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May 2025
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Home/Insights/Retailers/hugo.coffee
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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23.4K
Revenue
5.9K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
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Hugo.coffee is an online platform that offers a variety of specialty coffee products. They provide a range of coffee blends sourced from ethically and sustainably grown beans. Additionally, customers have access to coffee-making equipment, accessories, and subscriptions through the platform for convenient home brewing needs.

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hugo.coffee's revenueOVER TIME
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Over the past three months, hugo.coffee revenue has experienced decline of 37%, compared to the preceding three months.

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hugo.coffee revenue decline for last six months
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OVERVIEW
hugo.coffee, in the FOOD AND DRINK industry, had a revenue of $23,408 (median: $64,876), a conversion rate of 5.00-5.50% (high: 6.47%, low: 1.54%), an AOV of $50-75 (high: $219, low: $55), and 5,930 sessions (median: 19,180). The largest online store in the category is chewy.com with revenue of $208,450,098 and 48,064,992 sessions.
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hugo.coffee competitors

In May 2025, hugo.coffee generated a revenue of $23,408 with 325 transactions and 5,930 sessions, resulting in an Average Order Value (AOV) of $50-75 and a conversion rate of 5.00-5.50%. Comparing this to its competitors, coffeeblenders.com had a revenue of $1,813 from 15 transactions and 340 sessions, with an AOV of $100-125 and a conversion rate of 4.00-4.50%. On the other hand, sweetpawsrescue.org outperformed hugo.coffee with a revenue of $56,026 from 474 transactions and 17,863 sessions, but had a similar AOV of $100-125 and a lower conversion rate of 2.50-3.00%. Overall, hugo.coffee falls in between its competitors in terms of revenue, transactions, and sessions, but boasts a higher conversion rate, indicating better efficiency in turning sessions into sales.

coffeeblenders.com screenshot
#1 coffeeblenders.com
1.8K
Revenue
339.8
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
sweetpawsrescue.org screenshot
#2 sweetpawsrescue.org
56K
Revenue
17.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
hugo.coffee vs top market performers
hugo.coffee
top retailers
conversion rate vs average order value for hugo.coffee and its competitors
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Revenue share by device at hugo.coffee

In May large majority of sales on hugo.coffee, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.

In May large majority of sales on hugo.coffee, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.
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brands overtime comparison

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hugo.coffee channels

Identify top traffic channels that drive growth for hugo.coffeeand discover how performance of traffic channels has changed over time.

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hugo.coffee Google Ads spend

Evaluate hugo.coffee's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hugo.coffee devices

Review hugo.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hugo.coffee top markets

Explore hugo.coffee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hugo.coffee country & global rank

Assess the ranking of hugo.coffee among other retailers within its primary country and worldwide.

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