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Sep 2025
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Home/Insights/Retailers/indielee.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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54K
Revenue
Sep 25
26.6K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Indielee.com offers a variety of beauty and skincare products. Their range includes items like cleansers, moisturizers, serums, masks, and body care products. The website aims to provide customers with natural and effective options for their skincare needs. Additionally, informational resources on ingredients and skincare routines are available.

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indielee.com Annual Revenue and Growth

indielee.com's annual sales on its online store amounted to $739.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$739.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
indielee.com revenue by year

indielee.com's monthly revenueOVER TIME
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Over the past three months, indielee.com revenue has experienced growth of 23%, compared to the preceding three months.

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indielee.com revenue growth for last six months
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OVERVIEW
In September 2025, indielee.com, a lifestyle and beauty/cosmetics brand, generated online sales of $53,958, surpassing the median of $40,540 for the industry, with a conversion rate between 1.50-2.00%, below the high of 4.54% yet above the low of 1.08%. Their average order value (AOV) ranged from $100-125, significantly below the high of $203 but above the low of $47. With 26,611 sessions, indielee.com also exceeded the median of 18,928, though it trails far behind leading competitor sephora.com, which recorded 45,764,193 sessions and ulta.com with sales of $93,223,020.
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indielee.com competitors

In September 2025, indielee.com stands out compared to its competitors in terms of revenue and sessions. While indielee.com generated $53,958 in revenue from 26,611 sessions and 512 transactions, nakedpoppy.com only brought in $6,211 from 1,568 sessions and 61 transactions. handandland.com followed with $8,420 revenue from 3,464 sessions and 118 transactions. However, ohmycream.com surpassed indielee.com with $295,538 revenue from 170,054 sessions and 2,964 transactions. miracle10.com also performed well with $82,138 revenue from 12,108 sessions and 350 transactions. Finally, sanaskinstudio.com had $41,514 revenue from 6,887 sessions and 272 transactions. Although some competitors had higher revenues, indielee.com maintained a competitive average order value and conversion rate in the industry.

nakedpoppy.com screenshot
#1 nakedpoppy.com
6.2K
Revenue
1.6K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
handandland.com screenshot
#2 handandland.com
8.4K
Revenue
3.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
ohmycream.com screenshot
#3 ohmycream.com
295.5K
Revenue
170.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
miracle10.com screenshot
#4 miracle10.com
82.1K
Revenue
12.1K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
sanaskinstudio.com screenshot
#5 sanaskinstudio.com
41.5K
Revenue
6.9K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
indielee.com vs top market performers
indielee.com
top retailers
conversion rate vs average order value for indielee.com and its competitors
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Revenue share by device at indielee.com

In September large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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indielee.com channels

Identify top traffic channels that drive growth for indielee.comand discover how performance of traffic channels has changed over time.

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indielee.com Google Ads spend

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indielee.com devices

Review indielee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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indielee.com top markets

Explore indielee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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indielee.com country & global rank

Assess the ranking of indielee.com among other retailers within its primary country and worldwide.

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