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Jul 2026
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Home/Insights/Retailers/indielee.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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42.5K
Revenue
Jul 26
21.6K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Indielee.com offers a variety of beauty and skincare products. Their range includes items like cleansers, moisturizers, serums, masks, and body care products. The website aims to provide customers with natural and effective options for their skincare needs. Additionally, informational resources on ingredients and skincare routines are available.

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indielee.com Annual Revenue and Growth

indielee.com's annual sales on its online store amounted to $545.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$545.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
indielee.com revenue by year

indielee.com's monthly revenueOVER TIME
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Over the past three months, indielee.com revenue has experienced growth of 68%, compared to the preceding three months.

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indielee.com revenue growth for last six months
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OVERVIEW
indielee.com's conversion rate for July 2026 stands at 1.50-2.00%, which is within the typical beauty and cosmetics retailer range of 1.1% to 4.37%. With an average order value (AOV) of $100-125, it also falls within the typical beauty and cosmetics category range of $52 to $207. The site generated revenue of $42,500 from 21,600 sessions, surpassing the typical beauty and cosmetics retailer's revenue of around $39,200 and typical sessions of about 17,100. This data underscores indielee.com’s solid performance in the competitive beauty and cosmetics category.
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indielee.com competitors

The most significant gap is in revenue, where indielee.com trails ohmycream.com by $204,000. As of July 2026, indielee.com generated $42,500 from 416 transactions, compared to ohmycream.com's impressive $247,000 from 2,539 transactions. In terms of sessions, indielee.com had 21,600, significantly less than ohmycream.com's 135,000, highlighting a disparity in traffic. While indielee.com has a conversion rate of 1.50-2.00%, it performs better than nakedpoppy.com and handandland.com, which have conversion rates of 3.00-3.50% and 2.50-3.00%, respectively. However, indielee.com does rank above miracle10.com and sanaskinstudio.com in overall revenue and transactions. Despite a competitive AOV of 100-125, indielee.com’s overall metrics indicate a strong need for increased visibility and traffic to compete effectively in its market.

nakedpoppy.com screenshot
#1 nakedpoppy.com
6.6K
Revenue
2.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
handandland.com screenshot
#2 handandland.com
6.9K
Revenue
2.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
ohmycream.com screenshot
#3 ohmycream.com
247.2K
Revenue
135.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
miracle10.com screenshot
#4 miracle10.com
25.8K
Revenue
3.2K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
sanaskinstudio.com screenshot
#5 sanaskinstudio.com
48.6K
Revenue
8.6K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
indielee.com vs top market performers
indielee.com
top retailers
conversion rate vs average order value for indielee.com and its competitors
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Revenue share by device at indielee.com

In July large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries indielee.com operates in

indielee.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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indielee.com channels

Identify top traffic channels that drive growth for indielee.comand discover how performance of traffic channels has changed over time.

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indielee.com Google Ads spend

Evaluate indielee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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indielee.com devices

Review indielee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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indielee.com top markets

Explore indielee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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indielee.com country & global rank

Assess the ranking of indielee.com among other retailers within its primary country and worldwide.

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