Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2026
All countries
Home/Insights/Retailers/indielee.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for indielee.comindielee.com

Start benchmarking for free
Sign in with GoogleSign up with Google
44.2K
Revenue
Aug 26
21.6K
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
Loading...

Indielee.com offers a variety of beauty and skincare products. Their range includes items like cleansers, moisturizers, serums, masks, and body care products. The website aims to provide customers with natural and effective options for their skincare needs. Additionally, informational resources on ingredients and skincare routines are available.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

indielee.com Annual Revenue and Growth

indielee.com's annual sales on its online store amounted to $545.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$545.4K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
indielee.com revenue by year

indielee.com's monthly revenueOVER TIME
View real-time data

Over the past three months, indielee.com revenue has experienced growth of 71%, compared to the preceding three months.

View real-time data
indielee.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
indielee.com achieved a conversion rate of 1.50-2.00% in August 2026, which is within the typical beauty and cosmetics retailer range of 1.08% to 4.58%. The site's average order value (AOV) was $100-125, also within the typical beauty and cosmetics retailer range of $52 to $207. Total revenue from online sales reached $44,200, slightly below the typical beauty and cosmetics retailer revenue of $46,500. With 21,600 sessions, indielee.com attracted traffic that is above the typical beauty and cosmetics retailer’s 20,600 monthly sessions, though significantly less than the most-visited, sephora.com, at 66.6 million.
Read more

indielee.com competitors

In stark contrast to ohmycream.com, which leads with $326,000 in revenue, indielee.com generates $44,200. As of August 2026, indielee.com has achieved 428 transactions and 21,600 sessions, while ohmycream.com boasts 3,358 transactions and 180,000 sessions. The average order value (AOV) for both sites falls within the $100-125 range. In terms of conversion rates, indielee.com operates between 1.50-2.00%, trailing behind competitors like nakedpoppy.com, which shows a conversion rate of 3.00-3.50%. Despite indielee.com ranking second in revenue, transactions, and sessions among its peers, it remains significantly behind ohmycream.com. Meanwhile, sanaskinstudio.com outperforms indielee.com with $32,200 in revenue and a conversion rate of 4.00-4.50%. Overall, while indielee.com maintains a solid position, it faces stiff competition in a diverse market.

nakedpoppy.com screenshot
#1 nakedpoppy.com
1.3K
Revenue
395.2
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
handandland.com screenshot
#2 handandland.com
12.5K
Revenue
5.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
ohmycream.com screenshot
#3 ohmycream.com
325.7K
Revenue
180.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
miracle10.com screenshot
#4 miracle10.com
25.3K
Revenue
3.5K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
sanaskinstudio.com screenshot
#5 sanaskinstudio.com
32.2K
Revenue
5.5K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
indielee.com vs top market performers
indielee.com
top retailers
conversion rate vs average order value for indielee.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at indielee.com

In August large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries indielee.com operates in

indielee.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

indielee.com channels

Identify top traffic channels that drive growth for indielee.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

indielee.com Google Ads spend

Evaluate indielee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

indielee.com devices

Review indielee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

indielee.com top markets

Explore indielee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

indielee.com country & global rank

Assess the ranking of indielee.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard