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Sep 2025
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Home/Insights/Retailers/humanmade.jp
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.8M
Revenue
Sep 25
469.8K
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Human Made is a Japanese website that primarily focuses on the sale of variety goods, such as books, stationery, bags, and accessories. It also features art exhibitions, creative workshops, and offers a platform for artists and designers to showcase their work. The website promotes local craftsmanship and traditional, high-quality products.

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humanmade.jp Annual Revenue and Growth

humanmade.jp's annual sales on its online store amounted to $23.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$23.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
humanmade.jp revenue by year

humanmade.jp's monthly revenueOVER TIME
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Over the past three months, humanmade.jp revenue has experienced growth of 40%, compared to the preceding three months.

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humanmade.jp revenue growth for last six months
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OVERVIEW
In September 2025, humanmade.jp achieved impressive online sales revenue of $1,834,737, significantly surpassing the FASHION AND APPAREL median of $74,931, while its conversion rate of 4.00-4.50% exceeds the sector's high benchmark of 3.2%. The average order value (AOV) ranged between $75-100, comparable to the lower end of the industry but far from the high of $382. With 469,800 sessions, humanmade.jp shows strong engagement, outperforming the median of 34,221, though still trailing behind the category leader shein.com, which boasts a staggering 297,137,690 sessions and revenue of $819,580,923.
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humanmade.jp competitors

In September 2025, when comparing humanmade.jp to its competitors like bbcicecream.com, it is evident that humanmade.jp outperforms in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $1,834,737, humanmade.jp significantly surpasses bbcicecream.com, which only generated $314,447. In terms of transactions, humanmade.jp had 20,254 compared to bbcicecream.com's 1,654. The sessions for humanmade.jp were also higher at 469,800 compared to bbcicecream.com's 237,933. Additionally, the AOV for humanmade.jp falls within the range of $75-100, while bbcicecream.com's AOV ranges from $175-200. Moreover, humanmade.jp has a conversion rate of 4.00-4.50%, whereas bbcicecream.com's conversion rate is only 0.50-1.00%. These metrics demonstrate humanmade.jp's dominance over its competitors in various key areas.

bbcicecream.com screenshot
#1 bbcicecream.com
314.4K
Revenue
237.9K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
humanmade.jp vs top market performers
humanmade.jp
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conversion rate vs average order value for humanmade.jp and its competitors
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Revenue share by device at humanmade.jp

In September large majority of sales on humanmade.jp, 92% was finalized on desktop devices, with 8.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on humanmade.jp, 92% was finalized on desktop devices, with 8.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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humanmade.jp channels

Identify top traffic channels that drive growth for humanmade.jpand discover how performance of traffic channels has changed over time.

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humanmade.jp Google Ads spend

Evaluate humanmade.jp's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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humanmade.jp devices

Review humanmade.jp's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humanmade.jp top markets

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humanmade.jp country & global rank

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