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Sep 2026
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Home/Insights/Retailers/howlinrays.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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52.5K
Revenue
Sep 26
25.1K
Sessions
Sep 26
3.5-4.0%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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Howlin Rays is a website that primarily sells handcrafted Nashville style hot chicken. They offer an assortment of heat levels ranging from mild to extra hot and present a variety of scrumptious chicken-based dishes, along with sides like coleslaw and pickles. Their menu includes breakfast and lunch options as well.

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howlinrays.com Annual Revenue and Growth

howlinrays.com's annual sales on its online store amounted to $947.6K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$947.6K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
howlinrays.com revenue by year

howlinrays.com's monthly revenueOVER TIME
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Over the past three months, howlinrays.com revenue has experienced growth of 34%, compared to the preceding three months.

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howlinrays.com revenue growth for last six months
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OVERVIEW
howlinrays.com significantly outperforms the typical restaurants and delivery retailer in key metrics. In September 2026, it achieved online sales revenue of $52,500, compared to $24,100 for the typical restaurants and delivery retailer. Its conversion rate of 3.50-4.00% is within the typical range of 1.86% to 5.56%. The average order value (AOV) of $50-75 also falls within the category's typical range of $31 to $158. Additionally, howlinrays.com recorded 25,100 sessions, far exceeding the typical restaurants and delivery retailer's 9,898 sessions.
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howlinrays.com competitors

howlinrays.com boasts a solid conversion rate of 3.50-4.00%, showcasing effective engagement strategies. However, in September 2026, it trails behind hattieb.com, which leads with a conversion rate of 4.00-4.50%. When it comes to revenue, howlinrays.com generated $52,500 from 943 transactions across 25,100 sessions. In contrast, hattieb.com significantly outperforms with $246,000 in revenue from 4,063 transactions over 101,000 sessions. Both sites share a similar average order value of $50-75, but howlinrays.com clearly faces challenges in overall metrics against its competitor. Overall, while howlinrays.com shows promise, it is still behind in critical areas compared to hattieb.com.

hattieb.com screenshot
#1 hattieb.com
245.9K
Revenue
100.8K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
howlinrays.com vs top market performers
howlinrays.com
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conversion rate vs average order value for howlinrays.com and its competitors
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Revenue share by device at howlinrays.com

In September large majority of sales on howlinrays.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on howlinrays.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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howlinrays.com channels

Identify top traffic channels that drive growth for howlinrays.comand discover how performance of traffic channels has changed over time.

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howlinrays.com Google Ads spend

Evaluate howlinrays.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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howlinrays.com devices

Review howlinrays.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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howlinrays.com top markets

Explore howlinrays.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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howlinrays.com country & global rank

Assess the ranking of howlinrays.com among other retailers within its primary country and worldwide.

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