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Oct 2025
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Home/Insights/Retailers/holodilnik.ru
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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5.1M
Revenue
Oct 25
1.5M
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$375-400
AOV
Oct 25
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  • Main country of store: RUSSIA
  • Website category: E COMMERCE AND SHOPPING

Holodilnik.ru is a website that offers a wide selection of household appliances, predominantly specializing in refrigerators. They provide a variety of fridge types, sizes, and brands to cater to different personal needs. Their platform aims to support customers in finding the most suitable refrigeration solutions for their homes.

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holodilnik.ru Annual Revenue and Growth

holodilnik.ru's annual sales on its online store amounted to $68.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$68.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
holodilnik.ru revenue by year

holodilnik.ru's monthly revenueOVER TIME
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Over the past three months, holodilnik.ru revenue has experienced growth of 4.7%, compared to the preceding three months.

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holodilnik.ru revenue growth for last six months
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OVERVIEW
In October 2025, holodilnik.ru generated $5,133,493 in revenue from online sales, significantly outperforming the median of $93,795 in the e-commerce sector, despite a conversion rate of 0.50-1.00% that falls short of the high benchmark of 3.89%. With an average order value (AOV) ranging from $375 to $400, holodilnik.ru maintains a strong standing against the sector's average of $350. The site attracted 1,521,123 sessions, although this is considerably lower than the highest competitor, michaels.com, which boasts over 32 million sessions, while the median for the industry is just 39,049 sessions.
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holodilnik.ru competitors

In October 2025, holodilnik.ru had a revenue of 5,133,493 with 13,351 transactions and 1,521,123 sessions, resulting in an average order value (AOV) of 375-400 and a conversion rate of 0.50-1.00. When comparing holodilnik.ru to its competitors, kcentr.ru had a revenue of 18,909 with 79 transactions and 8,852 sessions, citilink.ru had a revenue of 37,957,363 with 274,532 transactions and 13,958,485 sessions, and lg.com had a revenue of 178,967,937 with 234,593 transactions and 29,846,193 sessions. In terms of AOV, holodilnik.ru falls between kcentr.ru and citilink.ru, and in terms of conversion rate, it is in line with both kcentr.ru and lg.com. However, in revenue, transactions, and sessions, holodilnik.ru lags significantly behind citilink.ru and lg.com.

kcentr.ru screenshot
#1 kcentr.ru
18.9K
Revenue
8.9K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
citilink.ru screenshot
#2 citilink.ru
38M
Revenue
14M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lg.com screenshot
#3 lg.com
179M
Revenue
29.8M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
holodilnik.ru vs top market performers
holodilnik.ru
top retailers
conversion rate vs average order value for holodilnik.ru and its competitors
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Revenue share by device at holodilnik.ru

In October large majority of sales on holodilnik.ru, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on holodilnik.ru, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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holodilnik.ru channels

Identify top traffic channels that drive growth for holodilnik.ruand discover how performance of traffic channels has changed over time.

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holodilnik.ru Google Ads spend

Evaluate holodilnik.ru's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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holodilnik.ru devices

Review holodilnik.ru's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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holodilnik.ru top markets

Explore holodilnik.ru's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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holodilnik.ru country & global rank

Assess the ranking of holodilnik.ru among other retailers within its primary country and worldwide.

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