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Dec 2025
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Home/Insights/Retailers/humarian.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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56.2K
Revenue
Dec 25
10.1K
Sessions
Dec 25
4.0-4.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Humarian.com is a website that offers a range of natural and high-quality dietary supplements. Their products, made from non-GMO and organic ingredients, aim to support digestive health and enhance overall well-being. They focus on providing scientifically formulated and clinically tested supplements to improve customers lives.

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humarian.com's monthly revenueOVER TIME
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Over the past three months, humarian.com revenue has experienced growth of 83%, compared to the preceding three months.

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humarian.com revenue growth for last six months
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OVERVIEW
In December 2025, humarian.com, operating in the HEALTH industry, generated $56,169 in revenue, slightly below the median of $63,260, with a conversion rate of 4.00-4.50%, close to the high threshold of 4.51%. The average order value (AOV) ranged from $125-150, below the high of $217 in the sector. The site attracted 10,097 sessions, significantly less than the median of 29,226 and far from the leader myprotein.com with 4,503,015 sessions, highlighting room for growth in both traffic and sales performance in a competitive market.
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humarian.com competitors

In December 2025, humarian.com generated $56,169 in revenue from 417 transactions and 10,097 sessions, with an Average Order Value (AOV) ranging from $125-150 and a conversion rate of 4.00-4.50%. Compared to its competitors, balanceone.com lagged behind with revenue of $20,577 from 268 transactions and 19,100 sessions, with an AOV of $75-100 and a conversion rate of 1.00-1.50%. optibacprobiotics.com outperformed humarian.com in revenue with $266,896 from 4,851 transactions and 109,424 sessions, offering an AOV of $50-75 and the same conversion rate of 4.00-4.50%. nordic.com excelled with $784,214 in revenue from 13,611 transactions and 716,899 sessions, featuring an AOV of $50-75 and a conversion rate of 1.50-2.00%. Overall, humarian.com held its own in the competitive landscape, particularly in terms of AOV and conversion rate.

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#1 balanceone.com
20.6K
Revenue
19.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
optibacprobiotics.com screenshot
#2 optibacprobiotics.com
266.9K
Revenue
109.4K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
nordic.com screenshot
#3 nordic.com
784.2K
Revenue
716.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
natren.com screenshot
#4 natren.com
39.7K
Revenue
9.7K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
scdprobiotics.com screenshot
#5 scdprobiotics.com
24.9K
Revenue
3.6K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
humarian.com vs top market performers
humarian.com
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conversion rate vs average order value for humarian.com and its competitors
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Revenue share by device at humarian.com

In December large majority of sales on humarian.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on humarian.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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humarian.com channels

Identify top traffic channels that drive growth for humarian.comand discover how performance of traffic channels has changed over time.

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humarian.com Google Ads spend

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humarian.com devices

Review humarian.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humarian.com top markets

Explore humarian.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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humarian.com country & global rank

Assess the ranking of humarian.com among other retailers within its primary country and worldwide.

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