Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2025
All countries
Home/Insights/Retailers/howtocakeit.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for howtocakeit.comhowtocakeit.com

Start benchmarking for free
Sign in with GoogleSign up with Google
25K
Revenue
33.2K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
Loading...

howtocakeit.com is a website that offers a range of cake decorating tools, ingredients, and tutorials. It provides a platform for home bakers and cake enthusiasts to learn and enhance their skills through step-by-step instructions, product recommendations, and inspiring images.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

howtocakeit.com's revenueOVER TIME
View real-time data

Over the past three months, howtocakeit.com revenue has experienced decline of 49%, compared to the preceding three months.

View real-time data
howtocakeit.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2025, howtocakeit.com's online sales revenue was $24,962, with a conversion rate of 0.50-1.00% and an average order value (AOV) of $100-125. This places them below the median revenue of $58,941, a conversion rate of 4.43%, and an AOV of $224 in the FOOD AND DRINK category. Despite this, they received 33,210 sessions, slightly above the median of 29,268. The highest performing site in this category was 177milkstreet.com with revenue of $3,150,979, a conversion rate of 0.6%, and an AOV of $51, along with 981,469 sessions.
Read more

howtocakeit.com competitors

In May 2025, howtocakeit.com faced tough competition from its competitors in the online baking tutorial industry. While howtocakeit.com generated a revenue of $24,962 from 226 transactions and 33,210 sessions with an Average Order Value (AOV) of $100-$125 and a conversion rate of 0.50-1.00, its competitors showcased impressive metrics. howtocookthat.net outperformed with a revenue of $132,773 from 573 transactions and 59,312 sessions, boasting a higher AOV of $225-$250, while maintaining a similar conversion rate. On the other hand, givesugar.com reported revenue of $14,546 from 80 transactions and 3,357 sessions, with a slightly higher AOV of $175-$200 but a significantly higher conversion rate of 2.00-2.50. Despite these differences, howtocakeit.com will need to enhance its metrics to stay competitive in the market.

givesugar.com screenshot
#1 givesugar.com
14.5K
Revenue
3.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
howtocookthat.net screenshot
#2 howtocookthat.net
132.8K
Revenue
59.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
howtocakeit.com vs top market performers
howtocakeit.com
top retailers
conversion rate vs average order value for howtocakeit.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at howtocakeit.com

In May large majority of sales on howtocakeit.com, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.

In May large majority of sales on howtocakeit.com, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

howtocakeit.com channels

Identify top traffic channels that drive growth for howtocakeit.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

howtocakeit.com Google Ads spend

Evaluate howtocakeit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

howtocakeit.com devices

Review howtocakeit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

howtocakeit.com top markets

Explore howtocakeit.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

howtocakeit.com country & global rank

Assess the ranking of howtocakeit.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard