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Dec 2025
All countries
Home/Insights/Retailers/howlerbros.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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384.8K
Revenue
Dec 25
172.1K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Howlerbros.com is a website that offers a range of products for sale. They specialize in outdoor lifestyle apparel and accessories, including fishing and surfing gear, T-shirts, hats, and outerwear. The website features an extensive collection of high-quality and stylish items, catering to adventure enthusiasts and individuals seeking comfortable and functional clothing.

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howlerbros.com Annual Revenue and Growth

howlerbros.com's annual sales on its online store amounted to $5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
howlerbros.com revenue by year

howlerbros.com's monthly revenueOVER TIME
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Over the past three months, howlerbros.com revenue has experienced growth of 33%, compared to the preceding three months.

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howlerbros.com revenue growth for last six months
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OVERVIEW
In December 2025, howlerbros.com achieved online sales revenue of $384,773, significantly surpassing the sports industry median of $90,105, while also boasting a conversion rate of 2.00-2.50%, slightly below the high of 3.13%. With an average order value (AOV) ranging from $100 to $125, it remains competitive compared to the industry's high AOV of $535 and low of $72. Additionally, the site recorded 172,129 sessions, far exceeding the median of 34,350, yet dwarfed by the 64,737,034 sessions of the largest competitor, dickssportinggoods.com, indicating strong traffic and potential for growth in the competitive landscape.
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howlerbros.com competitors

In December 2025, howlerbros.com outperformed its competitors in terms of revenue with $384,773, while 239flies.com generated $10,331, pinthousepizza.com generated $7,667, and activeendeavors.com generated $11,105. howlerbros.com also had the highest number of transactions with 3,543, followed by activeendeavors.com with 77, pinthousepizza.com with 46, and 239flies.com with 44. In terms of sessions, howlerbros.com had 172,129, activeendeavors.com had 10,826, pinthousepizza.com had 2,457, and 239flies.com had 2,885. howlerbros.com also had a competitive Average Order Value (AOV) ranging from $100-125, while 239flies.com had an AOV of $225-250, pinthousepizza.com had an AOV of $150-175, and activeendeavors.com had an AOV of $125-150. Moreover, howlerbros.com had a conversion rate of 2.00-2.50%, higher than all its competitors.

239flies.com screenshot
#1 239flies.com
10.3K
Revenue
2.9K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
pinthousepizza.com screenshot
#2 pinthousepizza.com
7.7K
Revenue
2.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
activeendeavors.com screenshot
#3 activeendeavors.com
11.1K
Revenue
10.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
campman.com screenshot
#4 campman.com
87.7K
Revenue
53.4K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
highcountryoutfitters.com screenshot
#5 highcountryoutfitters.com
234.3K
Revenue
42.6K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
howlerbros.com vs top market performers
howlerbros.com
top retailers
conversion rate vs average order value for howlerbros.com and its competitors
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Revenue share by device at howlerbros.com

In December large majority of sales on howlerbros.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on howlerbros.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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howlerbros.com channels

Identify top traffic channels that drive growth for howlerbros.comand discover how performance of traffic channels has changed over time.

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howlerbros.com Google Ads spend

Evaluate howlerbros.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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howlerbros.com devices

Review howlerbros.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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howlerbros.com top markets

Explore howlerbros.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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howlerbros.com country & global rank

Assess the ranking of howlerbros.com among other retailers within its primary country and worldwide.

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