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Sep 2025
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Home/Insights/Retailers/imperialtropicals.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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119.9K
Revenue
Sep 25
93K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Imperialtropicals.com is a website that specializes in selling tropical fish and aquatic plants for aquarium enthusiasts. They offer a wide variety of vibrant and healthy fish species, ranging from colorful freshwater fish to unique marine fish. In addition, they provide an extensive selection of breathtaking aquatic plants to enhance any aquatic environment.

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imperialtropicals.com Annual Revenue and Growth

imperialtropicals.com's annual sales on its online store amounted to $2.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
imperialtropicals.com revenue by year

imperialtropicals.com's monthly revenueOVER TIME
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Over the past three months, imperialtropicals.com revenue has experienced decline of 1.6%, compared to the preceding three months.

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imperialtropicals.com revenue decline for last six months
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OVERVIEW
In September 2025, imperialtropicals.com generated $119,947 in online sales, significantly outperforming the industry median of $66,185 in the PETS sector. With a conversion rate between 1.50-2.00%, it remains below the sector's high of 5.21%, while its average order value (AOV) of $50-75 aligns closely with the low-end benchmark of $45. The website attracted 92,982 sessions, a substantial figure compared to the median of 17,364, though still distant from the top performer aquariumcoop.com, which logged 805,749 sessions. Overall, imperialtropicals.com demonstrates strong revenue but has room for improvement in conversion and AOV.
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imperialtropicals.com competitors

When comparing imperialtropicals.com to its competitors in September 2025, we can see that Imperial Tropicals falls behind in revenue with $119,947 compared to Aquatic Arts with $192,956 and Aquarium Fish Sale with $13,569. In terms of transactions, Imperial Tropicals had 1,858 transactions, while Aquatic Arts had 5,607 and Aquarium Fish Sale had 145. However, Imperial Tropicals had a higher Average Order Value (AOV) range of $50-75, while Aquatic Arts had a range of $25-50 and Aquarium Fish Sale had $75-100. In regards to conversion rate, Imperial Tropicals had a rate of 1.50-2.00%, which is lower than Aquarium Fish Sale's 2.50-3.00% but higher than Aquatic Arts' 2.00-2.50%. Overall, while Imperial Tropicals lags behind in revenue and transactions, it maintains a competitive AOV and conversion rate compared to its competitors.

aquaticarts.com screenshot
#1 aquaticarts.com
193K
Revenue
259K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
aquariumfishsale.com screenshot
#2 aquariumfishsale.com
13.6K
Revenue
4.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
absolutelyfishnaturals.com screenshot
#3 absolutelyfishnaturals.com
10.5K
Revenue
9.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
imperialtropicals.com vs top market performers
imperialtropicals.com
top retailers
conversion rate vs average order value for imperialtropicals.com and its competitors
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Revenue share by device at imperialtropicals.com

In September large majority of sales on imperialtropicals.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on imperialtropicals.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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imperialtropicals.com channels

Identify top traffic channels that drive growth for imperialtropicals.comand discover how performance of traffic channels has changed over time.

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imperialtropicals.com Google Ads spend

Evaluate imperialtropicals.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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imperialtropicals.com devices

Review imperialtropicals.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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imperialtropicals.com top markets

Explore imperialtropicals.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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imperialtropicals.com country & global rank

Assess the ranking of imperialtropicals.com among other retailers within its primary country and worldwide.

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