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Jul 2026
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Home/Insights/Retailers/humanmade.jp
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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2.5M
Revenue
Jul 26
628K
Sessions
Jul 26
4.0-4.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Human Made is a Japanese website that primarily focuses on the sale of variety goods, such as books, stationery, bags, and accessories. It also features art exhibitions, creative workshops, and offers a platform for artists and designers to showcase their work. The website promotes local craftsmanship and traditional, high-quality products.

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humanmade.jp Annual Revenue and Growth

humanmade.jp's annual sales on its online store amounted to $25.4M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$25.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
humanmade.jp revenue by year

humanmade.jp's monthly revenueOVER TIME
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Over the past three months, humanmade.jp revenue has experienced growth of 46%, compared to the preceding three months.

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humanmade.jp revenue growth for last six months
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OVERVIEW
humanmade.jp's revenue for online sales reached $2.5 million in July 2026. With 628,000 sessions, it significantly outperformed a typical store in the fashion and apparel category, which sees around 28,400 sessions monthly. The conversion rate for humanmade.jp stands at 4.00-4.50%, exceeding the typical range of 0.66% to 3.1% for the category. Its average order value (AOV) is within the typical range of $84 to $403, coming in at $75-100. This data highlights humanmade.jp's strong performance metrics, showcasing its competitive positioning in the fashion and apparel category.
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humanmade.jp competitors

The competitive set includes humanmade.jp and bbcicecream.com. In July 2026, humanmade.jp generated $2.5 million in revenue, significantly outperforming bbcicecream.com, which earned $661,000, leading by $1.8 million. In terms of transactions, humanmade.jp processed 27,000, while bbcicecream.com had only 3,224, giving humanmade.jp a remarkable lead of 23,800 transactions. Additionally, humanmade.jp attracted 628,000 sessions compared to bbcicecream.com's 317,000, resulting in a gap of 311,000 sessions. Despite having a higher average order value (AOV) range of $75-100 compared to bbcicecream.com's $200-225, humanmade.jp maintains a stronger conversion rate between 4.00-4.50%, versus bbcicecream.com's 1.00-1.50%. Overall, humanmade.jp clearly dominates its competitor across all key performance metrics.

bbcicecream.com screenshot
#1 bbcicecream.com
661.4K
Revenue
317K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
humanmade.jp vs top market performers
humanmade.jp
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conversion rate vs average order value for humanmade.jp and its competitors
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Revenue share by device at humanmade.jp

In July large majority of sales on humanmade.jp, 92% was finalized on desktop devices, with 8.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on humanmade.jp, 92% was finalized on desktop devices, with 8.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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humanmade.jp channels

Identify top traffic channels that drive growth for humanmade.jpand discover how performance of traffic channels has changed over time.

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humanmade.jp Google Ads spend

Evaluate humanmade.jp's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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humanmade.jp devices

Review humanmade.jp's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humanmade.jp top markets

Explore humanmade.jp's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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humanmade.jp country & global rank

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