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Apr 2026
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Home/Insights/Retailers/humarian.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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47.7K
Revenue
Apr 26
8.8K
Sessions
Apr 26
4.0-4.5%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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Humarian.com is a website that offers a range of natural and high-quality dietary supplements. Their products, made from non-GMO and organic ingredients, aim to support digestive health and enhance overall well-being. They focus on providing scientifically formulated and clinically tested supplements to improve customers lives.

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humarian.com Annual Revenue and Growth

humarian.com's annual sales on its online store amounted to $481.1K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$481.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
humarian.com revenue by year

humarian.com's monthly revenueOVER TIME
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Over the past three months, humarian.com revenue has experienced decline of 19%, compared to the preceding three months.

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humarian.com revenue decline for last six months
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OVERVIEW
In April 2026, humarian.com generated $47,744 in revenue, falling short of the HEALTH median of $53,521, while maintaining a conversion rate of 4.00-4.50%, just above the sector's average of 4.42%. With an average order value (AOV) ranging from $125 to $150, humarian.com is below the high of $221 in the industry. The site attracted 8,773 sessions, significantly lower than the median of 23,008 and far behind the leading competitor, myprotein.com, with 4,329,322 sessions. Overall, humarian.com shows room for growth in both revenue and user engagement.
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humarian.com competitors

In April 2026, humarian.com generated $47,744 in revenue from 369 transactions over 8,773 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 4.00-4.50%. In comparison, balanceone.com achieved $17,249 with 221 transactions across 19,034 sessions, presenting a lower AOV of $75-100 and a conversion rate of 1.00-1.50%. optibacprobiotics.com led with $219,525 in revenue, but had a higher traffic volume of 83,097 sessions, an AOV of $50-75, and a conversion rate of 4.50-5.00%. Meanwhile, nordic.com outperformed others significantly, reaching $1,657,688 from 31,551 transactions across 1,917,234 sessions, though it maintained a lower conversion rate of 1.50-2.00%. natren.com closely followed humarian.com with $77,482 in revenue, while scdprobiotics.com produced $42,412. Overall, humarian.com stands strong with a solid conversion rate and AOV compared to its competitors.

balanceone.com screenshot
#1 balanceone.com
17.2K
Revenue
19K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
optibacprobiotics.com screenshot
#2 optibacprobiotics.com
219.5K
Revenue
83.1K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
nordic.com screenshot
#3 nordic.com
1.7M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
natren.com screenshot
#4 natren.com
77.5K
Revenue
28.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
scdprobiotics.com screenshot
#5 scdprobiotics.com
42.4K
Revenue
8.6K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
humarian.com vs top market performers
humarian.com
top retailers
conversion rate vs average order value for humarian.com and its competitors
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Revenue share by device at humarian.com

In April large majority of sales on humarian.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on humarian.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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humarian.com channels

Identify top traffic channels that drive growth for humarian.comand discover how performance of traffic channels has changed over time.

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humarian.com Google Ads spend

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humarian.com devices

Review humarian.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humarian.com top markets

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humarian.com country & global rank

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