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Jul 2025
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Home/Insights/Retailers/johnmasters.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2K
Revenue
4.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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John Masters is an informational website offering a wide range of natural beauty and personal care products. The site provides resources on organic ingredients, product details, and educational content on sustainable practices. It offers hair, skin, and body care items that are produced with a focus on eco-friendly and natural principles.

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johnmasters.com's revenueOVER TIME
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Over the past three months, johnmasters.com revenue has experienced decline of 40%, compared to the preceding three months.

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johnmasters.com revenue decline for last six months
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OVERVIEW
In July 2025, johnmasters.com in the BEAUTY AND COSMETICS industry generated $2,025 in revenue with a conversion rate of 0.50-1.00% and an AOV of $75-100. The highest conversion rate in the industry is 4.31% while the lowest is 1.0%. The highest AOV is $211 and the lowest is $51. The website had 4,101 sessions, with the highest at 41,064,568 from sephora.com and a median of 20,909 sessions in the BEAUTY AND COSMETICS category. themmancompany.com had the largest revenue of $113,233,299 in the industry for the month.
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johnmasters.com competitors

In July 2025, johnmasters.com has a revenue of $2,025 with 25 transactions and 4,101 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 0.50-1.00%. Compared to its competitors, johnmasters.com lags behind in revenue and transactions. For instance, churchcalifornia.com has a revenue of $106,228 with 1,341 transactions and 28,674 sessions, boasting a high conversion rate of 4.50-5.00%. malie.com and misterpompadour.com also outperform johnmasters.com in terms of revenue, transactions, and conversion rates, showcasing stronger performance in the beauty and grooming industry. While johnmasters.com maintains a similar AOV to its competitors, it could focus on improving its conversion rate and increasing its revenue and transactions to better compete in the market.

churchcalifornia.com screenshot
#1 churchcalifornia.com
106.2K
Revenue
28.7K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
malie.com screenshot
#2 malie.com
25.4K
Revenue
13.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
misterpompadour.com screenshot
#3 misterpompadour.com
21K
Revenue
11.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
johnmasters.com vs top market performers
johnmasters.com
top retailers
conversion rate vs average order value for johnmasters.com and its competitors
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Revenue share by device at johnmasters.com

In July large majority of sales on johnmasters.com, 89% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 11% of sales coming from desktop devices.

In July large majority of sales on johnmasters.com, 89% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 11% of sales coming from desktop devices.
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johnmasters.com channels

Identify top traffic channels that drive growth for johnmasters.comand discover how performance of traffic channels has changed over time.

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johnmasters.com Google Ads spend

Evaluate johnmasters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnmasters.com devices

Review johnmasters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnmasters.com top markets

Explore johnmasters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnmasters.com country & global rank

Assess the ranking of johnmasters.com among other retailers within its primary country and worldwide.

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