howlinrays.com
Howlin Rays is a website that primarily sells handcrafted Nashville style hot chicken. They offer an assortment of heat levels ranging from mild to extra hot and present a variety of scrumptious chicken-based dishes, along with sides like coleslaw and pickles. Their menu includes breakfast and lunch options as well.
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howlinrays.com Annual Revenue and Growth
howlinrays.com's annual sales on its online store amounted to $1.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
howlinrays.com's monthly revenueOVER TIME
Over the past three months, howlinrays.com revenue has experienced growth of 54%, compared to the preceding three months.
howlinrays.com competitors
In December 2025, howlinrays.com generated a revenue of $84,617 with 1,388 transactions and 28,905 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 4.50-5.00%. In comparison, its competitor hattieb.com performed significantly better with a revenue of $253,588 from 4,566 transactions and 102,728 sessions. Despite having a similar AOV and slightly lower conversion rate of 4.00-4.50%, hattieb.com outperformed howlinrays.com in terms of revenue, transactions, and sessions. This suggests that while howlinrays.com has a decent conversion rate and AOV, it may need to increase its overall traffic and number of transactions to compete more effectively with hattieb.com in the market.
Revenue share by device at howlinrays.com
In December large majority of sales on howlinrays.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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howlinrays.com channels
Identify top traffic channels that drive growth for howlinrays.comand discover how performance of traffic channels has changed over time.
howlinrays.com Google Ads spend
Evaluate howlinrays.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
howlinrays.com devices
Review howlinrays.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
