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Nov 2025
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Home/Insights/Retailers/jwpepper.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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8.7M
Revenue
Nov 25
1.5M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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JWPepper.com is a website that primarily offers a wide range of sheet music for various instruments and genres. They also sell related musical accessories, such as stands and instrument cases. The website provides a user-friendly interface, allowing customers to easily search, purchase, and download digital/audio files or order physical copies of sheet music.

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jwpepper.com Annual Revenue and Growth

jwpepper.com's annual sales on its online store amounted to $149.2M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$149.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
jwpepper.com revenue by year

jwpepper.com's monthly revenueOVER TIME
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Over the past three months, jwpepper.com revenue has experienced growth of 60%, compared to the preceding three months.

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jwpepper.com revenue growth for last six months
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OVERVIEW
In November 2025, jwpepper.com, operating in the arts and entertainment/music industry, generated online sales revenue of $8,652,362, significantly surpassing the median of $52,847; its conversion rate of 3.00-3.50% is close to the high benchmark of 3.65%, while its average order value (AOV) ranges from $175 to $200, far exceeding the low of $54 but below the high of $690; with 1,547,035 sessions, it trails behind the leading store, reverb.com, which boasts 15,833,824 sessions, against a median of 15,296 in the sector.
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jwpepper.com competitors

In November 2025, jwpepper.com outperformed its competitors in terms of revenue, transactions, sessions, and conversion rate. With a revenue of $8,652,362 and 48,798 transactions from 1,547,035 sessions, jwpepper.com had a higher average order value (AOV) range of $175-200 and a conversion rate of 3.00-3.50%. In comparison, sheetmusicplus.com generated $1,638,432 in revenue with 18,973 transactions from 1,304,453 sessions and had a lower AOV range of $75-100 and a conversion rate of 1.00-1.50%. alfred.com and musicnotes.com also fell behind jwpepper.com in revenue, transactions, sessions, and conversion rate, while wwbw.com had significantly lower revenue and transactions despite a higher AOV range. Overall, jwpepper.com proved to be the top performer among its competitors in the online sheet music industry during this period.

sheetmusicplus.com screenshot
#1 sheetmusicplus.com
1.6M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
alfred.com screenshot
#2 alfred.com
1.7M
Revenue
652.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
musicnotes.com screenshot
#3 musicnotes.com
5.8M
Revenue
2.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
wwbw.com screenshot
#4 wwbw.com
125.2K
Revenue
8K
Sessions
2.5-3.0%
Conv. rate
$600-700
AOV
jwpepper.com vs top market performers
jwpepper.com
top retailers
conversion rate vs average order value for jwpepper.com and its competitors
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Revenue share by device at jwpepper.com

In November large majority of sales on jwpepper.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on jwpepper.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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jwpepper.com channels

Identify top traffic channels that drive growth for jwpepper.comand discover how performance of traffic channels has changed over time.

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jwpepper.com Google Ads spend

Evaluate jwpepper.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jwpepper.com devices

Review jwpepper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jwpepper.com top markets

Explore jwpepper.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jwpepper.com country & global rank

Assess the ranking of jwpepper.com among other retailers within its primary country and worldwide.

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