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Jul 2026
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Home/Insights/Retailers/humarian.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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43.2K
Revenue
Jul 26
7.3K
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Humarian.com is a website that offers a range of natural and high-quality dietary supplements. Their products, made from non-GMO and organic ingredients, aim to support digestive health and enhance overall well-being. They focus on providing scientifically formulated and clinically tested supplements to improve customers lives.

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humarian.com Annual Revenue and Growth

humarian.com's annual sales on its online store amounted to $510K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$510K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
humarian.com revenue by year

humarian.com's monthly revenueOVER TIME
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Over the past three months, humarian.com revenue has experienced growth of 39%, compared to the preceding three months.

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humarian.com revenue growth for last six months
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OVERVIEW
humarian.com has a conversion rate of 3.50-4.00%, which is within the typical range of 0.93% to 4.31% for the nutrition diets and fitness category. In July 2026, it generated $43,200 in revenue, aligning with a typical store in the nutrition diets and fitness category, while its average order value (AOV) of $125-150 also falls within the category's typical range of $60 to $229. However, humarian.com saw only 7,302 sessions, significantly below the typical store in the nutrition diets and fitness category, which typically experiences around 21,000 sessions monthly.
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humarian.com competitors

In July 2026, nordic.com leads with impressive metrics, generating $183,000 in revenue from 2,837 transactions across 276,000 sessions, but humarian.com ranks lower with $43,200 in revenue and only 288 transactions from 7,302 sessions, trailing nordic.com by $140,000 in revenue and by 269,000 sessions. While humarian.com shares its average order value (AOV) range of $125-150 with natren.com, which earns $82,600 with 562 transactions, it still falls behind in transaction volume, trailing natren.com by 274 transactions. Conversely, optibacprobiotics.com excels with the highest transaction count of 3,533, generating $170,000, outperforming humarian.com by 3,245 transactions. Despite a comparable conversion rate range of 3.50-4.00%, humarian.com is in a competitive landscape where it ranks 5th in revenue, 6th in transactions, and 6th in sessions among its peers.

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33.1K
Sessions
1.0-1.5%
Conv. rate
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AOV
optibacprobiotics.com screenshot
#2 optibacprobiotics.com
169.9K
Revenue
84.2K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
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182.6K
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276.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
natren.com screenshot
#4 natren.com
82.6K
Revenue
17.6K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
scdprobiotics.com screenshot
#5 scdprobiotics.com
47.6K
Revenue
12.3K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
humarian.com vs top market performers
humarian.com
top retailers
conversion rate vs average order value for humarian.com and its competitors
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Revenue share by device at humarian.com

In July large majority of sales on humarian.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on humarian.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries humarian.com operates in

humarian.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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humarian.com channels

Identify top traffic channels that drive growth for humarian.comand discover how performance of traffic channels has changed over time.

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humarian.com Google Ads spend

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humarian.com devices

Review humarian.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humarian.com top markets

Explore humarian.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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humarian.com country & global rank

Assess the ranking of humarian.com among other retailers within its primary country and worldwide.

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