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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for illy.comilly.com

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1.1M
Revenue
Dec 25
609.6K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Illy.com is a website primarily focused on offering coffee-related products and services. The website showcases a range of coffee blends, including whole bean, ground, and single-serving capsules. It also features coffee machines, accessories, and offers subscriptions for regular delivery of their products to customers homes.

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illy.com Annual Revenue and Growth

illy.com's annual sales on its online store amounted to $18.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$18.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
illy.com revenue by year

illy.com's monthly revenueOVER TIME
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Over the past three months, illy.com revenue has experienced growth of 46%, compared to the preceding three months.

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illy.com revenue growth for last six months
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OVERVIEW
In December 2025, illy.com generated online sales revenue of $1,057,867, significantly surpassing the FOOD AND DRINK median of $43,769, while experiencing a conversion rate of 1.00-1.50%, below the industry high of 4.84%. The average order value (AOV) ranged from $125 to $150, well below the category's high of $265, with total sessions reaching 609,591, far behind totalwine.com's leading 16,159,312 sessions but above the industry median of 11,175. Overall, illy.com shows strong revenue performance yet has room for improvement in conversion rate and AOV relative to industry leaders.
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illy.com competitors

In December 2025, illy.com generated a revenue of $1,057,867 with 8,394 transactions and 609,591 sessions, boasting an average order value (AOV) ranging between $125 and $150, and a conversion rate of 1.00-1.50%. In comparison, its competitor nespresso.com outperformed significantly with a revenue of $177,156,806, 740,424 transactions, and 22,366,865 sessions. nespresso.com also had a higher AOV of $225-250 and a conversion rate of 3.00-3.50%, showcasing a stronger performance across all metrics. Despite illy.com's respectable numbers, nespresso.com emerged as the clear leader in terms of revenue, transactions, sessions, AOV, and conversion rate, indicating a more robust presence in the market.

nespresso.com screenshot
#1 nespresso.com
177.2M
Revenue
22.4M
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
illy.com vs top market performers
illy.com
top retailers
conversion rate vs average order value for illy.com and its competitors
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Revenue share by device at illy.com

In December large majority of sales on illy.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In December large majority of sales on illy.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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illy.com channels

Identify top traffic channels that drive growth for illy.comand discover how performance of traffic channels has changed over time.

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illy.com Google Ads spend

Evaluate illy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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illy.com devices

Review illy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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illy.com top markets

Explore illy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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illy.com country & global rank

Assess the ranking of illy.com among other retailers within its primary country and worldwide.

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