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May 2025
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Home/Insights/Retailers/ironmaster.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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743.7K
Revenue
139.3K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
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Ironmaster.com is a website that offers an assortment of fitness equipment for sale. Their products include weightlifting machines, adjustable dumbbells, benches, and various accessories. The website is focused on providing customers with high-quality workout gear that aligns with their fitness goals.

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ironmaster.com's revenueOVER TIME
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Over the past three months, ironmaster.com revenue has experienced decline of 20%, compared to the preceding three months.

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ironmaster.com revenue decline for last six months
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OVERVIEW
ironmaster.com's revenue for online sales in the SPORTS industry for May 2025 was $743,698, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $300-325. The website had a total of 139,313 sessions during the month. Comparatively, the largest online store in the SPORTS category was garmin.com with a revenue of $189,203,870, a conversion rate of 3.0%, an AOV of $565, and 47,255,232 sessions. ironmaster.com's metrics fall above the median values for the industry, indicating strong performance in online sales and customer engagement.
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ironmaster.com competitors

In May 2025, ironmaster.com generated a revenue of $743,698 from 2,389 transactions and 139,313 sessions, with an average order value (AOV) ranging from $300 to $325 and a conversion rate between 1.50% and 2.00%. Compared to its competitors, ironmaster.com outperformed ivankobarbell.com and jayflexfitness.com in terms of revenue and transactions, but lagged behind titan.fitness in revenue and sessions. vulcanstrength.com had a higher AOV than ironmaster.com, while factoryweights.co.uk had a better conversion rate. Overall, ironmaster.com positioned itself as a strong player in the market, with competitive performance metrics in revenue and transactions, though there are areas where it can improve such as increasing conversion rates and expanding its customer base.

titan.fitness screenshot
#1 titan.fitness
2.9M
Revenue
842.8K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
ivankobarbell.com screenshot
#2 ivankobarbell.com
31.9K
Revenue
10.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
factoryweights.co.uk screenshot
#3 factoryweights.co.uk
170.3K
Revenue
52.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
vulcanstrength.com screenshot
#4 vulcanstrength.com
148.7K
Revenue
31.4K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
jayflexfitness.com screenshot
#5 jayflexfitness.com
94.7K
Revenue
38.9K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
ironmaster.com vs top market performers
ironmaster.com
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conversion rate vs average order value for ironmaster.com and its competitors
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Revenue share by device at ironmaster.com

In May large majority of sales on ironmaster.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on ironmaster.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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ironmaster.com channels

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ironmaster.com Google Ads spend

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ironmaster.com devices

Review ironmaster.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ironmaster.com top markets

Explore ironmaster.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ironmaster.com country & global rank

Assess the ranking of ironmaster.com among other retailers within its primary country and worldwide.

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