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Nov 2025
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Home/Insights/Retailers/humarian.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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39.5K
Revenue
Nov 25
6.4K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Humarian.com is a website that offers a range of natural and high-quality dietary supplements. Their products, made from non-GMO and organic ingredients, aim to support digestive health and enhance overall well-being. They focus on providing scientifically formulated and clinically tested supplements to improve customers lives.

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humarian.com's monthly revenueOVER TIME
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Over the past three months, humarian.com revenue has experienced decline of 6.8%, compared to the preceding three months.

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humarian.com revenue decline for last six months
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OVERVIEW
In November 2025, humarian.com generated $39,484 in revenue, below the HEALTH median of $56,322, while boasting a conversion rate of 4.00-4.50%, slightly lower than the high benchmark of 4.77%. With an average order value (AOV) between $125-150, it remains below the sector's high of $222. The site recorded 6,374 sessions, significantly less than the median of 24,825, yet outpacing roguefitness.com, the category leader, which achieved an impressive $25,793,883 in online sales. These metrics indicate a need for strategic enhancements to improve performance and market competitiveness.
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humarian.com competitors

In November 2025, humarian.com outperformed some of its competitors in terms of revenue and transactions. humarian.com generated $39,484 in revenue from 287 transactions, with 6,374 sessions, resulting in an average order value (AOV) of $125-$150 and a conversion rate of 4.00-4.50%. Compared to balanceone.com, which had revenue of $25,435 from 332 transactions and 24,147 sessions, humarian.com had higher revenue and a higher conversion rate. However, humarian.com fell behind optibacprobiotics.com, nordic.com, natren.com, and scdprobiotics.com in terms of revenue and transactions. optibacprobiotics.com, for example, generated $228,173 in revenue from 3,920 transactions, with a higher conversion rate of 4.00-4.50%. nordic.com and natren.com also surpassed humarian.com in revenue and transactions, showcasing areas where humarian.com could potentially improve to compete more effectively.

balanceone.com screenshot
#1 balanceone.com
25.4K
Revenue
24.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
optibacprobiotics.com screenshot
#2 optibacprobiotics.com
228.2K
Revenue
87.2K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
nordic.com screenshot
#3 nordic.com
355.4K
Revenue
546.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
natren.com screenshot
#4 natren.com
26.3K
Revenue
7.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
scdprobiotics.com screenshot
#5 scdprobiotics.com
22.4K
Revenue
3.5K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
humarian.com vs top market performers
humarian.com
top retailers
conversion rate vs average order value for humarian.com and its competitors
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Revenue share by device at humarian.com

In November large majority of sales on humarian.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on humarian.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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humarian.com channels

Identify top traffic channels that drive growth for humarian.comand discover how performance of traffic channels has changed over time.

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humarian.com Google Ads spend

Evaluate humarian.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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humarian.com devices

Review humarian.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humarian.com top markets

Explore humarian.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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humarian.com country & global rank

Assess the ranking of humarian.com among other retailers within its primary country and worldwide.

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