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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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838.5
Revenue
147.3
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
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The website hummul.com offers a wide range of wood carving and woodcraft supplies for enthusiasts. Their inventory features carving tools, wooden blanks, paints, finishing supplies, patterns, and instructional materials. Additionally, Hummul provides a platform for customers to connect, share ideas, and learn from each other through its interactive online community.

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hummul.com's revenueOVER TIME
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Over the past three months, hummul.com revenue has experienced decline of 58%, compared to the preceding three months.

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hummul.com revenue decline for last six months
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OVERVIEW
In May 2025, hummul.com in the CRAFTS industry had a revenue of $838, conversion rate of 2.50-3.00%, AOV of $225-250, and 147 sessions. Compared to the median revenue of $45,890, largest store revenue of $8,402,457, high conversion rate of 4.45%, high AOV of $291, low AOV of $41, highest sessions of 14,590,514 from hobbylobby.com, and median sessions of 16,805. These metrics indicate hummul.com's performance against industry benchmarks in online sales, conversion rate, average order value, and website traffic.
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hummul.com competitors

In May 2025, hummul.com stands out among its competitors with a revenue of $838 from 4 transactions and 147 sessions, boasting an average order value (AOV) between $225-250 and a conversion rate of 2.50-3.00%. In comparison, treelineusa.com leads the pack in revenue with $102,102 from 830 transactions and 32,492 sessions, with an AOV of $100-125 and a similar conversion rate. brazos-walking-sticks.com follows closely behind with $84,533 in revenue from 966 transactions and 26,086 sessions, showcasing a lower AOV of $75-100 but a higher conversion rate of 3.50-4.00%. jaymescompany.com, cherrytreetoys.com, and helvieknives.com have varying levels of performance, with revenue ranging from $10,422 to $14,302, transactions between 132 and 160, sessions from 3,571 to 6,831, AOV from $75-125, and conversion rates spanning from 1.50% to 4.50%. Despite the strong competition, hummul.com holds its own with a unique combination of metrics.

treelineusa.com screenshot
#1 treelineusa.com
102.1K
Revenue
32.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
cherrytreetoys.com screenshot
#2 cherrytreetoys.com
10.4K
Revenue
6.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
jaymescompany.com screenshot
#3 jaymescompany.com
14.3K
Revenue
3.6K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
helvieknives.com screenshot
#4 helvieknives.com
15.6K
Revenue
3.9K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
brazos-walking-sticks.com screenshot
#5 brazos-walking-sticks.com
84.5K
Revenue
26.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
hummul.com vs top market performers
hummul.com
top retailers
conversion rate vs average order value for hummul.com and its competitors
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hummul.com channels

Identify top traffic channels that drive growth for hummul.comand discover how performance of traffic channels has changed over time.

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hummul.com Google Ads spend

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hummul.com devices

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hummul.com top markets

Explore hummul.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hummul.com country & global rank

Assess the ranking of hummul.com among other retailers within its primary country and worldwide.

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