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Mar 2026
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Home/Insights/Retailers/humanmade.jp
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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1.9M
Revenue
Mar 26
550.4K
Sessions
Mar 26
4.0-4.5%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Human Made is a Japanese website that primarily focuses on the sale of variety goods, such as books, stationery, bags, and accessories. It also features art exhibitions, creative workshops, and offers a platform for artists and designers to showcase their work. The website promotes local craftsmanship and traditional, high-quality products.

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humanmade.jp Annual Revenue and Growth

humanmade.jp's annual sales on its online store amounted to $25.4M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$25.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
humanmade.jp revenue by year

humanmade.jp's monthly revenueOVER TIME
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Over the past three months, humanmade.jp revenue has experienced decline of 21%, compared to the preceding three months.

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humanmade.jp revenue decline for last six months
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OVERVIEW
In March 2026, humanmade.jp generated impressive online sales revenue of $1,906,742, significantly exceeding the FASHION AND APPAREL median of $83,040, with a robust conversion rate between 4.00-4.50%, well above the industry average of 3.14%. Their average order value (AOV) ranged from $75-100, closely aligned with the low end of the industry AOV spectrum. The site attracted 550,360 sessions, dwarfing the FASHION AND APPAREL median of 36,457 but far behind the top competitor, shein.com, which led the market with $945,812,338 in sales and 298,145,068 sessions.
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humanmade.jp competitors

Compared to its competitor bbcicecream.com in March 2026, humanmade.jp shows significantly higher revenue at $1,906,742 compared to $320,777. In terms of transactions, humanmade.jp also outperforms bbcicecream.com with 22,985 transactions compared to 2,015. Additionally, humanmade.jp has a much higher number of sessions at 550,360 while bbcicecream.com only has 230,315. However, bbcicecream.com has a higher Average Order Value (AOV) ranging from $150-175, whereas humanmade.jp has an AOV of $75-100. Despite this, humanmade.jp maintains a higher conversion rate of 4.00-4.50%, whereas bbcicecream.com only has a conversion rate of 0.50-1.00%. Overall, humanmade.jp demonstrates superior performance in terms of revenue, transactions, sessions, and conversion rate compared to its competitor bbcicecream.com.

bbcicecream.com screenshot
#1 bbcicecream.com
320.8K
Revenue
230.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
humanmade.jp vs top market performers
humanmade.jp
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conversion rate vs average order value for humanmade.jp and its competitors
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Revenue share by device at humanmade.jp

In March large majority of sales on humanmade.jp, 92% was finalized on desktop devices, with 8.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on humanmade.jp, 92% was finalized on desktop devices, with 8.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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humanmade.jp channels

Identify top traffic channels that drive growth for humanmade.jpand discover how performance of traffic channels has changed over time.

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humanmade.jp Google Ads spend

Evaluate humanmade.jp's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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humanmade.jp devices

Review humanmade.jp's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humanmade.jp top markets

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humanmade.jp country & global rank

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