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Sep 2025
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Home/Insights/Retailers/howlerbros.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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231K
Revenue
Sep 25
126.9K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Howlerbros.com is a website that offers a range of products for sale. They specialize in outdoor lifestyle apparel and accessories, including fishing and surfing gear, T-shirts, hats, and outerwear. The website features an extensive collection of high-quality and stylish items, catering to adventure enthusiasts and individuals seeking comfortable and functional clothing.

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howlerbros.com Annual Revenue and Growth

howlerbros.com's annual sales on its online store amounted to $5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
howlerbros.com revenue by year

howlerbros.com's monthly revenueOVER TIME
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Over the past three months, howlerbros.com revenue has experienced decline of 6.7%, compared to the preceding three months.

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howlerbros.com revenue decline for last six months
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OVERVIEW
In September 2025, howlerbros.com generated $230,980 in online sales, significantly outperforming the sports industry median of $77,565, with a conversion rate of 1.50-2.00%, below the high of 3.05%. The site's average order value (AOV) ranged from $100-125, under the industry high of $539 but above the low of $73. With 126,879 sessions, howlerbros.com exceeded the median of 30,275, though it remained far behind the market leader, garmin.com, which had 47,231,640 sessions and revenue of $183,476,907, illustrating the competitive landscape within the sports retail sector.
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howlerbros.com competitors

In September 2025, howlerbros.com outperformed its competitors in terms of revenue, with a total of $230,980 compared to $37,451 for 239flies.com, $6,657 for pinthousepizza.com, $3,656 for themountainhideaway.com, and $12,355 for activeendeavors.com. howlerbros.com also had the highest number of transactions at 2,051, followed by 163 for 239flies.com, 41 for pinthousepizza.com, 27 for themountainhideaway.com, and 68 for activeendeavors.com. In terms of sessions, howlerbros.com had the highest with 126,879, followed by 4,461 for 239flies.com, 2,049 for pinthousepizza.com, 1,316 for themountainhideaway.com, and 10,397 for activeendeavors.com. While howlerbros.com had a conversion rate of 1.50-2.00%, 239flies.com had the highest conversion rate at 3.50-4.00%, followed by 2.00-2.50% for themountainhideaway.com, 1.50-2.00% for pinthousepizza.com, and 0.50-1.00% for activeendeavors.com.

239flies.com screenshot
#1 239flies.com
37.5K
Revenue
4.5K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
pinthousepizza.com screenshot
#2 pinthousepizza.com
6.7K
Revenue
2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
themountainhideaway.com screenshot
#3 themountainhideaway.com
3.7K
Revenue
1.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
activeendeavors.com screenshot
#4 activeendeavors.com
12.4K
Revenue
10.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
campman.com screenshot
#5 campman.com
71.2K
Revenue
53.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
howlerbros.com vs top market performers
howlerbros.com
top retailers
conversion rate vs average order value for howlerbros.com and its competitors
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Revenue share by device at howlerbros.com

In September large majority of sales on howlerbros.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on howlerbros.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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howlerbros.com channels

Identify top traffic channels that drive growth for howlerbros.comand discover how performance of traffic channels has changed over time.

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howlerbros.com Google Ads spend

Evaluate howlerbros.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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howlerbros.com devices

Review howlerbros.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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howlerbros.com top markets

Explore howlerbros.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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howlerbros.com country & global rank

Assess the ranking of howlerbros.com among other retailers within its primary country and worldwide.

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