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Home/Insights/Retailers/humanmade.jp

TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

humanmade.jp

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3.3M

Revenue

Dec 25

942.2K

Sessions

Dec 25

4.0-4.5%

Conv. rate

Dec 25

$75-100

AOV

Dec 25

Main country of store: JAPAN
Website category: FASHION AND APPAREL

Human Made is a Japanese website that primarily focuses on the sale of variety goods, such as books, stationery, bags, and accessories. It also features art exhibitions, creative workshops, and offers a platform for artists and designers to showcase their work. The website promotes local craftsmanship and traditional, high-quality products.

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humanmade.jp Annual Revenue and Growth

humanmade.jp's annual sales on its online store amounted to $23.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024

$23.8M

Annual growth forecast2024/2025

5-10%

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eCommerce Revenue

humanmade.jp's monthly revenueOVER TIME
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Over the past three months, humanmade.jp revenue has experienced growth of 93%, compared to the preceding three months.

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humanmade.jp revenue growth for last six months

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OVERVIEW

In December 2025, humanmade.jp achieved online sales of $3,300,636, significantly surpassing the FASHION AND APPAREL median of $92,600, with a conversion rate of 4.00-4.50%, well above the category average of 3.17%. The average order value (AOV) ranged between $75-100, aligning with the lower end of the market, while total sessions reached 942,215, a considerable figure compared to the median of 39,789 but far behind industry leader shein.com, which boasted 304,519,814 sessions. Overall, humanmade.jp demonstrates impressive revenue generation and conversion efficiency within the competitive lifestyle and fashion sector.

humanmade.jp competitors

Compare humanmade.jp's performance against the competition worldwide. humanmade.jp has
conversion rate of 4.0-4.5% and average order value of $75-100.

CLOSEST COMPETITORSby revenue

humanmade.jp

$3.3M

TOP MARKET PERFORMERSby revenue

humanmade.jp

$3.3M

humanmade.jp vs top market performers

humanmade.jp

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Revenue share by device at humanmade.jp

In December large majority of sales on humanmade.jp, 92% was finalized on desktop devices, with 8.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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humanmade.jp channels

Identify top traffic channels that drive growth for humanmade.jpand discover how performance of traffic channels has changed over time.

humanmade.jp Google Ads spend

Evaluate humanmade.jp's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

humanmade.jp devices

Review humanmade.jp's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

humanmade.jp top markets

Explore humanmade.jp's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.