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Sep 2026
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Home/Insights/Retailers/humanmade.jp
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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2.7M
Revenue
Sep 26
709.5K
Sessions
Sep 26
4.0-4.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Human Made is a Japanese website that primarily focuses on the sale of variety goods, such as books, stationery, bags, and accessories. It also features art exhibitions, creative workshops, and offers a platform for artists and designers to showcase their work. The website promotes local craftsmanship and traditional, high-quality products.

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humanmade.jp Annual Revenue and Growth

humanmade.jp's annual sales on its online store amounted to $25.4M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$25.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
humanmade.jp revenue by year

humanmade.jp's monthly revenueOVER TIME
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Over the past three months, humanmade.jp revenue has experienced decline of 19%, compared to the preceding three months.

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humanmade.jp revenue decline for last six months
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OVERVIEW
humanmade.jp generated $2.7 million in online sales for September 2026, significantly outpacing a typical store in the fashion and apparel category, which makes around $63,500 monthly. Its conversion rate is within the category's typical range at 4.00-4.50%, while typical conversion rates range from 0.67% to 3.16%. The average order value (AOV) stands at $75-100, aligning with the category's typical range of $79 to $406. Furthermore, humanmade.jp recorded 709,000 sessions, far exceeding a typical store in the fashion and apparel category, which sees about 26,000 sessions monthly. In comparison, the most-visited store, shein.com, attracts 250 million sessions.
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humanmade.jp competitors

The competitive set includes humanmade.jp and bbcicecream.com. In September 2026, humanmade.jp significantly outperformed bbcicecream.com across all key metrics. humanmade.jp generated revenue of $2.7 million, while bbcicecream.com brought in $463,000. In terms of transactions, humanmade.jp recorded 28,500, compared to bbcicecream.com's 2,267. Additionally, humanmade.jp attracted 709,000 sessions, outpacing the 326,000 sessions of bbcicecream.com. The average order value (AOV) for humanmade.jp ranges from $75 to $100, while bbcicecream.com has a higher AOV of $200 to $225. However, despite the higher AOV, the conversion rate for humanmade.jp stands at 4.00-4.50%, well ahead of bbcicecream.com's 0.50-1.00%. Overall, humanmade.jp excels across all metrics, establishing a strong competitive edge over bbcicecream.com.

bbcicecream.com screenshot
#1 bbcicecream.com
462.6K
Revenue
326.1K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
humanmade.jp vs top market performers
humanmade.jp
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conversion rate vs average order value for humanmade.jp and its competitors
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Revenue share by device at humanmade.jp

In September large majority of sales on humanmade.jp, 92% was finalized on desktop devices, with 8.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on humanmade.jp, 92% was finalized on desktop devices, with 8.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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humanmade.jp channels

Identify top traffic channels that drive growth for humanmade.jpand discover how performance of traffic channels has changed over time.

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humanmade.jp Google Ads spend

Evaluate humanmade.jp's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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humanmade.jp devices

Review humanmade.jp's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humanmade.jp top markets

Explore humanmade.jp's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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humanmade.jp country & global rank

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