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Home/Insights/Retailers/holodilnik.ru
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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4.3M
Revenue
Jul 26
1.2M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$350-375
AOV
Jul 26
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  • Main country of store: RUSSIA
  • Website category: E COMMERCE AND SHOPPING

Holodilnik.ru is a website that offers a wide selection of household appliances, predominantly specializing in refrigerators. They provide a variety of fridge types, sizes, and brands to cater to different personal needs. Their platform aims to support customers in finding the most suitable refrigeration solutions for their homes.

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holodilnik.ru Annual Revenue and Growth

holodilnik.ru's annual sales on its online store amounted to $60.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$60.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
holodilnik.ru revenue by year

holodilnik.ru's monthly revenueOVER TIME
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Over the past three months, holodilnik.ru revenue has experienced growth of 11%, compared to the preceding three months.

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holodilnik.ru revenue growth for last six months
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OVERVIEW
holodilnik.ru's conversion rate ranges from 1.00% to 1.50%, while the average store in the e-commerce and shopping category typically sees conversion rates from 0.75% to 3.8%. In July 2026, revenue from online sales reached $4.3 million, significantly higher than the average store in the e-commerce and shopping category, which generates around $80,800 monthly. The average order value (AOV) is $350-375, exceeding the category's typical range of $59 to $332. With 1.2 million sessions, holodilnik.ru far surpasses the average store in the e-commerce and shopping category, which sees about 35,800 sessions monthly.
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holodilnik.ru competitors

The competitive set includes holodilnik.ru, kcentr.ru, citilink.ru, and lg.com. In July 2026, holodilnik.ru generated $4.3 million in revenue from 12,200 transactions and 1.2 million sessions, with an average order value (AOV) of $350-375 and a conversion rate of 1.00-1.50%. In comparison, citilink.ru led with $59.9 million in revenue and 368,000 transactions, significantly outperforming holodilnik.ru by 356,000 transactions. Furthermore, lg.com topped the session metrics with 36.2 million sessions, leaving holodilnik.ru trailing by 35 million. kcentr.ru, while much smaller with only $278 in revenue and 1 transaction, has a slightly lower conversion rate of 0.50-1.00%. Overall, holodilnik.ru ranks third among its competitors, trailing lg.com by $268.6 million in revenue, citilink.ru in transactions, and lg.com in sessions.

kcentr.ru screenshot
#1 kcentr.ru
278.2
Revenue
170.3
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
citilink.ru screenshot
#2 citilink.ru
59.9M
Revenue
15.6M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
lg.com screenshot
#3 lg.com
272.9M
Revenue
36.2M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
holodilnik.ru vs top market performers
holodilnik.ru
top retailers
conversion rate vs average order value for holodilnik.ru and its competitors
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Revenue share by device at holodilnik.ru

In July large majority of sales on holodilnik.ru, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on holodilnik.ru, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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holodilnik.ru channels

Identify top traffic channels that drive growth for holodilnik.ruand discover how performance of traffic channels has changed over time.

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holodilnik.ru Google Ads spend

Evaluate holodilnik.ru's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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holodilnik.ru devices

Review holodilnik.ru's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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holodilnik.ru top markets

Explore holodilnik.ru's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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holodilnik.ru country & global rank

Assess the ranking of holodilnik.ru among other retailers within its primary country and worldwide.

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