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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.9K
Revenue
Nov 25
200.7
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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The website hummul.com offers a wide range of wood carving and woodcraft supplies for enthusiasts. Their inventory features carving tools, wooden blanks, paints, finishing supplies, patterns, and instructional materials. Additionally, Hummul provides a platform for customers to connect, share ideas, and learn from each other through its interactive online community.

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hummul.com Annual Revenue and Growth

hummul.com's annual sales on its online store amounted to $334.3K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$334.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hummul.com revenue by year

hummul.com's monthly revenueOVER TIME
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Over the past three months, hummul.com revenue has experienced decline of 18%, compared to the preceding three months.

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hummul.com revenue decline for last six months
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OVERVIEW
In November 2025, hummul.com, operating in the CRAFTS sector, generated $1,945 in online sales, significantly below the median revenue of $46,765 and far from industry leader hobbylobby.com's $24,964,318. The site achieved a conversion rate of 3.50-4.00%, close to the high benchmark of 4.49%, while its average order value (AOV) ranged from $250-275, below the industry high of $355. With only 201 sessions, hummul.com is well behind the median of 17,230 sessions in its category, indicating potential for growth in traffic and revenue generation.
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hummul.com competitors

In November 2025, when comparing hummul.com to its competitors, it is clear that hummul.com falls behind in terms of revenue and number of transactions. hummul.com generated $1,945 in revenue with 7 transactions, while treelineusa.com led the pack with $58,911 in revenue and 440 transactions. In terms of sessions, hummul.com had 201 sessions, which was significantly lower compared to competitors like treelineusa.com with 16,384 sessions. However, hummul.com excelled in average order value (AOV) with a range of $250-$275, outperforming most competitors like cherrytreetoys.com with an AOV range of $75-$100. Additionally, hummul.com had a solid conversion rate of 3.50-4.00%, matching up with the top performers in the industry like brazos-walking-sticks.com.

treelineusa.com screenshot
#1 treelineusa.com
58.9K
Revenue
16.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
cherrytreetoys.com screenshot
#2 cherrytreetoys.com
12.4K
Revenue
7.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
jaymescompany.com screenshot
#3 jaymescompany.com
5.2K
Revenue
1.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
helvieknives.com screenshot
#4 helvieknives.com
18.6K
Revenue
5.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
brazos-walking-sticks.com screenshot
#5 brazos-walking-sticks.com
56.5K
Revenue
16.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
hummul.com vs top market performers
hummul.com
top retailers
conversion rate vs average order value for hummul.com and its competitors
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hummul.com channels

Identify top traffic channels that drive growth for hummul.comand discover how performance of traffic channels has changed over time.

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hummul.com Google Ads spend

Evaluate hummul.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hummul.com devices

Review hummul.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hummul.com top markets

Explore hummul.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hummul.com country & global rank

Assess the ranking of hummul.com among other retailers within its primary country and worldwide.

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