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Sep 2026
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Home/Insights/Retailers/johnnie-o.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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2.2M
Revenue
Sep 26
998.4K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$175-200
AOV
Sep 26
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Johnnie-O.com is an e-commerce website that offers a range of clothing and lifestyle products for men, women, and children. They specialize in casual apparel such as shirts, shorts, pants, sweaters, and accessories. The website provides a convenient platform to browse and shop for contemporary yet comfortable clothing items online.

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johnnie-o.com Annual Revenue and Growth

johnnie-o.com's annual sales on its online store amounted to $21.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$21.9M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
johnnie-o.com revenue by year

johnnie-o.com's monthly revenueOVER TIME
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Over the past three months, johnnie-o.com revenue has experienced decline of 11%, compared to the preceding three months.

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johnnie-o.com revenue decline for last six months
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OVERVIEW
johnnie-o.com generated $2.2 million in revenue from online sales in September 2026. With a conversion rate of 1.00-1.50%, it falls within the typical sports store range of 0.59% to 3.07%. Its average order value (AOV) of $175-200 also aligns with the category's typical range of $79 to $562. Furthermore, johnnie-o.com had 998,000 sessions, significantly higher than the typical sports store's 25,800 sessions, illustrating its strong performance within the sports category.
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johnnie-o.com competitors

In September 2026, johnnie-o.com excels in total revenue, achieving $2.2 million, placing it second among competitors. It also ranks second in transactions with 11,600, outperforming islandtrends.com’s 614 and cutterbuck.com’s 2,096. However, johnnie-o.com trails petermillar.com, which leads in revenue at $8.8 million and transactions at 21,300. While johnnie-o.com has a conversion rate of 1.00-1.50%, it falls behind cutterbuck.com and southerntide.com, which both achieve higher conversion rates of 2.00-2.50% and 2.50-3.00%, respectively. In terms of sessions, johnnie-o.com ranks second with 998,000, still behind petermillar.com’s 1.6 million sessions. Overall, johnnie-o.com demonstrates strong performance, yet faces notable competition.

islandtrends.com screenshot
#1 islandtrends.com
140.7K
Revenue
44.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
petermillar.com screenshot
#2 petermillar.com
8.8M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
cutterbuck.com screenshot
#3 cutterbuck.com
518.1K
Revenue
88K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
southerntide.com screenshot
#4 southerntide.com
558.3K
Revenue
144.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
countryclubprep.com screenshot
#5 countryclubprep.com
70.3K
Revenue
22.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
johnnie-o.com vs top market performers
johnnie-o.com
top retailers
conversion rate vs average order value for johnnie-o.com and its competitors
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Revenue share by device at johnnie-o.com

In September large majority of sales on johnnie-o.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on johnnie-o.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries johnnie-o.com operates in

johnnie-o.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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johnnie-o.com channels

Identify top traffic channels that drive growth for johnnie-o.comand discover how performance of traffic channels has changed over time.

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johnnie-o.com Google Ads spend

Evaluate johnnie-o.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnnie-o.com devices

Review johnnie-o.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnnie-o.com top markets

Explore johnnie-o.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnnie-o.com country & global rank

Assess the ranking of johnnie-o.com among other retailers within its primary country and worldwide.

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