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May 2025
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Home/Insights/Retailers/johnmasters.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.9K
Revenue
3.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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John Masters is an informational website offering a wide range of natural beauty and personal care products. The site provides resources on organic ingredients, product details, and educational content on sustainable practices. It offers hair, skin, and body care items that are produced with a focus on eco-friendly and natural principles.

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johnmasters.com's revenueOVER TIME
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Over the past three months, johnmasters.com revenue has experienced decline of 82%, compared to the preceding three months.

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johnmasters.com revenue decline for last six months
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Top products on johnmasters.comby revenue

#1 Daily Nourishing Shampoo with Lavender & Rosemary
$22.2
Price
$5.8K
Revenue
#2 Hair Pomade
$24
Price
$5.2K
Revenue
#3 Deep Moisturizing Shampoo with Evening Primrose
$26.9
Price
$3.1K
Revenue
#4 Lip Calm Pomegranate
$8
Price
Revenue
#5 Daily Nourishing Conditioner with Citrus & Neroli
$21.4
Price
Revenue
#6 Repair Conditioner for Damaged Hair with Honey & Hibiscus
$29
Price
Revenue
#7 100% Argan Oil USDA-Certified Organic
$39
Price
Revenue
#8 Hydrate & Protect Hair Milk with Rose & Apricot
$27.7
Price
Revenue
#9 Volumizing Foam with Quinoa & Acacia Gum
$29
Price
Revenue
#10 Daily Nourishing Shampoo with Citrus & Geranium
$29
Price
Revenue
#1 Daily Nourishing Shampoo with Lavender & Rosemary
$22.2
Price
$5.8K
Revenue
#2 Hair Pomade
$24
Price
$5.2K
Revenue
#3 Deep Moisturizing Shampoo with Evening Primrose
$26.9
Price
$3.1K
Revenue
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OVERVIEW
In May 2025, johnmasters.com in the BEAUTY AND COSMETICS industry had online sales revenue of $1,946, a conversion rate of 0.50-1.00%, an AOV of $75-100, and 3,213 sessions. The median revenue in this category was $46,882, the highest revenue was $96,002,620 from ulta.com, the highest conversion rate was 4.51%, the lowest conversion rate was 1.17%, the highest AOV was $213, the lowest AOV was $53, the highest number of sessions was 38,510,361 from sephora.com, and the median sessions were 19,997.
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johnmasters.com competitors

In May 2025, johnmasters.com lagged behind its competitors in terms of revenue, with only $1,946 compared to Mister Pompadour's $16,529, Church California's $129,859, and Malie's $55,011. In terms of transactions, John Masters had the lowest at 21, while Mister Pompadour had 303, Church California had 1,359, and Malie had 599. Sessions also reflected a similar trend, with John Masters at 3,213 compared to Mister Pompadour's 9,605, Church California's 28,815, and Malie's 26,823. Although John Masters and Church California had a similar Average Order Value (AOV) range of $75-100, the conversion rate of John Masters at 0.50-1.00% was significantly lower than Church California's 4.50-5.00% and Malie's 2.00-2.50%. Overall, in May 2025, johnmasters.com showed lower performance metrics compared to its competitors in the similar domain space.

churchcalifornia.com screenshot
#1 churchcalifornia.com
129.9K
Revenue
28.8K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
malie.com screenshot
#2 malie.com
55K
Revenue
26.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
misterpompadour.com screenshot
#3 misterpompadour.com
16.5K
Revenue
9.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
johnmasters.com vs top market performers
johnmasters.com
top retailers
conversion rate vs average order value for johnmasters.com and its competitors
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Revenue share by device at johnmasters.com

In May large majority of sales on johnmasters.com, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.

In May large majority of sales on johnmasters.com, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.
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johnmasters.com channels

Identify top traffic channels that drive growth for johnmasters.comand discover how performance of traffic channels has changed over time.

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johnmasters.com Google Ads spend

Evaluate johnmasters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnmasters.com devices

Review johnmasters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnmasters.com top markets

Explore johnmasters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnmasters.com country & global rank

Assess the ranking of johnmasters.com among other retailers within its primary country and worldwide.

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