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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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7.2K
Revenue
1.5K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
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The website hummul.com offers a wide range of wood carving and woodcraft supplies for enthusiasts. Their inventory features carving tools, wooden blanks, paints, finishing supplies, patterns, and instructional materials. Additionally, Hummul provides a platform for customers to connect, share ideas, and learn from each other through its interactive online community.

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hummul.com's revenueOVER TIME
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Over the past three months, hummul.com revenue has experienced decline of 51%, compared to the preceding three months.

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hummul.com revenue decline for last six months
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OVERVIEW
hummul.com in the CRAFTS industry had a revenue of $7,238, a conversion rate of 2.00-2.50%, an AOV of $200-225, and 1,537 sessions in July 2025. The largest revenue in the industry was $8,811,167 from hobbylobby.com, the highest conversion rate was 4.39%, the highest AOV was $317, and the highest number of sessions was 16,133,407. The median revenue in the industry was $40,740, the median conversion rate was 0.85%, the median AOV was $42, and the median number of sessions was 15,413.
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hummul.com competitors

In July 2025, hummul.com lags behind its competitors in terms of revenue, with $7,238 compared to the highest earner treelineusa.com at $64,448. However, hummul.com shows strength in its conversion rate, falling within the range of 2.00-2.50%, matching treelineusa.com. The average order value (AOV) for hummul.com is also competitive at $200-225, higher than most competitors except for helvieknives.com at $100-125. In terms of transactions and sessions, hummul.com falls behind with only 35 transactions and 1,537 sessions, compared to brazos-walking-sticks.com with 839 transactions and 22,086 sessions. Overall, while hummul.com may not lead in revenue, it holds its own in conversion rate and AOV against its competitors in the woodworking and crafts niche.

treelineusa.com screenshot
#1 treelineusa.com
64.4K
Revenue
20.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
cherrytreetoys.com screenshot
#2 cherrytreetoys.com
6.4K
Revenue
4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
jaymescompany.com screenshot
#3 jaymescompany.com
23.8K
Revenue
7.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
helvieknives.com screenshot
#4 helvieknives.com
18.4K
Revenue
3.5K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
brazos-walking-sticks.com screenshot
#5 brazos-walking-sticks.com
68.1K
Revenue
22.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
hummul.com vs top market performers
hummul.com
top retailers
conversion rate vs average order value for hummul.com and its competitors
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hummul.com channels

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hummul.com Google Ads spend

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hummul.com devices

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hummul.com top markets

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hummul.com country & global rank

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