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Nov 2025
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Home/Insights/Retailers/holodilnik.ru
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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5.2M
Revenue
Nov 25
1.6M
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$375-400
AOV
Nov 25
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  • Main country of store: RUSSIA
  • Website category: E COMMERCE AND SHOPPING

Holodilnik.ru is a website that offers a wide selection of household appliances, predominantly specializing in refrigerators. They provide a variety of fridge types, sizes, and brands to cater to different personal needs. Their platform aims to support customers in finding the most suitable refrigeration solutions for their homes.

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holodilnik.ru Annual Revenue and Growth

holodilnik.ru's annual sales on its online store amounted to $68.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$68.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
holodilnik.ru revenue by year

holodilnik.ru's monthly revenueOVER TIME
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Over the past three months, holodilnik.ru revenue has experienced growth of 4.2%, compared to the preceding three months.

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holodilnik.ru revenue growth for last six months
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OVERVIEW
In November 2025, holodilnik.ru generated $5,179,449 in online sales, significantly exceeding the e-commerce median of $101,517, with a conversion rate between 0.50-1.00%, below the high benchmark of 4.05% but above the low of 0.81%. The average order value (AOV) ranged from $375-400, surpassing the e-commerce low of $58 and closely aligning with the high of $337. With 1,564,344 sessions, holodilnik.ru's traffic is substantially higher than the median of 41,915 but falls far short of the leader, boots.com, which recorded 43,745,699 sessions, showcasing its competitive positioning in the industry.
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holodilnik.ru competitors

In November 2025, holodilnik.ru generated a revenue of 5,179,449 with 13,724 transactions and 1,564,344 sessions, resulting in an average order value (AOV) of 375-400 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, kcentr.ru had lower revenue, transactions, and sessions with an AOV of 225-250, while citilink.ru outperformed holodilnik.ru significantly with a revenue of 39,442,696, 321,565 transactions, and 14,201,281 sessions, along with a higher conversion rate of 2.00-2.50% but a lower AOV of 100-125. Lastly, lg.com surpassed all competitors with a massive revenue of 266,339,378, 327,621 transactions, and 36,590,585 sessions, boasting a high AOV of 800-825 but a comparable conversion rate of 0.50-1.00%. Overall, holodilnik.ru falls in the middle ground when compared to its competitors in terms of performance metrics.

kcentr.ru screenshot
#1 kcentr.ru
10.9K
Revenue
5K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
citilink.ru screenshot
#2 citilink.ru
39.4M
Revenue
14.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
lg.com screenshot
#3 lg.com
266.3M
Revenue
36.6M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
holodilnik.ru vs top market performers
holodilnik.ru
top retailers
conversion rate vs average order value for holodilnik.ru and its competitors
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Revenue share by device at holodilnik.ru

In November large majority of sales on holodilnik.ru, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on holodilnik.ru, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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holodilnik.ru channels

Identify top traffic channels that drive growth for holodilnik.ruand discover how performance of traffic channels has changed over time.

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holodilnik.ru Google Ads spend

Evaluate holodilnik.ru's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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holodilnik.ru devices

Review holodilnik.ru's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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holodilnik.ru top markets

Explore holodilnik.ru's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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holodilnik.ru country & global rank

Assess the ranking of holodilnik.ru among other retailers within its primary country and worldwide.

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