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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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976.2
Revenue
Apr 26
165.3
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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The website hummul.com offers a wide range of wood carving and woodcraft supplies for enthusiasts. Their inventory features carving tools, wooden blanks, paints, finishing supplies, patterns, and instructional materials. Additionally, Hummul provides a platform for customers to connect, share ideas, and learn from each other through its interactive online community.

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hummul.com Annual Revenue and Growth

hummul.com's annual sales on its online store amounted to $69.2K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$69.2K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hummul.com revenue by year

hummul.com's monthly revenueOVER TIME
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Over the past three months, hummul.com revenue has experienced decline of 70%, compared to the preceding three months.

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hummul.com revenue decline for last six months
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OVERVIEW
In April 2026, hummul.com generated $976 in revenue from online sales, significantly below the CRAFTS median of $42,627, while its conversion rate ranged from 3.00% to 3.50%, close to the high industry standard of 3.98%. With an Average Order Value (AOV) between $175 and $200, hummul.com also surpassed the lower threshold of $44 but fell short of the high AOV of $313. Additionally, the site recorded 165 sessions, a stark contrast to the median of 14,123, underscoring challenges in visibility compared to industry leader hobbylobby.com, which saw over 10 million in revenue.
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hummul.com competitors

In April 2026, hummul.com generated $976 from 5 transactions and 165 sessions, with an average order value (AOV) of $175-200 and a conversion rate between 3.00-3.50%. In contrast, treelineusa.com significantly outperformed with $66,362 in revenue from 545 transactions across 20,900 sessions, achieving an AOV of $100-125 and a conversion rate of 2.50-3.00%. cherrytreetoys.com reported $7,034 in revenue from 82 transactions over 3,865 sessions, with a lower AOV of $75-100 and a conversion rate of 2.00-2.50%. jaymescompany.com earned $4,162 with 36 transactions and 1,739 sessions, while helvieknives.com brought in $15,559 from 129 transactions and 4,039 sessions, both sharing an AOV of $100-125 and the same conversion rate as hummul.com. brazos-walking-sticks.com also excelled, generating $53,514 with 554 transactions over 16,726 sessions. Overall, hummul.com lags behind its competitors in revenue and transaction volume.

treelineusa.com screenshot
#1 treelineusa.com
66.4K
Revenue
20.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
cherrytreetoys.com screenshot
#2 cherrytreetoys.com
7K
Revenue
3.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
jaymescompany.com screenshot
#3 jaymescompany.com
4.2K
Revenue
1.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
helvieknives.com screenshot
#4 helvieknives.com
15.6K
Revenue
4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
brazos-walking-sticks.com screenshot
#5 brazos-walking-sticks.com
53.5K
Revenue
16.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
hummul.com vs top market performers
hummul.com
top retailers
conversion rate vs average order value for hummul.com and its competitors
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hummul.com channels

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hummul.com Google Ads spend

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hummul.com devices

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hummul.com top markets

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hummul.com country & global rank

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