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Sep 2026
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Home/Insights/Retailers/johnmasters.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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918.1
Revenue
Sep 26
1.6K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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John Masters is an informational website offering a wide range of natural beauty and personal care products. The site provides resources on organic ingredients, product details, and educational content on sustainable practices. It offers hair, skin, and body care items that are produced with a focus on eco-friendly and natural principles.

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johnmasters.com Annual Revenue and Growth

johnmasters.com's annual sales on its online store amounted to $49.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$49.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
johnmasters.com revenue by year

johnmasters.com's monthly revenueOVER TIME
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Over the past three months, johnmasters.com revenue has experienced growth of 35%, compared to the preceding three months.

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johnmasters.com revenue growth for last six months
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OVERVIEW
johnmasters.com operates in the beauty and cosmetics category, ranking below many competitors. In September 2026, its revenue for online sales reached $918, starkly lower than the typical beauty and cosmetics retailer's $35,500. The site's conversion rate ranged from 0.50-1.00%, falling short of the typical range of 1.06% to 4.56%. Its average order value (AOV) was between $75-100, which is within the typical beauty and cosmetics category range of $50 to $214. With only 1,584 sessions, johnmasters.com significantly lags behind the typical beauty and cosmetics retailer's 14,500 sessions.
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johnmasters.com competitors

In September 2026, johnmasters.com trails its competitors significantly in revenue, generating $918 from 10 transactions across 1,584 sessions. In contrast, churchcalifornia.com leads with $113,000 in revenue and 1,388 transactions from 24,900 sessions, clearly outperforming johnmasters.com. malie.com also surpasses johnmasters.com with $45,000 in revenue from 486 transactions during 25,200 sessions, while misterpompadour.com achieves $9,214 in revenue with 181 transactions from 5,143 sessions. Furthermore, johnmasters.com ranks lowest in sessions as well, underscoring its need for greater visibility. While all competitors share similar average order values (AOV) of $75-100, johnmasters.com’s conversion rate of 0.50-1.00% lags behind churchcalifornia.com’s impressive 5.50-6.00%. This highlights the challenges johnmasters.com faces in capturing a larger market share.

churchcalifornia.com screenshot
#1 churchcalifornia.com
113.4K
Revenue
24.9K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
malie.com screenshot
#2 malie.com
45K
Revenue
25.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
misterpompadour.com screenshot
#3 misterpompadour.com
9.2K
Revenue
5.1K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
johnmasters.com vs top market performers
johnmasters.com
top retailers
conversion rate vs average order value for johnmasters.com and its competitors
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Revenue share by device at johnmasters.com

In September large majority of sales on johnmasters.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

In September large majority of sales on johnmasters.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

Industries johnmasters.com operates in

johnmasters.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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johnmasters.com channels

Identify top traffic channels that drive growth for johnmasters.comand discover how performance of traffic channels has changed over time.

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johnmasters.com Google Ads spend

Evaluate johnmasters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnmasters.com devices

Review johnmasters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnmasters.com top markets

Explore johnmasters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnmasters.com country & global rank

Assess the ranking of johnmasters.com among other retailers within its primary country and worldwide.

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