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Jan 2026
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Home/Insights/Retailers/indielee.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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38.7K
Revenue
Jan 26
16.6K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Indielee.com offers a variety of beauty and skincare products. Their range includes items like cleansers, moisturizers, serums, masks, and body care products. The website aims to provide customers with natural and effective options for their skincare needs. Additionally, informational resources on ingredients and skincare routines are available.

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indielee.com Annual Revenue and Growth

indielee.com's annual sales on its online store amounted to $545.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$545.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
indielee.com revenue by year

indielee.com's monthly revenueOVER TIME
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Over the past three months, indielee.com revenue has experienced decline of 1%, compared to the preceding three months.

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indielee.com revenue decline for last six months
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OVERVIEW
In January 2026, indielee.com generated $38,706 in online sales with a conversion rate of 2.00-2.50%, slightly below the BEAUTY AND COSMETICS median of $51,477 and high of 4.7%. The Average Order Value (AOV) ranged from $100-125, compared to the industry's high of $194 and low of $45. The site recorded 16,615 sessions, significantly less than ulta.com's 47,691,438 sessions and the median of 22,631. Overall, while indielee.com demonstrates a respectable performance in its niche, it faces challenges in aligning with the industry averages for revenue and session volume.
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indielee.com competitors

When comparing indielee.com to its competitors in January 2026, indielee.com generated a revenue of $38,706 from 365 transactions and 16,615 sessions with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 2.00% to 2.50%. In comparison, nakedpoppy.com had a revenue of $7,139 from 72 transactions and 2,092 sessions with an AOV of $75 to $100 and a conversion rate of 3.00% to 3.50%. handandland.com had a revenue of $6,441 from 92 transactions and 2,688 sessions with an AOV of $50 to $75 and a conversion rate of 3.00% to 3.50%. ohmycream.com had a significantly higher revenue of $599,650 from 6,362 transactions and 316,597 sessions with an AOV of $75 to $100 and a conversion rate of 2.00% to 2.50%. miracle10.com had a revenue of $254,983 from 990 transactions and 30,016 sessions with an AOV of $250 to $275 and a conversion rate of 3.00% to 3.50%. sanaskinstudio.com had a revenue of $81,696 from 566 transactions and 13,811 sessions with an AOV of $125 to $150 and a high conversion rate of 4.00% to 4.50%. Overall, indielee.com falls within the mid-range in terms of revenue, transactions, sessions, AOV, and conversion rate compared to its competitors.

nakedpoppy.com screenshot
#1 nakedpoppy.com
7.1K
Revenue
2.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
handandland.com screenshot
#2 handandland.com
6.4K
Revenue
2.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
ohmycream.com screenshot
#3 ohmycream.com
599.7K
Revenue
316.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
miracle10.com screenshot
#4 miracle10.com
255K
Revenue
30K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
sanaskinstudio.com screenshot
#5 sanaskinstudio.com
81.7K
Revenue
13.8K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
indielee.com vs top market performers
indielee.com
top retailers
conversion rate vs average order value for indielee.com and its competitors
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Revenue share by device at indielee.com

In January large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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indielee.com channels

Identify top traffic channels that drive growth for indielee.comand discover how performance of traffic channels has changed over time.

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indielee.com Google Ads spend

Evaluate indielee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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indielee.com devices

Review indielee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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indielee.com top markets

Explore indielee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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indielee.com country & global rank

Assess the ranking of indielee.com among other retailers within its primary country and worldwide.

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