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Aug 2026
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Home/Insights/Retailers/howlinrays.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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172.4K
Revenue
Aug 26
35.2K
Sessions
Aug 26
6.5-7.0%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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Howlin Rays is a website that primarily sells handcrafted Nashville style hot chicken. They offer an assortment of heat levels ranging from mild to extra hot and present a variety of scrumptious chicken-based dishes, along with sides like coleslaw and pickles. Their menu includes breakfast and lunch options as well.

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howlinrays.com Annual Revenue and Growth

howlinrays.com's annual sales on its online store amounted to $947.6K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$947.6K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
howlinrays.com revenue by year

howlinrays.com's monthly revenueOVER TIME
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Over the past three months, howlinrays.com revenue has experienced growth of 35%, compared to the preceding three months.

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howlinrays.com revenue growth for last six months
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OVERVIEW
howlinrays.com outperforms the typical restaurants and delivery retailer in multiple key metrics. In August 2026, it generated $172,000 in online sales, significantly exceeding the typical $30,000. Its conversion rate of 6.50-7.00% is also well above the typical range of 1.86% to 5.71%. With an average order value (AOV) of $50-75, howlinrays.com remains comfortably within the typical AOV range of $30 to $153. Lastly, it recorded 35,200 sessions, far surpassing the typical 12,000 sessions seen in the category.
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howlinrays.com competitors

In August 2026, howlinrays.com excels with a conversion rate of 6.50-7.00%, significantly surpassing hattieb.com, which has a conversion rate of 3.00-3.50%. However, in terms of revenue, hattieb.com leads with $219,000, while howlinrays.com ranks second with $172,000. hattieb.com also outperforms howlinrays.com in transactions, recording 3,954 compared to howlinrays.com’s 2,338. Additionally, hattieb.com attracts more sessions, totaling 120,000 versus howlinrays.com’s 35,200. Overall, while howlinrays.com has a stronger conversion rate, it trails behind hattieb.com in revenue, transactions, and sessions.

hattieb.com screenshot
#1 hattieb.com
219.3K
Revenue
120.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
howlinrays.com vs top market performers
howlinrays.com
top retailers
conversion rate vs average order value for howlinrays.com and its competitors
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Revenue share by device at howlinrays.com

In August large majority of sales on howlinrays.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on howlinrays.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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howlinrays.com channels

Identify top traffic channels that drive growth for howlinrays.comand discover how performance of traffic channels has changed over time.

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howlinrays.com Google Ads spend

Evaluate howlinrays.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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howlinrays.com devices

Review howlinrays.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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howlinrays.com top markets

Explore howlinrays.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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howlinrays.com country & global rank

Assess the ranking of howlinrays.com among other retailers within its primary country and worldwide.

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