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Jul 2025
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Home/Insights/Retailers/indielee.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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37.5K
Revenue
23K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Indielee.com offers a variety of beauty and skincare products. Their range includes items like cleansers, moisturizers, serums, masks, and body care products. The website aims to provide customers with natural and effective options for their skincare needs. Additionally, informational resources on ingredients and skincare routines are available.

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indielee.com's revenueOVER TIME
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Over the past three months, indielee.com revenue has experienced decline of 23%, compared to the preceding three months.

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indielee.com revenue decline for last six months
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OVERVIEW
In July 2025, indielee.com in the BEAUTY AND COSMETICS industry had online sales revenue of $37,470 with a conversion rate of 1.00-1.50% and an average order value (AOV) of $100-125. The website had 22,999 sessions, below the median of 20,909 in the industry. The highest revenue in the category was $113,233,299 from themancompany.com, with the highest conversion rate of 4.31% and AOV of $211. sephora.com had the highest number of sessions at 41,064,568. indielee.com falls slightly below industry benchmarks but shows potential for growth.
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indielee.com competitors

In July 2025, when comparing indielee.com to its competitors in the skincare industry, indielee.com falls behind in terms of revenue. indielee.com generated $37,470 in revenue from 333 transactions and 22,999 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50. In contrast, competitors like ohmycream.com outperformed indielee.com significantly, with $368,928 in revenue from 3,140 transactions and 187,649 sessions, boasting an AOV of $100-125 and a conversion rate of 1.50-2.00. Other competitors such as nakedpoppy.com, handandland.com, miracle10.com, and sanaskinstudio.com also surpassed indielee.com in various metrics like AOV, conversion rate, and revenue, indicating a need for indielee.com to improve its performance and competitiveness in the market.

nakedpoppy.com screenshot
#1 nakedpoppy.com
8.1K
Revenue
2.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
handandland.com screenshot
#2 handandland.com
4.6K
Revenue
2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
ohmycream.com screenshot
#3 ohmycream.com
368.9K
Revenue
187.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
miracle10.com screenshot
#4 miracle10.com
43K
Revenue
5.7K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
sanaskinstudio.com screenshot
#5 sanaskinstudio.com
50.9K
Revenue
7.6K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
indielee.com vs top market performers
indielee.com
top retailers
conversion rate vs average order value for indielee.com and its competitors
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Revenue share by device at indielee.com

In July large majority of sales on indielee.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In July large majority of sales on indielee.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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indielee.com channels

Identify top traffic channels that drive growth for indielee.comand discover how performance of traffic channels has changed over time.

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indielee.com Google Ads spend

Evaluate indielee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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indielee.com devices

Review indielee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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indielee.com top markets

Explore indielee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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indielee.com country & global rank

Assess the ranking of indielee.com among other retailers within its primary country and worldwide.

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