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May 2025
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Home/Insights/Retailers/howlinrays.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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81.8K
Revenue
48.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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Howlin Rays is a website that primarily sells handcrafted Nashville style hot chicken. They offer an assortment of heat levels ranging from mild to extra hot and present a variety of scrumptious chicken-based dishes, along with sides like coleslaw and pickles. Their menu includes breakfast and lunch options as well.

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howlinrays.com's revenueOVER TIME
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Over the past three months, howlinrays.com revenue has experienced growth of 28%, compared to the preceding three months.

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howlinrays.com revenue growth for last six months
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OVERVIEW
In May 2025, howlinrays.com, an online food and drink/restaurant and delivery industry site, had a revenue of $81,848, which surpassed the median revenue of $26,583. With a conversion rate between 2.50-3.00%, howlinrays.com falls within the industry's average. The average order value (AOV) for the site ranges between $50-75, again in line with industry standards. Despite a lower session count of 48,310, howlinrays.com performs well in comparison to the median of 10,765. While not the highest, these metrics indicate a solid performance for howlinrays.com in the competitive food and drink industry.
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howlinrays.com competitors

In May 2025, Howlin' Ray's website generated $81,848 in revenue from 1,265 transactions with 48,310 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. Compared to its competitor Hattie B's website, which recorded $135,675 in revenue from 2,204 transactions and 77,802 sessions with a similar AOV range of $50-75 and conversion rate of 2.50-3.00%, Howlin' Ray's falls slightly behind in terms of revenue and customer engagement. Hattie B's website demonstrates stronger performance in both revenue generation and transaction volume, indicating a larger customer base or more effective marketing strategies. While Howlin' Ray's has a solid foundation, there may be opportunities to increase revenue and transactions by studying the tactics employed by its competitor.

hattieb.com screenshot
#1 hattieb.com
135.7K
Revenue
77.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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howlinrays.com vs top market performers
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conversion rate vs average order value for howlinrays.com and its competitors
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Revenue share by device at howlinrays.com

In May large majority of sales on howlinrays.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

In May large majority of sales on howlinrays.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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howlinrays.com channels

Identify top traffic channels that drive growth for howlinrays.comand discover how performance of traffic channels has changed over time.

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howlinrays.com Google Ads spend

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howlinrays.com devices

Review howlinrays.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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howlinrays.com top markets

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howlinrays.com country & global rank

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