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Jan 2026
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Home/Insights/Retailers/johnmasters.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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2.3K
Revenue
Jan 26
4K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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John Masters is an informational website offering a wide range of natural beauty and personal care products. The site provides resources on organic ingredients, product details, and educational content on sustainable practices. It offers hair, skin, and body care items that are produced with a focus on eco-friendly and natural principles.

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johnmasters.com Annual Revenue and Growth

johnmasters.com's annual sales on its online store amounted to $49.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$49.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
johnmasters.com revenue by year

johnmasters.com's monthly revenueOVER TIME
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Over the past three months, johnmasters.com revenue has experienced growth of 10%, compared to the preceding three months.

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johnmasters.com revenue growth for last six months
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OVERVIEW
In January 2026, johnmasters.com generated $2,301 in online sales, significantly below the BEAUTY AND COSMETICS median of $51,477, with a conversion rate between 0.50-1.00%, compared to the category's high of 4.7%. The site's average order value (AOV) ranged from $75 to $100, while a high AOV in the industry reaches $194. With 3,982 sessions, johnmasters.com falls short of the lifestyle median of 22,631 sessions, and far behind ulta.com, which leads the market with $104,496,353 in revenue and 47,691,438 sessions. These metrics highlight a need for strategic improvements in performance.
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johnmasters.com competitors

When comparing johnmasters.com to its competitors as of January 2026, we see that johnmasters.com has a revenue of $2,301 with 29 transactions and 3,982 sessions, resulting in a conversion rate of 0.50-1.00%. In comparison, churchcalifornia.com leads the pack with a revenue of $51,136 from 649 transactions and 11,706 sessions, boasting a high conversion rate of 5.50-6.00%. malie.com follows closely behind with $45,987 in revenue from 629 transactions and 26,387 sessions, with a conversion rate of 2.00-2.50%. Lastly, misterpompadour.com trails behind with a revenue of $14,747 from 287 transactions and 8,045 sessions, achieving a conversion rate of 3.50-4.00%. Overall, johnmasters.com lags behind its competitors in terms of revenue, transactions, and conversion rate, indicating potential areas for improvement in its online performance.

churchcalifornia.com screenshot
#1 churchcalifornia.com
51.1K
Revenue
11.7K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
malie.com screenshot
#2 malie.com
46K
Revenue
26.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
misterpompadour.com screenshot
#3 misterpompadour.com
14.7K
Revenue
8K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
johnmasters.com vs top market performers
johnmasters.com
top retailers
conversion rate vs average order value for johnmasters.com and its competitors
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Revenue share by device at johnmasters.com

In January large majority of sales on johnmasters.com, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.

In January large majority of sales on johnmasters.com, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.
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johnmasters.com channels

Identify top traffic channels that drive growth for johnmasters.comand discover how performance of traffic channels has changed over time.

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johnmasters.com Google Ads spend

Evaluate johnmasters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnmasters.com devices

Review johnmasters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnmasters.com top markets

Explore johnmasters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnmasters.com country & global rank

Assess the ranking of johnmasters.com among other retailers within its primary country and worldwide.

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