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Sep 2025
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Home/Insights/Retailers/holotaco.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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714.5K
Revenue
Sep 25
600.7K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Inspired by her love of all things holo, Cristine (a.k.a. Simply Nailogical) decided to launch Holo Taco to bring holographic nail polish to the masses. Do you have boring nails? Add a holo taco and it's not a problem anymore.

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holotaco.com Annual Revenue and Growth

holotaco.com's annual sales on its online store amounted to $22.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$22.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
holotaco.com revenue by year

holotaco.com's monthly revenueOVER TIME
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Over the past three months, holotaco.com revenue has experienced decline of 4.8%, compared to the preceding three months.

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holotaco.com revenue decline for last six months
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OVERVIEW
In September 2025, holotaco.com generated impressive online sales of $714,532, significantly outperforming the median of $40,540 in the BEAUTY AND COSMETICS sector. With a conversion rate of 1.00-1.50%, it remains competitive, yet below the high benchmark of 4.54%. The Average Order Value (AOV) ranged between $75-100, which is commendable but shy of the high of $203. Holotaco attracted 600,671 sessions, a strong figure compared to the median of 18,928, though far from the 45,764,193 sessions of industry leader sephora.com. Overall, holotaco.com shows robust performance in a thriving marketplace.
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holotaco.com competitors

In September 2025, holotaco.com outperformed its competitors in terms of revenue with $714,532. Its closest competitor in revenue was ilnp.com with $378,527, followed by ellamila.com with $124,858. In terms of transactions, holotaco.com had 7,285 transactions, significantly more than its competitors like madamglam.com with 2,011 transactions. holotaco.com also had the highest number of sessions with 600,671, surpassing the sessions of its competitors like twinkledt.com with 14,389 sessions. While holotaco.com's AOV ranged from $75-$100, similar to orlybeauty.com, its conversion rate of 1.00-1.50% was on par with ellamila.com. Overall, holotaco.com demonstrated strong performance in revenue, transactions, and sessions compared to its competitors in the nail polish industry in September 2025.

ilnp.com screenshot
#1 ilnp.com
378.5K
Revenue
342.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
madamglam.com screenshot
#2 madamglam.com
141.5K
Revenue
94.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
twinkledt.com screenshot
#3 twinkledt.com
31K
Revenue
14.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
ellamila.com screenshot
#4 ellamila.com
124.9K
Revenue
95K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
orlybeauty.com screenshot
#5 orlybeauty.com
114.1K
Revenue
125.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
holotaco.com vs top market performers
holotaco.com
top retailers
conversion rate vs average order value for holotaco.com and its competitors
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Revenue share by device at holotaco.com

In September large majority of sales on holotaco.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In September large majority of sales on holotaco.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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holotaco.com channels

Identify top traffic channels that drive growth for holotaco.comand discover how performance of traffic channels has changed over time.

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holotaco.com Google Ads spend

Evaluate holotaco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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holotaco.com devices

Review holotaco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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holotaco.com top markets

Explore holotaco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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holotaco.com country & global rank

Assess the ranking of holotaco.com among other retailers within its primary country and worldwide.

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