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Nov 2025
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Home/Insights/Retailers/johnmasters.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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4.1K
Revenue
Nov 25
5.3K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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John Masters is an informational website offering a wide range of natural beauty and personal care products. The site provides resources on organic ingredients, product details, and educational content on sustainable practices. It offers hair, skin, and body care items that are produced with a focus on eco-friendly and natural principles.

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johnmasters.com Annual Revenue and Growth

johnmasters.com's annual sales on its online store amounted to $644.5K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$644.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
johnmasters.com revenue by year

johnmasters.com's monthly revenueOVER TIME
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Over the past three months, johnmasters.com revenue has experienced growth of 71%, compared to the preceding three months.

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johnmasters.com revenue growth for last six months
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OVERVIEW
In November 2025, johnmasters.com, operating in the lifestyle and beauty/cosmetics sector, generated $4,085 in online sales with a conversion rate between 0.50-1.00%, significantly lower than the industry's median of 5.32%. The average order value (AOV) ranged from $75-100, below the high benchmark of $204. The site attracted 5,272 sessions, starkly contrasted by the median of 19,748 and far behind leaders like Sephora, which saw 76,114,809 sessions. Overall, johnmasters.com underperformed compared to industry averages, indicating opportunities for growth in traffic and conversion.
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johnmasters.com competitors

In November 2025, johnmasters.com generated $4,085 in revenue from 47 transactions and 5,272 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate between 0.50% to 1.00%. Comparing this to its competitors, churchcalifornia.com had revenue of $46,496 from 585 transactions and 10,656 sessions, with a high conversion rate of 5.00% to 5.50%. malie.com outperformed with $56,418 in revenue from 690 transactions and 23,037 sessions, but with a lower conversion rate of 2.50% to 3.00%. misterpompadour.com, on the other hand, had $19,635 in revenue from 427 transactions and 11,405 sessions, with an AOV ranging from $25 to $50 and a conversion rate between 3.50% to 4.00%. Overall, johnmasters.com may need to focus on increasing its conversion rate and sessions to compete effectively with its higher-performing competitors in the market.

churchcalifornia.com screenshot
#1 churchcalifornia.com
46.5K
Revenue
10.7K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
malie.com screenshot
#2 malie.com
56.4K
Revenue
23K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
misterpompadour.com screenshot
#3 misterpompadour.com
19.6K
Revenue
11.4K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
johnmasters.com vs top market performers
johnmasters.com
top retailers
conversion rate vs average order value for johnmasters.com and its competitors
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Revenue share by device at johnmasters.com

In November large majority of sales on johnmasters.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In November large majority of sales on johnmasters.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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johnmasters.com channels

Identify top traffic channels that drive growth for johnmasters.comand discover how performance of traffic channels has changed over time.

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johnmasters.com Google Ads spend

Evaluate johnmasters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnmasters.com devices

Review johnmasters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnmasters.com top markets

Explore johnmasters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnmasters.com country & global rank

Assess the ranking of johnmasters.com among other retailers within its primary country and worldwide.

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