howtocakeit.com
howtocakeit.com is a website that offers a range of cake decorating tools, ingredients, and tutorials. It provides a platform for home bakers and cake enthusiasts to learn and enhance their skills through step-by-step instructions, product recommendations, and inspiring images.
GRIPS CUSTOMERS & RESEARCH PARTNERS
howtocakeit.com Annual Revenue and Growth
howtocakeit.com's annual sales on its online store amounted to $1.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
howtocakeit.com's monthly revenueOVER TIME
Over the past three months, howtocakeit.com revenue has experienced growth of 25%, compared to the preceding three months.
howtocakeit.com competitors
In November 2025, howtocakeit.com generated $50,284 in revenue from 471 transactions and 52,719 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate between 0.50% and 1.00%. In comparison, givesugar.com had lower revenue at $37,827 from 190 transactions and 5,890 sessions, but a higher AOV of $175 to $200 and a conversion rate of 3.00% to 3.50%. On the other hand, howtocookthat.net outperformed both howtocakeit.com and givesugar.com with revenue of $122,878 from 498 transactions and 51,122 sessions, an AOV of $225 to $250, and a similar conversion rate to howtocakeit.com. Overall, howtocakeit.com falls in between its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate, positioning itself as a solid player in the online cake tutorial industry.
Revenue share by device at howtocakeit.com
In November large majority of sales on howtocakeit.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
howtocakeit.com channels
Identify top traffic channels that drive growth for howtocakeit.comand discover how performance of traffic channels has changed over time.
howtocakeit.com Google Ads spend
Evaluate howtocakeit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
howtocakeit.com devices
Review howtocakeit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
