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Oct 2025
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Home/Insights/Retailers/howlerbros.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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288.4K
Revenue
Oct 25
145.1K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Howlerbros.com is a website that offers a range of products for sale. They specialize in outdoor lifestyle apparel and accessories, including fishing and surfing gear, T-shirts, hats, and outerwear. The website features an extensive collection of high-quality and stylish items, catering to adventure enthusiasts and individuals seeking comfortable and functional clothing.

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howlerbros.com Annual Revenue and Growth

howlerbros.com's annual sales on its online store amounted to $5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
howlerbros.com revenue by year

howlerbros.com's monthly revenueOVER TIME
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Over the past three months, howlerbros.com revenue has experienced decline of 8.8%, compared to the preceding three months.

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howlerbros.com revenue decline for last six months
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OVERVIEW
In October 2025, howlerbros.com generated online sales of $288,429, significantly surpassing the sports industry median of $84,340, though still below the leading competitor, garmin.com, at $185,372,405. The site's conversion rate ranged between 1.50-2.00%, falling short of the industry high of 3.14% and above the low of 0.65%. With an average order value (AOV) of $100-125, it is competitive compared to the industry's high of $550 and low of $75. Additionally, howlerbros.com had 145,137 sessions, far exceeding the sports median of 29,455 but dwarfed by dickssportinggoods.com’s 38,669,098 sessions.
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howlerbros.com competitors

When comparing howlerbros.com to its competitors in October 2025, it is evident that Howler Brothers outperforms most in terms of revenue, transactions, and sessions. howlerbros.com generated a revenue of $288,429 from 2,602 transactions and 145,137 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. In contrast, its competitors such as 239flies.com, pizzahousepizza.com, gameguard.net, themountainhideaway.com, and activeendeavors.com lag behind in revenue, transactions, and sessions. For example, 239flies.com generated $30,439 in revenue from 128 transactions and 3,352 sessions, with an AOV of $225-250 and a conversion rate of 3.50-4.00%. Overall, Howler Brothers stands out among its competitors in terms of performance metrics.

239flies.com screenshot
#1 239flies.com
30.4K
Revenue
3.4K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
pinthousepizza.com screenshot
#2 pinthousepizza.com
6.9K
Revenue
2.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
gameguard.net screenshot
#3 gameguard.net
3.8K
Revenue
270
Sessions
5.0-5.5%
Conv. rate
$250-275
AOV
themountainhideaway.com screenshot
#4 themountainhideaway.com
3.1K
Revenue
1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
activeendeavors.com screenshot
#5 activeendeavors.com
8.5K
Revenue
6.1K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
howlerbros.com vs top market performers
howlerbros.com
top retailers
conversion rate vs average order value for howlerbros.com and its competitors
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Revenue share by device at howlerbros.com

In October large majority of sales on howlerbros.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on howlerbros.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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howlerbros.com channels

Identify top traffic channels that drive growth for howlerbros.comand discover how performance of traffic channels has changed over time.

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howlerbros.com Google Ads spend

Evaluate howlerbros.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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howlerbros.com devices

Review howlerbros.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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howlerbros.com top markets

Explore howlerbros.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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howlerbros.com country & global rank

Assess the ranking of howlerbros.com among other retailers within its primary country and worldwide.

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