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Sep 2026
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Home/Insights/Retailers/humarian.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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22.3K
Revenue
Sep 26
4.4K
Sessions
Sep 26
3.5-4.0%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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Humarian.com is a website that offers a range of natural and high-quality dietary supplements. Their products, made from non-GMO and organic ingredients, aim to support digestive health and enhance overall well-being. They focus on providing scientifically formulated and clinically tested supplements to improve customers lives.

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humarian.com Annual Revenue and Growth

humarian.com's annual sales on its online store amounted to $510K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$510K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
humarian.com revenue by year

humarian.com's monthly revenueOVER TIME
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Over the past three months, humarian.com revenue has experienced decline of 35%, compared to the preceding three months.

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humarian.com revenue decline for last six months
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OVERVIEW
humarian.com has a conversion rate of 3.50-4.00% and an average order value (AOV) of $125-150. In September 2026, it generated $22,300 in revenue from online sales, while a typical store in the nutrition diets and fitness category generates around $42,600 a month. The site recorded 4,405 sessions, significantly lower than the typical store in the nutrition diets and fitness category, which sees around 17,800 sessions monthly. Overall, humarian.com operates within the category's typical range for both conversion rate and AOV, although its revenue and traffic are below typical levels.
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humarian.com competitors

In September 2026, nordic.com led the competitors with revenue of $216,000, supported by 3,130 transactions and an impressive 408,000 sessions. In contrast, humarian.com trailed significantly with revenue of $22,300 from 160 transactions across 4,405 sessions. While humarian.com shares a similar conversion rate of 3.50-4.00% with both optibacprobiotics.com and natren.com, its overall performance does not match up; optibacprobiotics.com achieved $180,000 in revenue with 3,308 transactions and 83,000 sessions. natren.com, though lower in revenue at $66,300, had a higher transaction count at 426 and a comparable average order value (AOV) of $150-175. Overall, humarian.com ranks last among its competitors in all key metrics, including revenue, transactions, and sessions, underscoring the need for improvement to compete effectively in the market.

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60.5K
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65.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
optibacprobiotics.com screenshot
#2 optibacprobiotics.com
180K
Revenue
83K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
nordic.com screenshot
#3 nordic.com
215.9K
Revenue
408.3K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
natren.com screenshot
#4 natren.com
66.3K
Revenue
10.8K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
scdprobiotics.com screenshot
#5 scdprobiotics.com
43.6K
Revenue
7.4K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
humarian.com vs top market performers
humarian.com
top retailers
conversion rate vs average order value for humarian.com and its competitors
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Revenue share by device at humarian.com

In September large majority of sales on humarian.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on humarian.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries humarian.com operates in

humarian.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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humarian.com channels

Identify top traffic channels that drive growth for humarian.comand discover how performance of traffic channels has changed over time.

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humarian.com Google Ads spend

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humarian.com devices

Review humarian.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humarian.com top markets

Explore humarian.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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humarian.com country & global rank

Assess the ranking of humarian.com among other retailers within its primary country and worldwide.

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