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Dec 2025
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Home/Insights/Retailers/jwpepper.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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10.6M
Revenue
Dec 25
1.6M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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JWPepper.com is a website that primarily offers a wide range of sheet music for various instruments and genres. They also sell related musical accessories, such as stands and instrument cases. The website provides a user-friendly interface, allowing customers to easily search, purchase, and download digital/audio files or order physical copies of sheet music.

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jwpepper.com Annual Revenue and Growth

jwpepper.com's annual sales on its online store amounted to $149.2M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$149.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
jwpepper.com revenue by year

jwpepper.com's monthly revenueOVER TIME
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Over the past three months, jwpepper.com revenue has experienced growth of 25%, compared to the preceding three months.

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jwpepper.com revenue growth for last six months
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OVERVIEW
In December 2025, jwpepper.com generated $10,552,766 in online sales within the arts and entertainment/music sector, significantly outperforming the median revenue of $60,316, yet trailing behind the largest competitor, thomann.de, at $103,834,902; the site's conversion rate ranged from 3.00-3.50%, just shy of the sector's high of 3.49%, while its average order value (AOV) of $200-225 fell short of the industry's peak AOV of $704; with 1,574,046 sessions, jwpepper.com faced a challenge compared to the median of 16,689 sessions and the highest sessions of 16,862,935 from reverb.com.
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jwpepper.com competitors

In December 2025, jwpepper.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $10,552,766 from 51,628 transactions and 1,574,046 sessions, jwpepper.com had an AOV of $200-225 and a conversion rate of 3.00-3.50%. In comparison, sheetmusicplus.com generated $1,636,340 in revenue from 19,930 transactions and 1,561,615 sessions, with an AOV of $75-100 and a conversion rate of 1.00-1.50%. alfred.com and musicnotes.com also lagged behind jwpepper.com, while wwbw.com had significantly lower revenue of $81,869 from only 121 transactions and 4,704 sessions, despite a high AOV of $675-700 and a comparable conversion rate of 2.50-3.00%. Overall, jwpepper.com emerged as the clear leader among its competitors in the online sheet music market.

sheetmusicplus.com screenshot
#1 sheetmusicplus.com
1.6M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
alfred.com screenshot
#2 alfred.com
1.9M
Revenue
702.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
musicnotes.com screenshot
#3 musicnotes.com
4.1M
Revenue
2.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
wwbw.com screenshot
#4 wwbw.com
81.9K
Revenue
4.7K
Sessions
2.5-3.0%
Conv. rate
$600-700
AOV
jwpepper.com vs top market performers
jwpepper.com
top retailers
conversion rate vs average order value for jwpepper.com and its competitors
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Revenue share by device at jwpepper.com

In December large majority of sales on jwpepper.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on jwpepper.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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jwpepper.com channels

Identify top traffic channels that drive growth for jwpepper.comand discover how performance of traffic channels has changed over time.

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jwpepper.com Google Ads spend

Evaluate jwpepper.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jwpepper.com devices

Review jwpepper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jwpepper.com top markets

Explore jwpepper.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jwpepper.com country & global rank

Assess the ranking of jwpepper.com among other retailers within its primary country and worldwide.

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