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Nov 2025
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Home/Insights/Retailers/hugo.coffee
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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10.6K
Revenue
Nov 25
2.7K
Sessions
Nov 25
5.0-5.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Hugo.coffee is an online platform that offers a variety of specialty coffee products. They provide a range of coffee blends sourced from ethically and sustainably grown beans. Additionally, customers have access to coffee-making equipment, accessories, and subscriptions through the platform for convenient home brewing needs.

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hugo.coffee Annual Revenue and Growth

hugo.coffee's annual sales on its online store amounted to $209K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$209K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
hugo.coffee revenue by year

hugo.coffee's monthly revenueOVER TIME
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Over the past three months, hugo.coffee revenue has experienced growth of 67%, compared to the preceding three months.

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hugo.coffee revenue growth for last six months
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OVERVIEW
In November 2025, hugo.coffee generated $10,596 in online sales, significantly lower than the median revenue of $62,853 in the FOOD AND DRINK industry, with a conversion rate of 5.00-5.50%, just shy of the high rate of 6.58%. Its average order value (AOV) ranged between $75-100, well below the industry high of $209, and it attracted 2,654 sessions compared to the median of 19,436, highlighting the competitive landscape, especially against industry leader chewy.com, which boasts $293,183,203 in revenue and 45,423,920 sessions.
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hugo.coffee competitors

In November 2025, hugo.coffee had a revenue of $10,596 with 138 transactions and 2,654 sessions, resulting in an average order value (AOV) range of $75-100 and a conversion rate of 5.00-5.50%. In comparison, sweetpawsrescue.org, a competitor, generated $20,005 in revenue from 192 transactions and 6,994 sessions. Their AOV ranged from $100-125, but their conversion rate was lower at 2.50-3.00%. Despite hugo.coffee having a higher conversion rate, sweetpawsrescue.org outperformed them in revenue, transactions, and sessions. This indicates that while hugo.coffee may excel in converting visitors into customers, sweetpawsrescue.org is attracting a larger audience and driving more sales overall.

sweetpawsrescue.org screenshot
#1 sweetpawsrescue.org
20K
Revenue
7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
hugo.coffee vs top market performers
hugo.coffee
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conversion rate vs average order value for hugo.coffee and its competitors
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Revenue share by device at hugo.coffee

In November large majority of sales on hugo.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on hugo.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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hugo.coffee channels

Identify top traffic channels that drive growth for hugo.coffeeand discover how performance of traffic channels has changed over time.

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hugo.coffee Google Ads spend

Evaluate hugo.coffee's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hugo.coffee devices

Review hugo.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hugo.coffee top markets

Explore hugo.coffee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hugo.coffee country & global rank

Assess the ranking of hugo.coffee among other retailers within its primary country and worldwide.

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