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Mar 2026
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Home/Insights/Retailers/humarian.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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28.7K
Revenue
Mar 26
5.4K
Sessions
Mar 26
4.0-4.5%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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Humarian.com is a website that offers a range of natural and high-quality dietary supplements. Their products, made from non-GMO and organic ingredients, aim to support digestive health and enhance overall well-being. They focus on providing scientifically formulated and clinically tested supplements to improve customers lives.

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humarian.com Annual Revenue and Growth

humarian.com's annual sales on its online store amounted to $481.1K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$481.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
humarian.com revenue by year

humarian.com's monthly revenueOVER TIME
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Over the past three months, humarian.com revenue has experienced decline of 26%, compared to the preceding three months.

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humarian.com revenue decline for last six months
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OVERVIEW
In March 2026, humarian.com generated $28,698 in online sales, significantly below the health/nutrition industry's median of $56,274, with sessions totaling 5,362, far from the median of 24,979. The site's conversion rate ranged between 4.00-4.50%, nearing the industry's high of 4.54%. Additionally, the average order value (AOV) fell between $125-150, well below the high benchmark of $218. While the largest competitor, gnc.com, boasts an impressive $15,368,838 in revenue, humarian.com continues to exhibit a strong conversion rate relative to its peers, indicating effective customer engagement amidst the competitive landscape.
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humarian.com competitors

In March 2026, humarian.com reported a revenue of $28,698 with 223 transactions and 5,362 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 4.00-4.50%. Compared to its competitors, humarian.com falls behind in revenue compared to nordic.com, which generated $1,890,691, and optibacprobiotics.com, which reported $292,664 in revenue. However, humarian.com outperformed balanceone.com and natren.com in terms of revenue. Additionally, humarian.com had a higher conversion rate than balanceone.com and nordic.com but was on par with optibacprobiotics.com. In terms of AOV, humarian.com falls within the same range as natren.com and scdprobiotics.com, but lower than optibacprobiotics.com. Overall, humarian.com's performance is solid but there is room for growth in revenue and sessions to compete more closely with top performers like nordic.com and optibacprobiotics.com.

balanceone.com screenshot
#1 balanceone.com
27K
Revenue
24K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
optibacprobiotics.com screenshot
#2 optibacprobiotics.com
292.7K
Revenue
112.9K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
nordic.com screenshot
#3 nordic.com
1.9M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
natren.com screenshot
#4 natren.com
71.9K
Revenue
26.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
scdprobiotics.com screenshot
#5 scdprobiotics.com
29.1K
Revenue
6.4K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
humarian.com vs top market performers
humarian.com
top retailers
conversion rate vs average order value for humarian.com and its competitors
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Revenue share by device at humarian.com

In March large majority of sales on humarian.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on humarian.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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humarian.com channels

Identify top traffic channels that drive growth for humarian.comand discover how performance of traffic channels has changed over time.

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humarian.com Google Ads spend

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humarian.com devices

Review humarian.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humarian.com top markets

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humarian.com country & global rank

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