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Jul 2025
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Home/Insights/Retailers/ironmaster.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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766.2K
Revenue
189.1K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
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Ironmaster.com is a website that offers an assortment of fitness equipment for sale. Their products include weightlifting machines, adjustable dumbbells, benches, and various accessories. The website is focused on providing customers with high-quality workout gear that aligns with their fitness goals.

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ironmaster.com's revenueOVER TIME
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Over the past three months, ironmaster.com revenue has experienced decline of 9.5%, compared to the preceding three months.

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ironmaster.com revenue decline for last six months
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OVERVIEW
In July 2025, ironmaster.com in the SPORTS industry had online sales revenue of $766,236, with a conversion rate of 1.00-1.50% and an AOV of $300-325. This is compared to a median revenue of $84,485, a high conversion rate of 2.9%, and a high AOV of $547 in the industry. The site received 189,125 sessions, with the highest sessions at 47,307,199 from garmin.com and a median of 31,360 sessions in the SPORTS category.
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ironmaster.com competitors

In July 2025, ironmaster.com reported a revenue of $766,236 with 2,547 transactions and 189,125 sessions. The average order value (AOV) ranged between $300-325, and the conversion rate was between 1.00-1.50%. Compared to its competitors, ironmaster.com falls behind titan.fitness, which generated $2,911,596 in revenue from 11,299 transactions and 993,063 sessions with a slightly lower AOV of $250-275. On the other hand, ironmaster.com outperformed ivankobarbell.com, factoryweights.co.uk, vulcanstrength.com, and jayflexfitness.com in terms of revenue, transactions, sessions, and AOV, but had a lower conversion rate than factoryweights.co.uk. Notably, vulcanstrength.com had the highest AOV of $450-475, while factoryweights.co.uk had the highest conversion rate of 2.00-2.50%. Overall, ironmaster.com's performance sits in the middle among its competitors in July 2025.

titan.fitness screenshot
#1 titan.fitness
2.9M
Revenue
993.1K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
ivankobarbell.com screenshot
#2 ivankobarbell.com
36.3K
Revenue
12.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
factoryweights.co.uk screenshot
#3 factoryweights.co.uk
329K
Revenue
96.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
vulcanstrength.com screenshot
#4 vulcanstrength.com
133.5K
Revenue
30.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
jayflexfitness.com screenshot
#5 jayflexfitness.com
118.7K
Revenue
57K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
ironmaster.com vs top market performers
ironmaster.com
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conversion rate vs average order value for ironmaster.com and its competitors
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Revenue share by device at ironmaster.com

In July large majority of sales on ironmaster.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on ironmaster.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ironmaster.com channels

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ironmaster.com Google Ads spend

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ironmaster.com devices

Review ironmaster.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ironmaster.com top markets

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ironmaster.com country & global rank

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