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Apr 2026
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Home/Insights/Retailers/johnmasters.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.2K
Revenue
Apr 26
2.3K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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John Masters is an informational website offering a wide range of natural beauty and personal care products. The site provides resources on organic ingredients, product details, and educational content on sustainable practices. It offers hair, skin, and body care items that are produced with a focus on eco-friendly and natural principles.

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johnmasters.com Annual Revenue and Growth

johnmasters.com's annual sales on its online store amounted to $49.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$49.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
johnmasters.com revenue by year

johnmasters.com's monthly revenueOVER TIME
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Over the past three months, johnmasters.com revenue has experienced decline of 49%, compared to the preceding three months.

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johnmasters.com revenue decline for last six months
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OVERVIEW
In April 2026, johnmasters.com generated $1,223 in online sales, significantly below the BEAUTY AND COSMETICS median of $40,161, with a conversion rate of 0.50-1.00%, far from the high of 4.38% in the industry. Its average order value (AOV) ranged between $75-100, also lower than the sector's high of $195. The site recorded 2,278 sessions, well below the median of 20,819 and dwarfed by sephora.com’s staggering 84,653,344 sessions. Overall, these metrics indicate johnmasters.com is struggling in comparison to industry standards, revealing opportunities for improvement in sales and customer engagement.
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johnmasters.com competitors

In April 2026, johnmasters.com reported a revenue of $1,223 from 14 transactions over 2,278 sessions, yielding a conversion rate of 0.50-1.00%. In contrast, churchcalifornia.com significantly outperformed with $72,994 in revenue from 1,042 transactions and a robust conversion rate of 5.00-5.50%, benefiting from higher traffic (19,539 sessions). malie.com also excelled, generating $40,789 from 595 transactions across 28,483 sessions, with a conversion rate of 2.00-2.50%. Meanwhile, misterpompadour.com saw $7,807 in revenue from 143 transactions, supported by 4,821 sessions and a conversion rate of 2.50-3.00%. Overall, johnmasters.com faces stiff competition, notably with competitors showcasing much higher revenues and conversion rates, suggesting areas for improvement in its marketing and customer engagement strategies.

churchcalifornia.com screenshot
#1 churchcalifornia.com
73K
Revenue
19.5K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
malie.com screenshot
#2 malie.com
40.8K
Revenue
28.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
misterpompadour.com screenshot
#3 misterpompadour.com
7.8K
Revenue
4.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
johnmasters.com vs top market performers
johnmasters.com
top retailers
conversion rate vs average order value for johnmasters.com and its competitors
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Revenue share by device at johnmasters.com

In April large majority of sales on johnmasters.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

In April large majority of sales on johnmasters.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.
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johnmasters.com channels

Identify top traffic channels that drive growth for johnmasters.comand discover how performance of traffic channels has changed over time.

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johnmasters.com Google Ads spend

Evaluate johnmasters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnmasters.com devices

Review johnmasters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnmasters.com top markets

Explore johnmasters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnmasters.com country & global rank

Assess the ranking of johnmasters.com among other retailers within its primary country and worldwide.

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