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Dec 2025
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Home/Insights/Retailers/johnmasters.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.4K
Revenue
Dec 25
4K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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John Masters is an informational website offering a wide range of natural beauty and personal care products. The site provides resources on organic ingredients, product details, and educational content on sustainable practices. It offers hair, skin, and body care items that are produced with a focus on eco-friendly and natural principles.

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johnmasters.com Annual Revenue and Growth

johnmasters.com's annual sales on its online store amounted to $644.5K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$644.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
johnmasters.com revenue by year

johnmasters.com's monthly revenueOVER TIME
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Over the past three months, johnmasters.com revenue has experienced growth of 61%, compared to the preceding three months.

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johnmasters.com revenue growth for last six months
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OVERVIEW
In December 2025, johnmasters.com reported online sales revenue of $2,364, significantly below the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 0.50-1.00%, lagging behind the industry high of 4.87%. The site's average order value (AOV) ranged between $75-100, also lower than the sector high of $191. With 4,012 sessions, johnmasters.com struggled to keep pace with the median of 23,270, compared to the leading competitor, ulta.com, which amassed an impressive revenue of $152,769,917. These metrics highlight the challenges johnmasters.com faces in the competitive beauty and cosmetics market.
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johnmasters.com competitors

In December 2025, johnmasters.com reported revenue of $2,364 from 29 transactions and 4,012 sessions, with an average order value (AOV) ranging between $75-$100 and a conversion rate of 0.50-1.00%. Compared to its competitors, churchcalifornia.com leads with revenue of $68,392 from 884 transactions and 15,575 sessions, boasting a high conversion rate of 5.50-6.00%. malie.com follows with revenue of $46,335 from 600 transactions and 22,214 sessions, with a conversion rate of 2.50-3.00%. Lastly, misterpompadour.com trails behind with revenue of $14,050 from 279 transactions and 7,903 sessions, showcasing an AOV of $50-$75 and a conversion rate of 3.50-4.00%. Overall, johnmasters.com falls short in terms of revenue and transactions compared to its competitors, but maintains a competitive AOV and conversion rate.

churchcalifornia.com screenshot
#1 churchcalifornia.com
68.4K
Revenue
15.6K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
malie.com screenshot
#2 malie.com
46.3K
Revenue
22.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
misterpompadour.com screenshot
#3 misterpompadour.com
14.1K
Revenue
7.9K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
johnmasters.com vs top market performers
johnmasters.com
top retailers
conversion rate vs average order value for johnmasters.com and its competitors
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Revenue share by device at johnmasters.com

In December large majority of sales on johnmasters.com, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.

In December large majority of sales on johnmasters.com, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.
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johnmasters.com channels

Identify top traffic channels that drive growth for johnmasters.comand discover how performance of traffic channels has changed over time.

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johnmasters.com Google Ads spend

Evaluate johnmasters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnmasters.com devices

Review johnmasters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnmasters.com top markets

Explore johnmasters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnmasters.com country & global rank

Assess the ranking of johnmasters.com among other retailers within its primary country and worldwide.

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