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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.7M
Revenue
Sep 25
242.1K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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IFM.org is a website dedicated to functional medicine. It provides educational resources, studies, and research to healthcare practitioners, empowering them to adopt a patient-centered, science-based approach for improved healthcare outcomes. It offers courses, seminars, and professional training to enhance practical skills and knowledge in this field.

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ifm.org Annual Revenue and Growth

ifm.org's annual sales on its online store amounted to $35.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$35.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ifm.org revenue by year

ifm.org's monthly revenueOVER TIME
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Over the past three months, ifm.org revenue has experienced decline of 8.8%, compared to the preceding three months.

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ifm.org revenue decline for last six months
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OVERVIEW
In September 2025, ifm.org, operating in the health sector, generated online sales of $1,746,066, significantly exceeding the industry median of $86,581, while the largest competitor, walgreens.com, achieved $147,913,429. Its conversion rate ranged from 3.00-3.50%, above the industry low of 1.25% but below the high of 5.22%. The average order value (AOV) was between $200-225, notably lower than the high of $381 and above the low of $58. Additionally, ifm.org attracted 242,083 sessions, well above the median of 24,842 but dwarfed by walgreens.com's 57,099,485 sessions.
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ifm.org competitors

In September 2025, when comparing ifm.org to its competitor gundrymd.com, ifm.org had higher revenue at $1,746,066 compared to gundrymd.com's $1,336,688. However, gundrymd.com had more transactions at 12,464 versus ifm.org's 8,421. In terms of sessions, gundrymd.com had a higher number at 442,357 compared to ifm.org's 242,083. The average order value (AOV) for ifm.org ranged from $200 to $225, while gundrymd.com's AOV was lower at $100 to $125. When looking at conversion rates, ifm.org had a range of 3.00% to 3.50%, slightly higher than gundrymd.com's 2.50% to 3.00%. Overall, ifm.org showed stronger revenue and conversion rates, while gundrymd.com had more transactions and sessions.

gundrymd.com screenshot
#1 gundrymd.com
1.3M
Revenue
442.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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TOP MARKET PERFORMERSby revenue
ifm.org vs top market performers
ifm.org
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conversion rate vs average order value for ifm.org and its competitors
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Revenue share by device at ifm.org

In September large majority of sales on ifm.org, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on ifm.org, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ifm.org channels

Identify top traffic channels that drive growth for ifm.organd discover how performance of traffic channels has changed over time.

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ifm.org Google Ads spend

Evaluate ifm.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ifm.org devices

Review ifm.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ifm.org top markets

Explore ifm.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ifm.org country & global rank

Assess the ranking of ifm.org among other retailers within its primary country and worldwide.

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