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May 2025
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Home/Insights/Retailers/homesick.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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101.6K
Revenue
38.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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Homesick.com offers a wide range of products aimed at evoking a sense of nostalgia, particularly for hometowns or memorable places. Their inventory includes scented candles meant to recreate familiar aromas and broaden customers aural and sensory experiences, allowing them to reminisce and feel connected to their beloved locales.

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homesick.com's revenueOVER TIME
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Over the past three months, homesick.com revenue has experienced decline of 47%, compared to the preceding three months.

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homesick.com revenue decline for last six months
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OVERVIEW
In May 2025, homesick.com in the BEAUTY AND COSMETICS industry had a revenue of $101,626, a conversion rate of 2.50-3.00%, an average order value (AOV) of $75-100, and 38,356 sessions. Compared to the median revenue of $46,882, a very high AOV of $213, and a very low conversion rate of 1.17%, homesick.com performed well. However, ulta.com was the top revenue earner with $96,002,620, and sephora.com had the highest number of sessions at 38,510,361, exceeding the median sessions of 19,997 in the industry.
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homesick.com competitors

In May 2025, homesick.com generated $101,626 in revenue from 1,102 transactions with 38,356 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Compared to its competitors, homesick.com falls behind in revenue when compared to aromatechscent.com at $825,288 and candlescience.com at $1,505,084. However, homesick.com has a higher conversion rate than perfumesociety.org at 1.00-1.50% and a similar AOV to prosperitycandle.com and candlescience.com. While homesick.com has fewer transactions and sessions compared to some competitors like candlescience.com with 9,860 transactions and 407,418 sessions, it outperforms jackpotcandles.com in terms of revenue, transactions, and sessions. Overall, homesick.com holds its own in the competitive market of scented products and candles, showcasing a solid performance in conversion rate and AOV.

prosperitycandle.com screenshot
#1 prosperitycandle.com
23K
Revenue
9.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
jackpotcandles.com screenshot
#2 jackpotcandles.com
32.4K
Revenue
15.1K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
candlescience.com screenshot
#3 candlescience.com
1.5M
Revenue
407.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
perfumesociety.org screenshot
#4 perfumesociety.org
117.1K
Revenue
96.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
aromatechscent.com screenshot
#5 aromatechscent.com
825.3K
Revenue
135K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
homesick.com vs top market performers
homesick.com
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conversion rate vs average order value for homesick.com and its competitors
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Revenue share by device at homesick.com

In May large majority of sales on homesick.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.

In May large majority of sales on homesick.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.
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homesick.com channels

Identify top traffic channels that drive growth for homesick.comand discover how performance of traffic channels has changed over time.

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homesick.com Google Ads spend

Evaluate homesick.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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homesick.com devices

Review homesick.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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homesick.com top markets

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homesick.com country & global rank

Assess the ranking of homesick.com among other retailers within its primary country and worldwide.

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