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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

holodilnik.ru

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4.9M

Revenue

1.6M

Sessions

0.5-1.0%

Conv. rate

$325-350

AOV

Main country of store: RUSSIA
Website category: E COMMERCE AND SHOPPING

Holodilnik.ru is a website that offers a wide selection of household appliances, predominantly specializing in refrigerators. They provide a variety of fridge types, sizes, and brands to cater to different personal needs. Their platform aims to support customers in finding the most suitable refrigeration solutions for their homes.

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holodilnik.ru's revenueOVER TIME
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Over the past three months, holodilnik.ru revenue has experienced decline of 2.2%, compared to the preceding three months.

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holodilnik.ru revenue decline for last six months

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OVERVIEW

In May 2025, holodilnik.ru in the e-commerce_and_shopping category had a revenue of $4,873,106 with a median revenue of $83,973. The conversion rate was between 0.50-1.00%, while the AOV ranged from $325-350. It had 1,552,578 sessions, with the highest at 27,739,926 from boots.com and a median of 37,355 sessions. The largest online store in this category was qvc.com with a revenue of $120,848,035. High conversion rate was 3.75% and high AOV was $349, while the low conversion rate was 0.79% and the low AOV was $57.

holodilnik.ru competitors

In May 2025, holodilnik.ru, with a revenue of 4,873,106 and 1,552,578 sessions, falls behind its competitors in terms of revenue and sessions. lg.com leads the pack with a revenue of 180,882,468 and 28,436,314 sessions, showcasing a significantly larger reach and higher earnings. In terms of average order value (AOV), holodilnik.ru's range of 325-350 is competitive, but lg.com surpasses it with an AOV range of 775-800. However, holodilnik.ru maintains a similar conversion rate range of 0.50-1.00 when compared to lg.com. In comparison to kcentr.ru and citilink.ru, holodilnik.ru performs better in terms of revenue and sessions but falls behind in AOV. citilink.ru stands out with a high conversion rate range of 2.00-2.50, showcasing a strong ability to convert sessions into transactions.

#1 kcentr.ru

85K

Revenue

69.7K

Sessions

0.0-0.5%

Conv. rate

$250-275

AOV

#2 citilink.ru

39.9M

Revenue

14.7M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#3 lg.com

180.9M

Revenue

28.4M

Sessions

0.5-1.0%

Conv. rate

$700-800

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

holodilnik.ru vs top market performers

holodilnik.ru

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Revenue share by device at holodilnik.ru

In May large majority of sales on holodilnik.ru, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.

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holodilnik.ru channels

Identify top traffic channels that drive growth for holodilnik.ruand discover how performance of traffic channels has changed over time.

holodilnik.ru Google Ads spend

Evaluate holodilnik.ru's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

holodilnik.ru devices

Review holodilnik.ru's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

holodilnik.ru top markets

Explore holodilnik.ru's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.