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Sep 2025
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Home/Insights/Retailers/johnmasters.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.5K
Revenue
Sep 25
5.8K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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John Masters is an informational website offering a wide range of natural beauty and personal care products. The site provides resources on organic ingredients, product details, and educational content on sustainable practices. It offers hair, skin, and body care items that are produced with a focus on eco-friendly and natural principles.

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johnmasters.com Annual Revenue and Growth

johnmasters.com's annual sales on its online store amounted to $644.5K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$644.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
johnmasters.com revenue by year

johnmasters.com's monthly revenueOVER TIME
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Over the past three months, johnmasters.com revenue has experienced decline of 7.6%, compared to the preceding three months.

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johnmasters.com revenue decline for last six months
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OVERVIEW
In September 2025, johnmasters.com generated $2,549 in online sales, significantly below the BEAUTY AND COSMETICS median of $40,540, with a conversion rate between 0.50-1.00%, underperforming compared to the high rate of 4.54%. The average order value (AOV) ranged from $75-100, lower than the sector's high of $203, while sessions totaled 5,817, far less than the median of 18,928 and the top competitor, sephora.com, with 45,764,193 sessions, indicating a need for enhanced marketing strategies to improve performance across all metrics in a highly competitive industry.
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johnmasters.com competitors

In September 2025, johnmasters.com had a revenue of $2,549 with 33 transactions and 5,817 sessions. The average order value (AOV) ranged between $75-100, and the conversion rate was between 0.50-1.00%. Compared to its competitors, churchcalifornia.com outperformed johnmasters.com significantly with a revenue of $78,864 from 1,045 transactions and 20,226 sessions. The AOV and conversion rate were also higher at $75-100 and 5.00-5.50% respectively. malie.com had a revenue of $59,789 with 745 transactions and 31,075 sessions, along with a conversion rate of 2.00-2.50%. misterpompadour.com had a revenue of $27,263 from 492 transactions and 13,992 sessions, with an AOV of $50-75 and a conversion rate of 3.50-4.00%. Overall, johnmasters.com had lower performance metrics compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

churchcalifornia.com screenshot
#1 churchcalifornia.com
78.9K
Revenue
20.2K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
malie.com screenshot
#2 malie.com
59.8K
Revenue
31.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
misterpompadour.com screenshot
#3 misterpompadour.com
27.3K
Revenue
14K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
johnmasters.com vs top market performers
johnmasters.com
top retailers
conversion rate vs average order value for johnmasters.com and its competitors
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Revenue share by device at johnmasters.com

In September large majority of sales on johnmasters.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In September large majority of sales on johnmasters.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
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johnmasters.com channels

Identify top traffic channels that drive growth for johnmasters.comand discover how performance of traffic channels has changed over time.

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johnmasters.com Google Ads spend

Evaluate johnmasters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnmasters.com devices

Review johnmasters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnmasters.com top markets

Explore johnmasters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnmasters.com country & global rank

Assess the ranking of johnmasters.com among other retailers within its primary country and worldwide.

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