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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.4K
Revenue
Dec 25
242.2
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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The website hummul.com offers a wide range of wood carving and woodcraft supplies for enthusiasts. Their inventory features carving tools, wooden blanks, paints, finishing supplies, patterns, and instructional materials. Additionally, Hummul provides a platform for customers to connect, share ideas, and learn from each other through its interactive online community.

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hummul.com Annual Revenue and Growth

hummul.com's annual sales on its online store amounted to $334.3K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$334.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hummul.com revenue by year

hummul.com's monthly revenueOVER TIME
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Over the past three months, hummul.com revenue has experienced growth of 44%, compared to the preceding three months.

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hummul.com revenue growth for last six months
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OVERVIEW
In December 2025, hummul.com generated $1,412 in online sales, significantly below the CRAFTS median of $42,698, with a conversion rate of 3.00-3.50%, slightly below the high of 4.58% in the industry. The Average Order Value (AOV) ranged between $175-200, while the sector's high AOV is $300. hummul.com recorded 242 sessions, far less than the median of 20,027, contrasting sharply with the market leader, hobbylobby.com, which achieved $20,084,709 in revenue and over 23 million sessions, highlighting hummul's growth potential in the competitive crafts market.
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hummul.com competitors

When comparing hummul.com to its competitors in December 2025, it is evident that hummul.com has a lower revenue of $1,412 but a higher average order value (AOV) range of $175-200. In terms of transactions, hummul.com has 8, which is significantly lower compared to its competitors. However, the conversion rate of hummul.com falls within the range of 3.00-3.50%, putting it on par with jaymescompany.com and helvieknives.com. On the other hand, treelineusa.com leads in revenue with $112,662, cherrytreetoys.com has the lowest revenue at $8,577, and brazos-walking-sticks.com has the highest number of transactions at 843. Despite its lower revenue and transaction numbers, hummul.com stands out with its higher AOV and competitive conversion rate within its niche market.

treelineusa.com screenshot
#1 treelineusa.com
112.7K
Revenue
31.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
cherrytreetoys.com screenshot
#2 cherrytreetoys.com
8.6K
Revenue
6.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
jaymescompany.com screenshot
#3 jaymescompany.com
5.5K
Revenue
1.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
helvieknives.com screenshot
#4 helvieknives.com
17.5K
Revenue
4K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
brazos-walking-sticks.com screenshot
#5 brazos-walking-sticks.com
75.3K
Revenue
21.9K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
hummul.com vs top market performers
hummul.com
top retailers
conversion rate vs average order value for hummul.com and its competitors
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hummul.com channels

Identify top traffic channels that drive growth for hummul.comand discover how performance of traffic channels has changed over time.

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hummul.com Google Ads spend

Evaluate hummul.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hummul.com devices

Review hummul.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hummul.com top markets

Explore hummul.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hummul.com country & global rank

Assess the ranking of hummul.com among other retailers within its primary country and worldwide.

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