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Jul 2026
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Home/Insights/Retailers/johnmasters.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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2K
Revenue
Jul 26
4.2K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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John Masters is an informational website offering a wide range of natural beauty and personal care products. The site provides resources on organic ingredients, product details, and educational content on sustainable practices. It offers hair, skin, and body care items that are produced with a focus on eco-friendly and natural principles.

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johnmasters.com Annual Revenue and Growth

johnmasters.com's annual sales on its online store amounted to $49.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$49.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
johnmasters.com revenue by year

johnmasters.com's monthly revenueOVER TIME
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Over the past three months, johnmasters.com revenue has experienced growth of 16%, compared to the preceding three months.

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johnmasters.com revenue growth for last six months
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OVERVIEW
johnmasters.com operates within the beauty and cosmetics category, currently positioned well but below the average metrics. For the month of July 2026, it generated $1,964 in revenue from online sales, significantly less than the typical beauty and cosmetics retailer's $39,200. Its conversion rate stood at 0.50-1.00%, below the typical range of 1.1% to 4.37%. With an average order value of $75-100, it falls within the typical beauty and cosmetics retailer's range of $52 to $207. Additionally, johnmasters.com recorded 4,162 sessions, far fewer than the typical 17,100.
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johnmasters.com competitors

In July 2026, johnmasters.com significantly trails its competitors in revenue, generating only $1,964 compared to churchcalifornia.com, which leads with $77,200, a difference of $75,200. Additionally, johnmasters.com ranks last in transactions, with only 26 compared to churchcalifornia.com's 989, trailing by 963. The website also suffers in traffic, with just 4,162 sessions, falling short of malie.com by 18,000 sessions. Despite sharing a similar Average Order Value (AOV) range of $75-100 with its competitors, johnmasters.com has a notably lower conversion rate of 0.50-1.00%, in stark contrast to churchcalifornia.com’s 4.50-5.00%. Overall, these metrics indicate a significant gap between johnmasters.com and its more successful competitors.

churchcalifornia.com screenshot
#1 churchcalifornia.com
77.2K
Revenue
19.9K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
malie.com screenshot
#2 malie.com
41K
Revenue
22.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
misterpompadour.com screenshot
#3 misterpompadour.com
11.1K
Revenue
7.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
johnmasters.com vs top market performers
johnmasters.com
top retailers
conversion rate vs average order value for johnmasters.com and its competitors
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Revenue share by device at johnmasters.com

In July large majority of sales on johnmasters.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

In July large majority of sales on johnmasters.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

Industries johnmasters.com operates in

johnmasters.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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johnmasters.com channels

Identify top traffic channels that drive growth for johnmasters.comand discover how performance of traffic channels has changed over time.

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johnmasters.com Google Ads spend

Evaluate johnmasters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnmasters.com devices

Review johnmasters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnmasters.com top markets

Explore johnmasters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnmasters.com country & global rank

Assess the ranking of johnmasters.com among other retailers within its primary country and worldwide.

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