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May 2026
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Home/Insights/Retailers/indielee.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for indielee.comindielee.com

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25.2K
Revenue
May 26
16.3K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Indielee.com offers a variety of beauty and skincare products. Their range includes items like cleansers, moisturizers, serums, masks, and body care products. The website aims to provide customers with natural and effective options for their skincare needs. Additionally, informational resources on ingredients and skincare routines are available.

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indielee.com Annual Revenue and Growth

indielee.com's annual sales on its online store amounted to $545.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$545.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
indielee.com revenue by year

indielee.com's monthly revenueOVER TIME
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Over the past three months, indielee.com revenue has experienced decline of 31%, compared to the preceding three months.

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indielee.com revenue decline for last six months
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OVERVIEW
In May 2026, indielee.com, operating in the lifestyle and beauty sector, generated $25,153 in online sales, significantly below the industry median of $41,533, with a conversion rate ranging from 1.00-1.50%, trailing behind the high of 4.55%. The Average Order Value (AOV) stood between $100-125, under the high benchmark of $205. The site attracted 16,320 sessions, just slightly below the median of 16,416 in its category, while the largest competitor, Ulta, dominated with $131,310,258 in revenue, highlighting the competitive landscape of the beauty and cosmetics market.
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indielee.com competitors

As of May 2026, indielee.com leads its competitors with a revenue of $25,153 from 242 transactions over 16,320 sessions, yielding an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. In contrast, nakedpoppy.com reported significantly lower figures, with revenue at $5,124 and a conversion rate of 3.00-3.50%. handandland.com had revenue of $8,713 but shared the same conversion rate range as nakedpoppy.com. Meanwhile, ohmycream.com dominated the market with $476,029 in revenue, though its conversion rate was only 2.00-2.50%. miracle10.com achieved $52,483 in revenue, and sanaskinstudio.com earned $50,089, both with conversion rates between 3.00-4.00%. Despite indielee.com’s higher revenue per transaction, its conversion rate trails behind its competitors, suggesting opportunities for improvement in optimizing customer engagement.

nakedpoppy.com screenshot
#1 nakedpoppy.com
5.1K
Revenue
1.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
handandland.com screenshot
#2 handandland.com
8.7K
Revenue
3.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
ohmycream.com screenshot
#3 ohmycream.com
476K
Revenue
243.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
miracle10.com screenshot
#4 miracle10.com
52.5K
Revenue
6.2K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
sanaskinstudio.com screenshot
#5 sanaskinstudio.com
50.1K
Revenue
8.7K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
indielee.com vs top market performers
indielee.com
top retailers
conversion rate vs average order value for indielee.com and its competitors
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Revenue share by device at indielee.com

In May large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries indielee.com operates in

indielee.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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indielee.com channels

Identify top traffic channels that drive growth for indielee.comand discover how performance of traffic channels has changed over time.

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indielee.com Google Ads spend

Evaluate indielee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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indielee.com devices

Review indielee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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indielee.com top markets

Explore indielee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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indielee.com country & global rank

Assess the ranking of indielee.com among other retailers within its primary country and worldwide.

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