howtocakeit.com
howtocakeit.com is a website that offers a range of cake decorating tools, ingredients, and tutorials. It provides a platform for home bakers and cake enthusiasts to learn and enhance their skills through step-by-step instructions, product recommendations, and inspiring images.
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howtocakeit.com Annual Revenue and Growth
howtocakeit.com's annual sales on its online store amounted to $1.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
howtocakeit.com's monthly revenueOVER TIME
Over the past three months, howtocakeit.com revenue has experienced decline of 28%, compared to the preceding three months.
howtocakeit.com competitors
In September 2025, howtocakeit.com generated $16,373 in revenue from 155 transactions and 16,561 sessions with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 0.50-1.00%. In comparison, givesugar.com outperformed howtocakeit.com with $18,345 in revenue from 95 transactions and 3,131 sessions. givesugar.com also had a higher AOV of $175-200 and a conversion rate of 3.00-3.50%. On the other hand, howtocookthat.net excelled in revenue with $136,186 from 551 transactions and 59,312 sessions. howtocookthat.net had the highest AOV of $225-250, but a similar conversion rate to howtocakeit.com at 0.50-1.00%. Overall, while howtocakeit.com had a moderate performance, it lagged behind givesugar.com and howtocookthat.net in terms of revenue and AOV, showing room for growth and improvement in transactions and sessions.
Revenue share by device at howtocakeit.com
In September large majority of sales on howtocakeit.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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howtocakeit.com channels
Identify top traffic channels that drive growth for howtocakeit.comand discover how performance of traffic channels has changed over time.
howtocakeit.com Google Ads spend
Evaluate howtocakeit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
howtocakeit.com devices
Review howtocakeit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
