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Oct 2025
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Home/Insights/Retailers/indielee.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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55.7K
Revenue
Oct 25
21.4K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Indielee.com offers a variety of beauty and skincare products. Their range includes items like cleansers, moisturizers, serums, masks, and body care products. The website aims to provide customers with natural and effective options for their skincare needs. Additionally, informational resources on ingredients and skincare routines are available.

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indielee.com Annual Revenue and Growth

indielee.com's annual sales on its online store amounted to $739.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$739.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
indielee.com revenue by year

indielee.com's monthly revenueOVER TIME
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Over the past three months, indielee.com revenue has experienced growth of 51%, compared to the preceding three months.

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indielee.com revenue growth for last six months
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OVERVIEW
In October 2025, indielee.com generated $55,688 in online sales, outperforming the BEAUTY AND COSMETICS median of $41,294, with a conversion rate between 2.00-2.50%, surpassing the low end of 1.19% but below the high of 4.65%. The average order value (AOV) ranged from $100-125, compared to a high of $202 and a low of $47 in the industry. The website attracted 21,404 sessions, exceeding the median of 18,156 but significantly lower than sephora.com’s impressive 49,510,502 sessions, indicating steady growth within its niche.
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indielee.com competitors

In October 2025, when comparing indielee.com to its competitors, it is evident that indielee.com falls in the middle in terms of revenue. With a revenue of $55,688 from 518 transactions and 21,404 sessions, indielee.com has a solid performance. However, when looking at competitors, nakedpoppy.com stands out with a revenue of $6,702 from only 61 transactions and 1,514 sessions but boasting a higher conversion rate of 4.00-4.50%. On the other hand, ohmycream.com leads the pack with a revenue of $269,651 from 2,715 transactions and 161,956 sessions but with a slightly lower conversion rate. Overall, while indielee.com may not be the top performer in terms of revenue, it holds its own against competitors with a consistent average order value and conversion rate.

nakedpoppy.com screenshot
#1 nakedpoppy.com
6.7K
Revenue
1.5K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
handandland.com screenshot
#2 handandland.com
6.2K
Revenue
2.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
ohmycream.com screenshot
#3 ohmycream.com
269.7K
Revenue
162K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
miracle10.com screenshot
#4 miracle10.com
82.5K
Revenue
11.9K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
sanaskinstudio.com screenshot
#5 sanaskinstudio.com
32.6K
Revenue
5.5K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
indielee.com vs top market performers
indielee.com
top retailers
conversion rate vs average order value for indielee.com and its competitors
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Revenue share by device at indielee.com

In October large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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indielee.com channels

Identify top traffic channels that drive growth for indielee.comand discover how performance of traffic channels has changed over time.

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indielee.com Google Ads spend

Evaluate indielee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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indielee.com devices

Review indielee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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indielee.com top markets

Explore indielee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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indielee.com country & global rank

Assess the ranking of indielee.com among other retailers within its primary country and worldwide.

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