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Nov 2025
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Home/Insights/Retailers/humanmade.jp
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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3.2M
Revenue
Nov 25
932.3K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Human Made is a Japanese website that primarily focuses on the sale of variety goods, such as books, stationery, bags, and accessories. It also features art exhibitions, creative workshops, and offers a platform for artists and designers to showcase their work. The website promotes local craftsmanship and traditional, high-quality products.

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humanmade.jp Annual Revenue and Growth

humanmade.jp's annual sales on its online store amounted to $23.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$23.8M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
humanmade.jp revenue by year

humanmade.jp's monthly revenueOVER TIME
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Over the past three months, humanmade.jp revenue has experienced growth of 85%, compared to the preceding three months.

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humanmade.jp revenue growth for last six months
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OVERVIEW
In November 2025, humanmade.jp achieved impressive performance metrics in the lifestyle/fashion and apparel sector, generating $3,189,790 in online sales, significantly surpassing the median of $93,064, while its conversion rate ranged between 3.50-4.00%, exceeding the high average of 3.37%. With an average order value (AOV) between $75-100, it remained competitive against a high AOV benchmark of $375. The website attracted 932,349 sessions, starkly higher than the median of 36,492, but far from the market leader shein.com, which garnered an astounding 342,497,064 sessions, highlighting the store's potential for growth in the dynamic fashion industry.
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humanmade.jp competitors

In November 2025, humanmade.jp outperformed its competitor bbcicecream.com in several key metrics. While humanmade.jp had a revenue of $3,189,790 from 36,924 transactions and 932,349 sessions with an average order value (AOV) of $75-$100 and a conversion rate of 3.50-4.00%, bbcicecream.com generated a revenue of $496,465 from 2,567 transactions and 262,355 sessions with an AOV of $175-$200 and a conversion rate of 0.50-1.00%. The significant difference in revenue, transactions, sessions, AOV, and conversion rate clearly demonstrates humanmade.jp's stronger performance compared to bbcicecream.com. These metrics indicate that humanmade.jp has a larger customer base, higher average spending per transaction, and a more effective conversion strategy, making it a more successful competitor in the market.

bbcicecream.com screenshot
#1 bbcicecream.com
496.5K
Revenue
262.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
humanmade.jp vs top market performers
humanmade.jp
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conversion rate vs average order value for humanmade.jp and its competitors
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Revenue share by device at humanmade.jp

In November large majority of sales on humanmade.jp, 92% was finalized on desktop devices, with 8.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on humanmade.jp, 92% was finalized on desktop devices, with 8.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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humanmade.jp channels

Identify top traffic channels that drive growth for humanmade.jpand discover how performance of traffic channels has changed over time.

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humanmade.jp Google Ads spend

Evaluate humanmade.jp's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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humanmade.jp devices

Review humanmade.jp's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humanmade.jp top markets

Explore humanmade.jp's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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humanmade.jp country & global rank

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