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May 2025
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Home/Insights/Retailers/indielee.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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38.5K
Revenue
28K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Indielee.com offers a variety of beauty and skincare products. Their range includes items like cleansers, moisturizers, serums, masks, and body care products. The website aims to provide customers with natural and effective options for their skincare needs. Additionally, informational resources on ingredients and skincare routines are available.

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indielee.com's revenueOVER TIME
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Over the past three months, indielee.com revenue has experienced growth of 0.92%, compared to the preceding three months.

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indielee.com revenue growth for last six months
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OVERVIEW
indielee.com's performance metrics for May 2025 in the BEAUTY AND COSMETICS industry: revenue $38,518 (median $46,882), conversion rate 1.00-1.50% (high 4.51%, low 1.17%), AOV $100-125 (high $213, low $53), sessions 28,012 (highest 38,510,361 from sephora.com, median 19,997).
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indielee.com competitors

In May 2025, indielee.com stands out in terms of revenue compared to its competitors. indielee.com generated $38,518 in revenue from 346 transactions and 28,012 sessions with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. In comparison, handandland.com only brought in $5,138 in revenue from 66 transactions and 2,335 sessions, with a higher conversion rate of 2.50-3.00% but a lower AOV of $75-100. miracle10.com performed well with $34,260 in revenue from 154 transactions and 5,554 sessions, boasting a higher AOV of $200-225 and the same conversion rate as handandland.com. However, sanaskinstudio.com excelled with $58,595 in revenue from 344 transactions and 8,484 sessions, with a higher AOV of $150-175 and a superior conversion rate of 4.00-4.50%. nakedpoppy.com and ohmycream.com also had varying levels of success, with ohmycream.com leading in revenue at $311,804 but indielee.com showcasing a competitive performance overall.

nakedpoppy.com screenshot
#1 nakedpoppy.com
5.5K
Revenue
1.3K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
handandland.com screenshot
#2 handandland.com
5.1K
Revenue
2.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
ohmycream.com screenshot
#3 ohmycream.com
311.8K
Revenue
169.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
miracle10.com screenshot
#4 miracle10.com
34.3K
Revenue
5.6K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
sanaskinstudio.com screenshot
#5 sanaskinstudio.com
58.6K
Revenue
8.5K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
indielee.com vs top market performers
indielee.com
top retailers
conversion rate vs average order value for indielee.com and its competitors
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Revenue share by device at indielee.com

In May large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.

In May large majority of sales on indielee.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.
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indielee.com channels

Identify top traffic channels that drive growth for indielee.comand discover how performance of traffic channels has changed over time.

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indielee.com Google Ads spend

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indielee.com devices

Review indielee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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indielee.com top markets

Explore indielee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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indielee.com country & global rank

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