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Sep 2025
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Home/Insights/Retailers/johnnie-o.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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945.7K
Revenue
Sep 25
467.8K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Johnnie-O.com is an e-commerce website that offers a range of clothing and lifestyle products for men, women, and children. They specialize in casual apparel such as shirts, shorts, pants, sweaters, and accessories. The website provides a convenient platform to browse and shop for contemporary yet comfortable clothing items online.

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johnnie-o.com Annual Revenue and Growth

johnnie-o.com's annual sales on its online store amounted to $18.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$18.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
johnnie-o.com revenue by year

johnnie-o.com's monthly revenueOVER TIME
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Over the past three months, johnnie-o.com revenue has experienced growth of 7.8%, compared to the preceding three months.

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johnnie-o.com revenue growth for last six months
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OVERVIEW
In September 2025, johnnie-o.com generated $945,657 in online sales, significantly outperforming the sports industry median of $77,565, with a conversion rate of 1.00-1.50%, below the high of 3.05%, while its average order value (AOV) ranged from $150-175, far less than the top AOV of $539. The site attracted 467,819 sessions, a substantial figure compared to the sports median of 30,275 but dwarfed by garmin.com’s impressive 47,231,640 sessions, illustrating johnnie-o's strong yet competitive presence in the SPORTS online market.
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johnnie-o.com competitors

In September 2025, johnnie-o.com reported a revenue of $945,657 with 5,452 transactions and 467,819 sessions. Their average order value (AOV) falls between $150-$175, with a conversion rate of 1.00-1.50%. Comparing this data to its competitors, we can see that petermillar.com leads in revenue with $3,333,765, 8,582 transactions, and 771,231 sessions. Their AOV is between $375-$400, with a conversion rate of 1.00-1.50%. cutterbuck.com has a higher conversion rate of 2.00-2.50%, despite lower revenue of $532,981. Southern Tide falls in the mid-range with revenue of $582,579, 5,045 transactions, and 183,540 sessions. Country Club Prep is on par with johnnie-o.com in terms of AOV and conversion rate, but with lower revenue at $67,110. Overall, johnnie-o.com competes well in terms of revenue and AOV compared to its competitors in the clothing industry.

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71K
Revenue
22.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
petermillar.com screenshot
#2 petermillar.com
3.3M
Revenue
771.2K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
cutterbuck.com screenshot
#3 cutterbuck.com
533K
Revenue
91.5K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
southerntide.com screenshot
#4 southerntide.com
582.6K
Revenue
183.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
countryclubprep.com screenshot
#5 countryclubprep.com
67.1K
Revenue
21.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
johnnie-o.com vs top market performers
johnnie-o.com
top retailers
conversion rate vs average order value for johnnie-o.com and its competitors
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Revenue share by device at johnnie-o.com

In September large majority of sales on johnnie-o.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on johnnie-o.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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johnnie-o.com channels

Identify top traffic channels that drive growth for johnnie-o.comand discover how performance of traffic channels has changed over time.

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johnnie-o.com Google Ads spend

Evaluate johnnie-o.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnnie-o.com devices

Review johnnie-o.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnnie-o.com top markets

Explore johnnie-o.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnnie-o.com country & global rank

Assess the ranking of johnnie-o.com among other retailers within its primary country and worldwide.

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