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Sep 2025
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Home/Insights/Retailers/hugo.coffee
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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39.5K
Revenue
Sep 25
7.8K
Sessions
Sep 25
5.5-6.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Hugo.coffee is an online platform that offers a variety of specialty coffee products. They provide a range of coffee blends sourced from ethically and sustainably grown beans. Additionally, customers have access to coffee-making equipment, accessories, and subscriptions through the platform for convenient home brewing needs.

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hugo.coffee Annual Revenue and Growth

hugo.coffee's annual sales on its online store amounted to $209K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$209K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
hugo.coffee revenue by year

hugo.coffee's monthly revenueOVER TIME
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Over the past three months, hugo.coffee revenue has experienced growth of 13%, compared to the preceding three months.

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hugo.coffee revenue growth for last six months
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OVERVIEW
In September 2025, hugo.coffee generated $39,530 in online sales within the FOOD AND DRINK sector, significantly lower than the median of $61,068, while maintaining a conversion rate of 5.50-6.00%, just shy of the high benchmark of 6.28%. The average order value (AOV) ranged from $75 to $100, compared to the industry high of $207 and low of $47. With 7,800 sessions, hugo.coffee lags behind the median of 19,478 and the leader, chewy.com, with 40,365,600 sessions, indicating potential areas for growth and customer engagement improvement.
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hugo.coffee competitors

In September 2025, hugo.coffee outperformed its competitor sweetpawsrescue.org in terms of revenue, with hugo.coffee generating $39,530 compared to sweetpawsrescue.org's $35,890. However, sweetpawsrescue.org had a higher average order value (AOV) range of $100-$125 compared to hugo.coffee's $75-$100. In terms of transactions, hugo.coffee had 463 transactions compared to sweetpawsrescue.org's 340 transactions. Additionally, hugo.coffee had a higher conversion rate range of 5.50-6.00% compared to sweetpawsrescue.org's 2.50-3.00%. Despite having fewer sessions at 7,800 compared to sweetpawsrescue.org's 12,148, hugo.coffee was able to drive more revenue and transactions with a higher conversion rate, showcasing its efficiency in converting sessions into sales.

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#1 sweetpawsrescue.org
35.9K
Revenue
12.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
hugo.coffee vs top market performers
hugo.coffee
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conversion rate vs average order value for hugo.coffee and its competitors
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Revenue share by device at hugo.coffee

In September large majority of sales on hugo.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on hugo.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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hugo.coffee channels

Identify top traffic channels that drive growth for hugo.coffeeand discover how performance of traffic channels has changed over time.

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hugo.coffee Google Ads spend

Evaluate hugo.coffee's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hugo.coffee devices

Review hugo.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hugo.coffee top markets

Explore hugo.coffee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hugo.coffee country & global rank

Assess the ranking of hugo.coffee among other retailers within its primary country and worldwide.

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