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May 2025
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Home/Insights/Retailers/johnnie-o.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.2M
Revenue
299.6K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
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Johnnie-O.com is an e-commerce website that offers a range of clothing and lifestyle products for men, women, and children. They specialize in casual apparel such as shirts, shorts, pants, sweaters, and accessories. The website provides a convenient platform to browse and shop for contemporary yet comfortable clothing items online.

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johnnie-o.com's revenueOVER TIME
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Over the past three months, johnnie-o.com revenue has experienced decline of 20%, compared to the preceding three months.

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johnnie-o.com revenue decline for last six months
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OVERVIEW
In May 2025, johnnie-o.com in the SPORTS industry had a revenue of $1,207,274 with a conversion rate of 2.00-2.50% and an AOV of $175-200. The website had 299,608 sessions, while the largest store in the category, garmin.com, had $189,203,870 in revenue and 47,255,232 sessions. The median revenue for SPORTS was $84,330, with a high conversion rate of 3.0% and AOV of $565. A low conversion rate was 0.65% and AOV was $79, with a median of 29,719 sessions.
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johnnie-o.com competitors

In May 2025, johnnie-o.com generated $1,207,274 in revenue from 6,075 transactions and 299,608 sessions, with an average order value (AOV) of $175-200 and a conversion rate of 2.00-2.50%. Compared to its competitors, johnnie-o.com's revenue falls between the lower and mid-range, with a higher number of transactions and sessions. In contrast, islandtrends.com had significantly lower revenue at $135,532 with 469 transactions and 30,098 sessions, but a higher AOV of $275-300. petermillar.com led in revenue at $3,878,806 with 8,995 transactions and 610,294 sessions, boasting a higher AOV of $425-450. countryclubprep.com and cutterbuck.com had lower revenues compared to johnnie-o.com, while southerntide.com fell in a similar revenue range but with fewer transactions and sessions. Overall, johnnie-o.com appears to be competitive in terms of revenue, transactions, and sessions within its market segment.

islandtrends.com screenshot
#1 islandtrends.com
135.5K
Revenue
30.1K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
petermillar.com screenshot
#2 petermillar.com
3.9M
Revenue
610.3K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
cutterbuck.com screenshot
#3 cutterbuck.com
624.3K
Revenue
91.6K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
southerntide.com screenshot
#4 southerntide.com
311K
Revenue
188.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
countryclubprep.com screenshot
#5 countryclubprep.com
104.5K
Revenue
24.9K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
johnnie-o.com vs top market performers
johnnie-o.com
top retailers
conversion rate vs average order value for johnnie-o.com and its competitors
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Revenue share by device at johnnie-o.com

In May large majority of sales on johnnie-o.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices.

In May large majority of sales on johnnie-o.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices.
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johnnie-o.com channels

Identify top traffic channels that drive growth for johnnie-o.comand discover how performance of traffic channels has changed over time.

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johnnie-o.com Google Ads spend

Evaluate johnnie-o.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnnie-o.com devices

Review johnnie-o.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnnie-o.com top markets

Explore johnnie-o.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnnie-o.com country & global rank

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