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Aug 2025
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Home/Insights/Retailers/humanmade.jp
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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2.2M
Revenue
Aug 25
558.7K
Sessions
Aug 25
4.0-4.5%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Human Made is a Japanese website that primarily focuses on the sale of variety goods, such as books, stationery, bags, and accessories. It also features art exhibitions, creative workshops, and offers a platform for artists and designers to showcase their work. The website promotes local craftsmanship and traditional, high-quality products.

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humanmade.jp Annual Revenue and Growth

humanmade.jp's annual sales on its online store amounted to $23.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$23.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
humanmade.jp revenue by year

humanmade.jp's monthly revenueOVER TIME
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Over the past three months, humanmade.jp revenue has experienced growth of 19%, compared to the preceding three months.

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humanmade.jp revenue growth for last six months
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OVERVIEW
In August 2025, humanmade.jp in the FASHION AND APPAREL industry generated $2,163,590 in online sales, with a conversion rate of 4.00-4.50% and an AOV of $75-100. The store had 558,723 sessions, while shein.com, the largest online store in the category, had $865,065,186 in revenue and 323,426,413 sessions. The median revenue in the industry was $77,469, the median sessions were 36,717, the very high conversion rate was 3.01%, the very low conversion rate was 0.62%, the very high AOV was $393, and the very low AOV was $75.
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humanmade.jp competitors

In August 2025, humanmade.jp outperformed its competitor bbcicecream.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. While humanmade.jp generated a revenue of 2,163,590 with 23,166 transactions and 558,723 sessions, bbcicecream.com only had a revenue of 388,716 with 1,958 transactions and 280,280 sessions. The AOV for humanmade.jp ranged between 75-100, whereas bbcicecream.com had a higher AOV ranging between 175-200. In addition, humanmade.jp had a conversion rate of 4.00-4.50%, while bbcicecream.com lagged behind with a conversion rate of only 0.50-1.00%. Overall, humanmade.jp emerged as the stronger performer among the two competitors in August 2025 based on these metrics.

bbcicecream.com screenshot
#1 bbcicecream.com
388.7K
Revenue
280.3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
humanmade.jp vs top market performers
humanmade.jp
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conversion rate vs average order value for humanmade.jp and its competitors
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Revenue share by device at humanmade.jp

In August large majority of sales on humanmade.jp, 92% was finalized on desktop devices, with 8.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on humanmade.jp, 92% was finalized on desktop devices, with 8.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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humanmade.jp channels

Identify top traffic channels that drive growth for humanmade.jpand discover how performance of traffic channels has changed over time.

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humanmade.jp Google Ads spend

Evaluate humanmade.jp's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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humanmade.jp devices

Review humanmade.jp's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humanmade.jp top markets

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humanmade.jp country & global rank

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