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Home/Insights/Retailers/hugo.coffee
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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16.9K
Revenue
Mar 26
5.9K
Sessions
Mar 26
3.5-4.0%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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Hugo.coffee is an online platform that offers a variety of specialty coffee products. They provide a range of coffee blends sourced from ethically and sustainably grown beans. Additionally, customers have access to coffee-making equipment, accessories, and subscriptions through the platform for convenient home brewing needs.

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hugo.coffee Annual Revenue and Growth

hugo.coffee's annual sales on its online store amounted to $241.6K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$241.6K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hugo.coffee revenue by year

hugo.coffee's monthly revenueOVER TIME
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Over the past three months, hugo.coffee revenue has experienced decline of 17%, compared to the preceding three months.

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hugo.coffee revenue decline for last six months
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OVERVIEW
In March 2026, hugo.coffee generated $16,948 in online sales within the FOOD AND DRINK industry, significantly below the median revenue of $60,647, while chewy.com dominated the category with $209,477,780. The conversion rate for hugo.coffee ranged from 3.50% to 4.00%, lower than the industry high of 5.93%, yet above the low of 1.55%. Its average order value (AOV) stood at $50-75, far below the industry's peak of $212. With 5,855 sessions, hugo.coffee also fell short of the median of 24,115 sessions, showcasing opportunities for growth and improvement.
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hugo.coffee competitors

In March 2026, hugo.coffee generated a revenue of $16,948 from 233 transactions and 5,855 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate of 3.50% to 4.00%. Comparing this to coffeeblenders.com, which had a revenue of $1,344 from 12 transactions and 248 sessions, with a higher AOV of $100 to $125 and a conversion rate of 4.50% to 5.00%, hugo.coffee falls behind in terms of revenue and AOV. However, it outperforms sweetpawsrescue.org, which had a revenue of $40,257 from 361 transactions and 10,457 sessions, with a similar AOV to coffeeblenders.com but a lower conversion rate of 3.00% to 3.50%. Overall, hugo.coffee faces stiff competition in the market but has the potential to improve its performance in terms of revenue and AOV to better compete with its rivals.

coffeeblenders.com screenshot
#1 coffeeblenders.com
1.3K
Revenue
248.1
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
sweetpawsrescue.org screenshot
#2 sweetpawsrescue.org
40.3K
Revenue
10.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
hugo.coffee vs top market performers
hugo.coffee
top retailers
conversion rate vs average order value for hugo.coffee and its competitors
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Revenue share by device at hugo.coffee

In March large majority of sales on hugo.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on hugo.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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hugo.coffee channels

Identify top traffic channels that drive growth for hugo.coffeeand discover how performance of traffic channels has changed over time.

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hugo.coffee Google Ads spend

Evaluate hugo.coffee's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hugo.coffee devices

Review hugo.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hugo.coffee top markets

Explore hugo.coffee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hugo.coffee country & global rank

Assess the ranking of hugo.coffee among other retailers within its primary country and worldwide.

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