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Apr 2026
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Home/Insights/Retailers/indielee.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for indielee.comindielee.com

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14.3K
Revenue
Apr 26
17.8K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Indielee.com offers a variety of beauty and skincare products. Their range includes items like cleansers, moisturizers, serums, masks, and body care products. The website aims to provide customers with natural and effective options for their skincare needs. Additionally, informational resources on ingredients and skincare routines are available.

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indielee.com Annual Revenue and Growth

indielee.com's annual sales on its online store amounted to $545.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$545.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
indielee.com revenue by year

indielee.com's monthly revenueOVER TIME
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Over the past three months, indielee.com revenue has experienced decline of 69%, compared to the preceding three months.

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indielee.com revenue decline for last six months
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OVERVIEW
In April 2026, indielee.com, operating in the BEAUTY AND COSMETICS industry, generated $14,322 in online sales with a conversion rate of 0.50-1.00%, significantly lower than the median of 4.38%. With an average order value (AOV) between $100-125, it falls short of the industry's high of $195 and above the low of $45. The site attracted 17,777 sessions, notably below the median of 20,819, while industry leader sephora.com achieved remarkable figures of $117,760,640 in revenue and 84,653,344 sessions, highlighting indielee's need for growth and enhanced performance strategies.
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indielee.com competitors

In April 2026, indielee.com generated a revenue of $14,322 from 132 transactions over 17,777 sessions, yielding an average order value (AOV) between $100 and $125 and a conversion rate of 0.50-1.00%. In comparison, competitors like nakedpoppy.com and handandland.com had lower revenues of $5,442 and $3,882, respectively, with higher conversion rates of 3.00-3.50%. Meanwhile, ohmycream.com dominated with a staggering revenue of $508,706, but a lower conversion rate of 2.00-2.50%. miracle10.com achieved $75,214 with an AOV of $200-225 and similar conversion rates to its competitors. sanaskinstudio.com also performed well with a revenue of $33,155 and a conversion rate of 3.50-4.00%. Overall, while indielee.com has solid performance metrics, it trails behind several competitors in conversion rates and revenue despite a competitive AOV.

nakedpoppy.com screenshot
#1 nakedpoppy.com
5.4K
Revenue
1.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
handandland.com screenshot
#2 handandland.com
3.9K
Revenue
1.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
ohmycream.com screenshot
#3 ohmycream.com
508.7K
Revenue
254.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
miracle10.com screenshot
#4 miracle10.com
75.2K
Revenue
11.5K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
sanaskinstudio.com screenshot
#5 sanaskinstudio.com
33.2K
Revenue
5.9K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
indielee.com vs top market performers
indielee.com
top retailers
conversion rate vs average order value for indielee.com and its competitors
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Revenue share by device at indielee.com

In April large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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indielee.com channels

Identify top traffic channels that drive growth for indielee.comand discover how performance of traffic channels has changed over time.

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indielee.com Google Ads spend

Evaluate indielee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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indielee.com devices

Review indielee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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indielee.com top markets

Explore indielee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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indielee.com country & global rank

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