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May 2026
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Home/Insights/Retailers/johnmasters.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.7K
Revenue
May 26
3.5K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$75-100
AOV
May 26
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John Masters is an informational website offering a wide range of natural beauty and personal care products. The site provides resources on organic ingredients, product details, and educational content on sustainable practices. It offers hair, skin, and body care items that are produced with a focus on eco-friendly and natural principles.

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johnmasters.com Annual Revenue and Growth

johnmasters.com's annual sales on its online store amounted to $49.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$49.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
johnmasters.com revenue by year

johnmasters.com's monthly revenueOVER TIME
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Over the past three months, johnmasters.com revenue has experienced decline of 29%, compared to the preceding three months.

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johnmasters.com revenue decline for last six months
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OVERVIEW
In May 2026, johnmasters.com generated $1,714 in online sales with a conversion rate of 0.50-1.00%, significantly below the BEAUTY AND COSMETICS median of $41,533 and high conversion rate of 4.55%. The average order value (AOV) ranged between $75-100, while the median AOV in the industry is $205. With 3,493 sessions, johnmasters.com lags behind the median of 16,416 and the leading sephora.com, which boasts 60,095,887 sessions, indicating challenges in traffic and sales performance relative to industry standards.
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johnmasters.com competitors

In May 2026, johnmasters.com reported a revenue of $1,714 with 21 transactions across 3,493 sessions, yielding a conversion rate between 0.50-1.00%. In contrast, churchcalifornia.com significantly outperformed with a revenue of $153,496, generating 1,626 transactions from 33,089 sessions, leading to a conversion rate of 4.50-5.00%. malie.com also showed stronger metrics, with a revenue of $58,277 from 662 transactions and 33,664 sessions, achieving a conversion rate of 1.50-2.00%. Meanwhile, misterpompadour.com had a lower revenue of $6,943 from 147 transactions and 4,874 sessions, with a conversion rate of 3.00-3.50%. Despite similar Average Order Values (AOV) of $75-100, johnmasters.com trails behind its competitors in both revenue and conversion performance, highlighting opportunities for improvement in its online sales strategy.

churchcalifornia.com screenshot
#1 churchcalifornia.com
153.5K
Revenue
33.1K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
malie.com screenshot
#2 malie.com
58.3K
Revenue
33.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
misterpompadour.com screenshot
#3 misterpompadour.com
6.9K
Revenue
4.9K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
johnmasters.com vs top market performers
johnmasters.com
top retailers
conversion rate vs average order value for johnmasters.com and its competitors
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Revenue share by device at johnmasters.com

In May large majority of sales on johnmasters.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

In May large majority of sales on johnmasters.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

Industries johnmasters.com operates in

johnmasters.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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johnmasters.com channels

Identify top traffic channels that drive growth for johnmasters.comand discover how performance of traffic channels has changed over time.

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johnmasters.com Google Ads spend

Evaluate johnmasters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnmasters.com devices

Review johnmasters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnmasters.com top markets

Explore johnmasters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnmasters.com country & global rank

Assess the ranking of johnmasters.com among other retailers within its primary country and worldwide.

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