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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for illy.comilly.com

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693.4K
Revenue
Sep 25
609.6K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Illy.com is a website primarily focused on offering coffee-related products and services. The website showcases a range of coffee blends, including whole bean, ground, and single-serving capsules. It also features coffee machines, accessories, and offers subscriptions for regular delivery of their products to customers homes.

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illy.com Annual Revenue and Growth

illy.com's annual sales on its online store amounted to $18.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$18.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
illy.com revenue by year

illy.com's monthly revenueOVER TIME
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Over the past three months, illy.com revenue has experienced decline of 25%, compared to the preceding three months.

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illy.com revenue decline for last six months
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OVERVIEW
In September 2025, illy.com generated online sales of $693,450, significantly outperforming the median revenue of $40,541 in the FOOD AND DRINK industry, despite totalwine.com leading the category with $65,110,628. Illy's conversion rate ranged from 0.50-1.00%, below the high industry benchmark of 4.83%, with an average order value (AOV) of $125-150, compared to the high of $269. The site recorded 609,591 sessions, substantially higher than the median of 9,968 but far behind totalwine.com’s impressive 7,332,666 sessions, reflecting both strong performance and potential for growth within the competitive market landscape.
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illy.com competitors

In September 2025, illy.com's revenue of $693,450 falls significantly short compared to its competitor nespresso.com, which boasts a revenue of $124,192,434. While illy.com has 5,304 transactions and 609,591 sessions, nespresso.com has a much higher volume with 497,015 transactions and 15,599,588 sessions. The average order value (AOV) for illy.com ranges from $125 to $150, while nespresso.com has a higher AOV of $225 to $250. Additionally, illy.com's conversion rate falls between 0.50% and 1.00%, whereas nespresso.com excels with a conversion rate of 3.00% to 3.50%. Overall, in terms of revenue, transactions, sessions, AOV, and conversion rate, nespresso.com outperforms illy.com by a significant margin in September 2025.

nespresso.com screenshot
#1 nespresso.com
124.2M
Revenue
15.6M
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
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TOP MARKET PERFORMERSby revenue
illy.com vs top market performers
illy.com
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conversion rate vs average order value for illy.com and its competitors
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Revenue share by device at illy.com

In September large majority of sales on illy.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In September large majority of sales on illy.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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illy.com channels

Identify top traffic channels that drive growth for illy.comand discover how performance of traffic channels has changed over time.

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illy.com Google Ads spend

Evaluate illy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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illy.com devices

Review illy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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illy.com top markets

Explore illy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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illy.com country & global rank

Assess the ranking of illy.com among other retailers within its primary country and worldwide.

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