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May 2025
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Home/Insights/Retailers/humanmade.jp
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.4M
Revenue
398.6K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
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Human Made is a Japanese website that primarily focuses on the sale of variety goods, such as books, stationery, bags, and accessories. It also features art exhibitions, creative workshops, and offers a platform for artists and designers to showcase their work. The website promotes local craftsmanship and traditional, high-quality products.

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humanmade.jp's revenueOVER TIME
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Over the past three months, humanmade.jp revenue has experienced decline of 18%, compared to the preceding three months.

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humanmade.jp revenue decline for last six months
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OVERVIEW
In May 2025, humanmade.jp in the FASHION AND APPAREL industry saw online sales revenue of $1,364,660, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $75-100. This places them above the median revenue of $81,783 but below the very high AOV of $415. Despite a lower AOV, humanmade.jp's sessions reached 398,596, surpassing the median of 33,223. Compared to the industry giant shein.com, with revenue of $731,622,726 and sessions of 224,142,058, humanmade.jp demonstrates a strong performance in online sales metrics.
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humanmade.jp competitors

In May 2025, humanmade.jp outperformed its competitor bbcicecream.com in several key metrics. While humanmade.jp generated a revenue of 1,364,660 USD from 14,656 transactions and 398,596 sessions, bbcicecream.com only brought in 365,763 USD from 1,813 transactions and 225,885 sessions. humanmade.jp also boasted a higher average order value (AOV) range of 75-100 USD compared to bbcicecream.com's 200-225 USD. Additionally, humanmade.jp achieved a significantly higher conversion rate of 3.50-4.00%, whereas bbcicecream.com lagged behind with a conversion rate of only 0.50-1.00%. Overall, humanmade.jp demonstrated superior performance and efficiency in generating revenue and engaging with customers compared to its competitor in the same period.

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#1 bbcicecream.com
365.8K
Revenue
225.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
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humanmade.jp vs top market performers
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conversion rate vs average order value for humanmade.jp and its competitors
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Revenue share by device at humanmade.jp

In May large majority of sales on humanmade.jp, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices.

In May large majority of sales on humanmade.jp, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices.
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humanmade.jp channels

Identify top traffic channels that drive growth for humanmade.jpand discover how performance of traffic channels has changed over time.

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humanmade.jp Google Ads spend

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humanmade.jp devices

Review humanmade.jp's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humanmade.jp top markets

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humanmade.jp country & global rank

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