Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
Home/Insights/Retailers/howtocakeit.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for howtocakeit.comhowtocakeit.com

Start benchmarking for free
Sign in with GoogleSign up with Google
21.5K
Revenue
May 26
18.3K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$100-125
AOV
May 26
Loading...

howtocakeit.com is a website that offers a range of cake decorating tools, ingredients, and tutorials. It provides a platform for home bakers and cake enthusiasts to learn and enhance their skills through step-by-step instructions, product recommendations, and inspiring images.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

howtocakeit.com Annual Revenue and Growth

howtocakeit.com's annual sales on its online store amounted to $410.6K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$410.6K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
howtocakeit.com revenue by year

howtocakeit.com's monthly revenueOVER TIME
View real-time data

Over the past three months, howtocakeit.com revenue has experienced decline of 24%, compared to the preceding three months.

View real-time data
howtocakeit.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, howtocakeit.com generated $21,477 in online sales, significantly below the median revenue of $48,521 in the food and drink/cooking and recipes industry. With a conversion rate of 1.00-1.50%, it remains lower than the industry's high of 3.9%. The average order value (AOV) ranged between $100-125, also trailing behind the high of $206. The site recorded 18,323 sessions, which is below the median of 22,355, indicating room for improvement compared to leading competitor hiddenvalley.com, which boasts revenues of $4,170,051 and sessions reaching 1,187,252.
Read more

howtocakeit.com competitors

In May 2026, howtocakeit.com generated a revenue of $21,477 from 197 transactions, with sessions totaling 18,323 and an average order value (AOV) between $100-125, leading to a conversion rate of 1.00-1.50%. In comparison, howtocookthat.net significantly outperformed with revenue of $167,387 from 669 transactions across 58,145 sessions, an AOV of $250-275, and a similar conversion rate of 1.00-1.50%. Meanwhile, givesugar.com lagged behind with a revenue of $6,270, only 29 transactions, and 1,468 sessions, but boasted a higher AOV of $200-225 and a stronger conversion rate of 2.00-2.50%. While howtocakeit.com has a respectable performance, its metrics highlight the competitive landscape, particularly the strong figures from howtocookthat.net.

givesugar.com screenshot
#1 givesugar.com
6.3K
Revenue
1.5K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
howtocookthat.net screenshot
#2 howtocookthat.net
167.4K
Revenue
58.1K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
howtocakeit.com vs top market performers
howtocakeit.com
top retailers
conversion rate vs average order value for howtocakeit.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at howtocakeit.com

In May large majority of sales on howtocakeit.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on howtocakeit.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries howtocakeit.com operates in

howtocakeit.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

howtocakeit.com channels

Identify top traffic channels that drive growth for howtocakeit.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

howtocakeit.com Google Ads spend

Evaluate howtocakeit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

howtocakeit.com devices

Review howtocakeit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

howtocakeit.com top markets

Explore howtocakeit.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

howtocakeit.com country & global rank

Assess the ranking of howtocakeit.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard