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May 2025
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Home/Insights/Retailers/imperialtropicals.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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127.8K
Revenue
118.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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Imperialtropicals.com is a website that specializes in selling tropical fish and aquatic plants for aquarium enthusiasts. They offer a wide variety of vibrant and healthy fish species, ranging from colorful freshwater fish to unique marine fish. In addition, they provide an extensive selection of breathtaking aquatic plants to enhance any aquatic environment.

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imperialtropicals.com's revenueOVER TIME
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Over the past three months, imperialtropicals.com revenue has experienced growth of 22%, compared to the preceding three months.

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imperialtropicals.com revenue growth for last six months
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OVERVIEW
imperialtropicals.com in the PETS industry had a revenue of $127,821, conversion rate of 1.50-2.00%, AOV of $50-75, and 118,665 sessions in May 2025. The largest revenue in the category was $2,490,260 from bulkreefsupply.com, highest conversion rate at 5.14%, AOV at $277, and sessions at 1,006,118 from aquariumcoop.com. Median revenue was $87,036, median sessions were 28,904, low conversion rate was 1.2%, and low AOV was $40. imperialtropicals.com demonstrated strong performance metrics compared to the median values in the PETS category.
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imperialtropicals.com competitors

In May 2025, imperialtropicals.com generated a revenue of $127,821 from 1,899 transactions with 118,665 sessions, resulting in an Average Order Value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. In comparison, aquaticarts.com, a competitor, outperformed imperialtropicals.com with a revenue of $209,359 from 6,745 transactions and 240,581 sessions. However, aquaticarts.com had a lower AOV of $25-50 but a higher conversion rate of 2.50-3.00%. On the other hand, absolutelyfishnaturals.com lagged behind both imperialtropicals.com and aquaticarts.com with a revenue of $20,217 from 197 transactions and 15,722 sessions. Despite having a higher AOV of $100-125, absolutelyfishnaturals.com had a lower conversion rate of 1.00-1.50%. Overall, while imperialtropicals.com had a competitive performance, there is room for improvement in conversion rate and AOV compared to its top competitor, aquaticarts.com.

aquaticarts.com screenshot
#1 aquaticarts.com
209.4K
Revenue
240.6K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
absolutelyfishnaturals.com screenshot
#2 absolutelyfishnaturals.com
20.2K
Revenue
15.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
imperialtropicals.com vs top market performers
imperialtropicals.com
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conversion rate vs average order value for imperialtropicals.com and its competitors
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Revenue share by device at imperialtropicals.com

In May large majority of sales on imperialtropicals.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.

In May large majority of sales on imperialtropicals.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.
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imperialtropicals.com channels

Identify top traffic channels that drive growth for imperialtropicals.comand discover how performance of traffic channels has changed over time.

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imperialtropicals.com Google Ads spend

Evaluate imperialtropicals.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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imperialtropicals.com devices

Review imperialtropicals.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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imperialtropicals.com top markets

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imperialtropicals.com country & global rank

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