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Jan 2026
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Home/Insights/Retailers/kawasaki.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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3.3M
Revenue
Jan 26
1.3M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$350-375
AOV
Jan 26
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Kawasaki.com is a website that provides comprehensive information about Kawasaki motorcycles, vehicles, and power products. The site showcases a wide range of products including street motorcycles, dirt bikes, jet skis, side by sides, and more. Visitors can explore details, specifications, and pricing options for all Kawasaki offerings.

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kawasaki.com Annual Revenue and Growth

kawasaki.com's annual sales on its online store amounted to $47.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$47.5M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
kawasaki.com revenue by year

kawasaki.com's monthly revenueOVER TIME
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Over the past three months, kawasaki.com revenue has experienced decline of 24%, compared to the preceding three months.

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kawasaki.com revenue decline for last six months
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OVERVIEW
In January 2026, kawasaki.com generated $3,311,746 in online sales, significantly surpassing the VEHICLES industry median of $93,004, with a conversion rate between 0.50-1.00% compared to a high of 2.36%. Its average order value (AOV) ranged from $350 to $375, below the category's high of $880, and it recorded 1,326,912 sessions, well below harley-davidson.com's 4,384,156, yet far above the industry median of 33,163. Overall, kawasaki.com performed robustly in revenue but faces opportunities for improvement in conversion and session engagement compared to its top competitors.
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kawasaki.com competitors

In January 2026, kawasaki.com outperformed its competitors in terms of revenue, with a total of $3,311,746. Its closest competitor, babbittsonline.com, trailed behind with $319,142. kawasaki.com also had the highest number of transactions at 9,461, compared to dirtbikemagazine.com with 1,337 and babbittsonline.com with 922. In sessions, kawasaki.com recorded 1,326,912, far exceeding the numbers of dirtbikemagazine.com with 163,990 and babbittsonline.com with 77,747. The Average Order Value (AOV) for kawasaki.com ranged between $350-375, which was on par with its competitors. However, the conversion rate for kawasaki.com was in the range of 0.50-1.00%, similar to its competitors. Overall, kawasaki.com emerged as the top performer in terms of revenue and overall site traffic, showcasing its dominance in the market.

kawasakipartshouse.com screenshot
#1 kawasakipartshouse.com
98.9K
Revenue
78.4K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
dirtbikemagazine.com screenshot
#2 dirtbikemagazine.com
397.7K
Revenue
164K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
babbittsonline.com screenshot
#3 babbittsonline.com
319.1K
Revenue
77.7K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
kawasaki.com vs top market performers
kawasaki.com
top retailers
conversion rate vs average order value for kawasaki.com and its competitors
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Revenue share by device at kawasaki.com

In January large majority of sales on kawasaki.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on kawasaki.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kawasaki.com channels

Identify top traffic channels that drive growth for kawasaki.comand discover how performance of traffic channels has changed over time.

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kawasaki.com Google Ads spend

Evaluate kawasaki.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kawasaki.com devices

Review kawasaki.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kawasaki.com top markets

Explore kawasaki.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kawasaki.com country & global rank

Assess the ranking of kawasaki.com among other retailers within its primary country and worldwide.

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