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Dec 2025
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Home/Insights/Retailers/indielee.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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50.5K
Revenue
Dec 25
28.6K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Indielee.com offers a variety of beauty and skincare products. Their range includes items like cleansers, moisturizers, serums, masks, and body care products. The website aims to provide customers with natural and effective options for their skincare needs. Additionally, informational resources on ingredients and skincare routines are available.

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indielee.com Annual Revenue and Growth

indielee.com's annual sales on its online store amounted to $739.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$739.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
indielee.com revenue by year

indielee.com's monthly revenueOVER TIME
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Over the past three months, indielee.com revenue has experienced growth of 25%, compared to the preceding three months.

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indielee.com revenue growth for last six months
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OVERVIEW
In December 2025, indielee.com generated $50,541 in online sales, slightly below the BEAUTY AND COSMETICS median of $53,444, with sessions totaling 28,598, exceeding the median of 23,270. Their conversion rate ranged from 1.50-2.00%, above the low end of 1.29% but below the industry high of 4.87%. The average order value (AOV) was between $100-125, well below the high of $191, indicating potential for growth. In comparison, ulta.com dominated the category with $152,769,917 in revenue, while sephora.com led in sessions at 76,213,109, highlighting indielee's opportunity to enhance visibility and performance.
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indielee.com competitors

indielee.com generated a revenue of $50,541 from 474 transactions and 28,598 sessions in December 2025, with an average order value (AOV) of $100-$125 and a conversion rate of 1.50-2.00%. Compared to its competitors, indielee.com falls behind in revenue when looking at top performer ohmycream.com, which generated $466,884 from 4,827 transactions and 233,019 sessions with an AOV of $75-$100 and a conversion rate of 2.00-2.50%. In terms of conversion rates, indielee.com is on par with handandland.com and nakedpoppy.com, but lags behind in revenue. However, indielee.com outperforms competitors such as miracle10.com and sanaskinstudio.com in terms of average order value, despite lower overall revenue. This indicates that indielee.com may have a more niche, higher-end product offering.

nakedpoppy.com screenshot
#1 nakedpoppy.com
7K
Revenue
2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
handandland.com screenshot
#2 handandland.com
6K
Revenue
2.3K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
ohmycream.com screenshot
#3 ohmycream.com
466.9K
Revenue
233K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
miracle10.com screenshot
#4 miracle10.com
76.8K
Revenue
12.8K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
sanaskinstudio.com screenshot
#5 sanaskinstudio.com
71K
Revenue
11.5K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
indielee.com vs top market performers
indielee.com
top retailers
conversion rate vs average order value for indielee.com and its competitors
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Revenue share by device at indielee.com

In December large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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indielee.com channels

Identify top traffic channels that drive growth for indielee.comand discover how performance of traffic channels has changed over time.

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indielee.com Google Ads spend

Evaluate indielee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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indielee.com devices

Review indielee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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indielee.com top markets

Explore indielee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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indielee.com country & global rank

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