howlinrays.com
Howlin Rays is a website that primarily sells handcrafted Nashville style hot chicken. They offer an assortment of heat levels ranging from mild to extra hot and present a variety of scrumptious chicken-based dishes, along with sides like coleslaw and pickles. Their menu includes breakfast and lunch options as well.
GRIPS CUSTOMERS & RESEARCH PARTNERS
howlinrays.com Annual Revenue and Growth
howlinrays.com's annual sales on its online store amounted to $1.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
howlinrays.com's monthly revenueOVER TIME
Over the past three months, howlinrays.com revenue has experienced growth of 35%, compared to the preceding three months.
howlinrays.com competitors
In November 2025, howlinrays.com had a revenue of $102,951 with 1,739 transactions and 46,549 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 3.50-4.00%. In comparison, hattieb.com, a competitor, generated $207,536 in revenue from 3,611 transactions and 75,795 sessions. hattieb.com had a similar AOV of $50-75 but boasted a higher conversion rate of 4.50-5.00%. While both websites operate in the same market segment, hattieb.com outperformed howlinrays.com in terms of revenue, transactions, sessions, and conversion rate. howlinrays.com may need to analyze and possibly improve its marketing and user experience strategies to better compete with hattieb.com and other similar competitors.
Revenue share by device at howlinrays.com
In November large majority of sales on howlinrays.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
howlinrays.com channels
Identify top traffic channels that drive growth for howlinrays.comand discover how performance of traffic channels has changed over time.
howlinrays.com Google Ads spend
Evaluate howlinrays.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
howlinrays.com devices
Review howlinrays.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
