howtocakeit.com
howtocakeit.com is a website that offers a range of cake decorating tools, ingredients, and tutorials. It provides a platform for home bakers and cake enthusiasts to learn and enhance their skills through step-by-step instructions, product recommendations, and inspiring images.
GRIPS CUSTOMERS & RESEARCH PARTNERS
howtocakeit.com's revenueOVER TIME
Over the past three months, howtocakeit.com revenue has experienced decline of 53%, compared to the preceding three months.
howtocakeit.com competitors
In July 2025, howtocakeit.com generated $19,711 in revenue from 190 transactions with 21,316 sessions, boasting an Average Order Value (AOV) of $100-$125 and a conversion rate of 0.50-1.00%. When compared to its competitors, givesugar.com lagged behind with $18,897 in revenue from 97 transactions and 3,589 sessions, but had a higher AOV of $175-$200 and a conversion rate of 2.50-3.00%. On the other hand, howtocookthat.net outperformed both with $132,729 in revenue from 559 transactions and 59,312 sessions, along with an AOV of $225-$250 and the same conversion rate as howtocakeit.com. Despite having a lower revenue and transaction count than howtocookthat.net, howtocakeit.com maintained a competitive AOV and conversion rate within the market.
Revenue share by device at howtocakeit.com
In July large majority of sales on howtocakeit.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
howtocakeit.com channels
Identify top traffic channels that drive growth for howtocakeit.comand discover how performance of traffic channels has changed over time.
howtocakeit.com Google Ads spend
Evaluate howtocakeit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
howtocakeit.com devices
Review howtocakeit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
