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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

hummul.com

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2.3K

Revenue

Jul 26

553.6

Sessions

Jul 26

2.0-2.5%

Conv. rate

Jul 26

$175-200

AOV

Jul 26

Main country of store: UNITED STATES
Website category: CRAFTS

The website hummul.com offers a wide range of wood carving and woodcraft supplies for enthusiasts. Their inventory features carving tools, wooden blanks, paints, finishing supplies, patterns, and instructional materials. Additionally, Hummul provides a platform for customers to connect, share ideas, and learn from each other through its interactive online community.

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hummul.com Annual Revenue and Growth

hummul.com's annual sales on its online store amounted to $71.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$71.4K

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

hummul.com's monthly revenueOVER TIME
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Over the past three months, hummul.com revenue has experienced growth of 201%, compared to the preceding three months.

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hummul.com revenue growth for last six months

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OVERVIEW

hummul.com operates within the crafts category, showing notable performance metrics for July 2026. The site generated $2,262 in revenue, while an average crafts store typically earns around $33,500 monthly. With a conversion rate of 2.00-2.50%, hummul.com sits comfortably within the category's typical range of 0.97% to 4.34%. Its average order value (AOV) of $175-200 is also within the typical crafts range of $37 to $315. The site recorded 554 sessions, far below an average crafts store's 15,000 sessions.

hummul.com competitors

The competitive set includes hummul.com, treelineusa.com, cherrytreetoys.com, jaymescompany.com, helvieknives.com, and brazos-walking-sticks.com. In July 2026, hummul.com generated $2,262 from 13 transactions across 554 sessions, with an AOV of $175-200 and a conversion rate of 2.00-2.50%. In stark contrast, brazos-walking-sticks.com led with $98,700 revenue, 997 transactions, and 29,700 sessions. hummul.com trails brazos-walking-sticks.com by $96,400 in revenue, 984 in transactions, and 29,100 sessions. Overall, hummul.com ranks last among its competitors, indicating a significant gap in performance compared to the leaders.

#1 treelineusa.com

78.8K

Revenue

26.3K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#2 cherrytreetoys.com

21K

Revenue

8.6K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#3 jaymescompany.com

7.8K

Revenue

2.3K

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

#4 helvieknives.com

23.3K

Revenue

4.3K

Sessions

4.5-5.0%

Conv. rate

$100-125

AOV

#5 brazos-walking-sticks.com

98.7K

Revenue

29.7K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

brazos-walking-sticks.com

hummul.com vs top market performers

hummul.com

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Industries hummul.com operates in

hummul.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Woodworking Supplies

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hummul.com channels

Identify top traffic channels that drive growth for hummul.comand discover how performance of traffic channels has changed over time.

hummul.com Google Ads spend

Evaluate hummul.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

hummul.com devices

Review hummul.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

hummul.com top markets

Explore hummul.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.