, autozone.com, with $89,191,083. holley.com’s conversion rate ranges between 0.00-0.50%, well below the high of 2.87% in the automotive sector, while its average order value (AOV) of $1,050-1,075 surpasses the industry average of $873. The website recorded 915,547 sessions, a notable figure compared to the industry median of 52,782, yet still dwarfed by autozone.com’s 35,228,540 sessions, indicating a mixed performance landscape within the competitive automotive e-commerce space.
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holley.com competitors

holley.com, with a revenue of $4,214,132 and 915,547 sessions in January 2026, falls behind some of its competitors in terms of revenue and sessions. For example, jegs.com generated $23,356,333 in revenue with 3,308,490 sessions, summitracing.com earned $71,339,566 with 9,353,166 sessions, and texas-speed.com brought in $6,200,872 with 383,658 sessions. However, holley.com does have a higher average order value (AOV) range of $1050-$1075 compared to some competitors like summitracing.com with an AOV range of $425-$450. Additionally, holley.com's conversion rate of 0.00%-0.50% is lower than summitracing.com's 1.50%-2.00%, but on par with others like jegs.com, brothersperformance.com, and automotivestuff.com. Overall, holley.com may need to focus on increasing sessions and conversion rates to better compete with its higher-revenue competitors.

jegs.com screenshot
#1 jegs.com
23.4M
Revenue
3.3M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
summitracing.com screenshot
#2 summitracing.com
71.3M
Revenue
9.4M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
brothersperformance.com screenshot
#3 brothersperformance.com
17.8K
Revenue
3.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
automotivestuff.com screenshot
#4 automotivestuff.com
107.3K
Revenue
31.2K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
texas-speed.com screenshot
#5 texas-speed.com
6.2M
Revenue
383.7K
Sessions
1.0-1.5%
Conv. rate
$1200-1300
AOV
holley.com vs top market performers
holley.com
top retailers
conversion rate vs average order value for holley.com and its competitors
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Revenue share by device at holley.com

In January large majority of sales on holley.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on holley.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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holley.com channels

Identify top traffic channels that drive growth for holley.comand discover how performance of traffic channels has changed over time.

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holley.com Google Ads spend

Evaluate holley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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holley.com devices

Review holley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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holley.com top markets

Explore holley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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holley.com country & global rank

Assess the ranking of holley.com among other retailers within its primary country and worldwide.

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