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Aug 2026
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Home/Insights/Retailers/humanmade.jp
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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2.5M
Revenue
Aug 26
612.6K
Sessions
Aug 26
4.0-4.5%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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Human Made is a Japanese website that primarily focuses on the sale of variety goods, such as books, stationery, bags, and accessories. It also features art exhibitions, creative workshops, and offers a platform for artists and designers to showcase their work. The website promotes local craftsmanship and traditional, high-quality products.

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humanmade.jp Annual Revenue and Growth

humanmade.jp's annual sales on its online store amounted to $25.4M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$25.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
humanmade.jp revenue by year

humanmade.jp's monthly revenueOVER TIME
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Over the past three months, humanmade.jp revenue has experienced decline of 7.6%, compared to the preceding three months.

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humanmade.jp revenue decline for last six months
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OVERVIEW
humanmade.jp generated $2.5 million in online sales for August 2026, significantly outperforming a typical store in the fashion and apparel category, which generates around $87,900 a month. With a conversion rate of 4.00-4.50%, humanmade.jp is well above the typical range of 0.65% to 3.1%. Its average order value (AOV) stands between $75-100, which is within the typical AOV range of $84 to $408 for the fashion and apparel category. Additionally, humanmade.jp recorded 613,000 sessions, a remarkable figure compared to the 37,200 sessions seen by a typical store in the fashion and apparel category. The largest competitor, shein.com, sees 279.5 million sessions.
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humanmade.jp competitors

The competitive set for this analysis includes humanmade.jp and bbcicecream.com. In August 2026, humanmade.jp outperformed bbcicecream.com across all key metrics. humanmade.jp generated a revenue of $2.5 million, significantly surpassing bbcicecream.com’s revenue of $652,000. In terms of transactions, humanmade.jp recorded 26,100, which leads bbcicecream.com’s 3,145 transactions. Additionally, humanmade.jp had 613,000 sessions, well ahead of bbcicecream.com’s 310,000 sessions. The average order value (AOV) for humanmade.jp ranges from $75 to $100, while bbcicecream.com features a higher AOV range of $200 to $225. However, despite this higher AOV, bbcicecream.com trails behind in overall revenue and customer engagement, as indicated by its conversion rate of 1.00-1.50%, which is lower than humanmade.jp's conversion rate of 4.00-4.50%. Overall, humanmade.jp demonstrates strong performance against bbcicecream.com in multiple aspects.

bbcicecream.com screenshot
#1 bbcicecream.com
651.7K
Revenue
310.3K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
humanmade.jp vs top market performers
humanmade.jp
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conversion rate vs average order value for humanmade.jp and its competitors
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Revenue share by device at humanmade.jp

In August large majority of sales on humanmade.jp, 92% was finalized on desktop devices, with 8.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on humanmade.jp, 92% was finalized on desktop devices, with 8.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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humanmade.jp channels

Identify top traffic channels that drive growth for humanmade.jpand discover how performance of traffic channels has changed over time.

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humanmade.jp Google Ads spend

Evaluate humanmade.jp's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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humanmade.jp devices

Review humanmade.jp's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humanmade.jp top markets

Explore humanmade.jp's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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humanmade.jp country & global rank

Assess the ranking of humanmade.jp among other retailers within its primary country and worldwide.

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