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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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3.2K
Revenue
Jan 26
578
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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The website hummul.com offers a wide range of wood carving and woodcraft supplies for enthusiasts. Their inventory features carving tools, wooden blanks, paints, finishing supplies, patterns, and instructional materials. Additionally, Hummul provides a platform for customers to connect, share ideas, and learn from each other through its interactive online community.

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hummul.com Annual Revenue and Growth

hummul.com's annual sales on its online store amounted to $69.2K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$69.2K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hummul.com revenue by year

hummul.com's monthly revenueOVER TIME
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Over the past three months, hummul.com revenue has experienced decline of 32%, compared to the preceding three months.

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hummul.com revenue decline for last six months
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OVERVIEW
In January 2026, hummul.com, operating in the hobbies and leisure/crafts sector, generated $3,234 in online sales, significantly below the industry median of $55,567, with a conversion rate of 3.00-3.50%, slightly below the high benchmark of 4.46%. The average order value (AOV) ranged from $175 to $200, under the high of $307, while the site attracted 578 sessions, far less than the median of 25,241 and dramatically lower than the leading competitor, hobbylobby.com, which garnered 17,421,666 sessions, highlighting hummul's challenges in market penetration and revenue generation.
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hummul.com competitors

In January 2026, hummul.com generated a revenue of $3,234 from 18 transactions and 578 sessions, with an average order value (AOV) ranging between $175-200 and a conversion rate of 3.00-3.50%. Compared to its competitors, treelineusa.com had the highest revenue at $100,111 with 807 transactions and 30,986 sessions, but a lower AOV of $100-125 and conversion rate of 2.50-3.00%. cherrytreetoys.com had revenue of $13,231 with 151 transactions and 8,588 sessions, while helvieknives.com had $21,241 in revenue from 214 transactions and 6,140 sessions, both with an AOV of $75-100 and conversion rates of 1.50-2.00% and 3.00-3.50% respectively. brazos-walking-sticks.com generated $77,850 in revenue from 784 transactions and 21,854 sessions, with an AOV of $75-100 and a higher conversion rate of 3.50-4.00%. Overall, hummul.com falls within the range of its competitors in terms of revenue, transactions, and conversion rate, but has a higher AOV.

treelineusa.com screenshot
#1 treelineusa.com
100.1K
Revenue
31K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
cherrytreetoys.com screenshot
#2 cherrytreetoys.com
13.2K
Revenue
8.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
helvieknives.com screenshot
#3 helvieknives.com
21.2K
Revenue
6.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
brazos-walking-sticks.com screenshot
#4 brazos-walking-sticks.com
77.8K
Revenue
21.9K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
hummul.com vs top market performers
hummul.com
top retailers
conversion rate vs average order value for hummul.com and its competitors
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hummul.com channels

Identify top traffic channels that drive growth for hummul.comand discover how performance of traffic channels has changed over time.

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hummul.com Google Ads spend

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hummul.com devices

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hummul.com top markets

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hummul.com country & global rank

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